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Showing posts with label relationship economy. Show all posts
Showing posts with label relationship economy. Show all posts

Saturday, April 25, 2009

THE HANDSHAKE CLUB

The Handshake Club with J.D. Gershbein

In my initial posting in last month's blog, I introduced TNNW readers to Will Banter of Banter Media. Will is the amicable, over-extended, over-caffeinated and eminently accessible Networker Extraordinaire. He is the linchpin of The Handshake Club, my cartoon universe of Social Media types, entrepreneurs, business owners, corporate misfits and displaced transitional folk. We can identify with these people. They have flaws and idiosyncrasies. They are bogged down in minutiae. They are pressed for time. Yet they confidently make their way through the world—frequently achieving by accident—and are fully aware that we are now in the "relationship economy."

The members of The Handshake Club need a place to meet that is conducive for business. The Runny Yolk, or simply, "The Yolk," is that place. It is where the hot coffee flows, the food fills the tummy and the Wi-Fi is free. Walk in at any time during the day and you will see people engaged in the Fine Art of Networking with their eyes glued to their laptops and scribbling on legal pads. This is Will's domain. They know him here. This is where he first sits down with Brandy Share of the Cliché Marketing Group:

J.D. Gershbein is the President of Owlish Communications, an Internet Marketing firm based in the Chicago, Illinois suburb of Vernon Hills. When he’s not helping his clients shine on LinkedIn, J.D. creates business cartoons and comic strips that brand businesses and make them memorable. He is also the creator of The Handshake Club. Follow Will Banter, Brandy Share and the other wacky inhabitants of The Handshake Club as they network their way into your heart and psyche.


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Saturday, February 28, 2009

HEADLINE: A World Without Money



WARNING: DO NOT attempt to read this article if you are:

1.) Incapable of understanding the term: “hypothetical”

2.) Employed somewhere in the financial services industry, really, really like your job and can’t stand to see it invalidated…hypothetically

3.) Illiterate.


This month I would like to pose a hypothetical question to all TNNW readers in light of recent global events…


…what would the world be like if all money became worthless?


Our Current Economy

We live in a world where money (or as I call it, “Financial Capital” or FC) is the standard unit of measurement for determining how goods and services are exchanged between individuals, communities, the country and the world. It should be noted that this is true for the so-called “civilized world”, as there are other cultures that do not rely upon such “civilized” means of exchange, yet they continue to exist, many of them, as they have for centuries, if not millennia.


Currently, we are being forced to question the value of money as we face one of the world’s worst financial crises since the 1930’s.

1.) Just how “civilized” is our current global economic system?

2.) How is our money really valued?

3.) Why are we relying upon (and rewarding) the same people to “fix” the situation that got us here to begin with?


The Never-Ending Game

Games, whether they’re board games, video games, educational games, sporting games, role-playing games, etc. are a fantastic opportunity for us to interact with others (a great networking event), possibly get some exercise and learn about ourselves. The good thing about games, whether they’re played competitively or cooperatively is that they all come to a logical conclusion, are reset and can be played again. The nice thing about this is that any competitive advantages gained in previous games, are wiped clean with all sides equal.


Imagine if this wasn’t the case. How interesting would it be for spectators if the two competing sides in a sporting match to begin the game with points that are the cumulative total of all past matches that they’ve played as opposed to zero? If this was the case, competitive advantage would be given to:

1.) The team that won the most, provided that both teams have been playing for the same amount of time, or

2.) The longest running (if not the “winningest” team).


Would you even choose to play a game if you had no chance of winning or hitting “the reset button” at the end? Most people would say no.


Unfortunately for many, our current FC-based economy is a game that all must play if they are to survive and there is no reset button. In fact, we are penalized for losing – banks and other institutions charge us extra money that we don’t have in the form of late charges, administrative fees, etc., regardless of the reason, especially if we do not have the proper relationship with the right person at the institution. If we want the privilege of a college education, owning a car or home and we don’t have the money, we must borrow and hope to pay it back and on time.


We call this “reality” and we accept it as such…for better or for worse, no matter how harsh.


We also protect our kids from this harsh reality. In fact the Millennial generation (a.k.a., “Generation Y”), has been so well-protected from such realities through child-protection laws of the 80’s and 90’s, the innovation and infiltration of high-technology and the proliferation of positive role models in media specifically formulated for their viewing.


The good news: we have created a reality for them in which they learn by playing games with reset buttons, they know that they are truly capable of accomplishing anything they want and they come ready to face our “civilized reality” with a sense of self-entitlement and a view of FC that is completely different from previous generations (see my May, 2007 article: “Networking With the Millennials: The End of the World as we Know It?”)


The bad news: at some point in their lives, they realize that the childhood reality in which they have been brought up is radically different from the “civilized reality” that awaits them…that we have created, maintained, fought countless wars over and have lost millions of lives over.


The ugly news: this is self-destructive and not a move towards sustainability that many of us espouse that we want.


The question becomes: with the shrinking number of winners and growing number of losers of this never-ending game, do we need a major upheaval to hit the reset button or can we figure this out before hand like rational human beings?


What does it take to realize that we’ve created our own illusory glass ceiling by externalizing value and giving it the power it currently has over us? Must we be doomed to repeat our Senior Year of Secondary School over and over, despite the passing grades of the majority? Haven’t we earned the right to graduate?


Of Star Trek and Penguins

While I am not the biggest “Trekkie” out there, I was one of the millions of people who appreciated the ground-breaking science fiction show and its spin-offs as it presented real human issues in a futuristic setting. There was one particular episode that I remember (I don’t remember which of the shows, nor the episode, nor the character who stated it) where it was mentioned as an aside that money in their world had been eliminated – there was no need for it.


Gene Roddenberry, the creative mastermind behind the series introduced such “heretical” and “unrealistic” concepts as transporters, food replicators, phasers, communicators, holodecks and people of diverse races, nationalities and even planets working together to seek knowledge in the 1960’s before there was a man on the moon, the internet, the Cold War, racial equality and mobile phones. And while the majority of such “far-fetched” ideas still remain as “science fiction” thanks to the defenders of “civilized reality”, some ideas have leaked through to become part of our reality today. Could a world without money be next?


It certainly exists virtually. In our world of “civilized reality”, networking face-to-face often requires going to events or even joining organizations. This typically requires a fee, but online there is no limit to the amount of organizations with which one can join and interact. While there is no exchange of FC, there are record levels of exchange of both Intellectual Capital (IC) and Relationship Capital (RC).


I have often mentioned that my sons love to visit Disney’s Club Penguin, an online social network for kids in which they take on the persona of a penguin (which they can customize) and interact with other members (penguins as well) and explore a snow-covered virtual world full of cafes, pirate ships, stores and dance parties. While there is a fee for premium levels of membership, basic membership is absolutely free. Even with basic membership, all penguins get their own igloo (yes…where else can you find free shelter?...no mortgage crisis here). All penguins get the right to earn coins to buy things like items of clothing, costumes (needed for certain jobs), bigger igloos, furnishings for said igloos and pets called “puffles”.


Unlike our “civilized reality”, in the world of penguins, coins and other privileges are earned not by climbing corporate ladders or waiting on unemployment lines, but through involvement. Involvement in Club Penguin means playing games, agreeing to take on the responsibility of being a tour guide (they show new penguins around the virtual town), snow plowers or even agents (deputized penguins who help Disney monitor and report bad penguin behavior to the appropriate authorities). All puffle owners must be responsible for taking care of the health of their pets or run the risk of losing them.


In the world of Club Penguin, there is no shortage of money…wealth is created through involvement and by being in service to others. There is no mortgage crisis or unemployment; no red tape, no hierarchy…all penguins are created equal, even though they may come in different colors, wear soccer or ice cream scooping uniforms or even funny hats.


Is there something we can learn here?


The Hypothetical Part

So what would you do without money in our current society? Let’s just say you were in a foreign country and your wallet and passport were stolen. What would you do?


If friends or relations were nearby, you could leverage your relationship with them, but if not, there are other options. In the CBS reality-show The Amazing Race, teams without sufficient funds have begged for money. Begging is a way in which one works to leverage Relationship Capital into Financial Capital and it actually worked – the kindness of strangers prevailed.


Others without money might “work for it”, especially those with particular talents like with a street performer – juggling, playing and instrument, dancing, etc. is a way by which many performers earn a living. In this case the combination of know-how (Intellectual Capital) combined with one’s ability to connect with the audience (Relationship Capital), is leveraged into Financial Capital.


In a start-up entrepreneurial concern looking to secure funding, the principals court potential investors by selling them on their team (Relationship Capital), their experience and their plan to show stability, sustainability and eventual profitability (Intellectual Capital).


Again…the Ninth Law of Relationship Capital holds true.


Up to now, we have assumed a situation where one party in an interaction does not have Financial Capital and the other does, but what if neither party did?


Here’s the reality…if Financial Capital was taken away from all of us, we would still know things and know people as well.


In a world without money, we would continue to exchange goods and services. We would continue to apply who we know and what we know to get them. Our word, our reputation and our know-how would be our lifelines to sustainability. Our current technology would even allow us to monitor and measure such things for verification. We could turn our efforts to developing an economy based upon methods of evaluation of who and what we know.


The difference would be that we wouldn’t have need to store any wealth, because we would take it with us every day – we would all be wealth generators and be capable of supplying limitless amounts when applied correctly towards being of service to humanity and working towards sustainability. Therefore, we would be rid of the burden of fear of loss of such things. What does this mean?


Everything changes.


If we no longer had fear of loss of wealth, we wouldn’t need safes, safe deposit boxes, banks or financial vehicles. Many types of insurance would become obsolete. Think of the money we would save! (wink wink)

Banking and other financial institutions would evolve into monitoring agencies for Relationship and Intellectual Capital. Other such professions, such as financial advisors, might begin to take on roles as relationship, membership or career advisors, linking individuals to resources to allow them to build, develop, grow and leverage their Relationship and Intellectual Capital portfolios.


Many types of crime would go away as well. What motivates someone to rob a bank, steal someone’s purse or swindle an innocent? The fear that they cannot generate their own wealth on their own…this would go away.

Many of the things we’re used to will remain. We will still have need for food and clothing and shelter and energy. We will have need for medical treatment from time to time…some more than others. We will have the need to explore, build knowledge as a human race and improve upon sustainability, with emphasis on education and knowledge transfer and again…sustainability.


How about jobs?


Since we are all wealth generators, we would work doing the things we want to do and where we feel we can make a difference. Gone would be the days of sitting in a job we don’t want, waiting in quiet desperation for things to change. Yes…the ambitious will accrue more wealth and work to get more rewards from their hard work, but even those who just want a less hectic lifestyle would still be able to survive.


What about finite amounts of jobs? Who gets those?


Those who have the most merit will continue to get “harder to find” jobs, yet since there is always more work to be done and things left to learn, there will always be something for people, regardless of skill to do. Wealth will be earned by doing service to humanity, no matter the job.


It won’t all be “unicorns, rainbows, and standing around campfires in drum circles singing ‘kumbaya’”; there will still be issues, debates, challenges and the like, but perhaps it might be nice to finally graduate from outdated systems that keep us enslaved. Gee…wouldn’t it be need to go to College already?


And what of our kids? Should we continue to tell them at an early age that they can do whatever they want until they become adults and then tell them that it’s all a lie – welcome to our “civilized reality” or can we work to adopt a world that looks more like theirs in which we really can have it all if we apply ourselves? It’s certainly what the “American dream” was based upon.


It is time to press the “reset” button. It will be less painful now than later. Our future and that of our children and generations to come depends upon it.




The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to the upcoming book The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
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Sunday, February 01, 2009

HEADLINE: State of the Industry, 2009


In the winter of 2006, after suffering from severe writer’s block, I had run out of things to write about in my regular column in The National Networker. I was really panicking because we were celebrating our first anniversary of existence and people were starting to get used to my regular submissions (if not my style of writing). I felt I owed something to our readers but lacked anything with which to “wow” them. But then I had an inspiration…since I was working so hard to sell the idea of networking being an up-and-coming industry, and after recently hearing then President of the United States, George W. Bush, deliver his customary “State of the Union Address”, I figured that I could combine the two ideas…writer’s block over!


Therefore, a tradition was started, and I addressed a mostly U.S.-based audience at the time. Why me? Simply put; no one else was! Since then we’ve expanded and grown to include an ever-increasing global reader base. I feel blessed to continue this tradition for the fourth year in a row and I dedicate this article to all the readers of TNNW as well as anyone who believes in the power of networking. So without further ado…


(cue the fanfare, and please…no need to stand)


My fellow networkers of the world, it is with great pleasure that I address you all today at such a crucial time in our history.


We face many great challenges such as the world’s largest economic crisis since the 1930’s. In countries around the world people are losing jobs, unemployment is facing record levels and people stand in fear of losing their homes. Morale is low and people are desperately seeking salvation.


But my fellow networkers, despite the darkness that seems to loom before us we have the following:

· At a time when our current model and way of living no longer supports us, we recognize the need to change and have the desire to change now

· At a time when we look to others for support, news, a place to share ideas, learn from others and express ourselves, we have the internet

· At a time when money and sources of capital may be tight, there is no shortage of opportunities to network, nor knowledge to be gained.


So my fellow networkers of the world, I ask you this very important question:


If we have seemingly endless ways to network (both online and off), access to friends, family and colleagues like never before, superior technology and generations of collected knowledge and works plus the desire to change for the better…what still stands in our way?


If the answer is “nothing”, then that, unfortunately, is unrealistic. If it were true, our problems would be solved instantaneously and we would all have experienced the change already. The truth is that we have yet to experience such a change.


In my humble opinion, my fellow networkers, one of the biggest obstacles we face is that our current economic system is not supporting us. Financial Capital is meaningless as “experts” continue to develop increasingly-complex economic models designed to separate “fools from their money”. The truth is, it’s easy for most of us to look like fools with such complex systems. Compounding the issues, those in authority hold common citizens accountable for maintaining fiscal responsibility despite their own lack of it. Bailouts are not the answer as they only help those in authority – not the majority. It’s time to address the root cause of the problem.


What is the root cause?


A traditional economic system (such as the one we’re using) is based upon finite resources and “healthy competition”. Yet, as human beings, we have limitless desires, ambitions and goals and must work cooperatively to survive. Do you see the discrepancy?


Is it that our economic system is being crushed under its own overly-bloated weight or have we simply outgrown it?


If we have, then it’s time to look at the root cause of Financial Capital: Relationship and Intellectual Capital; who we know and what we know. Without these two truer forms of capital, we would not enjoy the by-product of Financial Capital. We have already begun to determine value based upon Intellectual Capital thanks to the Intellectual Property movement, but only recently have we begun to scratch the surface of determination of value based upon who we know – Relationship Capital. My writings on the Ten Laws of Relationship Capital and “Relationship Capital in the Workplace”, show that this is not mere idle speculation and naïve idealism but grounded in the hard science of Newtonian physics.


My fellow networkers of the world, I ask you to consider what life might be like with an economic system based upon a truer form of capital, more closely resembling the limitless imaginations and machinations of the human race, while also recognizing us as stewards and citizens of the Earth.

  • In such an economic system, individual acts of kindness would pay the bills and put food on a family’s table. Wealth would be gained by developing and advancing the cause of the individual, society and the planet. Conversely, those who choose to defy the laws of nature and humankind through acts of trickery, theft and war would lose wealth, giving new meaning to the term “morally bankrupt”.
  • In such an economic system, “I win, you lose” would be replaced by “I win if everyone wins”.
  • In such an economic system, crimes and atrocities motivated by economic gain would be greatly curtailed.
  • In such an economic system, people would have the basic rights of food, clean running water, food and shelter for their families.
  • In such an economic system, individuals would be motivated and compensated to work towards projects that bring us closer to sustainability.


Do you see what I see, my fellow networkers of the world?


Does this have to continue to be a dream or can it be our reality?


Can this be the change we need to make or are we doomed to make the same mistakes over again?


Do we really have the luxury to sit back and write this off as idle, idealistic chatter?


How much longer can we afford to be slaves to a system that only benefits a select and slowly-diminishing minority?


So what can we do today?


It all starts with a favor.


A favor is the smallest, simplest interaction involving Relationship and/or Intellectual Capital. In terms of Financial Capital, a favor is absolutely free, yet it’s an exchange of RC and/or IC. When we do a favor for someone else, improve our standing (RC) with them.


This is the basis of a traditional barter system – an economic system that existed before our current one and still exists in parts of our world today.


The more favors we continue to do for others without exchange of Financial Capital, the more we grow an economy based upon the truer forms of Capital: The Relationship Economy.


My fellow networkers, I also urge you to look into online networks like FreeCycle to see how the technology of the internet might support such a system.


We do have the technology today to make it happen.


We do have the networking know how (or at least know where to find it).


We do have the people out there with the desire to make such a change.


My fellow networkers of the world I ask you this:


Are you one of those people?


If so, what do you plan to do to move us all towards the relationship economy?


What favors can you do for others to make a difference today?


My fellow networkers, you have these commitments from me:

  • I will continue to explore the ways by which Relationship Capital can be used to spark a newer, brighter, day for us all.
  • I will continue to post my findings and research in the pages of The National Networker.
  • I will listen to any and all reasonable offers to move the Relationship Economy forward – our future, and the future of generations depends upon it.


My fellow networkers of the world, I thank you for reading this. May G-d bless you and all those you know and love.



The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to the upcoming book The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE
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Saturday, July 26, 2008

TNNW, July, 2008, Week 4: Mr. Peters Has Left the Building

This week we wish a fond farewell to Rob Peters, our Financial Services Editor. Although with us for a short time, Rob brought a unique view of Financial Services and the Relationship Economy. We wish Rob all the best as he submits his last article this month. WE WILL MISS YOU ROB!!!

Stay tuned next month as Rob's successor is revealed!

TNNW continues to expand into a worldwide phenomenon! We wanted to welcome our latest subscribers who have joined us this past month from AL, AZ, CA, CT, FL, GA, ID, IN, IL, LA, MA, MN, NC, NH, NM, NJ, NY, OH, OK, PA, SD and TX in the U.S. as well as Canada, The Netherlands, Israel, Saudi Arabia and the United Kingdom. WELCOME ONE AND ALL!!!

As always, I look forward to Networking with you...

- Adam


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Sunday, July 06, 2008

Could Social Media be a Measure of Business Performance?

Strategy: What Say You?

By Jay Deragon, Contributing Writer

The historical measure of business success has been centric to financial results. Today markets are driven by feelings of the quarterly financial results accompanied by news and market spin.

The “system” on Wall Street has operated on a certain set of financial variables for years and these variables determine a company’s performance within the investment community.


Is The Old System About to Shift?

“Business” has historically been measured in a narrow economic sense rather than relational one. The variations caused by economic measures are built into the markets sentiment about a particular company’s performance.

The ecosystem of any business is what ultimately produces the end results. Yet little has been done to measure, monitor and report the elements of a company’s ecosystem as a primary influence on end results, financial performance. This idea emerged from James F. Moore’s The Death of Competition (1996) Moore examined the importance of the company’s context – its ecosystem. Moore defined the business ecosystem as follows:

An economic community supported by a foundation of interacting organizations and individuals – the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and other stakeholders. Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies” (p. 26)

One wonders when the sentiment of people, (suppliers, employees and customers), will play a significant role in the overall markets perception of a company’s performance.


Could Social Media be a Measure of Business Performance?

Social media is building momentum as an influence over markets. Comcast, Southwest Airlines and Marriott, to name a few, have just begun to recognize the influence of people expressing opinions on experiences with brands, products and services.

Soon these collective voices will be organized into a new measure of business performance. The measure will be correlated with a company’s financial performance and subsequently influence the old markets perception of value. The old market has been driven by Wall Street and now traders will begin to consider the “peoples” experience and opinions as a measure of performance, past, present and future.

The impact of this measure will be significant, disruptive and create massive shifts in capital, the ultimate market influence. If you think this is another prediction of the future think again. We just witnessed a company who has built the statistical database and the subsequent indexes for reporting these measures. The new business measures will hit the “markets” this fall.

As Doc Searls says, “Markets are conversations”


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Sunday, March 09, 2008

Adam J. Kovitz: "Bridging the Gap "

I was speaking with a good friend of mine the other day in regard to the need to match...needs; specifically speaking, matching supply to demand. In the past, we have relied upon face to face communications, supply-chain management, sales and marketing, etc, which of course is the foundation of our current economic system.

As we began transitioning to a Relationship Economy back in the 90's and early 00's we began looking at personal computers, the internet and customer-relationship management systems (CRMs) to help us coupled with a somewhat newly-minted term; "networking". As were networking computers we were also learning to network ourselves and develop meaningful relationships.

Today, in spite of all of our technological progress, there exists a vast void between those companies who believe in the power of networking who have products and services to sell and those consumers of products and services who also believe in the power of networking as evidenced by Facebook, LinkedIn and Myspace, to name a few.

The key to bridging this gap is in research and education. We must understand that both sides are crucial to this Relationship Economy; those with products and services need to cover expenses and answer to shareholders while keeping customers happy. Consumers want quality products and services that are delivered in such a way that they don't feel they've just made a deal with the devil and have been locked into contracts that last generations. They want meaningful answers to questions they have by competent representatives and know that they are financially supporting organizations that are moving towards sustainability of the planet.

Do you see how networking is the key? Do you see that research and education in this area is crucial for such sustainability? Consumers are savvier than ever and are not easily buying hype, but real meaning behind products and services.

The Relationship Economy is here! It means transition from old paradigms to new ones. It means that we need to re-learn what it means to establish and maintain quality relationships.
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Thursday, January 17, 2008

Relationship Economy: Jay Deragon's Blog

Today:

The social web has and will continue to attract lots of attention from individuals and institutions alike.

There is an abundance of suppliers offering “free networks” for people and institutions to easily and quickly set up and start their own network. New networks are proliferating the landscape targeting literally every market segment one could conceive.




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Thursday, December 20, 2007

Business 3.0: Enter the social web

Jay Deragon talks about "Revolutionary Changes for Business" in today's

A Relationship Economy With Whom and What...

Business 3.0: Enter the social web

The past business models have been consumed with the end target, economic gains. While applying technology, knowledge and management advances the past business models have left behind the most important element of any business success, relationships.

Business cultures have suppressed employee participation rather the cultures have created an environment which encourages following rather than leading with self expression. Businesses have proclaimed the importance of the customer while creating barriers to customer participation and responsive service. Under the pressure of competition businesses have reacted by the numbers, cutting budgets, while not clearly understanding the root cause of poor performance, poor relations.


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Thursday, December 13, 2007

Why do so many people look for other people to connect with?

Jay Deragon asks...
Have you ever considered why so many people look for other people to connect with?

Think about it for a minute. Over 500 million people are profiled in social networks of one form or another and growing at over 30% a year. There are over 700 different social networks available for anyone to join, besides the closed networks that one has to be invited into to join, serving numerous interest and affinities. Besides social networks we have people search engines, online phone directories, reverse look up and the list of technology that enables us to find people is endless.

Click for more...



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Classmates Scraps IPO Plans

Scott Allen talks about Classmates and "freemium" business models on "The Virtual Handshake Blog"

Here's what I wrote in The Emergence of The Relationship Economy regarding Classmates and freemium business models:. Many users have criticized Classmates' highly restrictive free functionality, which allows members to establish ...

The Virtual Handshake Blog - http://www.thevirtualhandshake.com/blog



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Friday, December 07, 2007

Doing Business in the Relationship Economy

A 16-Week Blended Learning Experience in Social Networking and Social Media



You’ve heard about The Emergence of the Relationship Economy, and you may even see some indications that it is coming. The media has reported on a variety of indicators and the imminence of this paradigm shift in the way business is done in the networked world.

But are you and your organization positioned and prepared to engage it?

Link to Your World invites you to join with other business leaders in your quest for engaging The Relationship Economy. Our team has designed a thought-provoking, message-retaining program for you to experience and process several of the proven techniques that you will need as you stake your claim. Are you ready?
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Wednesday, December 05, 2007

Still Don't Believe You Can Monetize Networking?

According to a recent article in "Advertising Age" Magazine, a recent analysis was done by PQ Media stating that marketers spent $1 billion on Word-of-Mouth Advertising in 2006. 2006? That was last year!

The article later goes on to state that a recent Nielsen Global survey of over 26,000 people showed that 78% of the participants relied more upon "recommendations from consumers". This number was 15% higher than newspapers; the second most trusted source.

What does this mean? Aside from the obvious fact that the advertising/marketing industry is moving away from traditional forms of advertising, it also means that the companies it serves is doing the same. Are you one of them?

Most experts agree that the current business-scape is changing rapidly, leading to corporate anxiety for some and amazing opportunities for others. At TNNW, we will continue to keep you posted on the latest developments in the emerging Relationship Economy.

As always, I look forward to networking with you...

- Adam J. Kovitz


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Sunday, December 02, 2007

The Laws of Relationship Capital, Part 3: The Third Law

By Adam J. Kovitz, CEO, Editor-in-Chief

Over the past two months, I have introduced the first two Laws of Relationship Capital, which collectively focus upon the biological implications of Relationship Capital. Long story short: organic entities (following commonly-accepted biological taxonomy) possess Relationship Capital from birth through eternity, whereas non-organic entities only seemingly possess Relationship Capital because organic entities have “imbued” their Relationship Capital within them. Make sense? If not, feel free to check out Part 1 and Part 2. The next set of laws (third through sixth) focuses more upon the mechanics and evaluative side of Relationship Capital.

The Third Law

Back in the October, 2005 issue of TNNW, I discussed the “Quantity vs. Quality” factors when choosing the right networks. Since that time, this debate has sparked numerous posts on message boards and newsgroups by Relationship Networking thought-leaders worldwide. The Third Law of Relationship Capital takes the quantity side of the argument into account:

Relationship Capital is derived from
the collective relationships an individual has with other
Relationship Capital-possessing entities.

Therefore the mathematical equivalent states that an individual’s Relationship Capital is equal to the sum of their relationships. Therefore:

RCindividual = S(Rindividual)

Where:

RC = Relationship Capital (RNIA measures Relationship Capital using “Relationship Points”), and

R = Total Relationships

It should be acknowledged here that as stated, this law is incomplete on its own and in itself, implies the need for the Fourth Law, which we will discuss next month. Nonetheless, there are some interesting implications here.

The More, the Merrier

One immediate conclusion one draws from the Third Law is that Relationship Capital increases (potentially) when the number of relationships one has increases. This is certainly the basis for advertising, sales and marketing, which uses the laws of statistical probability. The more exposure to the market a product, service, person, company or brand has, the more relationships are developed, thereby increasing the attractiveness, credibility, etc., which are all components of Relationship Capital. When this happens, the probability of “closing a sale” is increased.

Mo’ Connections, Mo’ Complications

Of course, the more relationships one has, the more one must leverage and manage these relationships. This means a few interesting things including, but not limited to the fact that:

  1. We must know ourselves – Considering that all of us “little grasshoppers” are continually re-evaluating who we are in any given moment through trial and error, meditation, learning from others, etc., this all becomes relative as we journey through life. The ones who have a better handle on this (i.e., can be more decisive in this area) have a much better advantage.
  2. We must be able to effectively communicate our message – The sooner we master this skill (which helps us even more if we have #1 down as well), the more we can rally our relationships around our cause.
  3. We must continually develop and improve our interpersonal skills – Sure we might have the connections, but if we don’t know how to help them as they help us, we have to work even harder.
  4. We must continually develop better time strategies – As the number of relationships grows, the more we are susceptible to interruptions by our relationships looking for help from us. Sound familiar? How many online networks do you belong to?
  5. We must understand our network – Effective retail businesses know how to manage their inventory. Mapping out our own network is the same thing as taking an inventory of our relationships. Just like Judo masters know how to apply the least amount of force to get maximum results using the principle of leverage, we can do the same the more we know our own network.

Relationships are Forever

We stated earlier that according to the Third Law, Relationship Capital (potentially) increases as the number of relationships increase, but can the number of relationships decrease? The answer is that while Relationship Capital can decrease, the number of relationships one has cannot.

We often view events such as breaking up with a boyfriend/girlfriend, divorce, business partner split and death as “the end of a relationship”, but is it really gone? The answer is no. While out of sight may just be out of mind, it doesn’t mean that the relationship doesn’t still exist. It might be labeled as a “bad” relationship, but it is nonetheless a relationship. The First Law even states that relationships survive death – think of our relationships with historical figures from our past or relatives who are long gone.

This is HUGE.

This is why we have sayings like “the past coming back to haunt us”. It also adds much more gravity to the statement “we only have one chance to make a first impression”. It also changes our views of “playing in the same sandbox”, which implies that one can leave the “sandbox”. According to the Third Law, the sandbox only gets bigger and there is no escape!

This, of course, sets the stage for discussion of the Fourth Law, in which we talk about the quality side of relationships…stay tuned!

The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which I have defined as “a business and social ecosystem in which one’s interconnectedness and integrity determine wealth, prosperity and success.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to the upcoming book The Emergence of the Relationship Economy, due out this month as an eBook and next month in hardcover. It is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to place your advance order for The Emergence of the Relationship Economy, please send notification to Sales.


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Monday, November 26, 2007

If this is a ‘Relationship Economy’, how ‘Networked in’ are you?


The Internet is rapidly changing the way business is done. Problem is most people don’t know how to use this no-cost, or low cost tool for their advantage.

(FAST PITCH PRESS) Date Released: 11/26/2007
The Internet is rapidly changing the way business is done. Problem is most people don’t know how to use this no-cost, or low cost tool for their advantage.

If you want massive profits in a short turn-around time, steady large influx of quality leads, and easily locate opportunities to get your product or service in front of your customer – then you need to learn how to create Joint Ventures, how to use social networking tools available to you over the Internet and get ‘Networked in’ today.


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Mapping Crowds and Data

from Jay Deragon's blog
Relationship Capital...

The prolific growth of social networks and related activities is creating a rich pool of data for business purposes. For example, Facebook’s Ad Marketing program, which shares news of users’ online purchases, is seen as revealing private information. The purpose of the Facebook ad marketing program is to bring on line advertising to the next level by providing rich targeted data about user preferences and affinities to products and services.

Reactions to the sharing of what is labeled “private information” has created a flurry of opinions within the blogosphere and mostly negative. However, most of what we as individuals do on the web has been mined for years and our “private information” has been exposed for a very long time.


Jay is also a contributing writer for The National Networker. Visit his page titled "What Say You?"

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Saturday, November 24, 2007

Looking from the Outside In

from Jay Deragon's blog

As we examine the possibilities for business to leverage the medium of social networking we find numerous perspective that are limited to obvious silo opportunities.While there are certainly obvious benefits to use social networking for specific business functions the mediums functionality and feature capabilities have the potential to touch and enhance every business process and all relationships across all segments globally.

Businesses are just discovering the systemic nature of the medium and the media continues to drive home the message within business circles. Jennifer LeClaire of TechNewsWorld writes “The phenomenon of social networking for business purposes is a logical extension of personal networking. After all, businesses are merely people linked by common economic purpose, said Barry Kessel, managing director and chief client development officer at global marketing firm Wunderman.”



Jay also writes for The National Networker. You can see him in his "What Say You?" section.


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Factors of the Relationship Matrix

from the blog corpuz


Factors of the Relationship Matrix

We are entering into a subject matter that is wide and deep. In our initial research we found little reference to a Relationship Matrix in context to the emergence of a networked world other than references to the movie the matrix.

As such this subject matter covers a series of analysis in context to the emergence of the relationship economy. The new economy is being facilitated by convergence of technological mediums aimed at enabling transactions of economic value through relationships.

First the definition of Relationship defined as connection or association; the condition of being related. Second the definition of Matrix defined as something within or from which something else originates, develops, or takes form. And third the definition of Factors defined as elements which actively contribute to the production of a result.


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Friday, November 16, 2007

Irresistible Force Meets an Immovable Object

from Jay Deragon's blog
A Relationship Economy With Whom and What...


The subject matter of business uses of the social web and related technologies has been gaining ground throughout traditional as well as new media. As usual there are opposing viewpoints as the the potential impact of the medium on business processes, IT Infrastructures and traditional corporate models as well as sacred budgets for use of technology.

When we step back a little the landscape of opinion becomes clearer. What we’re observing, in all its noise, is the ancient paradox of what happens when an irresistible force meets an immovable object. The irresistible force in this case is the explosive growth of the social networking medium and the never ending introduction of technological innovation and human creativity in adaptation.



You can also catch Jay Deragon's What Say You on TNNW.
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Thursday, November 15, 2007

Fad or Revolutionary Change?

from Jay Deragon's blog A Relationship Economy….. With Whom & What

An interesting article appeared in MarketWatch this morning titled: Will the real Steve Ballmer please stand up? Commentary: Why Facebook was worth the bet.

The articles starts out : “On October 1st, in an interview with the London Times, Microsoft’s CEO declared social networking was a fad — the kind that appealed to younger people. He added, “There can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years, that’s for sure.


You can also see Jay on

TNNW's "What Say You?"

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Systemic Changes to the Web

from Jay Deragon's blog: A Relationship Economy With Whom and What...

The web has steadily become a utility of the masses. We’ve all became familiar with using the web for communicating, surfing, shopping, receiving information in different forms and a host of other usage attributes both personally and professionally.

The web economy has largely been fed by advertisers vying for eyeballs and attention. Advertisers have been a fundamental resource of the web economy. When a change occurs that alters the old models and creates improved models with a promise of higher returns then said changes are likely to create systemic shifts across the entire web.


You can also see Jay at TNNW "What Say You?"
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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