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Thursday, December 20, 2007

Business 3.0: Enter the social web

Jay Deragon talks about "Revolutionary Changes for Business" in today's

A Relationship Economy With Whom and What...

Business 3.0: Enter the social web

The past business models have been consumed with the end target, economic gains. While applying technology, knowledge and management advances the past business models have left behind the most important element of any business success, relationships.

Business cultures have suppressed employee participation rather the cultures have created an environment which encourages following rather than leading with self expression. Businesses have proclaimed the importance of the customer while creating barriers to customer participation and responsive service. Under the pressure of competition businesses have reacted by the numbers, cutting budgets, while not clearly understanding the root cause of poor performance, poor relations.


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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