How to Work a Room with Susan RoAnne | CONVERSATIONS THAT COUNT

Conversations That Count with Rob Brown

My name is Rob Brown. I'm based in the UK and am the founder of the Global Networking Council. This is a high-level, invitation-only ‘mastermind’ group for thought leaders, authors, experts, facilitators and gurus on the topics of business networking, relationship building, trust, connecting and referrals. Part of my role is to interview these top relationship thought leaders and share with you their insights and tips for building social, financial and relationship capital.

In this fourth interview for our 'Conversations That Count' series, check out this entertaining 20 minute interview with Susan RoAne, The Mingling Maven®, who is credited with launching the networking industry! Because of her groundbreaking best-seller, How to Work a Room®, Susan is considered one of the most influential networking and business communication experts. She has sold over a million books worldwide, and helped launch an industry that she continues to recreate and shape today.

Susan is a true pioneer when it comes to networking. Much of the training that networking gurus deliver around the world on getting more out of business related events has come from her work. In this outstanding interview on How to Work a Room, you'll discover:

• That if you don't like people, all the tips, strategies and tactics of networking will mean nothing.
• The common networking mistakes people make.
• What the top savvy networkers do when they don't actually need anything.
• Why knowing how to work a room is NOT networking.
• The wonders of The Networking Trilogy.
• The Networking Law of One Step Removed.
• The importance of reclaiming the personal touch in a digital world.
• How technology has affected the world of business networking.
• Susan's top 'schmoozing' tips.
• The secret of always having something to talk about.
• A clever tip to take the focus off you and make people feel great.
• How to have a good time everytime you go networking.
• Insight into international networking in different cultures.
• The magic of finding that bond that changes a networking conversation.
• What NOT to do in a networking conversation.
• The danger of asking people too many networking questions.
• The 'Networking OAR' for magical networking conversations.
• Why you should have your 7-9 second networking introduction ready and waiting.
• What to do if you forget somebody's name.

There's so much good stuff in here, both for the experienced networkers and the beginners. What makes Susan so engaging is her sheer enthusiasm for people and their many quirks! She tells great stories and gives great examples that will help you be more comfortable in working a room. If you find yourself struggling in social situations, listen and learn from this interview with one of the true networking greats!

Listen to the interview here

For more information, please visit Rob's TNNWC Bio.

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How to Work a Room with Susan RoAnne | CONVERSATIONS THAT COUNT

DAVE CLARKE: Sticky Marketing

by Dave Clarke

A couple of years ago Grant Leboff wrote the best selling business book 'Sales Therapy: Effective Selling for the Small Business Owner'. Grant has now followed that up with a new book, 'Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It'. The new book shot to the No.1 ranking of 'Sales and Marketing' on Amazon.co.uk within 4 days of its January release!

A few weeks ago I chatted with Grant about the new book.

1. Why write this second book, Grant?

"The onset of the Web and new technology has meant that the principles of marketing, which had been the same for nigh on 200 years and had not changed very much since the invention of the T.V, have now been completely turned on their head. There are many people focusing on the new tools e.g. Twitter, Facebook, YouTube etc. and how to get the best out of them. Fundamentally, however, Marketing has moved from being tactical to being strategic. That means to merely look at the tools is not enough. To make marketing work today, one has to really understand the changes in buyer behaviour and the new principles which underpin all successful marketing now. I felt there was a gap in the market for a book like this and it is the area that the book really addresses."

2. What’s the reason for the title, Sticky Marketing?

"Fundamentally, marketing works when it provides value for the prospect. The challenge for business today is that what consumers found valuable 20 years ago is no longer providing the same value. Merely shouting messages at individuals provided some interest in a world where it was relatively difficult to access information. Today, when we have so much information at our disposal, that can be accessed from a device in our pocket, this is no longer the case. Value now has to be more substantial and has to engage a prospect. This is because today all companies are in 'a battle for attention'. It is becoming increasingly difficult to obtain people's attention and keep it over any length of time. 'Sticky Marketing' was a way of describing this phenomena. Today, we need marketing that provides value, over a long period. Thus, it is engaging prospects and encouraging them to re-engage in the future. In other words it is marketing that sticks, or 'Sticky Marketing'."

3. What's the most important thing you want people to take from reading the book?

"I think there are many fundamentals that people need to grasp in order for their marketing efforts to be successful. However, I would sum up the book in one sentence. In his famous Presidential speech of 1961 JFK said, 'Ask not what your country can do for you, but what you can do for you country'. Borrowing this famous quote, I would say today, 'Don't ask what your marketing can do for you but what it can do for your customer'. If you can get that right, other aspects will start to fall into place."

4. So what next for you, Grant?

"I am very fortunate that life is very exciting right now. We launched a brand new web portal stickymarketing.com in January which, over time, will deliver really useful information, hints and tips for those accessing the site. Sticky Marketing TV goes live, on the site, on Feb 28th this year. We have some incredible guests on the show. Finally, we are launching a Global franchise for the marketing strategy, consultancy and mentoring services that we deliver. Anyone interested can find out more, and contact us, through the website stickymarketing.com."

Until next time...

Good Networking!
Dave Clarke
Get this free download to building business through networking



For more information, please visit Dave's TNNWC Bio.

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Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

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DAVE CLARKE: Sticky Marketing

DAVE CLARKE: Social Networks Play to Your Strengths

by Dave Clarke

I wrote about the 'Small business advantage in the Digital Age' on my blog a couple of months back. The post was inspired by a workshop I was attending from Thomas Power. Thomas is the co-founder of Ecademy.com, the UK social network that is 13 this month. Thomas presented the case for adopting an open, random and supportive mindset on the internet. He argues this is difficult for old style corporates who typically behave in a closed, selective and controlling way. The internet has made it easier to judge openness, honesty and transparency. The very things that small business is mainly better at that big business.

My experience is that entrepreneurs and small business owners are passionate about what they do. They are also open and transparent about what they do and why. It is this passion, openness & transparency that gives them an advantage on social networks. It is exactly the right approach online.

You may have heard the expression 'people buy people'.

The next time you are wondering about how to present yourself online just be yourself!

Until next time...

Good Networking!
Dave Clarke
Get this free download to building business through networking



For more information, please visit Dave's TNNWC Bio.

---

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

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DAVE CLARKE: Social Networks Play to Your Strengths

DAVE CLARKE: Networking Will Not Give You a Silver Bullet

by Dave Clarke

A few years ago I was chatting with another attendee at a business seminar. When I asked him why he was there he said "I keep coming in the hope that I'll hear about the silver bullet which will help me become really successful!" He didn't seem to be joking.

I was reminded about this conversation last week. There has been a bit of an online furor over some comments made by Lord Sugar in an article in the Daily Telegraph. Alan Sugar is the star of the UK version of the Apprentice and was 'Enterprise Champion' under the last UK Labour Government. For fuller coverage of this story see Andy Lopata's article 'Alan Sugar and Networking: Why the Entrepreneurs' Champion could lead them to disaster'. Also 'http://www.warrencass.com/online-spats-handbags-at-dawn/' from Warren Cass.

It was the following comment from Sugar that caused most controversy, "I am sick and tired of hearing people asking what to do, going to networking meetings and seminars expecting to glean some gems of wisdom. These events are money-making exercises and benefit one party and one party only: the organiser. They have become an escape for people to justify sitting around wasting a day bullshitting with each other while they should be working. You will learn nothing other than that there are another load of people in the same boat as you."

As I said to that person a few years ago you will not find a silver bullet by attending networking events and seminars. The idea, though, that all networking events are for the benefit of the organisers only is patent nonsense. That is just as silly as claiming that any business is only for the benefit of its owners. A good business succeeds when it provides great value to its customers. There are plenty of networking organisations that succeed because they put the interests of their members first.

Until next time...

Good Networking!
Dave Clarke
Get this free download to building business through networking

For more information, please visit Dave's TNNWC Bio.

---

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

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DAVE CLARKE: Networking Will Not Give You a Silver Bullet