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Tuesday, January 25, 2011

DAVE CLARKE: Social Networks Play to Your Strengths

by Dave Clarke

I wrote about the 'Small business advantage in the Digital Age' on my blog a couple of months back. The post was inspired by a workshop I was attending from Thomas Power. Thomas is the co-founder of, the UK social network that is 13 this month. Thomas presented the case for adopting an open, random and supportive mindset on the internet. He argues this is difficult for old style corporates who typically behave in a closed, selective and controlling way. The internet has made it easier to judge openness, honesty and transparency. The very things that small business is mainly better at that big business.

My experience is that entrepreneurs and small business owners are passionate about what they do. They are also open and transparent about what they do and why. It is this passion, openness & transparency that gives them an advantage on social networks. It is exactly the right approach online.

You may have heard the expression 'people buy people'.

The next time you are wondering about how to present yourself online just be yourself!

Until next time...

Good Networking!
Dave Clarke
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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