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Saturday, April 25, 2009


The Handshake Club with J.D. Gershbein

In my initial posting in last month's blog, I introduced TNNW readers to Will Banter of Banter Media. Will is the amicable, over-extended, over-caffeinated and eminently accessible Networker Extraordinaire. He is the linchpin of The Handshake Club, my cartoon universe of Social Media types, entrepreneurs, business owners, corporate misfits and displaced transitional folk. We can identify with these people. They have flaws and idiosyncrasies. They are bogged down in minutiae. They are pressed for time. Yet they confidently make their way through the world—frequently achieving by accident—and are fully aware that we are now in the "relationship economy."

The members of The Handshake Club need a place to meet that is conducive for business. The Runny Yolk, or simply, "The Yolk," is that place. It is where the hot coffee flows, the food fills the tummy and the Wi-Fi is free. Walk in at any time during the day and you will see people engaged in the Fine Art of Networking with their eyes glued to their laptops and scribbling on legal pads. This is Will's domain. They know him here. This is where he first sits down with Brandy Share of the Cliché Marketing Group:

J.D. Gershbein is the President of Owlish Communications, an Internet Marketing firm based in the Chicago, Illinois suburb of Vernon Hills. When he’s not helping his clients shine on LinkedIn, J.D. creates business cartoons and comic strips that brand businesses and make them memorable. He is also the creator of The Handshake Club. Follow Will Banter, Brandy Share and the other wacky inhabitants of The Handshake Club as they network their way into your heart and psyche.

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Ann B Sloan said...

Yes, these are quite recognizeable, true-life adventures (been there, done that...) But all's well that ends well. Thanks!

Ann Barczay Sloan said...

So true to life: been there, done that. But all's well that ends well... Thanks for the levity

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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