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Sunday, March 09, 2008

Adam J. Kovitz: "Bridging the Gap "

I was speaking with a good friend of mine the other day in regard to the need to match...needs; specifically speaking, matching supply to demand. In the past, we have relied upon face to face communications, supply-chain management, sales and marketing, etc, which of course is the foundation of our current economic system.

As we began transitioning to a Relationship Economy back in the 90's and early 00's we began looking at personal computers, the internet and customer-relationship management systems (CRMs) to help us coupled with a somewhat newly-minted term; "networking". As were networking computers we were also learning to network ourselves and develop meaningful relationships.

Today, in spite of all of our technological progress, there exists a vast void between those companies who believe in the power of networking who have products and services to sell and those consumers of products and services who also believe in the power of networking as evidenced by Facebook, LinkedIn and Myspace, to name a few.

The key to bridging this gap is in research and education. We must understand that both sides are crucial to this Relationship Economy; those with products and services need to cover expenses and answer to shareholders while keeping customers happy. Consumers want quality products and services that are delivered in such a way that they don't feel they've just made a deal with the devil and have been locked into contracts that last generations. They want meaningful answers to questions they have by competent representatives and know that they are financially supporting organizations that are moving towards sustainability of the planet.

Do you see how networking is the key? Do you see that research and education in this area is crucial for such sustainability? Consumers are savvier than ever and are not easily buying hype, but real meaning behind products and services.

The Relationship Economy is here! It means transition from old paradigms to new ones. It means that we need to re-learn what it means to establish and maintain quality relationships.
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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