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Friday, November 16, 2007

Irresistible Force Meets an Immovable Object

from Jay Deragon's blog
A Relationship Economy With Whom and What...

The subject matter of business uses of the social web and related technologies has been gaining ground throughout traditional as well as new media. As usual there are opposing viewpoints as the the potential impact of the medium on business processes, IT Infrastructures and traditional corporate models as well as sacred budgets for use of technology.

When we step back a little the landscape of opinion becomes clearer. What we’re observing, in all its noise, is the ancient paradox of what happens when an irresistible force meets an immovable object. The irresistible force in this case is the explosive growth of the social networking medium and the never ending introduction of technological innovation and human creativity in adaptation.

You can also catch Jay Deragon's What Say You on TNNW.
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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