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Saturday, November 24, 2007

Looking from the Outside In

from Jay Deragon's blog

As we examine the possibilities for business to leverage the medium of social networking we find numerous perspective that are limited to obvious silo opportunities.While there are certainly obvious benefits to use social networking for specific business functions the mediums functionality and feature capabilities have the potential to touch and enhance every business process and all relationships across all segments globally.

Businesses are just discovering the systemic nature of the medium and the media continues to drive home the message within business circles. Jennifer LeClaire of TechNewsWorld writes “The phenomenon of social networking for business purposes is a logical extension of personal networking. After all, businesses are merely people linked by common economic purpose, said Barry Kessel, managing director and chief client development officer at global marketing firm Wunderman.”

Jay also writes for The National Networker. You can see him in his "What Say You?" section.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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