from Jay Deragon's blog
As we examine the possibilities for business to leverage the medium of social networking we find numerous perspective that are limited to obvious silo opportunities.While there are certainly obvious benefits to use social networking for specific business functions the mediums functionality and feature capabilities have the potential to touch and enhance every business process and all relationships across all segments globally.
Businesses are just discovering the systemic nature of the medium and the media continues to drive home the message within business circles. Jennifer LeClaire of TechNewsWorld writes “The phenomenon of social networking for business purposes is a logical extension of personal networking. After all, businesses are merely people linked by common economic purpose, said Barry Kessel, managing director and chief client development officer at global marketing firm Wunderman.”
Jay also writes for The National Networker. You can see him in his "What Say You?" section.
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