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Monday, November 26, 2007

Mapping Crowds and Data

from Jay Deragon's blog
Relationship Capital...

The prolific growth of social networks and related activities is creating a rich pool of data for business purposes. For example, Facebook’s Ad Marketing program, which shares news of users’ online purchases, is seen as revealing private information. The purpose of the Facebook ad marketing program is to bring on line advertising to the next level by providing rich targeted data about user preferences and affinities to products and services.

Reactions to the sharing of what is labeled “private information” has created a flurry of opinions within the blogosphere and mostly negative. However, most of what we as individuals do on the web has been mined for years and our “private information” has been exposed for a very long time.

Jay is also a contributing writer for The National Networker. Visit his page titled "What Say You?"

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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