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TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

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Friday, November 30, 2007

Social Media Lab, Universita IULM, Milan, 27th November 2007

Logo_iulm_3This week, it was my pleasure to be able to speak at Social Media Lab, (on Facebook), a one-day conference at the Universita IULM, in the South-west of Milan. Professor Francesco D'Orazio assembled the event to kick-start a Milanese social scene based around technology and in particular Web 2.0 and Social Networking, having seen the galvanising effect on innovation that regular social events in London has brought about. Socialmedialablogowhite_3Francesco put together a formidable panel of speakers drawn from the UK and Italy, covering a wide range of topics centred around the opportunities that Web 2.0 provides...
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Thursday, November 29, 2007

Safety Net-Workers are Opportunists

Power Thought of the Week

By Patricia Parham, Ph.D., Contributing Writer

We often network with specific goals in mind. And, sometimes we overlook possibilities that the universe is offering because of our single-minded devotion to our stated agenda. Listen for unexpected “gifts” that may accrue from networking and consider how these people, materials or ideas might support you in unexpected and profitable ways. For example, in networking for clients, I was steered to a large, auditioned chorus which has brought work, extended family, and joy into my life.


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Are You Memorable?

JetNetting With Heshie Segal

So by now you have taken last month’s column and have done something to make yourself memorable using clothing, accessories or color. Being memorable is and continues to be your choice.

In Part 2, I'll discuss 5 More Ways to be memorable enough to attract relationships and increase business.

Now that we have dealt with the external, the visual, the ‘first impression from a distance’, let’s take a deeper cut at the whole area of memorability and/or impact. You will quickly notice we are now dealing with who you are being, which is really were true and long lasting memorability resides...


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Creativity in NetWorking

By Harvey Mathason, Contributing Writer

Six degrees of separation is a concept promoted by the actor Kevin Bacon. It means that if a person is one “step” away from each person that he or she knows and two “steps” away from each person who is known by one of the people he or she knows, then everyone is no more than six “steps” away from each person on Earth or a population of 6.6 billion people.

My son Brian is a member of an Honorary Society that meets to have dinner with astronauts. He has a plaque with their signatures. I noticed two, Buzz Aldrin and Jim Lovell. Buzz Aldrin is the second man to land on the moon and Jim Lovell is the person honored in the movie Apollo 13. Jim Lovell invited Tom Hanks, the star of the movie, to his home. Although the information I learned about Lovell is minimal, it’s certainly information that I am highly unlikely to learn on google.

For whatever it’s worth, I was delighted to think I was only one degree of separation away from the second man on the moon and the astronaut responsible for the Apollo 13 movie. Knowing me would then place you two degrees of separation from the second man on the moon and the astronaut responsible for Apollo 13...


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Networking with Skype

By MIKE O'NEIL, Technology Editor

There is nothing quite like a story that is hot off the grill. That would be this one and I think a lot of people can relate to the problem – your cell phone goes out on an important out of state business trip. What do you do?

At Integrated Alliances we do business networking events and communications are the key to having everyone be happy about the outcome. A lack of communication can sink an event very quickly and can do so in front of lots of eyeballs. What happens when...
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"The Ten Commandments of Networking Part I"

BNI Weekly Podcast

Episode 32: "The Ten Commandments of Networking Part I"

Dr. Misner presents the first five commandments of Networking a mixer:

~ Have your networking tools (business card, name badge, etc.) with you at all times

~ Set a goal for the event (such as 5 meaningful conversations)

~ Act like a host, not a guest: greet people and introduce yourself, introduce them to others

~ Ask questions and listen: remember, you have two ears and one mouth

~ Don't try to close a deal


www.bnipodcast.com


You can also visit Ivan's "Networking Success" page on The National Worker.

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Tuesday, November 27, 2007

David Weinberger: Let’s Start ‘Un-Managing’ Our Information

from the FastForward blog

by Joe McKendrick

“In order to get maximum value from this ever-growing collection of ideas and information, in a real sense you have to un-manage it. It’s by un-managing it, by allowing everybody who touches it to add to the connections, to add their own links, ideas, reviews, bad ideas, good ideas, insights—that’s how the collection grows. Just as with the Web itself, it cannot scale sufficiently if it’s too centrally managed.”

-David Weinberger

David Weinberger, who I had the pleasure of meeting at FastForward’s San Diego confab earlier this year, and who’s work has graced these pages (Hylton provides a list here), recently discussed his latest book, Everything is Miscellaneous, with the editors at KnowledgeWorld...



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Markeing Minds E-Newsletter on "Podcasting"


Square2Marketing Header
Quick Read Info: 969 words (about 4.66 minutes)

Deliver Your Messages How Your Prospects Want To Receive Them!

This Week's Featured Marketing

Articles To Help Your Business:
______________

Podcast Tip: Design the podcast keeping in mind the taste of your audience. Know your audience well before you design your podcast. You can make an appealing podcast only if you know what your audience actually wants.

ANNOUNCEMENTS!

square 2 marketing

Meet David Wolf!
This podcast interview with David Wolf, Owner Of SmallBiz America Radio, talks about podcasting and other Web 2.0 ways to market your business.

This time, David Wolf is the one in the hot seat as Eric sits down to pick his brain. Wolf, a composer and producer of audio content for many corporate clients such as Southwest Airlines, Pepsi, and Texas Instruments, currently produces Smallbiz America, a national syndicated radio feature and website venue that spotlights small business people and the many experts that help them.
Click Here To Listen

Square 2 Marketing Featured on CN8! Interview With Chief Marketing Officer, Eric Keiles, on CN8.

Dave De Witt, of De Witt Investment Research, and James Butler, of Videre Asset Management, talk about small business and interview Eric Keiles about marketing on the Internet and deal with tracking, Reality Marketing, and three step marketing in helping businesses to grow.

To watch the tape of the show originally broadcast on CN8 locally, click here.

Meet NY Times Best-Selling Author, Jeffrey Fox!
Sales Strategies of a Rainmaker with Jeffrey Fox Podcast

Winner of Sales & Marketing Management magazine's Outstanding Marketer Award, Fox has worked for 20 years with clients in more than 60 industries to help promote new products, raise marketing productivity and speed the pace of innovation.
Listen to this new podcast with CMO, Eric Keiles, and learn ways to increase your close ratio, "dollarize" your product or service and how to beat the pants off your competition.
Click Here.

Make your website work for you in 2008!
Most websites were created many years ago and now lack the marketing components necessary to compete in today's online marketplace. Schedule a free consultation to talk about yours today by clicking here.

Newsletter Feedback?
Click here and tell us want YOU want to read about!

Podcasting as a Modern Marketing Tool
Podcasting is among the modes of information distribution that help to stimulate consumer action by generation of awareness through the Internet. Emails, websites and podcast directories help propagate marketing messages in a digital format that is easily accessible through podcasts. Many of the thousands of Internet users who receive these messages end up buying the services or products promoted therein.

Some of the money that was earlier being spent by companies on television and radio advertisements is now being channeled into alternatives available online. Podcasting has become an integral part of any plan for marketing online... Click Here To Finish Article

Podcasting: What is it and How to Begin it?
Podcasting is the latest trend online and it keeps on improving everyday. It is the result term for combining the two words iPod and broadcasting.


Adam Curry and Dave Winer are two persons credited to the development of podcasting. Curry was the one who wrote a program that he called iPodder. iPodder allows him to download internet radio broadcast right into his iPod automatically. Click Here To Finish Article

Podcast Marketing
Podcasting has the ability to be a successful means of promotion for your website. It has allowed people to target markets more carefully than ever before, giving the consumer the choice on whether or not to listen to your podcast.

By targeting the correct market, and communicating an informative message, a podcast can have a very effective conversion rate of listeners into customers. Marketing via podcast has become popular for those who are looking to advertise and promote their products, or themselves. Click Here To Finish Article

Related Articles
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Want to discuss your company?

Click here to schedule a free 30-minute consultation with a Square 2 Marketing consultant today and hear success stories of companies just like yours...

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Website of the Month!

Maggie Tales, instant StorytimeTM for kids - combines children's picture books, voice narrations, original music with page turns to create a fun and enriching Storytime experience anytime, anywhere!
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Case Study: Business Podcast Marketing Proves Results
Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed, podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads". This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt...
Click Here To Read Case Study

Search Engine Optimization
Always wanted to know how to boost your chances of getting on the first page of Google? Click here and we will tell you!


Start An Email Marketing Campaign Today!
Whether quarterly or monthly, email campaigns keep reminding your clients and prospects that you are the only company to do business with! Square 2 Marketing has the easiest program to start driving traffic to your website today. Click here to schedule a 30-minute consultation with one of our marketing consultants and start improving your sales!



Square2Marketing Logo Small Square2Marketing website




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Diversity NetWorking


By Maria Elena Duron, Multicultural Networking Editor

NetWorking happens at mixers, seminar and community events. Almost a decade ago, I met the following gentleman because of our involvement in the Hispanic Chamber of Commerce and of a connection I had with his wife. Meet Greg Maes, Supplier Diversity Small Business Coordinator Supply Chain Management for Chevron Global Upstream (a Chevron U.S.A. Inc. Division Company).

Maria Elena:
Thanks for taking the time to meet with me Greg! I know what a hectic travel schedule you keep. You recently won an award, congratulations! What is the official name of the award?

Greg: Corporate Advocate of the Year 2007 for the Women Business Enterprise Alliance. I accepted the award at their annual banquet in Houston, Texas.
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Team Double-Click SM

Team Double-Click SM

By Meira Findel, Financial Editor Meira's Bio Email article RSS feed

Networking is unpredictable. You never know when the contact you make will materialize. A few years ago I met Stuart Katzanek at a Network Plus meeting that I hosted. Although we did not connect for a long time just a few weeks ago we reconnected via my email list. You’ve all heard about my 17,000 contact email list... It’s amazing.

Stuart Katzanek is currently a real estate agent for Weichert Realtors serving New Jersey’s Middlesex, Monmouth, and Ocean counties, and the Corporate Partner Manager for Team Double-Click SM, the #1 provider of virtual assistants a nationwide service provider.


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franticindustries discusses extreme measures to deal with piracy

They Don’t Even Do This When You Kill People

If you download something that might turn out to be pirated in France, you will lose the right to use the internet. On the other hand, if you drive recklessly, or too fast in France, which might result in someone’s death or serious injury, you get a fine, or even prison time, but you don’t permanently lose the right to drive...

What about users who don’t know they’re downloading pirated material? What about hackers breaking into WLANs and pirating stuff just to get accounts terminated? Huge companies like Google and Universal can’t agree on what is pirated, how to stop it, how to monitor it, but sure, the little guy has to know all this or else his internet pipe gets cut off...

If you haven't yet visited franticindustries.com, you're missing a lot!

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Monday, November 26, 2007

The State of Networking in the Northern Plains



By Robert Stanke, Northern Plains Bureau Chief

Welcome to the Northern Plains, fellow networkers! Welcome to the Land of 10,000 Lakes. Home of the Sioux State, and Mount Rushmore (I am still a believer those four guys are up there because they were awesome networkers…). Land of Cornhusker and Hawkeye networkers, respectively. And believe it or not – networking is alive and well! It’s not just happening at the major hubs of business.
It is happening at professional networking meetings, on college campuses, in local city chamber of commerce meeting rooms, at small town coffee shops, in the stands of minor league ball parks, and the local corner diner. The best part of all this networking is everyone is doing it. Individuals of all professions and all walks of life are finding ways to make connections and help one another. Sure, most people might not think of it specifically as "networking" like perhaps you and I may, but that is exactly what it is. Here in the Northern Plains, we just put our own little twist on it.

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Networking with the Better Business Bureau

By BETTE DAOUST, Ph.D., Southwest Bureau Chief Bette's Bio Email article RSS feed

When you think of the Better Business Bureau, what comes to mind? Probably a place for consumers to place their complaints and a place where businesses answer those complaints. You are also likely to think about the benefits of being a Better Business Bureau member such as credibility. But did you know that this is rapidly changing in many aspects? Did you know that the Better Business Bureau is rebranding and some of the initiatives will better serve businesses? It is starting to be evident across the US and Canada, however, there is one Better Business Bureau office that is really striving to make big changes to connect and help the small business. I am so fortunate to be a part of the Golden Gate Better Business Bureau and work with them in connecting businesses.
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Fun With Networking

By Ruth Gatling, Mid-Atlantic Bureau Chief Email article RSS feed

I recently had the pleasure of meeting with Oliver Picher, PR and marketing guru and creator of the blog, FunWithNetworking. It was well worth a trip to Philly to have the chance to sit down face to face with a master networker.

I got involved in networking as many of us do, to build my business. I was surprised to discover that this wasn’t the case for Oliver.


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The National Networker Show is ready!

The long awaited addition to The National Networker has arrived! In partnership with SmallBizAmerica.com we are proud to announce the debut of The National Networker Show; a weekly program that brings you up close and personal with the various movers, shakers and thought leaders of the Relationship Networking Industry.

In our debut week, we're featuring TWO special interviews:

1.) Dr. Susan Barnes, Associate Professor at Rochester Institute of Technology's Social Computing Lab who recently received a grant of $150,000 to research social networking and introduce networking as a field of study.

2.) Peter Biadasz, author of "More Leads", The Power Series, the upcoming "Increase Your Sales and Lower Your Golf Score" and Southern Plains Bureau Chief for TNNW.

Upcoming weeks will include:

- Dean Lindsay, "Sales-and-Networking Guru", speaker, trainer, coach and author of "Cracking the Networking CODE" and the upcoming "The Progress Principle"

- Mike Orshan, Principal of Link to Your World, host of "The Rise of the Individual" and "Building Bridges not Walls", former Director of Science and Technology for State of New Mexico, appointed by Presidential Candidate, Senator Bill Richardson.

- Sian Lindemann, consultant, who launched the careers of several prominent visual and performing artists as well as Arts & Entertainment Editor for TNNW.

- Lillian Bjorseth, speaker, trainer and author of "Breakthrough Networking: Building Relationships That Last", "52 Ways to Break the Ice & Target Your Market", and the "Nothing Happens Until We Communicate CD" and workbook series. As alwways, TNNW continues to grow. This month alone has seen new subscribers from AZ, CA, FL, GA, IA, IL, IN, MI, MN, MO, NC, NJ, NM, NY, OK, OR, PA, TX, VA and WA in the US as well as Canada, Mexico, Spain and the United Kingdom! The National Networker continues to be the global voice of the relationship networking industry. Welcome aboard, one and all!


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Viral Marketing: Basic Training Manual

In the past,Viral Marketing and Guerrilla Marketing were used by only small, start-up businesses. Here's why they've now found their way into the marketing mix of Fortune 500 Companies along with guides on how to use them for your business.


Here's a brief and informative run down for all...
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ICO Warns Kids About Social Networks’ Side Effects

by Anne Shaw

On Friday, a British privacy watchdog, the Information Commissioner's Office, announced the findings of a recent survey...



Surprisingly or not, more than 70 percent of people aged 14 to 21 would not want a potential employer to read the information they posted on a social networking web site, while more than 60 percent of them do not think that this information could be “found” by the online search engines. What’s probably even more risky is that young Internet users accept persons they do not know to become their “virtual friends”; no less than 70 percent of young people seem not to be concerned of strangers seeing the information they posted.

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12 years of social networks - who was first?

This gives a quick overview of social networking. Check it out.

By Spectator(Spectator)
What was first social network on the web? Many sources give the answer - the first one was Classmates.com. Classmates.com is a social network created by Randy Conrads in 1995. The Classmates.com website helps users find, ...
Chasing Google - http://chasinggoogle.blogspot.com/

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The future of social networking is creepy


app_3_2468391821_9996.gif

The term “creeping” is fondly used to describe friends in your social network (like facebook) who don’t actually communicate directly with you, but who know everything about you.

This is because they have been checking out your profile page, looking at your last set of vacation pictures, comparing their social calendar with your event page and looking at the newest applications you’ve installed on your profile.
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If this is a ‘Relationship Economy’, how ‘Networked in’ are you?


The Internet is rapidly changing the way business is done. Problem is most people don’t know how to use this no-cost, or low cost tool for their advantage.

(FAST PITCH PRESS) Date Released: 11/26/2007
The Internet is rapidly changing the way business is done. Problem is most people don’t know how to use this no-cost, or low cost tool for their advantage.

If you want massive profits in a short turn-around time, steady large influx of quality leads, and easily locate opportunities to get your product or service in front of your customer – then you need to learn how to create Joint Ventures, how to use social networking tools available to you over the Internet and get ‘Networked in’ today.


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Mapping Crowds and Data

from Jay Deragon's blog
Relationship Capital...

The prolific growth of social networks and related activities is creating a rich pool of data for business purposes. For example, Facebook’s Ad Marketing program, which shares news of users’ online purchases, is seen as revealing private information. The purpose of the Facebook ad marketing program is to bring on line advertising to the next level by providing rich targeted data about user preferences and affinities to products and services.

Reactions to the sharing of what is labeled “private information” has created a flurry of opinions within the blogosphere and mostly negative. However, most of what we as individuals do on the web has been mined for years and our “private information” has been exposed for a very long time.


Jay is also a contributing writer for The National Networker. Visit his page titled "What Say You?"

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Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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