Saturday, February 28, 2009

BREAKTHROUGH NETWORKING: Build a New Kind of Wealth

Breakthrough Networking with Lillian D. Bjorseth


They are signs of the times. Your neighbors losing their jobs. Home foreclosures. Difficulty getting business loans. Associates still driving their 2003 (and earlier!) cars.


They all deal with financial capital … or the lack thereof.


What complicates these situations for so many people is the lack of another vital kind of capital – the social kind. A type that many people don’t bother to build, especially when the economy is good and they have a job they think is solid. After all, why take personal time to attend after-hour networking events or spend weekends on LinkedIn or Facebook tweaking your profile or responding to group postings.


Starting today, it will be my monthly privilege to share information I have garnered about building social capital from a Fortune 100 career as well as the owner of two companies and experiences from speaking, training and coaching nationwide and the author of myriad products.


I learned as a young woman in what was then an even more male-dominated corner-office environment that what I knew was secondary to whom I knew. I’ve had some powerful male mentors who taught me quickly that power by association was just as powerful as that associated with title …when used professionally.


I learned through experience to listen and ponder rather than speak and share when I spent time behind closed doors with vice presidents … and me. My power by association gained me access.


Building social capital, your network of knob turners, is analogous. Relationships, first and foremost, are built on trust. Listening and pondering will help to establish that trust much more quickly than speaking and sharing all you know about others or yourself. In the former case, you might say what was shared with you as a trusted colleague or in the latter, you may appear to be egotistical or too full of yourself.


You invest money and gain interest or buy property to get equity to build financial capital. Building social capital is about investing mostly time and giving unselfishly to gain more contacts to build a network of personal and professional relationships.


Social capital takes precedence in your success over degrees and job experience until you have managed to get inside the door. In fact, until you have built a network of “knob turners,” you may struggle to even get a job interview and the appointment for a loan.


So how, do you accumulate the quality and quantity of knob turners you want and need to accomplish your goals? Stayed tuned month after month after month. That’s what this column will be all about!


___________________________________________________________

Lillian D. Bjorseth is the President of
Duoforce Enterprises, Inc., speaker, and author of several books including her latest: Breakthrough Networking. She is also the co-founder of the Greater Chicago Networking Extravaganza which is now entering its eighth year.
___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

DEEPENING NETWORKING THROUGH RELATIONSHIPS: Lessons from Busy Networking Professionals

Deepening Networking Through Relationships with Christine Sotmary M.S., L.Ac., CPC


I learned back in the early 1970's that moving to a new place and starting all over again was no fun unless I was able to quickly make friends. Sometimes I would feel comfortable socializing with my co-workers and sometimes my interests would lead me to new contacts like the time I joined a women's softball team and was surprised to meet musicians and theater buffs like myself.


When I moved to Peekskill, New York I had a dilemma on my hands. I was the full time caregiver for my partner who was afflicted with Alzheimer's disease and wasn't getting out of the house very much. I also had 3 businesses to manage and needed to network in my new area and find some local clients. How was I to make new contacts and meet new friends?


That's when I met Barb Bodnar. We were at a local jam session, she was in the audience and I was playing jazz bass. I had taken Alan, my partner, with me and he was happily enjoying the music, sitting in the audience next to Barb. When I sat down, little did I know how much my life was about to change. As Barb and I began talking and I described a little about myself, she immediately had suggestions, referrals and offered more support than I ever imagined could come from one person. She recommended networking groups for my businesses and Rotary for my need to find a connection to my community. She knew everyone in town and whenever I mentioned something I might need, she had a name and a phone number ready for me.


Fast forward to 3 years later. My sweetie has left this planet and now Barb and I are fast friends. We network like crazy locally at live meetings, BNI breakfasts, Chamber events, or more recently online with social networking groups.


She is a residential real estate broker and has many wonderful, qualified people that she works closely with: stagers, inspectors, lawyers, mortgage brokers, bankers and the list goes on. She is always the first to volunteer to chair a committee for the Peekskill Rotary and is planning the club’s 90th Anniversary celebration.


I recently asked Barb for her ideas about networking and relationship building as they relate to her business and social life and this is what she said.



Barb's rules


· Relationships underpin who we are, whether they be with family, friends, work associates, mates. They require nurturing and will change over time.


· All kinds of relationships offer the opportunity to network. This is why it is important not to dismiss how a friend, or family member, for example, can further your goals.


· Don’t dismiss the opportunity to network for fear that it will be interpreted as seeking personal gain. Give first without expecting to receive and it will come back ten fold.


· Fruitful networking is not about how many people you know but the quality of your “database.” What’s important is the ability to individualize those contacts, bearing in mind who might be helpful to you and in what way.


· Be open to business relationships blossoming into personal friendships.


· When “our cards are right” we do business with people whom we’ve learned to trust. We can then feel confident they will treat our referrals respectfully and reflect well on us.


Barb is a busy gal around town, is completely plugged in to modern technology and still finds time to meet with people for social events. She told me this story to illustrate how her networking with friends has come back and supported her in her business.


Some years ago, she was having dinner with an attorney friend who was also a client. Her friend introduced her to a man who was a commercial broker, appraiser and a property manager. Barb, a residential real estate agent, and her new acquaintance became friends over the next several years.


As the friendship grew, her new friend began to refer residential business to her. Depending on the situation, Barbara would work with the new client on her own, or she and her broker friend would share the referral. One cooperative venture resulted in the sale of 8 units for one client followed by another 6 with a referral for the initial attorney. Both friends were pleased.


Today, their friendship and their business relationship endure because it is one based on trust, integrity and good will.


Like Barb, I have been able to leverage many of my relationships into clients for my businesses. Earning their trust and showing my interest in what I can do for them comes first. A licensed acupuncturist, I have been able to help many stressed out friends with acupuncture when they start to feel overwhelmed. Others feel exhausted all the time and might need to know what foods to eat. That's when I'll do my Metabolic Testing. Still other busy networkers I encounter need help with time management in their work lives so and we'll do some Life Coaching to find some balance in their lives.


I recently wrote a memoir, "Living On the Verge of Insanity: loving lessons learned from my sweetie's early-onset Alzheimer's disease," and sent it to the printer. I was able to send announcements to people I have built relationships with over the years and the orders are already coming in. I am now focusing on coaching and talking with caregivers who need to be inspired to receive as much as they give including our utmost respect. More on that in the coming months.


One of my important rules is that I am never too busy for a conversation or a chance to meet a friend. I consider relationship building the top of my to do list.


For more information you can sign up for my 3 newsletters or contact me at:

www.gotbetterhealth.com

www.gotcoaching.com

www.manhattanmetabolic.com

www.acucoach.com

You can also read more at my 2 blogs:

www.sotmary.com

www.metabolicmatters.com

You can also purchase my book at:

www.livingontheverge.com


Barb can be reached at:

Barbara Bodnar, Associate Broker CRS SRES GRI ABR

ColdwellBanker Residential Brokerage

www.barbarabodnar.net

914-649.2018

"Real Estate with Heart"


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

HOLISTICALLY SPEAKING: Chi Technology of the Year

Holistically Speaking with Meira Findel


Relax...Purify...Detox...Recharge...Evolve !

with the"Chi Technology of the Year."

Today is the future we've been waiting for!


PHILADELPHIA IS PLUGGING IN NOW TO THE QUANTUM WAVE OF ALOHA


“I met Meira Findel over 3 years ago. Don't know how I ended up on her email list, but it took me to her center 3 years ago to meet Sandra Rose Michael, Kahuna, promoting her latest healing technology. I've been in touch with Sandra ever since, via phone and inner dimensions. The technology has been on my vision board for 3 years, and I'm finally plugging it in the end of this month at Huna Mua Wellness. Thank you, Meira, for opening the door of possibilities! Who would have known!? You're changing the planet in many ways!” said Karen Reifinger from the Huna Mua Wellness Center in Philadelphia www.HunaMua.com, 610-360-2427

Karen Reifinger is a practitioner, instructor and recognized expert in the field of Hawaiian healing and spiritual development. She is the founder and Director of the Huna Mua Wellness Center of Philadelphia, PA and a sought after speaker and workshop facilitator. She has developed the only state certified Hawaiian massage curriculum in Pennsylvania.


On January 31st I visited Karen and Sandra in Philadelphia to reconnect with them and experience again Dr. Sandra’s EE System. It’s a wonderful blessing to know such wonderful people both of which have devoted their lives to making this world a better place.


The Energy Enhancement System (TM) - The EESystem(TM) generates therapeutic energy waves which can raise the energy of every cell in your body. This may allow cell regeneration to improve immune function, provide relief from pain, detoxify the body, elevate moods, assist in balancing right and left hemispheres of the brain, increase energy levels and more. It combines Body, Mind, Spirit and Science to help you achieve peak performance, reach higher states of health, consciousness and self actualization. Used exclusively at the world's most innovative clinics, medical settings, research labs and spas, this life enhancing system is now available at Huna Mua Wellness-Philadelphia.


EESystem Inventor, Dr. Sandra Rose Michael is Senior Director of Energy Medicine for the Global Foundation for Integrative Medicines; Faculty, Institute of Energy Wellness Studies; Guest Lecturer for Mount Sinai and other medical schools, PBS advisor on alternative medicine, International Who's Who, Honorable Dame in the Sovereigh Orthodox Order of the Knights Hospitaller of St. John of Jerusalemm and more. For over 30 years her award winning work has received critical acclaim worldwide, and has been presented at prestigious Summits and conferences. For more information on the EE System please go to www.EESystem.com


During my visit to the Huna Mua Wellness Center I was introduced to Jean Watterson, owner of the building. I was very happy to connect with another person that like myself is very involved in Business and Spirituality. I look forward to a growing personal and business relationship with Jean.


Karen met Jean Watterson 7 years ago. Karen shared her spiritual healing with Jean, which had a profound influence on her life. Jean shared her business expertise to help grow Karen’s business sense, and balancing left and right brain perspectives. This relationship flourished to enhance each other’s lives on a very personal level as well as in their businesses. This is what true community is all about.


In the near future Jean and Karen will be co-hosting workshops that will cover the mind-body-spirit. How exciting.


Jean is committed to integrating spiritual practices into the corporate realm.


www.commitmenttocharacter.com is the website for Jean’s book Commitment to Character: Achieving Success from the Inside Out. It is aimed at business people. The purpose of the book is to bring the value of good character back into the business world and to be a tool that corporations, individuals, and business schools can use to promote and teach the value of good character in business.


You can reach Jean Watterson of Sagewood Communications at www.sagewoodcc.com 571-643-2157


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

JETNETTING: The First Impression Factor, Part X

JetNetting with Heshie Segal


Eye contact, eye contact, eye contact. This is where virtually ALL face-to-face communication starts. We hear it time and again. Make eye contact and you connect! Is it really that simple? Yes and no. Yes, because it is the first step in the formation of someone’s perception of you. No, because a smile, a handshake, and additional factors also play a role. That being said, without the eye contact, the other things may not matter. Avoidance of eye contact, at least in the American culture, creates a disconnect. Is it really that bad? Yes, it is. The first impression sets the stage for future relationships and this negative impression is one that can be difficult to overcome.


When you make direct eye contact, you convey interest, friendliness, concern, trust and credibility. You create a bond that builds rapport. It helps you assess communication. In fact, “eye watching" allows you to check out the eyes of the other party to see if you are communicating effectively. It can give you clues as to how to continue or change your communication for greater impact. It is a matter of being observant and having a willingness to change with the flow. Now, doing that, makes a positive first impression.



How do I make good eye contact?

Be engaging, attentive, focused and personally grounded. Don’t stare, don’t glare, don’t divert your eyes. Simply look directly into someone’s eyes, blink naturally and show authentic interest.


I’m often asked, “Is there a generally accepted length of time for the eyes to connect?”

The situation may determine the appropriate time span for eye contact. It’s common sense to say: not too long, not too short. Generally speaking, after the first moments have passed, you can slowly move your gaze away without disruption. To be more exact, if you prolong eye contact for more than about four to seven seconds, it may become too pointed, too intense; or, it can be perceived as a come-on or a power trip and can make others feel uncomfortable. To every ‘rule’ there is an exception – with a gentle and interested gaze some people can maintain eye contact for very long periods of time, without the other experiencing any signs of discomfort. Extended eye contact might also occur for some people when they become defensive or feel put upon. Eye contact might become longer and more intense. Pupils often dilate in this situation.


Who tends to use prolonged eye contact?

People maintain longer eye contact when they are listening as opposed to when they are speaking. Abstract thinkers can hold someone's gaze longer than concrete, analytical thinkers. They ponder the eye contact and are not easily distract by it. Women can maintain initial and general eye contact longer than men.



What happens when eye contact is too short or even avoided?

By not making eye contact in our North American culture (including looking at the floor, the ceiling or anywhere other than at the person to whom you are speaking), you unknowingly tend to create negative impressions in the mind of another. When someone cannot look you in the eye, you tend to become suspicious, question why not and think the other person has something to hide. Lack of eye contact tends to signal dislike, anxiety, deception, disapproval, disinterest, wanting to be somewhere other than where you are and a host of other negatives. If you are in conversation and expecting someone or are looking for someone or something, let the other

person know and, even invite them to look with you. Don’t let them misconstrue your motives as a lack of caring and or interest.


Who keeps eye contact to a minimum or even avoids it?

· Some cultures consider it disrespectful to make direct eye contact. In fact, they will completely avoid it. Honor the culture and do not be offended or make an unfair judgment.

· Shy people tend to have very short eye contact, if any, and this is a decided disadvantage. By keeping it to a minimum or trying to avoid it, it gives the shy person less of an opportunity for optimum communication. As honest and well-intentioned as they might be, they are looked upon with doubt and distrust because of their failure to look someone in the eye.

· People with low self-esteem find it difficult to hold someone else’s gaze. They find more comfort in looking away and even down.

· Concrete thinkers need to spend more time integrating information and tend to avoid extended eye contact as well.


People tend to trust, believe and respect those who can look them in the eye. Why would you

want to do otherwise? If this takes you out of your comfort zone, challenge yourself to do it anyway. It’s a crucial element in the glue that keeps communication flowing and people connected.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

DEALING WITH GIANTS: You Only Have One Time to Make a First Impression: Owning the Sales Process with the Big Boys

Dealing with Giants with Claudine Halpern

THE MEETING

Be on Time

Actually Be Early, then you have time to get the lay of the land before you start, if you’re overdressed you can take off your tie, or put the jacket on the back of the chair.


Don’t Huddle

Be friendly, smile, talk about the big game, be calm, this is a sales call, it’s as much about who you are personally as who you are as representatives of your company. Big Boys want to know that they can enjoy working with you.


You are creating a Team - Carefully Choose your Seat at the Table

Never ever, ever, ever choose seats where all of your team is on the opposite side of the table from the Big Boys, that works for divorce proceedings but not for an important prospect meeting. Don’t take the head of the table unless offered, if your team sits together opposite the Big Boys you give the impression of being insular and snobby, or afraid to mix, DON’T DO IT. If possible interleave your team with members of the Big Boys team.

If you walk into a room where people are already seated try to find space among the Big Boys without being obvious.


RUNNING THE MEETING …owning the results

Volunteer to Take Notes

This is very different than taking minutes, it’s not politics or a courtroom. You need to take control of the Next Steps and the best way to do that is to be the official “note-taker”. The things that you need to note are:

o Everyone’s name and rank (no serial number needed)

o New facts-or random thoughts that will help later on (Big Boy John just had a baby, let’s send him a gift)

o Questions that need to be answered immediately

o Questions to take away

o Who does what and when

And most importantly next steps and scheduling the next meeting


Stick to the Agenda- TAKE CONTROL

Don’t let it get out of hand, here’s where being the note taker pays off big time. If the Big Boys try to take you of on tangents, TAKE CONTROL, say “we will discuss that subject at the end of the meeting” and have your note-taker write it as a follow up. Usually people forget the off topic items because of your stellar presentation. If the Big Boys jump ahead, TAKE CONTROL, say “we will talk about that later in the presentation” and have the note-taker do the magic.


Sometimes it’s really hard to remember the names of the people at the meeting and who’s who. I usually make a cheat sheet, when everyone settles down I go around the room asking people to introduce themselves I make a cheat sheet with the shape of the table and the names of the people like a map. I note something memorable like ‘Mickey mouse tie” then when someone asks a question I refer to them by name, it makes people feel that you care about them and that they are important. It’s also helps me remember who a person is after the meeting.

A little more about controlling the meeting, let’s talk about some personalities that show up at meetings and how to handle them:


Mr. Email Reader and Texter : You know this guy, he is so important that he must be on his blackberry 24/7 or someone will forget who he is. He doesn’t look at anyone or listen to anyone as he is “Too Busy” to do his job, which right now is listening to your presentation. This is a tough call, one way to solve the problem is to use the “Movie Method” ask people to shut their phones and refrain from texting for the length of the meeting.


This doesn’t work all the time, I have had situations where people did not stop whatever I did, once I stopped the meeting waiting for Mr. Texter to finish. It was quite funny actually, for about three minutes we had absolute silence until Mr. Texter realized that we shut down until he stopped playing with his toys. When Mr. Texter woke up, I thanked him for his attention and told him how important he was to the presentation, he did not pick up his toys again during meetings. This engagement lasted a year and I never had the problem with him again, it became an inside joke between us and he became our biggest supporter during the engagement.


Mr. “Everything You Say is Poppycock”: This is the person who knows everything and will tell you that, he has a negative thing to say about everything, and constantly interrupts to hear himself speak. Mr. Poppy knows how to distract you and get you over a barrel. Don’t let him do that, this is where owning the agenda comes into play, when he interrupts and asks a question there are three possible answers:

1) Thank you for interrupting me, that question will be addressed later in the presentation

2) Thank you for interrupting me, that’s a good question we’ll take it away and get back to you

3) Thanks you very much for interrupting me, that leads me to my next point, these are the questions that you want and planned for.


Mr. Silent: this is the person who never says anything, sometimes you have a room full of these, that’s when it becomes difficult. Always engage the person during the question time. An example would be at a logical breaking point engage Mr. Silent. Mr. Silent may be very influential, or not. But he is at the meeting and you want him to participate, so when your asking if there are any questions or comments always ask Mr. Silent if he can participate by name to ask questions.


Mr. Teachers Pet: You know this guy from elementary school, he always asks questions to show off and doesn’t let anyone else speak, between him and Mr. Silent you’re in a bind, well not really. Here’s how this works, you have reached a logical break point in your conversation, you ask if there are any questions.


Now TAKE CONTROL of the questions, and by default the answers. Listen to Mr. Teachers Pet once or twice, by the third time directly ask Mr. Silent if he has questions, don’t ask a general “any Questions”, you know who’s going to pipe up and direct the meeting. At that breakpoint specifically say Mr. Silent do you have any questions? You’ll be surprised by the response, Mr. Silent is used to being ignored that you’ve just got yourself a new best friend.


By the end of the meeting you want to make sure that all of the attendees on both sides have spoken at least once. It’s really important to intuitively figure out the team dynamics, who the leader is, who are the followers and who are the influencers, each need to be engaged during the meeting.


Start on Time- Finish on Time

If you run over time don’t just assume that everyone can stay longer to finish. The Big Boys are always overbooked; their life is meetings and assuming that your meeting is most important is not respecting their time. If you have ten minutes left and are not up to “Enumerating Next Steps” jump there and set the next meeting as the first follow up.


You did your presentation brilliantly, engaged everybody, have a list of follow ups, have a list of things to get to the Big Boy, what now, you’ve got 5 minutes left………


ASSIGN FOLLOW UPS, make sure everyone knows what they have to do, when they have to do it, and who their resources are, engage everyone in the room with some follow up. The best thing to do is have follow ups that can be shared, then you have a great excuse to talk to people at the big boys casually off line, you can then find out what they thought what you missed and what you hit.


SET UP THE NEXT MEETING, Don’t Leave until you’ve done this…..

TAKE CONTROL- ask for another meeting politely, Big Boys love meetings. You can then decide later whether you want the meeting. If the Big Boys won’t commit to a meeting, get the name of their Meeting Planners (usually an admin) and permission to call and set up the meeting.


CONGRATULATIONS…. The Big Boy prospect is one GIANT step closer to becoming a profitable client

Next: LOOKING FOR TROUBLE…. How to spot pitfalls, sinkholes and trouble and fix it ………………

chalpern@theychgroup.com

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

HEADLINE: A World Without Money



WARNING: DO NOT attempt to read this article if you are:

1.) Incapable of understanding the term: “hypothetical”

2.) Employed somewhere in the financial services industry, really, really like your job and can’t stand to see it invalidated…hypothetically

3.) Illiterate.


This month I would like to pose a hypothetical question to all TNNW readers in light of recent global events…


…what would the world be like if all money became worthless?


Our Current Economy

We live in a world where money (or as I call it, “Financial Capital” or FC) is the standard unit of measurement for determining how goods and services are exchanged between individuals, communities, the country and the world. It should be noted that this is true for the so-called “civilized world”, as there are other cultures that do not rely upon such “civilized” means of exchange, yet they continue to exist, many of them, as they have for centuries, if not millennia.


Currently, we are being forced to question the value of money as we face one of the world’s worst financial crises since the 1930’s.

1.) Just how “civilized” is our current global economic system?

2.) How is our money really valued?

3.) Why are we relying upon (and rewarding) the same people to “fix” the situation that got us here to begin with?


The Never-Ending Game

Games, whether they’re board games, video games, educational games, sporting games, role-playing games, etc. are a fantastic opportunity for us to interact with others (a great networking event), possibly get some exercise and learn about ourselves. The good thing about games, whether they’re played competitively or cooperatively is that they all come to a logical conclusion, are reset and can be played again. The nice thing about this is that any competitive advantages gained in previous games, are wiped clean with all sides equal.


Imagine if this wasn’t the case. How interesting would it be for spectators if the two competing sides in a sporting match to begin the game with points that are the cumulative total of all past matches that they’ve played as opposed to zero? If this was the case, competitive advantage would be given to:

1.) The team that won the most, provided that both teams have been playing for the same amount of time, or

2.) The longest running (if not the “winningest” team).


Would you even choose to play a game if you had no chance of winning or hitting “the reset button” at the end? Most people would say no.


Unfortunately for many, our current FC-based economy is a game that all must play if they are to survive and there is no reset button. In fact, we are penalized for losing – banks and other institutions charge us extra money that we don’t have in the form of late charges, administrative fees, etc., regardless of the reason, especially if we do not have the proper relationship with the right person at the institution. If we want the privilege of a college education, owning a car or home and we don’t have the money, we must borrow and hope to pay it back and on time.


We call this “reality” and we accept it as such…for better or for worse, no matter how harsh.


We also protect our kids from this harsh reality. In fact the Millennial generation (a.k.a., “Generation Y”), has been so well-protected from such realities through child-protection laws of the 80’s and 90’s, the innovation and infiltration of high-technology and the proliferation of positive role models in media specifically formulated for their viewing.


The good news: we have created a reality for them in which they learn by playing games with reset buttons, they know that they are truly capable of accomplishing anything they want and they come ready to face our “civilized reality” with a sense of self-entitlement and a view of FC that is completely different from previous generations (see my May, 2007 article: “Networking With the Millennials: The End of the World as we Know It?”)


The bad news: at some point in their lives, they realize that the childhood reality in which they have been brought up is radically different from the “civilized reality” that awaits them…that we have created, maintained, fought countless wars over and have lost millions of lives over.


The ugly news: this is self-destructive and not a move towards sustainability that many of us espouse that we want.


The question becomes: with the shrinking number of winners and growing number of losers of this never-ending game, do we need a major upheaval to hit the reset button or can we figure this out before hand like rational human beings?


What does it take to realize that we’ve created our own illusory glass ceiling by externalizing value and giving it the power it currently has over us? Must we be doomed to repeat our Senior Year of Secondary School over and over, despite the passing grades of the majority? Haven’t we earned the right to graduate?


Of Star Trek and Penguins

While I am not the biggest “Trekkie” out there, I was one of the millions of people who appreciated the ground-breaking science fiction show and its spin-offs as it presented real human issues in a futuristic setting. There was one particular episode that I remember (I don’t remember which of the shows, nor the episode, nor the character who stated it) where it was mentioned as an aside that money in their world had been eliminated – there was no need for it.


Gene Roddenberry, the creative mastermind behind the series introduced such “heretical” and “unrealistic” concepts as transporters, food replicators, phasers, communicators, holodecks and people of diverse races, nationalities and even planets working together to seek knowledge in the 1960’s before there was a man on the moon, the internet, the Cold War, racial equality and mobile phones. And while the majority of such “far-fetched” ideas still remain as “science fiction” thanks to the defenders of “civilized reality”, some ideas have leaked through to become part of our reality today. Could a world without money be next?


It certainly exists virtually. In our world of “civilized reality”, networking face-to-face often requires going to events or even joining organizations. This typically requires a fee, but online there is no limit to the amount of organizations with which one can join and interact. While there is no exchange of FC, there are record levels of exchange of both Intellectual Capital (IC) and Relationship Capital (RC).


I have often mentioned that my sons love to visit Disney’s Club Penguin, an online social network for kids in which they take on the persona of a penguin (which they can customize) and interact with other members (penguins as well) and explore a snow-covered virtual world full of cafes, pirate ships, stores and dance parties. While there is a fee for premium levels of membership, basic membership is absolutely free. Even with basic membership, all penguins get their own igloo (yes…where else can you find free shelter?...no mortgage crisis here). All penguins get the right to earn coins to buy things like items of clothing, costumes (needed for certain jobs), bigger igloos, furnishings for said igloos and pets called “puffles”.


Unlike our “civilized reality”, in the world of penguins, coins and other privileges are earned not by climbing corporate ladders or waiting on unemployment lines, but through involvement. Involvement in Club Penguin means playing games, agreeing to take on the responsibility of being a tour guide (they show new penguins around the virtual town), snow plowers or even agents (deputized penguins who help Disney monitor and report bad penguin behavior to the appropriate authorities). All puffle owners must be responsible for taking care of the health of their pets or run the risk of losing them.


In the world of Club Penguin, there is no shortage of money…wealth is created through involvement and by being in service to others. There is no mortgage crisis or unemployment; no red tape, no hierarchy…all penguins are created equal, even though they may come in different colors, wear soccer or ice cream scooping uniforms or even funny hats.


Is there something we can learn here?


The Hypothetical Part

So what would you do without money in our current society? Let’s just say you were in a foreign country and your wallet and passport were stolen. What would you do?


If friends or relations were nearby, you could leverage your relationship with them, but if not, there are other options. In the CBS reality-show The Amazing Race, teams without sufficient funds have begged for money. Begging is a way in which one works to leverage Relationship Capital into Financial Capital and it actually worked – the kindness of strangers prevailed.


Others without money might “work for it”, especially those with particular talents like with a street performer – juggling, playing and instrument, dancing, etc. is a way by which many performers earn a living. In this case the combination of know-how (Intellectual Capital) combined with one’s ability to connect with the audience (Relationship Capital), is leveraged into Financial Capital.


In a start-up entrepreneurial concern looking to secure funding, the principals court potential investors by selling them on their team (Relationship Capital), their experience and their plan to show stability, sustainability and eventual profitability (Intellectual Capital).


Again…the Ninth Law of Relationship Capital holds true.


Up to now, we have assumed a situation where one party in an interaction does not have Financial Capital and the other does, but what if neither party did?


Here’s the reality…if Financial Capital was taken away from all of us, we would still know things and know people as well.


In a world without money, we would continue to exchange goods and services. We would continue to apply who we know and what we know to get them. Our word, our reputation and our know-how would be our lifelines to sustainability. Our current technology would even allow us to monitor and measure such things for verification. We could turn our efforts to developing an economy based upon methods of evaluation of who and what we know.


The difference would be that we wouldn’t have need to store any wealth, because we would take it with us every day – we would all be wealth generators and be capable of supplying limitless amounts when applied correctly towards being of service to humanity and working towards sustainability. Therefore, we would be rid of the burden of fear of loss of such things. What does this mean?


Everything changes.


If we no longer had fear of loss of wealth, we wouldn’t need safes, safe deposit boxes, banks or financial vehicles. Many types of insurance would become obsolete. Think of the money we would save! (wink wink)

Banking and other financial institutions would evolve into monitoring agencies for Relationship and Intellectual Capital. Other such professions, such as financial advisors, might begin to take on roles as relationship, membership or career advisors, linking individuals to resources to allow them to build, develop, grow and leverage their Relationship and Intellectual Capital portfolios.


Many types of crime would go away as well. What motivates someone to rob a bank, steal someone’s purse or swindle an innocent? The fear that they cannot generate their own wealth on their own…this would go away.

Many of the things we’re used to will remain. We will still have need for food and clothing and shelter and energy. We will have need for medical treatment from time to time…some more than others. We will have the need to explore, build knowledge as a human race and improve upon sustainability, with emphasis on education and knowledge transfer and again…sustainability.


How about jobs?


Since we are all wealth generators, we would work doing the things we want to do and where we feel we can make a difference. Gone would be the days of sitting in a job we don’t want, waiting in quiet desperation for things to change. Yes…the ambitious will accrue more wealth and work to get more rewards from their hard work, but even those who just want a less hectic lifestyle would still be able to survive.


What about finite amounts of jobs? Who gets those?


Those who have the most merit will continue to get “harder to find” jobs, yet since there is always more work to be done and things left to learn, there will always be something for people, regardless of skill to do. Wealth will be earned by doing service to humanity, no matter the job.


It won’t all be “unicorns, rainbows, and standing around campfires in drum circles singing ‘kumbaya’”; there will still be issues, debates, challenges and the like, but perhaps it might be nice to finally graduate from outdated systems that keep us enslaved. Gee…wouldn’t it be need to go to College already?


And what of our kids? Should we continue to tell them at an early age that they can do whatever they want until they become adults and then tell them that it’s all a lie – welcome to our “civilized reality” or can we work to adopt a world that looks more like theirs in which we really can have it all if we apply ourselves? It’s certainly what the “American dream” was based upon.


It is time to press the “reset” button. It will be less painful now than later. Our future and that of our children and generations to come depends upon it.




The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to the upcoming book The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

POWER THOUGHT OF THE WEEK: Networking Power Self-Assessment, Part 1

Power Thought of the Week with Patricia Parham, Ph.D.

Impression Management

How well does your company’s “first impression” serve you? Are people aware of your unique services? Does your company’s name come up for niche services that you offer? Are your marketing materials reflective of today’s business climate or are they based on what was popular in the last century? Do you stand out in your networks? Impression management is a skill. Re-assess the footprint that your company makes. Spring is a great time for a makeover.
___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

Friday, February 27, 2009

TNNW BULLETIN, March, 2009, Week 1

Major Developments, Forward Motion, Events and Actionable Items!

March 2, 2009

Bulletin # 6



INTRODUCTIONS





Some significant service updates are underway at THE NATIONAL NETWORKER. In addition to being the nation’s leading authoritative publication regarding networking and Relationship Capital, we are fast becoming the foremost provider of networking, marketing, public relations, image-building, distribution, communications and financial resources in the United States and internationally. Many of our services are now fully-installed, and ready to use.


Update: We expect all of our Member Services (the Membership Services Suite) to be fully functional by March 3.



Update: We expect all of our affiliate links to magically come alive (in full Technicolor!) by March 3, as well.



Update: The newly-minted TNNW OMNIGADGET, a brilliant navigational tool, is now appearing on every one of TNNW's blog pages, and will make its debut on the website (http://www.thenationalnetworker.com/) and on every future Newsletter commencing on March 9.



Update: Take a quick peek at the TNNW OMNIGADGET and then come right back here! The OMNIGADGET is appearing (for a limited engagement!) live and in Technicolor at http://thetnnwomnigadget.blogspot.com/ . A note of caution -- DO NOT PUSH THE BIG RED BUTTON ON THAT BLOG PAGE.
--------------------------------------------------------------------------------


Please keep watching as these exciting changes are implemented -- enjoy them, and be a part of our growth. These developments will affect ever Subscriber and Every Member's ability to generate more Relationship Capital, and MORE BUSINESS.



Our TNNW Triple Focus:



1. To make our subscribers better-informed, more conversant and more successful;


2. To make our columnists and contributors very, very well-known;


3. To maximize our Members’ income and wealth as rapidly and as efficiently as possible.


REINTRODUCTION

Welcome to your new universe of Powerful Resources, Tangible Results and Exponential Growth through Cooperation and Partnership. Be proactive – start to visualize yourself as a stakeholder in TNNW, instead of as a passive outsider.


The bottom line: TNNW has more to offer you than ever before, and our offerings for both Subscribers and Members are constantly increasing. As always, our Subscribers will still receive our weekly Newsletter, as well as the RSS and email feeds, free of charge. Additionally, our Subscribers will receive significant discounts on all products, publications and services which they purchase through the advertisers and affiliates whose buttons, links and ads appear in our Newsletter, on our website, and on our network of blogs (there are in excess of 10 of them, and their numbers are growing).

We are all partners in a cooperative effort. This means that we should make every effort to conduct business with other partners; we should make every effort to refer partners to other partners; we should "talk up" our organization and its partners publicly and privately, and at every opportunity; and -- we should promote the expansion of the organization...in brief, more Subscribers, more Members, more Advertisers and more Affiliates.

Within the next one to two years, TNNW will announce several plans for converting our ownership structure into a new, fully-cooperative structure, where contributors will be invited to become actual stakeholders...stakeholders who participate in ownership and income. This certainly beats your depleted 401(k), or your corporate stock option plan. Keep this vision of the future clearly in your mind. Let it motivate you. This is not hypothetical -- this will happen. One of our targets along the path to this transformation is the attainment of at least 100,000 Subscribers, 20,000 of whom are Members.



SUBSCRIBERSHIP DRIVE

It has come to our attention that some of our Subscribers do not own automobiles. Please drive them to their meetings, dentist appointments, on errands, to go shopping, to the fast-foods drive-up windows and to the local sports bars that a number of them frequent (you know who you are).

Okay, okay...kindly disregard the previous paragraph. It was placed there just to see if you were paying attention. We will try not to pull a foolish stunt like this again, but we offer no guarantees.
On a serious note, you can help us reach our 2009 year -end goal of 100,000 Subscribers by just doing the following simple things:

1. Forward this Newsletter to everyone on your opt-in subscriber list, or to your email list, with a request that they subscribe (it's free), and that they also get the Daily RSS or Daily Email feed, too. All of these things are explained in the TNNW OMNIGADGET on every blog page. Or, visit the OMNIGADGET in its natural habitat at http://thetnnwomnigadget.blogspot.com/ . You can also go to the little envelope-shaped icon at the foot of every newsletter post at http://thenationalnetworkerweblog.blogspot.com/ , and send a copy of the entire newsletter automatically, via instant email, to up to ten of your friends in one bulk email. Efficient, eh?

2. Talk us up (and call us by name -- THE NATIONAL NETWORKER) in your various Linked In and other groups, as well as on Mixx, Digg, Buzz, Technorati, Delicious, FaceBook, Zimbio, Twitter, StumbleUpon...and the lot of 'em.

3. Participate in OPERATION BRUTE FORCE. You're curious, aren't you? Well, all this requires is that you spend a few idle moments during the course of your hectic day, and search for THE NATIONAL NETWORKER on Google or any other search engines, find our first listing, and just click on it to visit us. The more you do this, the better the effect on our SEO.

4. Place our blidget on your blogs, websites, newsletters, email blasts and refrigerator doors. You can get this blidget (in a choice of two contemporary and ergonomically optimized designs!) from http://thenationalnetworkerweblog.blogspot.com/ . It is a potent SEO and traffic magnet, by the way.

5. Comment on our articles, and leave a backlink to your website or blog at the end of your comment posting. This not only helps inspire us, and excites our readers...it creates a new stream of traffic back to you! You can do something that is absolutely self-serving and mercenary, and still feel good about it. Every time you comment, you can incorporate a back link to your blog, website or newsletter. You have the opportunity to post your name. You build your brand, your traffic and your search engine position every single time that you do this! Help yourself to some high-octane SEO.


-ACTIONABLE ITEMS – IMMEDIATE




Please don’t miss out!



If you haven’t done these things yet, please do them now! As our format is changing, we need every longtime Subscriber, as well as every newcomer, to do take the following steps to assure your continued receipt of our Newsletter, and to gain access to all of our new Resources. Please take a moment and do these things even if you are already a Subscriber:



1. Click on http://TheNationalNetworkerWeblog.blogspot.com/





2. Go to the upper right-hand column of the page and subscribe to either the RSS feed, to the email feed, or both. You must do this even if you are already a Subscriber or a Member. The process will take less than one minute. By the way, the daily email option gives you the weekly Edition of TNNW, daily intelligence and opportunities, and everything contained in the RSS Feed, too.





3. Congratulate yourself! Good things are headed your way.


RESOURCES FOR YOUR SUCCESS


__________________________________________________
TNNW has outstanding new services to offer its Subscribers and Members… and there are more in process. This list has been updated TODAY. Read on, soldiers!
The Relationship Capital Toolkit, RSS and Articles: Click on this new page to get information on all of our new services, and to receive a daily feed (between weekly issues) either by RSS or email (that’s correct…the RSS feed can be received as an email). If you don’t sign up for one of the feeds and make the page a favorite, you will be missing valuable information, additional articles, crucial intelligence, opportunities and special offers. Even if you’re getting THE NATIONAL NETWORKER now, grab the feed. [THIS SERVICE IS ACTIVE]

Calendar of Events: Check our Calendar daily. It is available to the public, and will be distributed monthly to several million recipients. Make the page a favorite, and list your events to get the message out to the networking world. If you are a Member, you can post one event weekly at no charge. Publicize yourself and your events by adding your events to our Calendar. [THIS SERVICE IS ACTIVE]


ADVERTISING WITH THE NATIONAL NETWORKER GETS RESULTS. We offer you nine options. Please take a moment to check out our Advertisements & Announcements page at http://tnnw9.blogspot.com/ . Here’s a summary list of Options:


OPTION 1: TEXT BOX ADS

OPTION 2: THREE- LINERS

OPTION 3: DISPLAY ADS (With Hyperlinks)

OPTION 4: SPECIAL INSERTS

OPTION 5: CLASSIFIEDS

OPTION 6: AFFILIATE LINKS

OPTION 7: BULLETIN SPONSORSHIP

OPTION 8: NEWSLETTER SPONSORSHIP

OPTION 9: ANY OTHER IDEAS?

Press Release, Publicity and Public Relations: Our suite of services in these areas is unparalleled. Well-crafted releases yield greater responses and Search Engine Results than any other mode of advertising. The CPM (cost per thousand viewers) is lower than for any other form of advertising. Our pricing and abilities are the best available. Make the page a favorite, and harness the indisputable power of print and e-media to send your message, to get attention and to build your personal or company brand. Well-crafted press and news releases are the most cost-effective means of accessing the largest possible audience. You can get your news release out to as many as 25 separate newswire services, representing more than 25,000 publications, both electronic and print.....the potential readership that you can reach is well into the millions. The more press release that you place, the more coverage you'll receive on future releases. The ultimate victory is when reporters and journalists start to quote you as an expert in their independent articles! You need to issue releases if you are to establish yourself as an expert in your field, or if you wish to get your brand name OUT THERE. [THIS SERVICE IS ACTIVE]

Custom Text-Messaging Programs: Instant communication via text messaging has become a three-fold breakthrough for working teams, networking groups and
advertisers. Text-messaging now plays a key role in communications – ask Barack Obama (he won, didn’t he?) – His campaigning and fundraising activities were carried out through a communications mix of internet marketing and text-messaging. People might leave their laptops at home, but they carry cellular telephones in their pockets. This a powerful tool for tightening up corporate or group communications in real-time, and for accessing the Gen Y market population... in fact, the market where text-messaging is the most highly-utilized and well-received is for consumers between the ages of 12 and 36. [THIS SERVICE IS ACTIVE]

International Agent/ Distributor Services: The networking community is increasingly international. You can grow at an incredible pace by partnering with international agents, distributors, representatives, vendors and consumers. Through TNNW, you can now access pre-qualified international contacts with personal introductions…or, you can get pre-qualified leads sent to you to follow up directly. We give you choices. Build a virtual import, export or global “division” in cyberspace at a miniscule cost, and become global in no time! [THIS SERVICE IS ACTIVE]

Webinar and Broadcast Programs: This suite of resources will become available within the next week, and it will give our Members the capability to produce professional quality webinars, broadcasts, pod casts and top-quality interview programs. Click on the site for a webinar series which we are hosting with ConferTel -- you may well want to sign up and enroll now. [THIS SERVICE IS FULLY ACTIVE]

TNNW Mini-Interviews:When you write, you can be convincing. But when you personally answer questions about yourself and/ or your organization in a scripted telephone interview (downloadable in an MP3 format!), your appeal is dramatically enhanced. A TNNW MINI-INTERVIEW gives your audience an opportunity to hear your voice. Your listeners will get to actually "feel" your competence, enthusiasm and unique personality. Give yourself the advantage with a TNNW MINI-INTERVIEW. You can embed Mini-Interviews on your websites, blogs, press releases, newsletters and email signatures.

WHY TNNW MINI-INTERVIEWS ARE SO EFFECTIVE
The Human psyche is an insecure creature. It constantly requires the reassurance of a "second opinion" or of an "impartial" third party.

Accordingly, when you speak about yourself to a prospective client or business associate, it carries the automatic liability of being self-serving, and even patronizing of your audience.

In a circumstance where the prospective client or business associate is allowed to "listen in" on a teleconference (formatted as a Q and A interview) between yourself and a professional-sounding interviewer, your presentation stops being a "dog and pony show," and becomes perceived as a critical interview.

No longer viewed as an advertisement or an "advertorial", the TNNW MINI-INTERVIEW is seen as an informative newscast. And that makes you more credible and persuasive, with an implicit third-party endorsement by the interviewer. [
THIS SERVICE IS ACTIVE]

Membership Page: To gain entry to all of these services (and a number of others which are being built right now), you should be a Member. Individual or company Membership is very inexpensive, and might be the best investment that you can make in yourself, your business and your future success. [THIS SERVICE IS ACTIVE]

TNNW Surveys: From time to time, we will run a poll or survey to gather information for the benefit of all of our readers. These surveys are sent to in excess of 1 million prospective participants. If you have an idea for a survey that you would like to put out to the business networking community, go to the page and contact us about it. It is excellent press to get your name attached to the promotion of a survey…and we publish the results by whatever the deadline date on each survey is. At present, there are no active surveys. Within weeks, there will be at least one weekly. Members will get preference and priority placement on their survey postings [THIS SERVICE IS ACTIVE]

Meet Our Advertisers and Affiliates: This page is a master listing of all of our affiliates and advertisers, with their links, buttons, banners and information on display. It is an eclectic collection of wonderful products and services for the benefit of all Subscribers. [THIS SERVICE WILL BE ACTIVATED BY MARCH 7]

TNNW in the News: TNNW, its Authors and its Members are in the media with increasing frequency. We have now set up a special page where you can click on press releases, news stories, announcements, quotes and video about us in the media. Go and have a quick look…this page will be updated weekly. Read about us. Or, read about yourself! Either bookmark this page, or make it a favorite.[THIS SERVICE IS ACTIVE]



SUBSCRIBERSHIP AND MEMBERSHIP GROWTH!

________________________________________________________________
At present, TNNW is approaching 7,000 Subscribers (with a secondary, or referred readership of close to ten times this amount). In the past three months, Subscribership has grown in excess of 10%, and at an an accelerating rate of increase per month. Our objective for 2009 is to have a minimum of 100,000 Subscribers. Subscribers are upgrading to Membership at a rate of several individuals and companies weekly, and this is usually coincident with the timing of an ad, webinar, press release or some other Members-Only service which they want to use.

REMINDER: My Cousin Murray, who is an incorrigible cheapskate, was amazed to find out that individual Membership costs only $18.00 per year, and Company Membership only $30.00 per year. No matter what Members-only service you use, you will recover that money (and then some) on your first transaction with TNNW. Become a Member -- go to the TNNW MEMBERSHIP PAGE now!
__________________________________________________
PROJECTS, ALLIANCES, MEMBER NEWS & NEW LINKS


We have many new projects, strategic alliances and new links to offer you for your information and participation. The following outline is for your quick reference; it contains a combination of “live” items, and a list coming attractions:


*David Wolf, of the SmallBiz America Network and SBTV-Small Business Television is will be co-producing some exceptional media programs with TNNW, all of which are designed to gain each of our Authors, Subscribers and Members instant access to the major markets. These will include TNNW Podsuite™, a proprietary menu of professional podcast options; a TNNW Radio Network; and a TNNW Television Network – each featuring our own selected guests, hosts, interviewers, content, advertising sponsors and coverage. Think of being covered on regional or national radio or television – and after the initial burst of ego, think about having your commentary, content or advertising streaming across the country via airwaves, internet, RSS feeds, YouTube and other media to a prospective audience in the millions. Think about your reputation, your branding, your exposure…your access. What could this do for your business? Learn more about David by visiting http://www.smallbizamerica.com/ , http://www.sbtv.com/, and http://twitter.com/smallbizamerica. TNNW will be making small businesses in to very big ones.

*Bruce Newman, one of our Authors and an expert in the field of qualifying and selecting the most suitable consultants for business needing high caliber services but wishing to reduce their fixed employment overhead to accommodate changes in the business paradigm, global economy and communications and organizational technology, is publishing a brand new newsletter. His company, The Productivity Institute, LLC (http://www.prodinst.com/), will be generating the newsletter bi-weekly, To learn more, and to subscribe for The Productivity Institute Newsletter ™, go to http://www.prodinst.com/articles/PI_current_newsletter.html . If you would be interested in writing for the publication, or in advertising sponsorship, please contact Bruce at info@prodinst.com. The newsletter already has a large opt-in subscriber base, and presents a viral marketing opportunity for every organization which participates in contributing content (you may even be the Featured Company), and re-mailing the newsletter to their own opt-in subscriber lists. The readership growth potential is exponential (hey…that rhymes!), and it is an opportunity to get you and your company in front of an ever-increasing audience. It is essentially a cooperative effort where every participant wins. What’s more, the content promises to be excellent, useful and interesting. Sign up to receive your free Newsletter today.

*Author Michelle Bergquist, who has written the widely read book, How To Build A Million-Dollar Database , and who is a principal of SBR, Inc. is going to be one of our contributing writers. You can learn about Michelle’s unique areas of expertise (especially where converting mere contacts into real, profitable business relationships is concerned) by visiting her website at http://www.michelleberquist.com/ . Her book is a tremendous and authoritative guide, and she is a powerful speaker and a networker who absolutely and unfailingly practices what she preaches. We will be making a special offering of Michelle’s book on our site. What is your ratio of relationships to contacts? Michelle will demonstrate exactly how to increase it, as well as your profits. By the way, Michelle is an excellent speaker with a genuinely warm and inspiring personality. She leaves people wanting to call her back – and that’s a gift.

* Author Lillian Bjorseth, who has written Breakthrough Networking – Building Relationships that last, is a dynamic presenter and an expert at such critical image- and impression- related details as how to dress, posture, body language (non-verbal communications), optimum utilization of your voice, gets down to very essence of how to re-create yourself into a masterful networker. These are the skills that you will need to navigate your way through a challenging economy. We will be making a special offering of Lillian’s book, and her patented “action card decks,” as well as some new products and publications in the weeks to come. She is a superb presenter with a powerful air of self-confidence that would make even some of the best Toastmasters envious. Lillian can be reached at 630.983.5308. But first, we would suggest that your immediately go to here website at http://www.duoforce.com/, and forward your questions and inquiries to her via email at lillianspeaks@duoforce.com .

*Author, networker and healthcare practitioner (not to mention superb jazz bass player) Christine Sotmary, M.S., L.Ac., CPC is now writing for us about a variety of issues. She is an expert at so many things, and has a private coaching and mentoring practice. She is an amazing amalgam of talents, as a marathon athlete, technical writer, acupuncturist, metabolic consultant, musical performer and promoter. You have to get a subscription to her newsletter (actually one of several) called “Unplug and Get Your Groove Back,” which you might be able to access through http://sotmary.blogspot.com/, or through one of her other sites, which include http://www.gotbetterhealth.com/, http://www.sotmary.com/ and www.zoomnia.com/gotbetterhealth . You can reach her directly at 917.273.1308, or via email at sotmary@gmail.com. She is a superb coach and trainer, with boundless energy.

UPDATE: Joseph Perez, two-time U.S. Paralympic champion, has found Christine Sotmary's newly-published memoir "Living On the Verge of Insanity" about taking care of her long-time partner with Alzheimer's disease, invaluable to his own personal journey. Having been the primary caregiver for his wife Angie, who eventually succumbed to breast cancer, he was left with many unanswered questions once she passed on. For many years he has been seeking a way to incorporate his intense caregiving experience into his life almost the way soldiers try to get back to normal after their combat experience. Joe says, "This book finally gave me the ability to understand my experience and put it to rest. I now can appreciate how I handled everything and not feel so angry or guilty. It's amazing how this little book could do what no therapist has been able to help me come to terms with. This has finally helped me heal."

Christine’s book is published by Sheridan Press (in its First Edition), and retails for $17.95 in paperback. The ISBN code is 978-0-692-00022-9. Within the next week or two, be on the lookout in the press for more information about Christine’s amazing and poignant story. TNNW will feature a link to a special Landing Page where our Subscribers can purchase the book directly at a discount. Congratulations, Christine!

* Author Ann Barczay Sloan (abarczay@earthlink.net ), one of our very popular authors, has written a book, titled, “HOW TO USE THE PIECES OF A BROKEN HEART Recipes for Rebirth” which features some poignant and inspiring short writings, with original and beautiful illustrations by artist Penny McManigal and numerous other inspired artists and photographers, each joyously celebrated and showcased. TNNW is in the process of putting together a small syndicate for the self-publishing, promotion, initial printing and distribution of the finished work. I have a strong personal interest in this wonderful project, and if you speak with either Ann or us at TNNW, you will too. The book is ideal for the times in which we live…let’s participate and get some royalties out of this before a major publisher steps in for wide scale promotion and distribution of the book, and Ann becomes unapproachable because her inspiring and profound work gets Oprah’s endorsement. Should you have an interest please email douglas.castle@yahoo.com, or telephone toll-free at 888-317-6498 (extension 3).

UPDATE: Ann has received numerous endorsements on her book – these endorsements are from individuals, many of them celebrities, who have achieved significant status of their own (including the likes of Mark Victor Hansen!), and took the time to rave about Ann’s book. To view an updated file of these glowing endorsements in a quick, downloadable .pdf format, just click on:http://www.mediafire.com/file/rfjjbjwvmm0/ANN SLOAN BOOK ENDORSEMENTS - FULL LIST.doc

TNNW will be self-publishing this book at first, prior to obtaining a promotion and distribution deal with a major publishing company. The capitalization required is anticipated to be approximately $20,000.00, of which we already have obtained indications of interest in excess of $5,000.00 in three weeks’ time. If you would like to participate and generate substantial royalties, please contact Douglas Castle at 888.317.6498 (extension 3). No brokers please -- serious principals only.

We are in the process of preparing a series of Mini-Interviews with the author, where she speaks about her book and the inspirations that played a part in its gestation, and where she reads some of her own beautiful words in her own voice. These MP3s will be as therapeutic as they will be informative. When the book is published, their value will be incalculable. They will be available to our Subscribers and Members. Please note that a portion of the proceeds of each sale of these downloads will go toward the publication of the book...if you are a purchaser of record, you will be acknowledged and immortalized in the "In Gratitude" Section of the published work. Our bet is that Ann winds up interviewed on OPRAH (with an endorsement of her amazing book) within the next year. You might reconsider getting in touch – you don’t want to be kicking yourself a year from now…or do you?

* Marguerite Mcleod-Fleming, a TNNW author and principal of http://www.theresultsource.com/, is an expert in the field of telemarketing. She is making special product offerings available to TNNW Members, including a results-driven free trial telemarketing campaign, ongoing telemarketing services, and a series of webinars regarding the enlightened use of the telephone as a contact tool. Some of the topics to be covered include 1) objection-handling, 2) getting past voicemail, and 3) working with “gatekeepers” who try to stand in the way of your connecting directly with the decision makers whom you need to reach. To get a sneak preview of what Marguerite has in store for you, click on: http://www.theresultsource.com/telemarketingoffertnnw.html . We expect a full launch of a joint-campaign within a week.

* Jeff Schomay, of Inspire-Your-Buyer, is an expert at getting recipients to open your emails to them. He uses carefully-selected brief key statements and some attention-grabbing graphic arts effects in order to get your recipients “primed” to focus on your email campaign or newsletter. Jeff will be writing for TNNW, and is offering a special program to our Members. Preview the program, and perhaps take it for a test drive by clicking on http://inpire-your-buyer.com/tnnw_special.html. Think of the incremental increase in your profits if you could increase your email response rate from, say 2% to 15%...that translates into a dramatic increase. Jeff does wonderful work, and gets results. In the words of Sian Lindemann, another TNNW writer, and a vigorous networker in her field, “Jeff got my phone to ring like it’s never rung before.” Everybody wants this. Get your email recipients to pay attention and respond!

* Lance Hood has made a career of studying the techniques, histories and winning formulas of the world’s greatest success coaches. He has created a website which shares their wisdom, stories and insights with visitors. He is also producing an affiliated newsletter. Ultimately, if Lance has his way, he will be able to get you featured as one his featured Greatest Coaches to tell your story. Go to his site, and subscribe to his newsletter at http://www.greatestlivingsuccesscoaches.com/. He is also sharing information about a co-sponsorship opportunity for new projects, technologies, websites and brands, which you can access at http://www.promotethemastersgathering.com/ – I would recommend that you review it, and then email Lance directly at Lance@GreatestLivingSuccessCoaches.com with any questions or suggestions. Lance has studied the winners, and we believe that he can help make you one, too.

* Author and networker Jason Jacobsohn has an excellent newsletter which you should subscribe to at http://jacobsohn.com/. The newsletter is called “Network Your Way to Success,” and it is well worth getting. He offers opportunities to contribute content, promote your product or service. Jason’s website, http://www.networkinginsight.com/ will provide you with more useful information. You can reach Jason directly at Jason@jacobsohn.com, or by telephoning his offices at 773.368.0229.

*Cinda Hocking and Barbara H. Marynowski, both new authors at TNNW, are Senior Consultants at INTERNAL ENERGY PLUS™, a revolutionary technique for lightning-speed learning, which utilizes an eclectic blend of unconventional but highly-focused training and entrainment approaches in order to empower self-growth, personal development and professional and financial success. IEP uses such techniques as meditation, NLP, hypnotherapy, subliminal messaging, deliberate breathing, brainwave entrainment, Scripting and certain select energy postures (derived from ancient martial arts) to rid you of stress, fill you with newfound focus and energy, improve your health, and to attain your goals by a linear approach. You can learn, and change at the speed of thought. Your complete personal and business success and happiness are the ultimate objectives of the IEP System, and any person of any age can participate. They offer programs and products (including CDs, DVDs, books, Scripts, etcetera) for home study, as well as various seminars, demonstrations and tutorials for larger teams groups and organizations. Their website is at http://www.internalenergyplus.com/.

Their principal blog is at http://theinternalenergyplusforum.blogspot.com/ , and you can join their free online community at: http://health.groups.yahoo.com/group/INTERNAL_ENERGY_PLUS/

THE IEP PRODUCTS AND PROGRAMS CAN CHANGE YOUR LIFE!

You might also consider subscribing to some of the other FREE IEP, blogs, services and exciting self-growth tools, including LIFE LINKS, BRAINTENANCE, TAKING COMMAND! , THE INTERNATIONALIST PAGE and THE GLOBAL FUTURIST. Subscribe to these by email or RSS feed – they are all free, and they are great tools for realizing your personal potential.

Visit the INTERNAL ENERGY PLUS website at http://www.internalenergyplus.com/ and take a long look at their product offerings. Develop your inner-personal skills, as well as your interpersonal skills. Some of the CDs, Scripts and other tools for de-stressing, positive affirmations, goal focus, creativity, conquering phobias and attracting wealth and opportunity are among the best available in the market. Program yourself for success. http://www.internalenergyplus.com/ .
___________________________________________________________
Exercise your mind (build your intelligence, memory, cognitive ability and creativity) by subscribing to BRAINTENANCE. It's free, and you receive exercises several times a week to expand the muscle that is your mind. SUBSCRIBE TO RECEIVE THE DAILY RSS FEED or the DAILY EMAIL FEED. Go to http://braintenance.blogspot.com/.

*New Member Elaine Ingis is an entrepreneur in the process of building an online social and business community (a membership-based, for-profit organization) which focuses on the interests, culture and needs of the “Baby Boomers” who have reached at least sixty years of age. This highly-interactive community will combine online communications and internet capabilities with actual in-person events centered in the New York Metropolitan geographical area. The Venture, Senior Meetup, LLC, is in its earliest formative stages and promises to be very, very exciting. Elaine’s target market is growing, both in terms of its relative percentage of the total population, and in terms of its vitality and involvement with social and continuing business activities. For further information about this project, or to contribute your thoughts and suggestions, please either email Elaine at esingis@yahoo.com, or telephone Douglas Castle (toll-free) at 888-317-6498 (extension 5).
_________________________________________________________
The website, which will be located at http://www.srmeetup.org/ is currently under development, and the two blog sites, http://SrMeetUp.blogspot.com and http://essiespage.blogspot.com/ are also under construction.

*New Member Jake Thompson of Eagle Capital Management has some absolutely fascinating (and little-known) financial strategies for creating and preserving wealth. These particular techniques have been utilized for many years by major banks and financial institutions, as well as by some very wealthy individuals, to earn superior returns and accumulate wealth without taking any of the risks ordinarily associated with “playing the stock market” or getting involved in direct participation programs or hedge fund investing. Both Jake and his father, Dan, have done their homework -- the result is that they can make these strategies available to us regular people who have been decimated by the whims of the capital markets, had their 401k plans depleted, and are (in a word) completely disillusioned. Many executives, professional and entrepreneurs now find themselves in a position where they have no latitude left for risky investments or “great investment tips.” This is for everybody.
Eagle Capital Management has a great website at http://www.becomingyourownbank.com/ which we would strongly suggest that you take a look at.

TNNW will be working with Jake and Eagle to produce a webinar series titled “Becoming Your Own Bank.” Expect to be amazed. Each of the webinars in this information-packed series (covering such topics as “arbitrage,” “dynastic trust planning” and “utilizing hidden equity”) will be an educational program of the highest quality. The series promises to be an extraordinary value. TNNW will keep you apprised of the webinar calendar. Jake can be contacted at jacobtho@cableone.net . TNNW is delighted to welcome Jake to our growing, interactive community.
----------------------------------------------------------------------------------------------
We have a number of columnists and programs in the queue for March covering such areas as mortgage banking, real estate, personal health and fitness training, customer communications, marketing to Baby Boomers, and others. KEEP READING US!
--------------------------------------------------------
Thank you.
___________________________________________________
--Adam J. Kovitz
--Douglas Castle

___________________________________________________________
KEYWORDS AND TOPICS: TNNW, THE NATIONAL NETWORKER, BUSINESS NETWORKING, SOCIAL NETWORKING, BLOGGING, PUBLISHING, RELATIONSHIP CAPITAL, ADVERTISING, MARKETING, PROMOTION, PUBLICITY, PUBLIC RELATIONS, BLOGGERS, WIDGETS, BLIDGETS, BUSINESS DEVELOPMENT, SALES, SEO, IMAGE-BUIDING, REPUTATION, CROSS-SELLING, SALESMANSHIP, BUTTONS, LOGOS, VENTURE CAPITAL, BANKING, INVESTORS, ANGELS, SPONSORS, MANAGEMENT, ENTREPRENEURS, ENTREPRENEURSHIP, NEW ENTERPRISES, START-UP BUSINESSES, POLITICAL ACTION COMMITTEES, NOT-FOR-PROFITS, ACTIVISM, BUSINESS PLANS, BUSINESS PRACTICES, BUSINESS TRENDS, BUSINESS SECRETS, ADAM J. KOVITZ, DOUGLAS CASTLE, PUBLISHING, PRESS RELEASES, GOOGLE, YAHOO, MSN, AOL, AP, REUTERS, MEDIA, MULTIMEDIA, WEBSITE DESIGN, MARKETING CAMPAIGNS, FUNDRAISING, SELLING, CONTRACTS, CAPITALIZATION, JOINT VENTURES, LEVERAGE, PARTNERS, HUMANITAS MAXIMUS, PARTNERING, KEYWORDS, ADWORDS, RSS, FEEDS, BUSINESS NEWS, BUILDING ORGANIZATIONS, BUILDING TEAMS, GROWING, FACEBOOK, LINKED IN, GROUPLY, NEWSVINE, BUZZ, MIXX, TECHNORATI, ADD TO ANY, ZIMBIO,SURVEYS, POLLS, COMMUNICATIONS, TECHNOLOGY, POLITICS, FUTURISM, TRENDS, ALLIANCES, ACQUIRING ASSETS, BUILDING WEALTH, LEVERAGE, MEMBERSHIPS, SPONSORSHIPS, TOOLS, TECHNIQUES, EXPOSURE, FAME, POSITIONING, POSTURING, VERTICAL, DEMOGRAPHICS, MARKET ANALYSIS, METRICS, RESULTS, FINANCIAL NEWS, PUBLIC SPEAKING, SPEAKERS BUREAUS, CONSULTING, RECESSION-PROOF, CREATING FINANCIAL SECURITY, MONETIZATION, MONETIZING, SELF-GROWTH, SOCIALIZING, ACQUIANTANCES, MAINTAINING RELATIONSHIPS, MIXX, ISTAND, BUSINESS SURVIVAL, TIPPING POINT, DIGG, FACEBOOK, MYSPACE, LINKED IN, SOCIAL MEDIA, COMMUNICATIONS, CONNECTING, DECISIONMAKING, STRATEGIC PLANNING, TAKING COMMAND, RAISING CAPITAL, RAISING AWARENESS, ECOMMERCE, E-COMMERCE, INTERNET-BASED BUSINESS, CYBERSPACE, INTERNATIONALISM, GLOBALISM, SYNERGY, ONLINE COMMUNITIES, ONLINE GROUPS, GADGETS, OPERATIONS MANAGEMENT, NEWSLETTER, MEMBER ORGANIZATIONS, INTELLIGENCE, CONNECTING, TEAM-BUILDING, THE GLOBAL FUTURIST, THE INTERNATIONALIST PAGE, SERVICES FOR SMALL BUSINESS, COOPERATIVE ADVERTISING AND MARKETING, INTERNAL ENERGY PLUS, SELF-GROWTH, PROSPECTING, PROFITABILITY, POWER, NETWORKING GROUPS, ONLINE NETWORKS, BUZZ, KEYWORDS, ADWORDS, META-TAGS, HOME BUSINESSES, TELECOMMUTING, TEXT MESSAGING, WEBINARS,TELEVISION, RADIO, ARTICLES, PODCASTS, BLASTS, SURVEYS, AGENTS, DISTRIBUTORS, PEER SUPPORT, LIFE LINKS, ORGANIZATIONAL STRUCTURE, RE-INVENTING THE ORGANIZATION, BUILDING TRUST, CONSULTANTS, Co-OPERATIVE PROJECTS, PROJECT MANAGEMENT, OPT-IN SUBSCRIBER LISTS, BRANDING, SUBCONTRACTING OUTSOURCING, OFFSHORING, FINANCIAL MARKETS, INVESTMENTS, BNI, SOCIALIZING, CONFERENCES, CALENDARS, MEETINGS, PERSONAL INTRODUCTIONS, HEALTH, INSPIRATION, INNOVATION, COST-SAVING, REVENUE PRODUCTION, ENTREPRENEURSHIP, THE INTERNATIONAL COMMUNITY, SELF-EMPLOYMENT, TELECOMMUTING, DIRECTORIES, LISTING SERVICES, PERSONAL POWER, SELF-GROWTH, SUCCESS, THE NATIONAL NETWORKER RELATIONSHIP CAPITAL TOOLKIT, THE NATIONAL NETWORKER SUITE OF SERVICES, INTERNET, INTRANET, FORECASTING, BLOGGING, NEWSWIRE SERVICES, KOVITZ ENTERPRISES LLC...
___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

U.S., HAWAII: Be The Stage

by Danielle Lum
Hawaii Bureau Chief

In February, I conducted a workshop at the Hawaii Women's Business Center. With more than 15 people in attendance, I’m told that it was one of the Center’s best attended workshops. (Excuse me a second while I pat myself on the back.)

When Board president Joann Seery asked if I would be interested in doing a workshop for the Center’s clients, I jumped at the chance to do it. My reasoning was two-fold:

  1. I love to teach. It’s something I always wanted to try, and since I became an adjunct professor at Chaminade University, I really think I have found my calling. I consider it a privilege to be able to help others learn so they can apply it to their lives and businesses.


  2. Just as importantly, I saw it as a great opportunity to expand my network.


It took me about two hours to prep for the workshop. I first assisted the center in writing the workshop description, then crafted an outline of what I wanted to cover during the class. I also utilized my BNI 10-minute presentation to practice a portion of what I was going to cover during the class.

On the day of the workshop, I was thrilled to wake up with the starting of laryngitis. OK, so not really thrilled, just challenged.

I opened the workshop with a quick joke about my voice and puberty and begged their indulgence in getting past the raspy and soft volume. Since most had probably had a sore throat or laryngitis in their lifetime, I got their sympathy and was able to connect.

I’m not going to go into the specifics of what was covered during the workshop. Let’s suffice to say that I was able to provide them concrete information that they could use immediately.

As I reflected on whether the workshop was a success, I went back to the two reasons I agreed to do the workshop: 1) love of teaching and imparting knowledge and 2) expanding my network.

I was successful on both counts. Attendees left energized and ready to apply what they learned to their businesses. And I expended my network. How do I know I expanded my network? Simple:

  1. I was able to gather cards from most of the attendees. I then sent a “thanks for attending my workshop” note to them.

  2. I have since referred friends and associates to a few of the businesses that were represented at the workshop. I assisted my friends AND I assisted those who were new to my network.

  3. I have received follow up phone calls and emails from attendees who want to sit with me and pick my brain further.

  4. I had briefly met three or four of the attendees on other occasions. Upon meeting them this time, I made a point of saying that we had met, and the circumstances of our meeting. They were impressed that I would remember them.


APPLY THIS TO YOUR NETWORKING EFFORTS

When I take on a new client, one of the first things I tell them they need to do is position themselves as an expert among their target audience(s). There are many ways to do this, and giving speeches and presentations is one of them.

When you are on center stage, everyone in the room is watching you and waiting for your wisdom. Just being in the spotlight gives you credibility and helps others to understand who you are, what you do, and how well you do it.

Most people have trouble with the fact that everyone in the room is watching you. My best advice to that is: practice, practice, practice. The more you know your stuff, the easier it will be for your presentation to flow. You may be nervous, but because you are prepared, no one will ever know.

I’m not going to get into the specifics of how to give a great presentation (I’ll be doing a workshop on it for the HWBC later this year, so watch for it if you want more information), rather, I want to focus on how you can use presentations to expand your network:

  1. Be prepared. The only thing worse than not doing a presentation is doing a bad presentation. Make sure you know your topic and your audience so you can make a good impression. Your credibility is on the line. 


  2. Get names. This sounds like a no-brainer, doesn’t it? I wouldn’t have included it except that I was talking to a friend yesterday. She does presentations all the time, and has done them since I met her over 20 years ago. She just realized that she has never collected names and contact information from anyone in any audience. It’s always been catch as catch can, and, honestly, not very effective. She is now in the process of designing a comment card that she will ask everyone in the audience to complete.

  3. Give out your business card. Another no brainer, but you’d be surprised....


  4. Follow up. If someone comes to you at the end of your presentation and wants to talk, schedule a coffee, lunch, drinks, etc. For those whose names you collected, send an email or other communication (I’m partial to handwritten cards myself) to thank them for taking time to attend. If you have a newsletter or e-newsletter or article, ask if they would like to receive it. This will keep you at top of mind.



So, good luck! Get on the stage. Expand your network. You can do it.


__________________________________________________________________

Danielle Lum is the president of NK Design, Inc., a public relations, advertising, and marketing company in Honolulu. A boutique agency, NK Design specializes in assisting small and new businesses to create memorable message strategies and reach potential customers.

Learn more about Danielle and NK Design:

http://nkdesignhawaii.com/
http://www.linkedin.com/in/nkdesign
http://prponderings.blogspot.com/










___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

Thursday, February 26, 2009

OPTIMIZING YOUR IMPACT: Is Marketing Obsolete?

Optimizing Your Impact with Jeff Schomay

“Marketing.”

How do you define that word? Obviously everyone knows what it means, but it seems marketing ain’t what it used to be. In the good old days you go out, buy your advertising, and wait to see who comes. Now that we have an internet full of eager consumers, a company can send out millions of directly targeted interactive advertisements with an auto-generated response system and an automated purchasing and cross-selling system with a built-in remunerative affiliate sales program for less cost than what it takes to send out 100 postcards in the mail.

But that’s not all, the things that worked just a year ago – affiliate programs, “squeeze pages”, fancy websites with e-commerce technology – are being largely ignored today, thanks to the proliferation of online social networking platforms. I’ve heard that YouTube broadcasts more user-generated content in one year than all of the TV and radio stations have sent out combined since they day they were invented. People are literally canceling the newspaper and turning off the TV and firing up their web-browsers and aggregate news readers (RSS). And the advertisers who used to use radio, TV, magazines, and newspapers are noticing and hurting.



So again the question – is marketing as we know it obsolete?

Stand Out, Get Results! Exclusive offer on Inspire Your Buyer's Direct Email Campaign Program



To answer, we need to step back and look at what marketing really is. My simple definition: Letting people know you have something to sell. That’s all marketing is; radio, TV, print, direct mail, internet, social networks, sky-writing, etc. are all just tools used for letting people know you have something to sell. And that means the principles are the same for each tool, and it means you better have a strong grasp on the principles if you want to use the tools effectively and make an impact.



Let’s step through the principles quickly.

First off, you can’t market anything if you don’t have anything to sell. What are you selling? Careful, that’s a trick question. A chiropractor doesn’t sell spinal adjustments, he sells comfort. Coke doesn’t sell a flavored, carbonated beverage, they sell refreshment. And the ipod isn’t a fancy portable music player, it’s a machine that provides a soundtrack to your life.

The lesson: don’t ask what you are selling, ask what your market is buying and why they would buy it from you. Come from their perspective and you’ll know what to sell them.



Now that you know what you are selling, how will you market it? I think there are only two things you need to accomplish in marketing:

  • Get your message in front of as many eyes as possible, and
  • Get those eyes to pay attention to your message

If you have the best message in the world, but no one sees it, is it marketing?

Where should you start? There are tons of places to market:

· Face to face (direct presentation, networking, word of mouth, etc.)

· Advertising through media (TV, radio, magazine, newspaper, etc.)

· Online advertising (web presence, social networking, “ezines’, pay-per-click, etc.)

· Direct mail (both physical and e-mail)

· Outdoor (billboards, signs, transportation, venue, sky-writing, etc.)

· Awareness and information (business cards, flyers, brochures, etc)

· Sponsorship, endorsement, associate and affiliate

· More? (Hire bald people to let you write your message on the back of their head and tell them to ride the bus all over town?)





Ultimately, the areas you use will depend on who you want to reach and what is most fitting, and also fits into an overall cohesive strategy of hitting your target audience from multiple arenas with the same message (they say you have to hear something up to 7 times before you take action, not to mention different people learn in different ways).



If your message reaches a million people, but no one listens, is it really marketing?

Now for the part most people forget to do – make a message that sings! Make it snap, make is sizzle. Make an impact. Figure out how to best present what you are really selling (remember?) so that it:

· Gets noticed

· Gets people’s interest/draws them in

· Gets the results/resonse you want

This is easier said than done and a professional can really shine here, but the basic idea is to approach everything from the buyer’s point of view and what’s in it for them, catch them with something that snaps and back it up with value, and always ask “how can I say this better?” Using visuals, making it fun, making it interactive, making it clear, concise, and interesting will always help “inspire your buyer.” It’s an art and a craft, and it’s too important to skimp on, because marketing that people don’t listen to is marketing that didn’t work.



So… what does all of this mean?

No, marketing is not obsolete. Some of the tools work better than others, but no matter what approach you have, analyze which tools will work best for what you want to achieve, use them to get in front of eyeballs, and most importantly (ever increasingly more so with the human-driven nature of web 2.0) present your message in the most interesting, valuable, and intriguing way to make an impact!



Good luck and good marketing,



Jeff Schomay



--------------------------------------------------------

Written by Jeff Schomay

Inspire Your Buyer - Branding and Marketing

Optimize Your Impact. Get Better Results.

www.Inspire-Your-Buyer.com

jeff@inspire-your-buyer.com

(c) 2009

Jeff Schomay is an expert brander and marketer and a professional film writer and director.

___________________________________________________________


Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

U.S., SOUTHEAST: Networking Over the Radio

By Larry Block
U.S. Southeast Bureau Chief

(The Carolinas, Tennessee, Georgia, Alabama, Mississippi, Florida)


Do you often think that you would make a great radio show host? People do business with people they know. And what better way to get to know someone than by interviewing them on your own internet radio talk show? Whether you want to meet interesting people in your industry, position yourself as an expert or just improve your website’s search engine ranking, hosting your own talk show can help you achieve all of those goals.

Atlanta Business Radio X offers a unique service that enables you to host their own radio show and podcast it on the internet. This is truly an innovative way to market your business and connect with the business leaders in your industry. Being a radio show host opens doors that traditional networking approaches just can’t match. By hosting your own radio show, you are instantly seen as an expert in your field and a true connector. Your guests get the benefit of the tremendous exposure that they receive on the internet as well as the status of being interviewed as a guest on a popular radio show.

Every talk show produced is also a face-to-face business networking opportunity. Each week the hosts get to build powerful business relationships with their guests. Their show allows them to be the center of a business community built around their specific niche or industry. The podcast of their show can then be put on their blog and in iTunes The show hosts can take advantage of viral internet marketing techniques used by no one else in their industry.

You don’t have to have any experience or technical expertise to host a show. Lee Kantor and his production staff provides industry-leading training to show you how to be a host, find guests, get listeners, secure sponsors and, most importantly, how to effectively use your shows and podcasts to grow your business. They will also create and host your personalized landing page and provide a permanent archive for the podcasts of your show.

Each week the hosts get to meet and build great relationships with the amazing men and women who are doing great things in the Southeast and all over the country. As a host or a guest, the exposure is tremendous with shows such as Millionaire Moms with Joyce Bone, Gravity Free Radio with Erik Wolf and Stephanie Frost, Chic Perspectives and The Publicity Show with Elizabeth Gordon, Uniqueness is Power with Andy Greider and Dr Fitness and the Fat Guy with Dr. Adam Shafran just to name a few.

In addition to the opportunities that Lee provides a quarterly networking mixer that puts all the hosts and their guests in the same room for a tremendous networking event. Their first event of the year held in January at Alon’s in Dunwoody attracted more than 70 former guests, hosts and business associates. Check out their website at www.radiox.biz for more information and announcements for their next event.

For more information on hosting your own show contact Lee Kantor at lee@radiox.biz

Larry Block is a text messaging expert, president of Mobile Marketing Technologies, Inc. he provides text message advertising and marketing services nationwide. Need an advertising solution that actually works and gets directly to your target market – visit www.hippocketads.com, Larry can be reached at larry@RuTxting.com

___________________________________________________________


Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

TURNING CONTACTS INTO RELATIONSHIPS: Business Cards and Little Rubber Bands

Turning Contacts into Relationships with Michelle Bergquist

How many business cards with little rubber bands wrapped around them do you have on your desk right now? If you're networking and making connections, you probably have a few stacks of business cards strewn about with rubber bands around them all over your desk and workstation, right?

Think about this. Business cards sitting on your desk provide no value to you if you aren't interacting and communicating with the contacts you've met via networking. If you're like most professionals, finding a way to get business cards of people you've met into a database or contact management system is a big, big challenge. The other challenge is, once you get your contacts into a database, how do you manage all those contacts and relationships? Below are three tips and suggestions to managing your contacts and relationships more effectively.

1) Get all your contacts into one central database or contact management system. Don't keep clients in one system and prospects in another. Get every single contact you have into one central hub or database. Whether you use Act!, Goldmine, Salesforce.com or some other database system, the first step to managing your contacts more effectively is to keep everyone you know or that you've met in one central system.

2) Give a "code name" to your contacts and relationships as you enter them into your database. From clients to prospects to referral sources, give contacts a title as to their relationship to you. Lumping everyone into one database does you no good if you can't tell what relationship a contact has to you and what potential they may have to you in the future. Coding also works to categorize other contacts such as former colleagues, co-workers, bosses, college buddies, business associates, vendor relationships, etc. Every contact you know should be given a "code name" as to who they are and their relationship to you.

Stand Out, Get Results! Exclusive offer on Inspire Your Buyer's Direct Email Campaign Program

3) Categorize how you met a contact or business relationship. If you network and generate leads from different sources, you need to know how you met a key contact or relationship. Have a separate field in your database to code how you met someone and how they came to know you. Whether you made contact at a specific networking function, trade show or event, coding how you met someone can be valuable to you in tracking where you met your best clients or referral sources over time.

Relationship management is just as important as financial management is to business and success. To be more effective and successful in our challenging business climate means taking a different approach to interacting with your best contacts and relationships. Having business cards sitting on your desk do nothing to provide opportunity unless you organize and manage your business relationships more effectively.

Go therefore and get those business cards off your desk and into a database system so you close more business, repeat business and referrals! Organize your contacts and relationships more effectively so you achieve better business results!
________________________________________
Michelle Bergquist believes that when it comes to business and success, it's all about relationships! As business consultant, author, national speaker and corporate trainer to companies and associations throughout the United States, Bergquist entertains and educates small groups, conference attendees and large corporate audiences. Michelle's book, "How to Build a Million Dollar Database" is quickly becoming the expert authority on how to build a powerful database full of priceless connections and business relationships. Michelle's book is available online at http://www.michellebergquist.com/ or http://www.amazon.com/. If you're looking for a keynote speaker, workshop leader or emcee for your next meeting, conference or event, call 800-438-6132 or visit http://www.michellebergquist.com/.
___________________________________________________________
___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

U.S., NEW ENGLAND: IAAP Provides a Network for the Administrative Niche

Noelle Southwick
New England Bureau Chief

Today's office professional does much more than keyboarding and filing. Over 4.2 million people are employed as administrative assistants and secretaries and that number is growing.


The International Association of Administrative Professionals is a not-for-profit association with approximately 40,000 members. The mission of IAAP is to enhance the success of career-minded administrative professionals through education, community building and leadership development.


Why is networking important to an administrative assistant?
I asked Gail Freeman, President of the Greater Boston Chapter of IAAP this question. She told me that very often administrators work alone. With IAAP they have a team to turn to for advice and training. It is vital for a multitude of reasons to reach out to others for support.


The network reaches from the local people who attend chapter meetings, to the on-line blog contributors, to members around the world. Having that kind of support makes members feel more empowered in their jobs and in their lives.


Monthly chapter meetings
There are 600 chapters worldwide and 23 are here in New England. The newest chapter opened recently in the Framingham, MA area.


Local chapters host monthly meetings as an opportunity to connect with others. During the meeting there is time devoted to an open forum when attendants can ask questions to the group as a whole. Additionally attendants get to learn from relevant speakers.


Boston Chapter
Gail said she prides herself on finding speakers who will contribute to the group without being paid. She joked that that takes some networking in itself but that she is not shy about asking for what she wants. Being willing to ask is an important skill when it comes to growing an organization.


Gail pointed out that all the local chapters have valuable things to offer. She also said that the Boston chapter offers an opportunity to network with administrators who work at some of the larger and more well known corporations. This chapter attracts high profile administrators and senior level assistants with a unique view of the business world. For those looking to make connections at Boston businesses this is the chapter to join.


Support
The majority of administrative assistants do not get the career support they need from their employer. Attending regular meetings offers members the support they desire and often leads to friendships as well.


Gail told me that it is “support and encouragement that builds a network.” She wants to be sure members feel they belong.


When seeking ideas for a specific project, members can call on the support of peers for advice and direction to available resources. Having a strong support network can make an administrator a more valuable employee. Especially in difficult economic times any way to be more valuable to employers is important.


Education, around the year and around the clock
IAAP hosts an annual event in April. It is educational but it is also a celebration of the work administrative assistants do. It is a prime opportunity to connect with those who will support and empower.


Quarterly, day-long workshops cover topics in depth. For example March offers a workshop on Blending the Generations in the Workplace.


Some of the chapter meeting topics have included: identity theft, discrimination, tools for office organization, and negotiation skills.


I found an impressive list of upcoming webinars available on the IAAP website. An online library of articles to help build skills and answer questions can be accessed anytime.


The IAAP Community
Members are working in Fortune 500 Companies and thousands of mid and small sized businesses. This is an impressive list of places to have connections.


The web community is designed to integrate every level of IAAP into a robust online network. A calendar of events, discussion forums, industry trends and even technical support advice is available to online visitors.


The IAAP global network is useful in contacting members to get local information when executives are going to other cities and/or countries. Administrators can communicate with a worldwide network of peers through their website.


Leadership Development
The organization presents office professionals industry-recognized certification and up-to-date training to help keep a competitive edge.


Through their publications, members stay informed and up-to-date on the latest in office trends, products and information. IAAP supports secretaries in keeping pace with the need for changing skills.


Exposure to professionals outside their own company helps administrators expand interpersonal skills and improves their comfort level. The training and support builds confidence and teamwork abilities. Improved self-worth and competence empowers administrators to tackle bigger challenges.


Networking tips
Gail gave me some simple networking tips. She said, “talk to people.” She added it is important to learn people’s names and to introduce yourself effectively. You don’t grow if you don’t spread the word about what you do.


Gail said she uses many networking techniques to support the growth of IAAP. She invites people to be on their email list to learn about coming events. She invites people to attend chapter meetings, workshops and events. IAAP has joined the area Chamber of Commerce and Gail attends chamber events to promote the organization. Attending tradeshows to make contact with both administrative assistants and employers as an additional way to get the word out. IAAP also have the support of staffing firms and recruiters who tell candidates about their network.


If you want to have a successful career as an administrative professional IAAP may be the network for you.

Contact information:
Gail Freeman, President
Gail.freeman@bbh.com
www.greaterbostoniaao.org
www.iaap-hq.org
___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

NET-TECH REPORT: What Inspires You?

Net-Tech Report with Chris Kauza

For the last few months we have been profiling various tools and technologies you can use to communicate and create relationships with others. This month we are going to take a more “humanistic” look at how one entrepreneur is applying these tools in her business to reach out and create relationships; and in turn, help her customers connect with themselves and others in meaningful ways.


Gail Lynn Goodwin is the CEO of InspireMeToday.com, an online library of inspirational content that you can use yourself or share with others.


In 2004 , while working out in gym, Gail discovered that she got better results from her workouts when she listened to motivational and inspirational content. She began sharing her favorites with her friends and colleagues, and discovered that they had similar success. But it wasn't until she helped her daughter write and publish a song about a soldier's wife longing for her husband, that she really connected with people on a massive scale. The song had hundreds of thousands of downloads from places all over the world. They received so many invitations from military personnel to come and see them, that they toured from 2004 – 2006, reaching out to soldiers and their families, and helping them connect with each other.


The reason why I think Gail's story is one to pay attention to, is because of what happened during their first visit to a military base in Iraq.


A young boy approached her and asked her for a “Mom” hug, telling her that his patrols consist of him living in a ditch by himself, thirty to forty days at a time, guarding his area, before coming in for a forty-eight hour rest, and then turning around to go back out for another mission. When she asked him how he is able to do that, the soldier pulled out his audio player and said that he was always looking for good inspiration. This was the catalyst that launched InspireMeToday.com.


There are many reasons for you to choose to NOT be inspired, to NOT do something extra for your customers, or to NOT think of some way you can use the available technology to connect with someone else. The reason I chose to interview Gail for this month's column is because of the very simple way she is using technology (i.e. - website, audio and video content downloaded to portable audio players, etc.) to not only directly connect with others, but also to help other people make those meaningful connections as well.


One of the things to pay attention to with Gail's website and business is the simplicity of the model and how she uses technology to support and grow the business. I encourage you to visit her website. Look at how the information is arranged and accessible. See how she builds channels for visitors to not just consume content, but also to share it with others, thus promoting a "viral" growth aspect to her business.


Listen to something on her website that inspires you. After all, it requires no more effort than listening to the news. Why not make a different choice and choose some content that sustains you, and that you can pass along to others?

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

Wednesday, February 25, 2009

NETWORKING YOUR WEBSITE: A Twitter Case Study

Networking Your Website
by Rita Wilhelm


I love meeting and networking with people in online communities. Just the other day, I met a fascinating person in Sweden by the name of Stefan Svartling on a social network called SocialMedian. We were both commenting on an article that someone clipped about using Twitter.

Stefan is a very active Twitter user. You can view his profile at http://twitter.com/svartling . At the time of this article, he has 1,343 people that he is following, 1,418 people that are following him, and he has a whopping 6,640 tweets! ( Just think about how many tweets that is in a given day!)

Many folks who use Twitter, have a disproportionate number of people who they follow, as compared to those that are following them. This typically means that they are just going out and trying to follow every Tom, Dick and Harry they can find, in hopes that people will start following them. So, Stefan's statistics are certainly worthy of noting. I was very pleased when Stefan agreed to be interviewed. I think you’ll learn a lot from him.

Here’s the interview:

Stefan, Can you tell me a little bit about your business?

I have three brands on the net, Svartling, Clipotech and PRYLINFO. They are all networks of websites and search engines that I market in different ways.

My most important brand is Clipotech. It's both a Tech Blog Network & a searchable KnowledgeBase. I have worked on the search engine for around four years, where I have "handpicked" every website in the search index to control the quality of it. It is now indexing around 11,000,000 pages!

Wow! That’s impressive. Can you tell us more about your KnowledgeBase?

My KnowledgeBase is made with Google Custom Search. I add new websites continuously (only English or Swedish). By using this search engine you are guaranteed to only find quality information and no spam and other junk. You can also refine the search results by clicking on one of the categories. For example "Knowledge" or "Gadgets".

You can say that this KnowledgeBase is filtering the web for the user so they don't have to!

What made you decide to use Twitter to help you market your business?

I joined Twitter in 2007, but I didn't "get it" at that time, so I put it on "autopilot" via TwitterFeed with almost no followers at all. In August 2008 I had a look at it again and started to use it for real. I found out early that it was perfect for marketing my brands, so I started to Tweet links to both my websites and to "Knowledge" search results from my KnowledgeBase.

For example if I tweet about a new Social Network service, I also put a link to my KnowledgeBase to find more info about the service. Many followers click on my links and visits my websites to read more information about what I tweeted.


How has using Twitter impacted your business?

My "Knowledge" links works really well, and I had many positive comments about it. I've got many more visitors and users because of this. Google is not the only traffic source anymore. Twitter is almost as good for my sites.

Are your Tweets all business tweets, personal tweets, or both?

I tweet both business and personal tweets because you need to interact and be personal on Twitter to succeed. You cannot go on "Autopilot" and think that you get many followers. You need to talk to your followers.


Since I stopped using Twitterfeed and started to interact, I've got over 1000 users. That in only six months!

Tell me about your daily Twitter routine.

I use Twitter all the time. Most of the day I tweet from my iPhone via the Twitter App Tweetie (here I would put a "Knowledge Link" from Clipotech if it had been a tweet or blog post :) ). This combination makes it possible to tweet wherever you are and whenever you have the time.

From the iPhone I scan through my 800 RSS Feeds in Google Reader for something interesting to tweet. I also scan through my Twitter stream after good tweets to ReTweet (RT). Twitter is brilliant as a news feed. Therefore it's important to follow people with the same interests.

When I'm behind a computer I use Feedly to find interesting news to tweet. I think Feedly is great because it integrates Google Reader with both Twitter and FriendFeed in a very productive way. It's really easy to tweet directly via Feedly.

I use Twhirl as a Twitter client on the computer, I think it's awesome in many ways and it makes me more productive than with other Twitter clients.

What other social networks do you frequently use in addition to Twitter?

I use FriendFeed a lot, both as a lifestream service and as a communication tool. SocialMedian is another service I use. Not as much as the other, but I think it's a great service.

What 3 tips would you give someone who would like to start using Twitter as a marketing tool?

1. Be engaging and interactve. That way you build up a great community with trusty followers
2. Don't use auto DM's (automated direct messages). They are really annoying and unpersonal.
3. ReTweet a lot. It’s a great way to get many followers, because all users wants to be ReTweeted.

Thanks for sharing your tips with us Stefan. We have learned a lot from you.



Rita Wilhelm is founder and president of SnapMonkey Inc, which is a company that provides both online marketing consulting to businesses, as well as easy-to-use web-based technologies to help businesses effectively promote themselves on the web.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

SALES AND MARKETING: Marketing is About The Relationship

Sales and Marketing with Bill Doerr

Bill's section is brought to you by qAlias










Marketing is, fundamentally, a discipline about a relationship. A symbiotic relationship between you and your customer. A relationship between two people. One who creates a profit and one who creates an expense for your business. Each person is essential to what the other needs from the relationship. So why do we do things that compromise rather than realize the potential of our business relationships? I'll share some thoughts -- and useful questions -- on that very issue in this article.

My inspiration for this month's article is Bruce Temkin. I just read an outstanding special report he wrote on this topic. It's called: The 6 Laws of Customer Experience. My advice . . . download it, devour it, embrace it. It's good stuff!

His message is inanely simple, full of common sense and difficult to challenge. But his message appears to be forgotten or ignored by a growing number of business owners lately. That saddens me because no business exists unless its customers want it to exist.

In challenging times, we should each be doing everything we can to attract and retain customers. Nothing less. So here's my thinking on what Bruce shared in his report.

I'm using Bruce's article as a starting point, adding in some comments and questions of my own which I hope you find useful for building better relationships with your customers.

1. Every Interaction Creates a Personal Reaction
Years ago I recall Jan Carlson, President of SAS calling these 'Moments-of-Truth'. Whether it's the way you answer your phone or acknowledge a customer's contribution to your bottom line . . . every contact . . . matters. Every contact draws your customer closer to you or it pushes your customer further away from you. In the end, the quality of your relationship with your customer reflects the cumulative 'score' of all the interactions you have together.

Q:
Are you making your marketing truly personal for each customer and every touchpoint or moment-of-truth?

Q:
Are you segmenting your customers so you can tailor their experience with you and cement their loyalty to you, as well?

Q:
Financial metrics are good for your financial advisor but are you also measuring the experience that attracts and keeps relationships with customers alive and well?

Q:
Are your employees empowered and encouraged to manage the interactions with customers so they'll be happy to spend their money with your business?

2. People are Instinctively Self-Centered
Maybe 'centered' isn't an accurate connotation. Aware. Self-AWARE is better. But the more we focus on ourselves, the less we see others perspective. It works both ways!

Q:
Are you taking the time and trouble to see your customer's point-of-view as it reflects their experience with your business?

Q:
Have you identified each 'moment-of-truth' your customer has with your business and taken steps to ensure they will be positive rather than something less desirable?

Q:
If asked, would your customers say your business was organized primarily for your convenience or theirs? Is that what you want?

3. Customer Familiarity Breeds Alignment
It's a fact that Fred Reicheld (The Loyalty Effect) noted years ago -- the better you know your customer, the easier it is to respond to their needs and create experiences that attract new ones and retain old ones. Writers know that to write well they must write to a (single!) reader. Hopefully, one they truly understand. Ideally, your staff performs well with customers for the same reason.

Q:
Does your business adapt to produce the experience your customer wants or, are you asking your customer to adapt to you for your convenience?

Q:
Do you have a mechanism for routinely sharing with your employees what anyone is learning 'works' for your customers . . . i.e. the 'winning' experiences . . . so everyone can leverage the lessons and successes of anyone else in your company?

Q:
If your customer is ever unhappy, do you honestly understand your customer's position well enough to know if the conflict reflects a misalignment on your part or the customer's?

4. Unengaged Employees Don't Create Engaged Customers
My friend, JoAnna Brandi, President of JoAnna Brandi & Company teaches her clients that happy employees create happy customers. When your employees feel you respect and regard them, they feel good about themselves. When they feel good about themselves, they become your best ambassadors of goodwill. So the key to having happy customers is to make sure your employees are too . . . first!

Q:
Do you have a plan to train your employees to turn their moments-of-truth with a customer into a moment-of-majesty . . . consistently and conscientiously?

Q:
Are you making it easy for your employees to create a WOW experience at every touchpoint they have with a customer?

Q:
Are you keeping your employees aware of how your business and your customers are doing by one another? Are these lessons being shared so all can profit by them?

Q:
Do you have -- and use -- a system for measuring and rewarding customer experiences that make them happy to spend their time and money . . . with your business?

5. Employees Do What Is Measured, Incented and Celebrated
Performance . . . comes from two things: 'Can Do' and 'Want To'. Skill and motivation. If you want your performers to perform so your customer is thrilled it's YOUR responsibility to see that a 'great' performance is documented, communicated, trained, supervised and rewarded. If not, it won't happen as often as you like or as well as you want.

Q:
Does your employee training address what it takes to create an engaged customer?

Q:
Have you clearly communicated what your employee must do (and, how well!) to create an engaged customer for your business?

Q:
Are you creating, by your management, an environment that consistently recognizes, measures and rewards the kind of customer experience you want or, not?

6. You Can't Fake It
I love to say, "What you DO speaks so loudly I can't hear what you SAY". Both your customers and employees learn more from your behavior than anything else you do with them. Whatever you recognize and reward or ignore and tolerate is the message they're getting from you . . . every time. Good or bad, that is the way it goes!

Q:
When it comes to making your customer happy, what is your #1 priority or focus? If your front-line employees were surveyed, would they know it, too? Would they agree?
Q:
If poorly conceived and executed initiatives communicate you're not serious about something, do your employees have evidence that you're serious about success?

A Final Thought
There's a saying, "The same wind blows some ships east and others west. It's not the wind but the set of the sail that makes all the difference". Today's economy is like the wind. We can't control it. But we can choose to use it. The current economy is like a strong storm. It makes boats go farther and faster than normal. It also makes them get into trouble faster and easier! In this economy, some businesses will succeed and others fail. It's my hope that addressing the questions I've posed here will help you be one of the winners when this storm blows over.

Bill Doerr, CCO of SellMore Marketing, LLC is the creator of The Preferral Prospecting System™ and The Ultimate Client Development System™. He is an Authorized Duct Tape Marketing Coach and a licensed facilitator of Get Clients NOW!. Bill works with service providers to generate awareness, interest and response for their expertise. You can reach Bill by phone at: 860-798-6964, online at: www.sellmoremarketing.com, by email at: billd@sellmoremarketing.com or through the TNNW Blog: thenationalnetworker.blogspot.com

________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

FRANCE: Good news: French entrepreneurs are doing well in the recession!

By Thierry Mazué
French Bureau Chief

Last week I heard on a French radio journalists talking about some companies that are successful. The programme lasted less than 15 minutes, but it was worth it.

The angle was simple: some areas of activity are currently hiring people: IT, bank… when others are not. Giving us this positive information was an excellent initiative.

However, if the statement is true, I can see on the field, every day, entrepreneurs who are doing well (this is happening today, in 2009, and in France) no matter what their profession is, and some don't! True!

I simply disagree with the common idea that no matter what you do, if you are in the wrong area, you are doomed, and if you work in IT life is wonderful! Such an area simply does not exist. Clients have needs and some entrepreneurs are proposing products and services that respond to these needs. Do you think all these clients are in these magic areas that are not concerned by the recession? No!

Simple : it is your responsibility to change your reaction to the economy.

I work with entrepreneurs, and what I see everyday day on the field is this: Some entrepreneurs seem to walk through recessions easily, and they are growing their businesses significantly! Yes! Right now at the moment!


Just click on the Logo above for a no-strings TEST DRIVE


They all have a strong referral network they started to build years ago! And they are working their network in a very systematic way.

What do they have in common? You'll recognize them easily :

  • They are experts
  • They are truly passionate about what they do
  • They focus on solutions
  • They see opportunities where others see problems or competition
  • They all work by referral

Some of them are also working in a team of entrepreneurs to grow their businesses together. They know how many referrals they are going to receive, when it's going to happen, and they have a clear vision of their referral business.

The real good news is: it's happening now, right in the middle of what some experts call the most serious recession ever!

Here are some ideas you might want to think about, because these successful entrepreneurs are using them on a daily basis.

They have:

  • A referral marketing plan (in writing) and they work their plan
  • Specific goals for their referral business
  • A strong referral network

We know for sure that networking is the response. What we often miss is how to do good and effective business networking.!

Do yourself a favor : Start setting some specific goals, and join a strong referral group to do focused networking.

Bottom line, our brains work like a GPS. If you set up the destination, chances are you'll reach it!

Just give it a try!

Thierry Mazué
Maisons-Laffitte
France

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

U.S., SOUTHWEST: Meet the KALŐN Community- "Beauty: More Than Skin Deep!"

By Kathleen Ronald

Southwest Bureau Chief

(Utah, Arizona, Nevada, California)


This month, it gives me great joy to introduce you to the Kalön Community, which was launched in November ‘08 by the enterprising Sandra Levitin.

The dream of Kalön was conceived some 15 years ago, when Sandra and her dear friend Jo formulated ideas about doing a magazine called Kalön. They chose that name because it embodied all the values they wanted the magazine to express; the name comes from the Greek Kalön, which means, “that which is beautiful, noble and true.” This perfectly accommodated their focus and emphasis that “beauty is more than skin deep.” Furthermore, the name spoke to the audience of which the magazine would serve: women.

As we all can relate, life happens, and many times our dreams get pushed to the back burner. During the “back burner” years, Sandra was in the midst of working with her second husband as CEO of his companies, which served over 800 real-estate agents and five realtor offices. However, the dream would eventually make its way back into her plans when, after fighting with cancer, Jo passed on. Around this same time, Sandra turned 52, and her husband asked her some life-changing questions. Her answer was to launch her dream, which had been on hold for so many years. The Kalön dream is now a reality, and it’s here for you to embrace.

Sandra’s first goal was to launch the magazine, and given the span of years from its conception, it now made sense to create an online magazine. You can enjoy the magazine at www.kalonwomen.com.

The magazine was doing so well, and Sandra had met so many amazing women, that the launch of an online community was a natural next step.

What are the benefits of this online community?


  • This is a site for women only (you can feel safe to share your deepest issues)
  • It is a community that really cares about you and wants to support you
  • Education on various topics for women
  • Instant input on any need shared
  • Sub-communities that address local concerns (Communities include Houston, Seattle, Cincinnati and South Africa, with others on the way)
  • Post your upcoming events
  • Build your networks both personally and professionally with like-minded women, both locally and around the world.
  • Add video, photos, music, blog posts, or radio interviews to your profile or the front page

Sandra has many goals for the magazine and the community. She wants to build sub-communities around the world. She is also launching Kalön Klicks in March. This will serve as a directory for women-owned businesses that directly benefit and serve women over 40! I love that idea and I’m sure many of you would like a one-stop shop of services for our special needs. Be sure to email Sandra at sandralevitin@gmail.com if you would like more information, or visit the website at www.kalonklicks.com.


Click on the Banner, and Receive your Membership Free Trial and Discount


In addition, Sandra is launching Kalön Women-approved speakers in March of this year. If that isn’t enough, she will also be launching a consulting arm of the business so that she can help others develop their own online communities and more.

I also thought it would be beneficial for you to hear from one of her fans in South Africa. Meet Ms. Lynda Smith from Refirement Network. Here are her comments to the questions I posed.


I’m curious, of all the social networking communities beyond Facebook etc. that have similar models to Kalön, what was it about this community that spoke to you?


I belong to about 10 online social networks. Each one fills a special place in my set of values and my strategy for my life.

Kalön is about women with a certain set of values and this keeps me present.

Secondly, I manage a business in South Africa focusing on the Baby Boomers, so understanding global Baby Boomers is part of my passion and learning experience.

I have a heart for women. I am a wounded healer and believe that I can help and learn from other women.

What are the TOP 3 benefits that you enjoy from being a member?

1. Connecting and learning about women all around the world.

2. I would like to build a global brand for my business by connecting with similar people elsewhere in the world.

3. Learning and growing as I connect and converse.



How active are you in the group?


I visit the site daily and have tried to add value to some of the blogs and added one of my own articles so far.


Why do you like about connecting here over other sites you might belong to?

I feel like I belong, and the values are the glue.

As Sandra says, "It is NOT just another network, it is a place for women to have a safety net: a safe haven where they can be heard and supported in many ways for all their many needs.”

Like its namesake, the Kalön community is full of truth, honor and beauty. Kalön has the heart, soul and values that truly make an online community a real community. If the benefits seem right for you, check out Kalön Women. You might just find that your needs and this community are a perfect fit!

If you want any additional information on any of the points covered here, please contact Sandra Levitin, by visiting www.kalonwomen.com, or email her at sandralevitin@gmail.com.

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to
www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

REACHING FOR STARPOWER: Endorsement Picks and Your Business - Finding the Perfect Fit

Reaching For Starpower
with Barbara Marynowski

Attracting celebrity endorsements or successfully networking with top-level executives and decision makers can be a costly and time consuming endeavor, seemingly only for big business conglomerates and deep pockets, right? While yes, it’s much easier to make these kind of connections when you have a large spending account, it’s not the only way. If you have open spending, you don’t need my column – pick up the phone to any number of talent agencies and write your check. Most small business owners, independent entrepreneurs and creative dreamers don’t have that luxury, however, and will want to stay tuned.

A point to remember when researching ideas from these articles to help you in your pursuit – there’s no one right way to go about this. You must think of this process as being a matrix, attacking the problem from multiple angles, often simultaneously, not as linear. If you’re looking for a straight formula, you won’t find that either. In this case A + B does not always equal C, which is great news for those of us who prefer creative puzzles and perhaps a welcome challenge to those of you with more mathematical minds. Either way, there are templates and outlines to get you moving in the right direction until you are ready for a customized consultation.

A few ideas to get you started:

1. Have a business plan. What is your goal? What are you selling or trying to achieve? Simply saying, “I think a celebrity endorsement would really help,” isn’t enough – be specific. Think of the basics: who, what, when, where, why and how.

2. Ask around. Chances are you’re closer to a celebrity than you may think. For all you know your cousin Larry’s brother-in-law works for a company that does business with so-and-so, who is weekend golf partners with your chosen celebrity. Start inquiring and I guarantee you’ll be surprised at the connections (and stories!) that’ll surface.


3. Approach your brainstorming from the angle that you already have that big connection – what would you do next? In other words, don’t strike without thinking of the follow through and end results.

4. Make a list of your top 5 choices. Who are they, what do they do and why would they be beneficial to your business?

5. Research. Take your top 5 choices and make sure they fit your goal and business plan. Refer back to #1. Do your picks support your plan? For example, if your business sells health drinks and supports a healthy lifestyle, make sure your celebrity pick isn’t all over the internet boozing it up and chowing down greasy burgers. This may sound obvious, but the point is to dig around and take the time to know who may be representing you and all your hard work.

6. Make sure your business is ready for the results. Dot your i’s and cross your t’s – when the endorsement starts sending products flying off your shelves will you be ready? Have a plan ready to go; otherwise, if you’re unprepared, your endorsement may be worthless or worse yet, costly and destructive.

To your success,
Barb Marynowski
http://www.barbaramarynowski.blogspot.com/
http://www.internalenergyplus.com/
http://www.theinternalenergyplusforum.blogspot.com/ ___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

ESPECIALLY FOR WOMEN: Can a Clever Monkey Help You Build Your Own Web Site?

Especially for Women with Ann Barczay Sloan

Ann's article is brought to you by The Joy of Connecting














Introducing Rita Wilhelm

Founder and President,
SnapMonkey Inc.


It’s not every day I run into someone who seems to be having as much fun with her business as Rita Wilhelm. (How do I know this? It’s something I somehow sense between the lines…) Wanting to take a peek behind the scenes of her various internet marketing enterprises, I recently contacted Rita to see if she’d do an interview. I’m glad she easily responded with a Yes ─ now let’s see what we can find out!

How Rita and I first connected

Rita and I first met in 2003 (or was it 2004?) at an IBI Forum (now renamed CEO Space) in Los Angeles – and on a certain “Expo Saturday” we spent some time chatting at her company’s exhibit table. She probably doesn’t remember this interaction; I, on the other hand ─ because I’m a nut for unusual words ─ was immediately intrigued by the name of her company: SnapMonkey. Memorable? Yes! I kept toying with that combo word in my mind way after I got home from the event.

Rita likewise returned to her home (Denver), and because we were not conducting any business together, we did not stay in touch. It was only years later, in 2007, that she popped up in my Universe again. What do you know? When I responded to the opportunity to become a featured writer for The National Networker, there she was, Rita Wilhelm ─ still wedded to that SnapMonkey name ─ proudly part of the TNNW editorial roster. Was this somehow the hand of Fate?...

Who is Rita Wilhelm?

Rita’s official bio posted in The National Networker – where she writes a monthly column ─ describes her as a “Serial Entrepreneur and Internet Marketing Strategist”.
Here are more basic facts on Rita:

Rita Wilhelm is founder and president of SnapMonkey Inc, which is a company that provides both online marketing consulting to businesses, as well as easy-to-use web-based technologies to help businesses effectively promote themselves on the web.

Career highlights include establishing and selling an industry leading business, leading a software team to develop a patent pending video directory application, building an active, successful online business community, developing a social networking site for pet enthusiasts, and coaching and mentoring a variety of businesses. Rita is also an active member of NAWBO (National Association of Woman Business Owners), and has served on the Denver NAWBO board. She is a member and has been an instructor with IBI Global. Rita has a B.S. degree from Colorado State University.

Quick Website Solutions for Remarkable Results

When you open Rita’s web site,
www.SnapMonkey.com , you are met with a friendly greeting:

Welcome to SnapMonkey
Where we help you market your business online

The Home page features a number of “Easy online marketing solutions for your business”: Primary among these is a very affordably priced Web Builder with a free 10-day trial. The clear-cut promise is: “We make it easy for you to manage your web site”.

The SnapMonkey menu items listed here include:

· Services
An impressive list of services available to clients includes Consulting, Search Engine Optimization (SEO), and even Offshore Development Services.

· Free Web Builder Trial

· Web Builder Features
An array of 30 features for the web site you’re building – some of
which you may not even have thought of!

· Get a Merchant Account

· Free Marketing Tips
Helpful resources in abundance: Excellent!

· Become an Affiliate
Wow – you can even make money here!

· Website login
Clients log in here to access and manage their own sites: No web master required!

Well, enough about web site services for now. Let’s get on with the interview:

OK, Rita – to start with, I’m curious. The name SnapMonkey ─ I suppose there’s a story behind it?

“Well... Yes, there is,” Rita laughs. “My husband is a middle school teacher, and each year he has 150 new kids. By the 2nd day of school, he knows each kid by first name and last name. He has a name game that he plays, and somehow in that name game, they are supposed to put two words together that normally don't belong together, which is what we did with the word Snap and Monkey. That then creates a new mental image, which is what people remember. So... the name SnapMonkey becomes a very memorable name. And, it works well with our website builder, since building a website is a Snap.”

Yes, that makes a lot of sense!

“And one more thing”, adds Rita. “Everyone loves a monkey.”

Absolutely! So now that I understand the origin, how would you briefly describe what you do ─ your “elevator speech”?

“SnapMonkey is a place where people can go online to easily create a robust website. If they can create a word document, they have the skills to create and manage their own website. We have a 10 day trial where you can test it out. If you like it, it’s just $49 to activate, and $29.95/month. So it’s a very affordable way to get your business online.”

Click on the Banner, and Receive your Membership Free Trial and Discount


Sounds like a super-handy and useful service! So – what would you say makes your company unique? What’s the so-called Unique Selling Proposition (USP) of your service?

“SnapMonkey is very easy to use. The problem for many entrepreneurs is that when they want to make a change on their website, they usually don’t. This is because they have to call someone else to do it. With SnapMonkey, however, making changes is a piece of cake. They can easily update their website whenever they want, from any computer. People also really like the fact that it comes with a shopping cart if they want to sell online.”

What is the primary goal, the mission of what you do?

“I’ve been an entrepreneur for 20 years, and I know what the start up phase and the growth phase in business is like. It can be very challenging. My heart always goes out to entrepreneurs, because I know hard they work at making their business succeed. I truly believe that just about every business needs to promote online in this day and age. Did you know that 70% of people do research online before buying a product or service?”

That’s more than I would have thought!

“That’s huge. This means an entrepreneur has to be out there ─ yet they have to do it in a smart and affordable way.

Another big passion of mine is the environment. I recently started
The Green Business Resource Center to help new entrepreneurs be successful in what will be The New Green Economy.”

Hooray for the New Green Economy!

“Yes, I firmly believe that entrepreneurship in the green sector is what is going to get us out of this recession and turn back the clock on global warming.”

I’d like to hear how you first got started on your entrepreneurial path, and how you arrived where you are currently.

“I had a gift basket business for 10 years, which grew to be quite successful. In the late 90’s I created a book and guide for people who wanted to start a gift basket business. I offered this online and created an online community of gift basket professionals from around the country. In fact, I think at one point we had about 3500 people. Anyhow, the question that came up over and over again was how to go online. I eventually sold my gift basket business, and started SnapMonkey to meet this need.”

Quite a stretch from gift baskets to web site services! So -- which of your projects are you currently most excited about?

“Ahhh… tough question. I’ve got lots of really fun projects right now. I would have to say that the Green Business Resource Center is a passion right now. I’m on a mission to help green businesses succeed.”

How much of your work is focused specifically toward women?

“Most of my clients are women. I think that is because word of mouth has played an important role in growing SnapMonkey. And, when it comes to word of mouth, women tend to share good resources with each other.”

What are some of the ways and places you promote your enterprise?

“I am involved with many online social communities, as well as offline communities. CEOSpace.com (formerly IBI) has been one of my favorite offline networking groups.”

Whom or what does your network currently include? How far does your network extend?

Ahhh… can’t say as I’ve ever measured that. I’ve got networks on places like Twitter, Facebook, and LinkedIn just to name a few. Plus, I have online networks that I’ve started from the ground up. The CEO Space network also has many thousands of people that are easily accessible.

What would you say has been the best about building a network: Positive experiences? Benefits, expected and unexpected?

“Networks have been the base for everything I have done with any of my businesses. When I first started as an entrepreneur, I immediately joined the local Chamber of Commerce and The National Association of Women Business Owners (NAWBO). From there, everything just snowballed. You meet people that lead to new relationships that lead to more relationships.”

I see you put a lot of focus on social networking ─ you've even written an e-book about it:

“That’s right: Dollars and Sense of Online Communities. The book is listed under Services on our site.”

Why is it you think social networking is so useful?

“Actually, online social networking is very similar to offline social networking. It's all about relationships. People do business with people they like and trust. And... people will refer you if they like you and trust that you will do the job.

People in general don't trust advertisements, but they do trust referrals from their peers. If you want to get referrals, you've got to go in there and network. Now... when I say networking, it doesn't mean that you blab your 30 second commercial everywhere. Instead, you go out and help people. If someone asks a question in a forum or on their blog, you can engage in those discussions by providing your help and expertise. When responding, you've got to remember that it's always about the other person. Eventually, as people get to know you, they begin to trust you. And, it's from that trust that people may start using your services or referring you to other people.”

What challenges (if any) have you found in your networking experiences?

“You’ve got to know who to trust. I tend to be skeptical about referring a person or using a service if the person doesn’t do what they say they are going to do. That’s a pet peeve of mine.”

Any unexpected events? Any benefits emerging from challenges in the long run?

“Life is always has unexpected events. Some are great, and some really stink. But… what I’ve learned over the years is that even the worst situations always have a silver lining in the end.”

Bottom line – What do you feel is really working well for you / your company?

“Networking ─ both online and offline.”

Besides networking, how else are you promoting your company? What do you view as the primary vehicle and what makes it more important than the other(s)?

“I’m a big fan of Search Engine Optimization (SEO). It can bring in a ton of qualified people to your website ─ for free. I put up a little video demonstration on SEO which you can view
here.”

What’s the achievement / accomplishment you’re most proud of at this time?

“You know, I just really have to say that I’m thankful for having the life that I have. I can’t say that I’m most proud about any one thing. Work, family, friends, passion – they’ve all got to blend together.”

What are your plans and goals for the future (organizational / personal), especially regarding networking activities?

“I’ll probably keep doing what I’m doing. I’m having a great time.”

Any other point you’d like to emphasize at this time?

“Yes. I think that the best advice I can give people who are just starting out in business, is to get out there and network. For some it’s easier to network online, and for others it’s easier to network in person. Either way… network. And networking isn’t about just advertising your stuff. It’s about doing what you can to help someone else. That’s actually where I think true networking begins.”

In conclusion, anything you’d like to add for our readers? Some words of encouragement, inspiration?

“Hang in there during this recession. There is a ton of opportunity that is out there. You’ve just got to find where it is for your business.”

Wonderfully positive advice, Rita. I really enjoyed hearing about all the things YOU are up to!

And now it’s time for me to wrap this up with a great big THANK YOU for sharing your entrepreneurial life and times at SnapMonkey.

----------------------------------------------

Contact information:

Rita’s blog:
http://www.RitaWilhelm.com
Twitter: http://twitter.com/rita012
SnapMonkey
Green Business Resource Center

---------------------------------------
Ann Barczay Sloan, M.A.
Author & Editor / Creative Writing Coach
www.GeniusUnbound.com
www.linkedin.com/in/AnnBarczaySloan
Featured Columnist,
www.TheNationalNetworker.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author of the forthcoming book:
How to Use the Pieces of a Broken Heart:
Recipes for Rebirth

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

U.S., NORTHWEST: A Network for the Inclusion of People

By Lori Richardson
Northwest B
ureau Chief

(Montana, Wyoming, Idaho, Washington, Oregon)

In Oregon, a trailblazing network of leaders is helping business and society as a whole. The Oregon Business Leadership Network (OBLN) offers companies in the state of Oregon networking opportunities, education, and resources to help increase understanding and awareness of disability issues in the workplace.


According to the OBLN, "The OBLN provides workshops, trainings, tools and resources to make it easier for employers to support current employees with disabilities as well as those who become diagnosed with a disability during their working years. The OBLN can also help you recruit qualified candidates with disabilities and provide a comfortable and supportive workplace for everyone."


Stand Out, Get Results! Exclusive offer on Inspire Your Buyer's Direct Email Campaign Program

In 1994 the BLN was begun because it was realized that more than 70% of adults with disabilities were unemployed. There currently are BLNs in several states in addition to Oregon.
The OBLN is overseen by a Board of Directors and headed by President Jilma Meneses, Director of Risk Management of Oregon Health Sciences University. The organization has a robust website with many resources and articles for employers to learn more about hiring people with disabilities, retaining them, and about the aspects of the ADA.


In addition to articles on the website, there is a 200 page manual for downloading as wll as videos to educate and inform the business community in really helpful ways.
There are over 43 Oregon-based companies and organizations who make up the affiliates of the OBLN. Their annual membership luncheon was most recently held on January 22nd, with a talk on cultural competence and the need for a culturally diverse workforce.


Visit the OBLN website to learn more. ___________________________________________________________


Lori Richardson is the B2B "Sales Detective" helping companies grow business through connection and referral. Lori is the author of, "50 Ways in 50 Days: Inspiration and Tips to Fearlessly Energize Your Business and Score More Sales". Lori is also a fundraising auctioneer and can be reached through her Score More Sales website.


Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

Monday, February 23, 2009

U.S., MID-ATLANTIC: Transforming Contacts into Leads and Clients

Bruce Newman
Mid-Atlantic Bureau Chief
(New York, New Jersey, Pennsylvania, Delaware, Maryland, West Virginia, Virginia, Washington, DC)

Networking is an ongoing process that transcends the common practice of merely attending an event and distributing (and receiving) business cards with little, if any, follow-up. While attending events and making personal contact is important, what is arguably the most important part is the next phase of the process: what to do with this list of contacts and how to turn them into potential clients and leads. One way of achieving this goal is through the use of Customer Relationship Management (CRM) and Contact Management (CM) software which are specifically designed for this task.


For this article, I posed a series of questions about CRM/CM software to LinkedIn users and to my personal networks outside of LinkedIn. I received many responses, the largest percentage (relative to the group size) being from ETP Network. The willingness of its members to respond speaks highly for that organization.


Depending on the size of the company, people handle their leads very differently. Although both groups frequently use their CM/CRM software throughout the day, larger organizations also use it for a wider variety of reasons, often integrating it into different departments including marketing, accounting and other areas. They also require significant report generation.


Most importantly, on a scale of 1 (most helpful) to 5 (no help) when assessing the importance of CM/CRM software, the average rating was 1.2 – most helpful. This acknowledged importance was across all respondents who almost unanimously rated this type of software as most helpful. Several people noted that they had unsuccessfully tried other methods – from notepads, to writing on cards to spreadsheets - prior to moving to this software solution. Respondents also expressed little concern about the amount of startup time required to learn how to use the software effectively – which varied from one to five days.


Just click on the Logo above for a no-strings TEST DRIVE

Key necessary features included: contact data storage, setting action items, target companies, and associated notes for both contacts and companies. The ability to document everything was also strongly noted. Facets of this documentation included: dates, notes from conversations, whole email text saving, calendar and reminders. The ability to form groups and sort by industry was also mentioned and strongly endorsed by several respondents.


Interestingly, some individuals and small businesses preferred hosted systems as opposed to programs they could load locally on their computer or server. The advantage of a hosted system is that someone handles all the dirty work for you including software updates, computer problems and backups. The disadvantage is the cost and the remote location of the data.

So, let’s summarize the key points of this ongoing networking process step:



  • 1. A rating of 1.2 – most helpful; almost universal agreement among users of CM/CRM software.

  • 2. If you’re not using software to track your contacts, companies, clients, and prospects, you’re probably working inefficiently and losing potential contacts and business.

  • 3. Whatever system you do use should include the following basic functionality:


    • a. Allow you to make notes

    • b. Track all communications

    • c. Provide a calendar and reminder system

    • d. Offer the ability to form and sort by any number of groups

Remember, good networking is a process that needs to be effectively managed and nurtured. When successful, the results can be outstanding.



An Announcement
The Productivity Institute’s (PI) Newsletter has just passed 4,500 opt-in readers. Each content-driven edition - designed to help business become more productive - contains at least five articles by writers with different areas of expertise. To receive to this free, opt-in newsletter in which Content is King, subscribe here. To view the current newsletter, click here.

Bruce Newman, a consultant guru is the Mid-Atlantic Bureau Chief for The National Networker and the Vice President at The Productivity Institute, LLC, a 100% woman-owned company that matches the consulting needs of companies to the expertise of rated outstanding consultants. Finding consultants can be a very time consuming job and once you find one, how do you know how good they are? At The Productivity Institute, we do the work for you - at no cost to you! We find and constantly rate our consultants to ensure that their work remains outstanding.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

NETWORKING SUCCESS: You Can Have an Unlimited Supply of Referrals!

Networking Success with Dr. Ivan Misner


Ivan's section is sponsored by qAlias.com



There is truly an unlimited supply of referrals! This may surprise you, because most people who are new to referral marketing or who have had trouble getting referrals tend to believe that they must fight hard for a limited supply of good referrals. This mind-set is known as the “scarcity mentality,” and those who have it often appear desperate to obtain business—which is not a good way to present yourself when you’re trying to sell your products or services. Desperation is not referable.

It’s true that you must compete for business, even within a referral-networking group. When you join a group of this type, you may come in thinking that all the other members will now automatically begin referring all their business to you. What you have to realize, though, is that joining a referral group does not automatically entitle you to referrals; you have to earn them. For starters, you have to work to create relationships where none existed before. Fellow members must get to know you and your work, and they must know that they can trust you to carry out your commitments and to provide outstanding and memorable customer service to anyone they might consider referring to you. They have established relationships of their own, and they don’t want to risk those relationships by referring them to someone they don’t know.

But having to compete with established relationships does not cut you off from potential referrals. Suppose, for example, that you’re the new chiropractor in your group and you want to get referrals from other members. You learn that one influential member has a long-established relationship with a chiropractor who is not in the group. Does this obligate the other member to stop doing business with her chiropractor and start doing business with you? Of course not, and if you try to make this happen, you will quickly gain a reputation as a relationship assassin—not a good way to be thought of.



If you nurture an abundance mentality, rather than a scarcity mentality, you will realize that there’s plenty of business out there for you and many other chiropractors. There is also a way that you can compete and, at the same time, collaborate with another vendor.

First, you know that the other member likes chiropractic. This is a point in your favor, because it means there is a strong chance that she will advise friends and acquaintances to seek chiropractic help as well—perhaps from you, after she gets to know you better. When you talk with her, ask her what the other chiropractor does that she finds especially effective. Does the practitioner specialize in certain therapies?

Ask to be introduced to her chiropractor. Find out what kinds of cases your competitor likes to tackle. Back problems? Joint pain? Neck problems? Tell him that you prefer to specialize in a different area and offer to refer cases in his chosen specialty to him. Suggest that the two of you could refer overflow patients to each other and help with each other’s patients during vacations.

In other words, you can be genuinely helpful to each other and still be competitors. You can help each other build a customized practice with the kind of patients you prefer. Suppose he likes accident claims and you don’t. You can begin the process by referring a flood of accident business to him—so much of it, in fact, that he may feel the need to send some of his other patients to you.

Even if the other chiropractor and you specialize in the same areas, you can benefit each other by referrals. His practice may be in a completely different part of town from yours. You can collaborate with him in joint screenings at intermediate sites, such as at natural foods co-ops, and give new prospects a choice of chiropractors. Many will choose on the basis of personal rapport, or perhaps the more convenient location.

We recommend Kim George’s book Coaching into Greatness. She writes about how a successful, healthy networking activity is what leads to having an abundance mentality. There’s a ton of business out there, she points out, and all it takes to cultivate an abundance mentality is to become an active networker, building relationships and providing benefits for your networking partners. Joining a networking group because you expect it to immediately start giving you referrals, without any effort on your part, is lazy networking. It produces few or no referrals and leads you to believe that the number of referrals available is limited—the scarcity mentality.1

There is also a way to make the flow of referrals predictable and adjustable. You and a referral partner can set up a system in which your partner sends you referrals as you need them—regularly, predictably, on request, and on time. Creating such a structured system is like building a pipeline for referrals.

Think about it. What if you knew at all times when a referral partner was going to refer you, whom she was going to refer you to, and how she was going to refer you? What if you knew in advance which product or service your next new customer was going to want to buy? You could plan ahead. You could schedule business to come in when you most needed it and were best able to handle it. You could select the kind of customers you wanted. You could project your cash flow and manage your inventory.

Selling with traditional marketing methods is like fishing with dynamite: you light off a few sticks, throw them into the water, and hope that something comes up. Structured, programmed referral marketing is more like fishing with the latest high-tech gear: you’ve got a boat that lets you move to where the fish are most likely to be hanging out; you’ve got sonar that lets you see where the best fish are; and you can say, “Forget those carp over here in the shallows. I’m going to catch those thirty big brown trout down at eighteen feet!”

How do you build such a structured, predictable referral system? First, you have to establish a close, mutually rewarding relationship of trust with your referral partner. In our program at the Referral Institute, we’ve found the best approach is to start off with some relationship-building activities to get to know each other better, based on your behavioral styles and other factors. Next, determine how many and what kind of referrals you will need each week to accomplish your financial sales goal. Then, one by one, you and your counterpart discuss the people in each other’s database and identify the ones you’d particularly like to contact. Once this is done, you can decide when, where, and under what circumstances you’d like to meet each one, and if your referral partner agrees, that contact goes into the pipeline. After contact is made, the results are evaluated and shared with your referral partner. It’s about as detailed as you can get with a target market, and the timing couldn’t be more precise.

The kind of proactive referral system we’re talking about here is not intended for use with everyone you know. It’s designed for key relationships you’ve already formed—that is, relationships of trust, in which you and your partner know each other well, along with the level of service each of you provides. The predictability comes from knowing that your partner is a trustworthy and skilled networker who can be relied upon to provide a steady stream of high-quality referrals.


1Kim George, Coaching Into Greatness (Hoboken, NJ: Wiley, 2006).


Called “The Father of Modern Networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder & Chairman of BNI (www.bni.com), the world’s largest business networking organization. His latest #1 bestseller, The 29% Solution, can be viewed at www.29PercentSolution.com.com. Dr. Misner is also the Senior Partner for the Referral Institute, an international referral training company (www.referralinstitute.com). He can be reached at misner@bni.com.


___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

MASTERING THE MEMBERSHIP MAZE: Five Things You Should Do Right Now In Your Membership Group

Mastering the Membership Maze with Glen Gould


"These are trying times." How many times have we heard some variation of this tired phrase regurgitated over the past several months? Regardless of who we meet or where we go, the economy is on everyone's mind. So let's talk about how we can take advantage of "these trying times".


There are five key strategies that will ensure your success now and that you are properly positioned when we come through this economy.

  1. Be a member of a chamber of commerce. I was at a meeting in late 2006 where panelists were discussing the coming downturn in the economy. Members of the chamber knew this recession was coming nearly eighteen months before everyone else did. Why? Chambers are the "house of business" and trends are identified long before they become commonplace. At the "house of business" leaders of companies from various industries have a forum to discuss what is happening in their industry and others. Be on the cutting edge of what is happening by joining your local chamber today.
  2. Participate in chamber events. Sure joining will give you access to leaders and information, but like the proverbial health club membership, it doesn't work unless you use it. Visit your chamber often. Send your staff when you cannot attend. There is no substitute for participation.
  3. Meet new people each time you attend an event. Most people are afraid. They go to events and hope someone nice comes up to them and starts a conversation with them. Be that person. Make it easy to get to know you. The best line to use to start a conversation at a chamber event is "hi". Be friendly and just say "hi". You'll be amazed at how quickly your network will grow.
  4. Ask "who do you need to meet?" Everyone is there to meet someone. They may not have thought of it that way and they may not be ready for the question, but asking them shows that you are willing to help. Most people think about themselves most of the time. You'll stand out when you offer to help people succeed. Hold one on one meetings with people with the specific purpose of helping them connect with the people they need to meet. When you do, people will begin helping you meet the people you need to meet.
  5. Understand the chamber mission and volunteer. The real power of the chamber network can be seen when you volunteer to work side-by-side with others to achieve a common goal. When you serve the chamber you serve your community and yourself. There is no better investment of your time than to volunteer to help the chamber achieve a worthy goal.


By joining your chamber and getting involved you will be ahead of the crowd and better able to adjust to economic trends. If members of chambers were discussing what is happening today eighteen months ago, what trends are they discussing today that will be happening in the near future? Get involved in your local chamber and find out now. You simply cannot afford not to "in these trying economic times".


Glen Gould

glen@inspirationagents.com

770-745-5102

___________________________________________________________


Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

CONNECTING IS NOT ENOUGH: The Trouble with Networking Events......

Connecting Is Not Enough by Andy Lopata

Last month a member of the Business Matters Magazine Facebook Group posed a question.

“Networking events…….do they work?”

The questioner went on to explain, “Over the past year I have been overwhelmed by the volume of networking events that have been shoveled through my letter box but I have had a busy time so attending has not been a priority.

“Now times for business development are key, so what is the verdict on networking events to increase business?”

In the last column I discussed the problem of people attending networking events and joining groups because of an invitation, without a clear outcome in mind. This person has been inundated with invitations and is now asking the question, should I be going along?

In a similar forum recently, another contributor asked whether they should pay £500 ($700) for membership of a networking group. To him, it seemed to be too expensive.

The lack of a clear outcome that I discussed last month is building increasing disillusion with networking events, at a time when businesses need them more than ever. Visit any number of forums and you will find similar questions to the ones above, coupled with complaints about meeting people trying to sell at events, meeting the wrong type of people,

There can be little doubt that networking, whether formal or otherwise, plays a key role in the sustainability and long term of success of most businesses, particularly during tough economic times. Yet, as we have already explored, people are missing out by making the wrong choices and adopting the wrong behavior.

So how do you make the right decision? To which group or events should you devote your networking energies and how does price reflect quality?

It all depends on what you want to achieve. At the moment, networking groups seem to be defined either by whether they are online or offline or, alternatively, by the time of day they meet. While useful categories for identifying which networks are convenient for you to involve yourself with, and to which you can commit, they don’t necessarily help you make the right business decision.

To decide which networking group you want to join and whether membership will be expensive or tremendous value for money, you need to have a clear vision of what success will look like from your membership. What, in other words, is going to be your return on investment?

Any other business purchase tends to be accompanied by the question, ‘what value will this add to the business?’. There is no reason why networking should be any different.

First of all, focus on what your goals are. What do you want to achieve from your membership? The type of group that will suit you will vary depending on whether you are looking for peer group support, referrals, to enhance your industry knowledge or simply getting out of your ‘cave’ and meeting other business people.


There are a wide range of reasons why people network. Some of them people recognise beforehand, such as lead generation, in other cases, people find themselves enjoying the benefits passively. A proactive, considered approach to gaining these benefits can make a huge difference.

Take a sheet of paper and split it into four columns. In the left hand column, write down the ten major areas you need to see improve, either in your business or personally. Where do you struggle? Where do you need help?

Now in the second column, by each area of improvement, ask yourself how other people can help you achieve that goal. For example, if you have written down ‘more business’ in the left hand column, you might write ‘referrals’ alongside.

You now have a clearer idea of how networking can help you than beforehand, and that should help you pick the right group but we still want to know what your return on investment will be.

How many of these improvements can you place a value on? In the third column, write down the difference such an improvement would mean to you. Quantify it where possible; if you can’t put it in words. What would it allow you to do that you can’t now? What would it mean to your personal life? How would it affect your emotional state?

You now have a tool that will help you measure a network’s effectiveness for you, understand what success will look like from that network and, importantly, help you select the right network for you.

Instead of defining networks by their time of day or whether they are online or face to face, I split business networks into three categories:





The categories overlap, most networking groups will deliver more than one benefit. But the key is that you can look at each group and recognise what the key benefit they will deliver is. For example, BNI is a referral-building network. You will learn and get peer support (Brain Building) from BNI Chapters and your profile will grow as people talk about you but their primary focus is on generating referrals.

In contrast, events which focus around people from the same industry tend to be more focused on Brain Building, whether through learning, best practice sharing or mutual support. Despite this, my membership of the Professional Speakers Association of the UK over the last five years has provided me with some of my strongest referrals sources. It is, however, still primarily a Brain-Building network for me.

With this in mind, look at the needs and goals you have written down and ask yourself which networks will best help you achieve them? In the fourth column, write down ‘Profile’ ‘Brain’ or ‘Referral’ by each need.




You should now have a clear idea of which types of network will suit you best and where you should focus your time. Look at which types crop up more than the others, look at the value of meeting that need to you in terms of prioritizing where you spend your time.

Now when you look at the invitations you receive, you have questions you can ask the organizers.

“This is what I want to achieve from my networking, how will membership of your group help me achieve those goals?”

“What would I have to do within the network to ensure that I can achieve the return I’m looking for?”

You are much better placed now to ask the right questions and select the network that will work for you. And when you look at the cost of the network, it falls into perspective.

After all, if the need you have identified is met from membership, and if the value of meeting that need is worth £100,000 to you, will £500 seem so expensive?

The trouble with networking doesn’t lie in the events and groups themselves. They offer so much potential to businesses who, currently in particular, need that support.

The trouble lies with the lack of planning that prevents attendees and members realizing that potential.

Are you struggling to put an effective networking or referral strategy into place? Do you want to know more about how to ensure you get the maximum possible return from your networking?
Andy's new Audio programme 'Networking in Ninety Minutes' will give you the tools you need to make the most from your networking. Available in CD or mp3 format here.

Andy Lopata's newsletter archive
Andy Lopata's LinkedIn profile
Tune into Andy's weekly networking tips on yourBusinessChannel

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
The NATIONAL NETWORKER Toolkit
TNNW WEBSITE

Blog Archive

Sign Up To Receive Our Free Newsletter By Email

BECOME A MEMBER

To receive all of the advantages of TNNW Membership, just click on the button below.

BNI News Feed

MORE TNNW REFERENCE TOOLS & ITEMS OF INTEREST


INTERNATIONAL NETWORKING TIME


BLOG SEARCH ENGINES.

blogarama - the blog directory Blog Search: The Source for Blogs blogBunch : the best blogs online Copywriting Blogs - BlogCatalog Blog Directory BlogFlux Tools blog search directory Bloglisting.net - The internets fastest growing blog directory Subscribe with Bloglines Subscribe with Bloglines 411.info: Let Us Put You In Touch


A THANK YOU TO COOLTEXT.

Cool Text: Logo and Graphics Generator Special thanks to Cooltext for their excellent graphics design tools. We heartily endorse them (and they didn't even have to pay us!)

TAG CLOUD - HOT TOPICS - CURRENT BUZZ