Power Thought of the Week with Patricia Parham, Ph.D.
Creating the Perfect Blueprint
Like anything else that manifests in this material world, your network begins with a vision. This vision emanates from a place of spirit totally imbued with the one-pointed purpose that shows the Blueprint for your network with all of its elements. From this vision, the mind fills in the details of the types of resources needed which your passion for the vision then drives you to secure in the physical octave. Make this process intentional, powerfully imagining perfection.
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Saturday, December 06, 2008
Perfecting Your Network, Part 1
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Are Social Media Jobs In Demand?
Strategy: What Say You? with Jay Deragon
Businesses are increasingly looking for people who fit the titles of social media manager, social media strategist and social media contributors. Justin Williams writes: I have included a graph that shows from 2005 to current, Social Media Jobs have increased by 325%, this is astounding! More and more employers are seeking positions to be filled with their company.
Upon reviewing a handful of the job posting for social media positions one may conclude they are all the same, at least the job descriptions appear to be very similar. Most of the job descriptions appear to focus on candidates who know how to use a listing of social technology with little if any emphasis on relationship or communication skills. Now consider the irony of a business manager, who has little or no experience with social media, telling the HR Department to find us people with social media experience. The natural reaction by the HR people is to define the job responsibilities, skill sets and compensation. One must wonder where does the HR Department go for information concerning “social media jobs”? Most likely they look for previous job postings for social media positions created by other companies and simply copy the descriptions.
Does Business Know What To Ask For?
All this “social stuff” has little definition that can fit neatly into a job description. When you look at the landscape of practices one can see a variety of tools and techniques used by those who have large audiences of followers. Most of the dominant people who garner a massive audience follow a simply rule of sharing insights or passing along insights from others. However the dominant trait of these current “social leaders” is that they relate to the “audience” in a very human way. In other words they are either gifted with communications skills or have learned the art and science of human interaction using social tools. I am not talking about all those sites and people who push out massive marketing messages claiming to have the most current tools or the best advertising schemes. Rather I am talking about those people who simple engage people into dialog, share profound knowledge about the dynamics of human interaction with technology and do so in a very human way.
Finding people who truly understand the value of social media for businesses isn’t as easy as buying an IPhone. The IPhone has set records in sales and became a hit largely because of its design (art) and functionality (technology). When you hire a person to help your business maximize the potential of social media you need to focus on those who understand the art of human relations along with the science of using the technology to accomplish specific aims. The irony is that the art of human relations built on technological interaction is more about knowing how to continuously learn to create and satisfy human experiences. The experiences are centric to attention, attraction, affinity and audience preferences which we discussed here.
As most organizations know, hiring the wrong people for the wrong job can be extremely costly. It is even more costly if you assume everyone knows how to leverage social media for your business purposes and with your audience of suppliers, employees and customers. Be careful what you ask for.
What say you?
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It's Over
by Jason Alba
Career Transition Editor
That's It. It's Over.
2008 is over. We are getting a new president in the
Yesterday I read on cnn.com there were over 20,000 jobs lost... in one day. No big surprise, but it if you multiple that out by 4.5, assuming each job lost represents a spouse and 2.5 kids, that is 90,000 people intimately affected by the recession. Or, maybe it's just called "business as usual." Oh yeah, don't forget there are probably 20,000 moms and mother-in-laws who are also going to be affected by those job losses.
What did you do for your career in 2008? Can you share one significant thing you've done?
Did you further your education, in a big way? Not that that is a silver bullet, but for many it would help.
Did you grow your network, online and offline? When I first got laid off I sat down with someone who was helping me list names of my network contacts. It was hard to come up with 30 names (because I was prequalifying most).
Did you significantly nurture professional relationships? Amassing lists of names is not good enough, you need to really work on relationships.
Did you update your career credentials, including a proper resume, current reference letters, etc.? I wasted the first week... a full 40 hours, when I got laid off as I searched for and then rewrote my resume. I wish I had had something more current. And, there's no reason why you can't start collecting letters of recommendation now, and putting them into a "brag folder."
Did you do a personal inventory of your career abilities, and consider how your current credentials fit your career goals? Know someone who want to be a CEO but have no chance of making it? What do you want to achieve, and what do you need to do to get there?
Did you do anything to develop your professional brand? Starting a blog, developing a LinkedIn strategy... these are all things you should be doing to have a strong personal professional brand.
Did you start following more information sources (this newsletter, blogs, etc.) to keep your skills sharp? There are plenty out there... find a few and start to get some good paradigm shifts concerning your own career.
Did you resolve to be CEO of Me, Inc, and take your own career management seriously? I didn't care one bit about CEO of Me, Inc before I got let go. Then, I got booted out, voted off the island, and in a blog post I called it "kicked in the teeth." I recommend you be in charge of your own career, not HR.
I'm wondering how you did last year, but more important, go back to each of the questions above and ask yourself, what are you going to do in 2009? How will you answer these questions at the end of 2009? I know it can seem overwhelming, but approach it one step at a time, and over the year you'll make considerable progress!
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Jason Alba is the CEO and creator of JibberJobber.com, and author of “I’m on LinkedIn – Now What???” After a corporate downsizing impacted Jason in 2006, he experienced firsthand the difficulties of conducting a job search. Drawing on his extensive computer software and IT experience, Jason analyzed the job search process and developed JibberJobber.com, the gold standard in career management technology.
Widely acknowledged as a leading career management evangelist, Jason continues to spread the word to job seekers through his blog, JibberJobber.com/blog. He is co-author of “I’m on Facebook – Now What???”and offers tutorials on how to fulfill the role of being CEO of You, Inc.
Jason Alba is:CEO of JibberJobber.com Author of I’m on LinkedIn – Now What??? Co-author of I’m on Facebook – Now What??? Founder of CEO Training for Me Inc.
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New England's Sassy Ladies
New England Bureau Chief
(Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)
If you are planning to start a business or already own a small business, be on the lookout for the new book, The Sassy Ladies Tool-kit for Start-up Businesses, to be published in January.
The Sassy Ladies are Wendy Hanson, Business Coach, Miriam Perry, Professional Writer, and Michelle Girasole, Webmarketing Guru. They are all from
Each had their own business and in 2005, decided to get together to write a book to help women who are getting started in business. The idea of the book morphed into a website and also the Sassy Ladies’ Club.
I spoke with Wendy Hanson this month and asked her a few questions.
What is the primary goal of the Sassy Ladies?
Our primary goal is to help women entrepreneurs, whether they are starting out or are already in business, to get the information they need to be more successful. We especially focus on solopreneurs and women with very small businesses who often don’t have much time to do research but want to connect with different ideas and people.
What are the ways that you use networking to promote your business?
The Sassy Ladies was really born out of networking because the three founders met at networking events and women oriented educational programs. Networking has helped us tremendously to get the word out. The Sassy Ladies develop ideas for products, create interviews and podcasts to share information of women entrepreneurs – networking has been our lifeblood.
As our vision for The Sassy Ladies is global, we are now looking at social networking and utilizing the web as a way to network with people across the country and around the world. Whether networking in-person or on-line, we have met some of our best contacts through networking.
Can you give me tangible results from your networking methods?
Online networking – Kirsten Lewis, who founded www.LadyAdvisor.com found us through “networking on the web” because she loved the name The Sassy Ladies. We have now become a contributor to her website and have networked her with many other women professional who support Kirsten’s vision.
At Leading Women, a networking group for women leaders in the State of
What achievements you are most proud of at this time?
We’re most proud of the book The Sassy Ladies Toolkit for Start-Up Businesses being released in January. Getting the book through the publishing process has been a huge task. Also, having almost 1,000 women who have subscribed to The Sassy Ladies newsletter and the positive energy that we have been able to share with women to help them move their businesses ahead.
How has networking supported the growth of your business?
When The Sassy Ladies, either together or separately, go to networking events, we will often be recognized now. People will come up and say, “aren’t you one of The Sassy Ladies?” It’s only through networking that this recognition has developed.
What are your plans for the future especially regarding networking activities?
I (Wendy Hanson) am a Business Coach, and also a professional speaker. Some of the places where I have spoken in the past include the eWomen Network, South Shore Women’s Business Network, Downtown Women’s Club, the Bryant University Annual Women’s
Additionally, we have begun partnering with women’s business centers around the country. We created a relationship with the Women’s Business Center of Maine to develop a series of online workshops around the topic of financial literacy for women. The first presentation Pricing for What You are Worth aired on November 19th.
Any tips you would like to offer to our readers?
The Sassy Ladies believe that you have to network with vision and intention. If you just go to an event, it will only be entertainment and you will not be able to meet your needs or the needs of anyone else.
You need to network very consciously. If you focus on what you want you are more likely to get it. You will begin to see opportunities you did not see before because your brain will find them for you.
We actually have an entire chapter in our book on networking. It covers evaluating which events to attend, how to prepare before you go to an event, what to do at the event and what to do when you get home from a networking event. The networking chapter is also an eGuide and can be purchased separately so if anyone would like more information, checklists and a guided visualization on how to prepare for a networking event, we can provide that.
Contact information for the Sassy Ladies:
The Sassy Ladies website http://www.thesassyladies.com where you can check out their library of podcasts, read their blog, sign up for the enewsletter and connect with the Sassy Ladies community.
You can connect with the Sassy Ladies’ Clubs through LinkedIn at http://www.linkedin.com/groups?gid=58361 and Facebook at http://www.facebook.com/group.php?gid=14579614287.
“It’s wonderful that networking has been able to expand so that across the country seems not so far away.” ~ Wendy Hanson, The Sassy Ladies
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Great Networking Spot of Hong Kong
By Victor Cattermole
Asia Pacific Bureau Chief
This month I was fortunate enough to get in to the halls of the famous Foreign Correspondents Club in
The first impression of the FCC is that the British defiantly left their mark in some spots around
The venue oozes history, style and elegance from the first step in the door. The majority of the building has a cell phone ban, which is great, and a dress code although not a written rule clearly the members are proud and like to maintain a standard fitting of such a great venue.
If you need to know what’s going on in
The FCC provides facilities over several floors, includes several bars and eateries from local cuisine to fine dining dishes from all over the world.
A look over the FCC website (http://www.fcchk.org/) and you will see the history including past presidents from so many of the great established names of global media.
The FCC in Hong Kong is undoubtedly one of those places you must visit, you can’t help wanting to base yourself there for a week or two because you know at any moment someone famous is going to walk through the door.
The cost of membership is quite high, around US$200 per month, being a thrifty kiwi though I worked out they have reciprocal rights with other clubs around the world and so for US$20 a year in my club in New Zealand I get to use the Hong Kong FCC for 6 weeks of the year. That’s ample time for me to soak up the presence of this great historic meeting place in
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'Twas the Night Before Networking
After assessing my output of articles this year, I couldn’t help but notice that the content has been somewhat academic, and perhaps dry and “heady”. That can be fine and good, but my own personal barometer tells me that in these challenging times and this roller-coaster year that’s been 2008, I should at least go out with a bit of the levity that some of my long-time readers might remember. I wish you all a Happy Holiday Season and a Happy, Healthy New Year. Enjoy my “little poem”…
‘Twas the night before networking,
And as I looked ‘round my room,
I couldn’t help but feeling,
An impending doom.
I sighed as I reviewed,
The clothes I would wear,
And went over the way,
To show others I care.
As I looked out my window,
Upon the neighbors yards,
I remembered to make sure,
I had enough business cards.
And what to ask of the other,
Attendees I meet?
Would my message be clear?
Or would they stare at their feet?
Yes…something was missing,
Although I could not place it,
I knew that eventually,
I would just have to face it.
So I prayed and prayed,
For some heavenly insight,
As I stared out my window,
Looked out into the night.
Just then I heard it,
Louder than a mouse,
I hoped it would not wake,
My children and spouse.
She floated into my room,
Almost too dazzling to see,
And I awkwardly asked,
“Who are you supposed to be?”
She exclaimed, “I’m the angel,
Of all things ‘referrals’!”
And I took note she was surrounded,
By birds, bunnies and squirrels
And I asked, “Why are you here
At this time of the night?”
She responded, “To give you
Some ‘heavenly insight’!”
I said, “You don’t understand!”
As I stammered and hurried,
“It’s of global economic crises
And my business I am worried!”
“There are sell-offs and layoffs,
I am financially impaired!
Politicians are useless,
And quite frankly, I’m scared!”
“I have notable skills,
I am willing and able,
Yet unsure if I can keep,
Food on our table!”
Through my long diatribe,
She still shone like the sun,
And then she patiently smiled and asked,
“Are you done?”
“Instead of just looking,
At what you have not,
It’s time to focus on,
The things that you’ve got”
“You have a family that loves you,
Pages written and inked in,
Friends on Facebook and,
500+ contacts on LinkedIn.”
“Your friends at the Chamber,
Know for any task you are fitted,
And remember those skills,
To which before, you admitted?”
“We issue many challenges,
In many shapes and many forms,
And now you and the world,
Face one of our darker storms.”
“What you’re seeing is conflict,
Between established and new,
Many contacts of yours know what’s come before,
Will no longer do.”
“So to weather the storm,
Look beyond things you lack,
For it’s only your fears,
That are holding you back.”
“When you network with fear,
It just leads to more talk,
Then round and round in circles,
You will continue to walk.”
“So look to your network,
Take action! Form teams!
Identify problems!
‘Bust out’ at the seams!”
“Network with passion and purpose,
In all of its forms,
Nothing lasts forever,
Not even our storms.”
“In time you will realize,
Seas are calm, skies are blue,
The worst part is over,
Yet there’s still more to do!”
“Then you’ll look back fondly,
On the lessons you’ve learned,
New friends you have found,
RC* you have earned.”
With that she hugged me,
Then her wings had unfurled,
“Remember to ‘be the change,
You want to see in this world’.”
As she turned to leave, I said, “Wait!
What can I do for you?”
She replied, “Spread my message
To all those close to you.”
“Tell Kensel, tell Victor,
Tell Ivan and Ron,
Tell
Don’t forget dear
“Tell Donna, tell Heshie,
Chris, Lynn and Noelle,
Jason, Rita and Larry,
And
“Tell Matt and Kathleen,
Tell Glen, Jay and Andy,
Tell Bill, Ann and Terry,
Tell Maria and Candy”
“Tell Bruce and Danielle,
Tell the Chinese and the Scottish
Tell Joyce and Patricia
And that dude named ‘Biadasz’”
I thanked the dear Angel
Of All Things “Referrals”
And then picked up after all
The birds, bunnies and squirrels
And then I heard as she laughed
And flew out of sight
“Happy Networking to all
And to all a good night!”
* Relationship Capital, for those newbies out there
See you in 2009!
The Emergence of the Relationship Economy
Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationship Capital to the upcoming book The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.
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Promote Yourself Through Captive Audiences
By Danielle LumHawaii Bureau Chief
Speaking engagements are wonderful opportunities:- You can showcase who you are and what you do. You're in the spotlight the whole time.
- You have more than 60 seconds to explain why you are an expert in your field.
- You have more than 60 seconds (usually between 10 - 20 minutes actually) to create a connection.
- You have a captive audience that is hanging on your every word, waiting for you to share nuggets of wisdom
- It's low cost - maybe even free if the organization you're speaking to picks up the cost of your lunch or conference fee
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You Are In My Power...And, You Really Like Being My Customer!
foundercontact groupAn Interview with the master of subliminal persuasion.
Dave Lakhani was brought to my attention last summer, g_d! that seems so long ago!, at the same weekend, Christine Comaford-Lynch’s Rules for Renegades Summit. Dave’s presentation about the power of persuasion was so persuasive that I attended his weekend in Las Vegas, Renegades of Persuasion that was a real eye-opener.
Dave is a fascinating man. I mean he is the expert on persuasion. But, seriously, he is truly fascinating, his story is amazing, his lessons are invaluable.
Enjoy his interview. I’m really pleased to be able to follow up Dr. Kevin Hogan’s great interview with another one equally great with a recognized expert and a truly nice guy. Be sure to visit his site, Bold Approach, subscribe to his blog, follow him on Twitter @davelakhani, and maybe even, buy his books. You’ll be surprised at what you didn’t know about the art and responsibilities of persuasion!
Enjoy!
1. Please tell us about yourself, personally and professionally. Where did you start out? Where are you now? Where are you headed?
I was raised in a cult from the time I was 6 until my late teens. I left home at 16 to get away from that mentality and began my study of persuasion and entrepreneurship.
I’ve studied both for the past 27 years and have written two books on the topic of persuasion – Persuasion: The Art of Getting What You Want and Subliminal Persuasion: Influence and Marketing Secrets They Don’t Want You To Know. I’ve also written a book on focus called The Power of an Hour: Business and Life Mastery In One Hour A Week and One on Business called The 12 Factors of Business Success. I try to write one new book about every 18 months.
I’ve owned ten different businesses in the past 15 years including a bar, a security company, a pre-employment background investigation and employee testing company, a computer store, a PR/Marketing firm, a day spa (currently with my wife) and my firm Bold Approach, plus several others. I’ve also led turn-arounds for over a dozen companies ranging in revenue from about $2 million in sales to $100 million.
2. What does being an entrepreneur mean to you?
Being an entrepreneur is a little like being an alchemist, I can create income at will out of the opportunity around me. Being an entrepreneur gives me the advantage of being able to design and live the life I want and to change when I feel like a change. It also rewards me for the work that I do spiritually and financially. I can make as much money as I want and no one can put a cap on it. Being an entrepreneur also means being able to give back to my community and the world at large in ways I couldn't as an employee.
3. Many people I’ve met have told me they were influenced at a very early age to follow the entrepreneurial path. What set you on an entrepreneurial path? Do you think entrepreneurs are “born”? Can it be learned? I think often times entrepreneurs are pushed on a path at an early age or they get a taste of it by working at a smaller (or startup) company and catch the bug. Entrepreneurship can definitely be learned.
In my case, my first entrepreneurial endeavor was selling hamburger presses that our family chiropractor had left over in his garage. I sold them for $3 and he took $1, he just wanted to be out of them and had several hundred in his garage. I also had a Grit newspaper route at the time so I just sold the presses in the beginning to people who already bought the paper from me. My big ah-ha was that it was easier to sell more to people who were already buying from you than to sell to new people.
When I was 13 I got an insurance settlement and bought into a heavy pole and timber construction business and the owner who was also a mentor to me said he’d treat me like an adult if I invested. He did and I learned a great deal working after school, weekends, holidays and summers, running crews of construction workers, selling jobs and negotiating supplies. I knew from then on that I wanted to own my own businesses.
4. What makes an entrepreneur? What makes entrepreneurs different? What do you think sets entrepreneurs apart?
Interesting question. I think what makes an entrepreneur is the ability to consume a lot of information and input and see an outcome that others might not see and then be able to quickly implement on that information. I think that there is an element of willingness to take risk but I think the bigger skill is the ability to manage risk. I also think that entrepreneurs are fierce individualists who aren’t content with the status quo.
[Editor’s Note- Seth Godin’s Dec. 5th Blog post ”The Making Chasm” directly addresses this. Be sure to click through to read Timothy Coote’s observations. I could also quote Yoda, but, Gentle Readers, you are already familiar with his position! Please comment or email me your thoughts.]
5. Have you ever experienced a seminal networking moment that impacted you as an entrepreneur?
There have been many seminal networking moments to be sure. I've done a lot of business by being in the moment and present rather than just going through the motions when I was networking. Those moments have been worth millions of dollars in sales over my career.
6. What have you found to work well when networking? What caveats can you offer?
Being present while you network is the most important thing you can learn. Don’t just go through the motions, listen to the person you are talking to, ask powerful questions that let you learn about their needs, their desires. Be a connector. A lot of people are nervous about meeting new people or being at networking events. Be the person that connects people and makes the connection easy. Follow up. Email, voice mail, hand written card, it doesn’t matter. Just let people know you appreciated them and let them know that you heard one thing that was important to them to deepen the connection. Finally, take pictures with people and post them on your website or on Flickr with links back to their sites. Be a connector.
7. What networking lessons can we learn from the way entrepreneurs operate?
Opportunity is everywhere, dig in, ask questions, deals happen when you put people together, try and be in the middle of deals you put together to get a piece of the action when it is appropriate.
8. How can thinking like an entrepreneur give one an advantage in the networking and in general?
When you are constantly on the lookout for opportunities you learn to listen to and look at people differently. That ability to think outside the book and see outside the moment is what makes networking powerfully effective.
9. How do you network?
Because I speak a lot, I have dozens of opportunities a year to network with very interesting people so I do, I don’t just run off to a speaker’s dinner or back to my room, I mingle, I get to know people, I spend time finding out about their observations, needs, wants, desires, interpretations of events etc.
I’ve also been spending a lot of time lately networking online using tools like Twitter, Facebook, and Linkedin to network virtually and the results have been phenomenal. It is very important to network like you would in person, ask good questions, be open, be a connector, add something to the relationship and when you do, you’ll be amazed at what happens with people you’ve never even met face to face.
Finally, I belong to two important groups, a mastermind of like minded entrepreneurs who help me connect and EO, the Entrepreneur’s Organization (formerly YEO) this is a place where I can discuss my most important business or personal issues in total confidentiality and get strong feedback from a forum of Entrepreneurs just like me. They share their experience and their network to solve the toughest problems in life and business.
10. What’s one secret you can share for successfully leveraging networking to build success into our businesses?
Simple, do it. People talk about networking or think that handing out business cards is networking but they don’t really network. Make it a point at your very next meeting or networking opportunity to have a series of five questions that help you deeply understand who you are talking to, what you can do for them and if they are qualified to help you. I like questions like:
1. Tell me what you do . . .
2. How do you do that?
3. Who are your best or most interesting clients?
4. What is next for your company, how do you get to the next level
5. (If I’ve developed deep rapport) What is the biggest challenge facing your company in the next few months or year?
6. Who might I know that I could introduce you to that would help you out right now?
11. Finally, what’s coming up in the next few quarters for you and your ventures? How can we meet up with you?
I speak at about 80 events a year so just watch for me. If you want to get to know me and connect, follow me on twitter www.twitter.com/davelakhani or friend me on facebook.com and link in with me at Linkedin.com then engage with me, start a conversation and let’s get to know one another, I’d love to see what I can do to help your dreams come true.
Please share your thoughts in an email - LSugarman@privatelabelinteractive.com
________________________________________________________
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Thursday, December 04, 2008
True Secret of Wealth: Romancing Your Money
By Ann Barczay SloanWomen's Networking Editor
Owner,
Charmed Life Coaching
Creator,
Secrets of Financial Alchemy™
How Hot is Your Relationship with Money?
“IF MONEY WERE A PERSON”, asks Morgana Rae, “what kind of person would reflect your current experience of Money?” Is it an ugly, disappointing, elusive, even frightening presence in your life, one that causes heartache and anxiety ─ or is it a highly attractive, loving, sexy and exciting entity who finds you powerfully attractive and is always eager to please you?
What an intriguing question! Even more intriguing for me are the amazingly abundant (i.e., rich) results Morgana has achieved for her own business as well as her coaching clients through using this dynamic metaphor. I’ve been eager to learn more and have planned for months now to get an interview. As you see, I have succeeded ─ so please read on!
Who is Morgana?
Morgana Rae is described as “The Coach with the Magic Touch” and the “Money Magic Queen”. It’s interesting to note that her mother named her after King Arthur’s sister, Morgana Le Fey (Morgana the Faerie), a priestess with magical healing powers.
Morgana’s web site, http://www.howtobeamoneymagnet.com/ provides this background information:
Morgana Rae, a certified Master Results Coach and mythologist trained in NLP, hypnosis, and co-active coaching, draws on these skills and 20 years in the entertainment industry to create fun, dynamic exercises that transform your life quickly – with stunning results. Morgana is known as the Charmed Life Coach: “the coach with the magic touch”.
She owns Charmed Life Coaching, a successful life and business coaching company. Morgana guides clients to attract more than they chase, and to enjoy success without sacrificing their humanity.As a leading expert on wealth manifestation, Morgana is a popular speaker and frequent television and radio guest. Morgana delivers keynote addresses and breakout sessions at expos and conferences from Los Angeles to Oslo. Her articles have been published in over 50 countries worldwide… Her Financial Alchemy books, CDs, magazine articles and classes have impacted the lives of thousands of people worldwide.
Web Site and Book Information
Morgana’s web site is at http://www.howtobeamoneymagnet.com/, and her blogis found at http://www.abundanceandprosperity.com/
Her unique information products (available via her web site) are:
Workbook:
-- FINANCIAL ALCHEMY™: Twelve Months of Magic and Manifestation.
CDs:
-- FINANCIAL ALCHEMY™: Create a New Relationship with Money
-- FINANCIAL ALCHEMY™: Limiting Belief Obliterator
How I first got to meet Morgana
I first caught a glimpse of Morgana Rae at one of the original dinner meetings of N.E.W. Entrepreneurs in Santa Monica, CA, founded by Christine Kloser: also a subject of my Women’s Networking article (Sept. 21, 2008 issue of TNNW). I don’t recall ever speaking with Morgana directly (we always seemed to sit in opposite corners of the room), but ─ given my deep interest in mythology and allied arcane subjects ─ you can bet my ears perked up at hearing her magical name!
But soon thereafter I had a major, challenging life shift and ended up moving from sunny California climes to the Pacific Northwest. Eventually, just as I ended up cycling back to reconnect with Christine where she is now, I cycled back to Morgana because – as long-time reader of her newsletter and blog ─ I’ve become fascinated by her escalating progress and apparent success in what she calls “charmed living”.
And now, on with the interview!
At last, we are here now, ready to talk and share. I’m super-curious to hear what Morgana has to say!
So Morgana, how would you summarize what you do? What’s your “elevator speech”?
“I help people create a new relationship with Money as if Money were the hottest, sexiest, most romantic lover who wants to woo you, loves you more than anyone else in the world, and wants to stay with you if you’ll let him.
This strikes me as so delightful that I laugh in surprise.
So you suggest we create and envision our own personal, hot, committed, ever-unfolding romance with a personalized “Money”? This is what you’ve named your Money Honey?
Precisely! And this works for both genders, by the way. So if you’re a male, the Money Honey you’d create would be a gorgeous sexy female.
Very innovative! Can you tell me what exactly makes what you do unique?
“Uh… unique? You think I’m unique? (As I bat my eyes...) Nooobody teaches what I teach. And the results I get would be unbelievable if I didn’t have the emails to support them. (Day after last night’s teleclass, the success story emails are already coming in.) And frankly, anyone who tries to do my coaching is going to have hit or miss results unless they trained with me.
My playful, sexy style don’t hurt neither!”
I definitely get that! (I smile.) So ─ how would you describe the primary mission of what you do?
“Let me give you my mission statement,” says Morgana. “It just popped into my head one day, ready made, while I was typing something else. So far I haven’t been able to improve upon it:
I write, teach and coach in order to evolve humanity, and to witness a whole world of empowered, enlightened, charmed living.
In addition, I feel called (mostly because my Money Honey told me) to give attention to empowering women economically. I think that’s the key to world change and peace.”
Please describe how you got started in all this, and how you arrived where you are currently.
“Oy! I’m an overachiever. Let me tell you… I was hit by a car, thrown into a coma, woke up with a serious head injury (unable to concentrate or remember things or sleep for a year and a half) and I STILL graduated as a National Merit Scholar and went on to a top college. And I was a fat, uncoordinated little girl who became a professional ballerina. Do I know how to accomplish stuff or what?”
That’s definitely impressive!
“Yeah… But I couldn’t make a living. Talk about a surprise. I choked when stating my fee or asking to be paid. I realized I had to change my relationship with Money, and overnight I had a bunch of clients paying me more than I had ever charged before (which, in hindsight, was pathetically low—but it was more than I had courage to charge at the time).
Basically, here’s how it happened: When I changed my money monster (who’d terrorized me for many years) into my tall, dark, handsome Money Honey, and committed myself to being a loving relationship partner, I became VERY attractive to clients, and very good at graciously accepting their payment without embarrassment.”
You felt uncomfortable asking for payment?
“I still have that moment of fear before I remember how handsome my Money Honey is. So ─ I charge for him.”
Once again I have to smile at Morgana’s delightful metaphor. But I keep moving forward. I ask:
Which of your projects are you currently most passionate about?
“Training and licensing Financial Alchemy Coaches. This is the most ambitious, exciting, and gratifying thing I’ve ever done. These wonderful people are my protégés. I am determined to see them succeed beyond anything they’ve known. I teach, coach and mentor them. I even send them clients when I have too many. And I know they will make a bigger impact in the world than I could ever make by myself. This is my legacy and my project of love.”
How much of your work is focused specifically toward women?
“I’ve already touched on that a bit. My approach to Money really resonates with women. We love love. We tend to be nurturers and people pleasers—which ironically is just the right formula to give away our gifts without getting paid.”
So there’s a potential danger here?
“Yes! Whether it’s from a feeling of unworthiness, or a fear of rejection or causing harm, or a guilt about taking money to help someone (I’m speaking from my own experience, ladies), we repel and protect ourselves from wealth. But…”
… You have a remedy?
“… if you make Money a person, we can turn all of our loving, nurturing superpowers towards making that relationship work AND feel good about valuing Money!”
What are some of the ways and places in which you promote your work?
“Wow! Shall I count the ways?
1. My e-zine
2. Magazine articles
3. Blog articles
4. Facebook
5. Radio and television interviews
6. Magazine interviews
7. Public speaking
8. Taking classes ALL THE TIME.
9. Expos
10. Selfgrowth.com
11. Social Networking: Digg / Stumbleupon / Reditt / Twitter
12. Learning about SEO. Haven’t bought adwords yet.
13. Networking meetings ─ but not so much.
14. Free teleclasses.
15. Free e-book.
16. Joint ventures.
17. I had a publicist for two years.
18. Charm and humor.”
19. The best little business card in the world: Red dress, red shoes, on my back with money and rose petals raining down on me. No photo-shop—that’s real cash, baby. Talk about a “Money” shot!”
Wow ─ thanks for sharing these dynamite photos!
Now I’d like to ask: Whom does your network currently include? What is the size of your outreach?
“My outreach? I can only guess. I used to have a national magazine column. I’ve done around 100 radio interviews and been in about 70 magazines worldwide. Last year my Financial Alchemy book tour took me from Baja to Oslo, Norway, with Los Angeles, San Francisco, Seattle, New York City, and Maryland in between. I also have 3,500 people on my ezine list (not big, but loyal).
I have about 2,000 Facebook friends, and then those friends’ friends. (Social Networking is the BEST!) Also about 150 folks on Twitter. Then there’s 12,000 on the Coaches Training Institute forum. I haven’t kept track of Plaxo or LinkedIn friends. I get between 5,000 and 20,000 hits a month on my blog, http://www.abundanceandprosperity.com/.
I’m also excited that my teleclasses always include people from the UK, Norway, Australia, and South Africa. It’s incredible. That recent interview of mine with UPI literally went around the planet.”
What has been the best about building a network: Positive experiences? Benefits, expected and unexpected?
"Here’s the essence of it all: The real value of building a network is friendship.
Coaching can be lonely, so networking meetings and personal development classes get me out of my office, and I LOVE that. I see the same people over and over at different events, and it’s a joy to reconnect with them every time. I’ve developed some real friendships this way.
I joined a networking group in 2003 called Network for Empowering Women (N.E.W.) Entrepreneurs. (It disbanded a couple of years ago.) My first night there, it seemed like every woman was a coach. I made a decision that I probably wouldn’t get any clients there, but the women were so FABULOUS that I was going to join anyway. It was one of the best business decisions I made in my life ─ and I didn’t even know it at the time.”
See any down side to networking?
“Here’s where networking gets icky: when people want to meet for coffee to ‘find out more about what I do.’ (The implication being that they’ll tell me what they do and ask for referrals.) I don’t want to meet for coffee with a business agenda.
The same is true for online. I hate it when someone introduces themselves to sell me something. If we become good friends and you offer something I want, you better believe I’ll buy it from you.”
What challenges (if any) have you found in your networking experiences?
“It was really hard in the beginning, because I didn’t know how to articulate what I do (coaching) in a compelling way. Especially when I tried to sound ‘professional’, you could see the listener’s eyes glaze over. I was profoundly uninteresting. I got better when I started to bring in some magical, witchy elements: this resonated with more women than I expected. Of course this is L.A.”, she laughs.
Of course! I kind of miss that aspect of L.A.…
“The big shift in all this came from writing. When I wrote my article on ‘Creating a New Relationship with Money’, the response was overwhelmingly enthusiastic. I knew I was on to something. As I slowly got the courage to make that my focus (nobody likes to have a niche, and it’s only the starting point for what I do as a life and business coach), my business grew.”
What made the difference, you think?
“I found what the market wanted, and things started to take off.
I eventually hired an excellent publicist. It was a huge investment (more than my rent), but I can’t discount the payoff in terms of recognition and credibility. I think it’s an important step if you’re going to take your business seriously.”
Bottom line – What do you feel is really working well for you, your company?
“My newsletter and my blog. Build your list!!! Any time I want to make some money, I send out an email to my list. I offer an article (that I can then re-use in my blog or a book or allow other people to post all over the web and send traffic back to me) or a free teleclass, and I get an influx of business. I’m talking thousands and thousands of dollars of business. And I bribe, bribe, bribe people to join my list. You have to have a GREAT product (e-book, audio-class) that people WANT, and GIVE IT AWAY to snare subscribers.
This giving away a product will also relieve you of guilt for not giving your coaching service away for free. By the way, to get your own copy of my free E-book, see details at the end of this article”.
So coaching for free is not a good idea, you think?
“Never, never, never coach for free. This is the most challenging thing in the world, because you want to help everyone. (That’s why I offer so much free stuff—for many people, the free teleclass is all they need to get them started on the right path…)
Here’s why you should never coach for free: if you are a good enough coach, your client will get so much value from that one session that they won’t see the need to hire you. They’re satisfied. And that sucks. Give free consultations or strategy sessions, but don’t coach them. It’s a subtle but critical distinction.
Free coaching is deeply disrespectful of the value you worked so hard for, and invested so much money in training, to offer. Look at it this way: Car dealers don’t give cars away for free. You shouldn’t be giving away your high end product either.”
Besides networking, how else are you promoting your company? What do you view as the primary vehicle and what makes it more important than the others?
“I think I covered that. Dollar for dollar, and for time invested, virtual networking brings me the bulk of my business. When I look at the proportion of out of town, out of state, and overseas customers and clients, it’s HUGE. Also: Network on Facebook and Twitter! And of course, contribute to forums in your field. The payoff is amazing.”
What’s the achievement you’re most proud of at this time?
“Oh my god. I’m making a living doing what I love! How awesome is that? It took me ages, and a ton of tears, to figure out what worked for me. It was horrible. And now I find myself a leader in this industry. Amazing. A dream come true. This is why I train and mentor other coaches. I don’t want other people to hurt like I did.”
What are your plans and goals for the future; organizational, personal?
“I have a real passion for training, mentoring, and promoting a new generation of Financial Alchemy coaches, so they can succeed and help more people than I ever could on my own. And this way I can keep my focus on speaking, creating new projects, and doing fun stuff. It would also be nice to fall in love.”
Anything else you would like to add for our readers? Perhaps words of encouragement and / or inspiration?
“Here’s the heart of it all: Make friends, not customers. Be authentic! Don’t push your services. Focus on attracting. And give yourself TIME to break through gravity and take off.”
Thank you, Morgana, for this delightful time together! You’ve really inspired me ─ now I must dash off to envision and attract my own super-attractive Money Honey ASAP!
Contact Information:
Morgana can be reached through her websites at:
http://www.abundanceandprosperity.com/
or
http://www.howtobeamoneymagnet.com/
Reminder:
Be sure to grab a free download of Morgana’s E-book: “Proven Steps to Be a Money Magnet” at either of her websites.
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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com/.
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Sunday, November 30, 2008
Strategy Six - Consistently Doing the Little Things: Make The Big Difference
Beyond Networking: Being with Ron Sukenick"Life is made up of little things. True greatness consists in being great in little things". - Charles Simmons
When I was still in corporate life, there was a time when I was quite overwhelmed by the time and attention needed by the hundreds of people with whom I worked. I was having a very difficult time in my desire to respond to the multitude of competing needs by the organization and by employees hungry for coaching, development, continuous improvement, support and resources. A good friend told me a story he thought would help me in my struggle, and this small act made a big difference to me. He told me about a man walking along a beach at one of the world’s great oceans and seeing thousands of starfish, as far as he could see, washed up along the shore. He spotted one lone man as he got closer, throwing the starfish one by one back into the ocean. As he approached the man, he said “what possible difference can you make. You’ll never be able to throw all these starfish out into the sea. Why try?” The man smiled compassionately while still throwing the starfish out, and replied gently, “I just made a difference to that one.”
What I’ve grown to realize and accept over the years is this one simple fact. The more we know about people, the more likely we can help. But the real question is this: What does it take to know people? How about this for an answer: What I’ve learned from years of interaction and observation, is that it takes approximately 2000 hours to get to know anyone. To put this into perspective, let me illustrate it this way. Working 40 hours a week for 50 weeks, would be 2000 hours. Now the question, how likely is it that you will be able to devote 2000 hours in any given year to getting to know someone? In my opinion it is not likely, but should this be a goal of ours? In my world, while the number of 2000 certainly reflects one’s commitment to building the relationship, and I suggest that you start on this road, it’s also important that each and every one of us take the time to pause, and to pace ourselves on how we build our relationships.
How true it is when it comes to building solid relationships with others. Take a moment and think about rolling a pair of dice. If we asked you to roll one of the dice it would be called a die.
As you know, most die are numbered from 1 to 6 right? OK, now here’s the question.
If you roll the die 20 times in a row, and the die lands on the number 3, what are the odds that the next time you roll the die it will land on the number 3? Now don’t rush into it. Think for a moment.
Now most people that I mention this to say one of two things:
The odds are not very likely
OR
The odds are very likely
The reality is that in both cases the odds are the same. They are one in six.
With that said, what’s most interesting about this formula, is the magic number of 6.
Now, let us contrast rolling dice to increasing interaction. Increasing interaction brings increased cooperation with others.
From my own observations, and from self research, my theory is that if you can interact with someone at least six times, then you’ll end up having a 50/50 chance of either building an incredible relationship or not having a relationship at all.
While I’m open to having a relationship with others, it’s only through mutual consideration that a relationship is possible. If you consider that the interaction you had could lead into an incredible relationship with someone then it is so. It’s that simple.
So what is it I’m saying you ask? I’m saying that if you are interested in pursuing a relationship with another, make the attempt to interact at least six times from the time you first meet them.
By doing this, you’re in a position to continue to the lay the foundation toward building a wonderful relationship with another.
When all is said and done, just being there is never enough. Follow-up, increased interaction, and a sincere approach to the relationship is a winning combination.
Here’s a Fun NetBeing Exercise
As you’re getting ready to leave the next networking event you attend, consider doing this. Make a concerted effort to make one last round for the sole purpose of saying goodbye to others, particularly saying goodbye to those whom you have met for the first time. You'll be amazed at how an additional 10-15 minutes of your time will affect others and how much your effort will be appreciated. It's a small but powerful way to develop relationships with new contacts. It is the little thing that makes a big difference.
How to Interact Six Times
Here’s a simple method to the madness in building six interactions into your relationships.
1.
You meet someone for the first time.
2.
You send an e-mail stating that you enjoyed the interaction and look forward to seeing them again in the future.
3.
If you have something in common, and you think that a project can be initiated or a partnership can be put in place, suggest that you get together.
4.
Get together with the person.
5.
After you’ve been together, thank them for taking the time to meet with you.
6.
Stay in touch.
Thinking Points for Connecting Forward
Ask people, what “one thing” would help them right now move their personal or professional life forward. Help them by providing resources, or connecting them with others to make it possible.
Summary
This strategy has emphasized the power of small acts and how through consistently doing the little things, we make a big difference in the lives of countless others—and who knows, perhaps the world!
Next month we will move on to creating visibility, Strategy Seven, which focuses on multiplying efforts of exposing yourself to new and exciting possibilities and meeting and deepening relationships.
This strategy as you might have previously read emphasizes the power of small acts and how through consistently doing the little things, we make a big difference in the lives of countless others—and who knows, perhaps the world!
We are always in relationship to our environment. Our environment includes our families, our friends, our neighbors, our community, our business colleagues, a spiritual force, and nature itself.
What are the little things that we do that are relational? If we are hiking in a park, perhaps we pick up litter along the trail. Understanding that we are always in relationship with some one or some aspect of our environment, helps keep us mindful of NetBeing as a way of life.
Following are relationship actions that, while not being inclusive, support consistently doing the little things.
Spontaneity
Attentiveness
Listening
Connecting people with complementary needs
Graciousness
Touching base
Mentoring
How can you use some of the actions above to help support you in doing the little things that make a big difference.
What action steps will you take? Add these steps to your calendar right now.
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Ron Sukenick is the Chief Relationship Officer and founder of the Relationship Strategies Institute, a training and Relationship development company that provides innovative, effective and relevant programs and systems for corporations, organizations, and associations. To learn more about the value of Relationship Development, visit his Web site at http://www.ronsukenick.com/ . You can reach Ron by phone at: 317-216-8210, or by email.
___________________________________________________________________
Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com/.
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Netflections: How Well is Your Network Working?
By Terry BeanSocial Networking Editor
As 2008 comes to a close many of us will become reflective. We’ll reflect on what we can learn from our past in hopes of creating a stronger future. Perhaps we will contemplate things like sales, expenses, employee morale, family life, physical health, what we learned, spiritual growth and many more items. But how many of us will look at our networks?
Did we continually nourish our network?
There are so many ways to nourish our network. Here is a quick list of some of my favorites:
- When you see an e-mail, article, news piece or whatever; forward it to the people you know who need to see it.
- Is there a new company coming to town or a new building going up? Who in your network wants to know about it? Share the information.
- Have you found a great new dry cleaner or new service station? Let the people in your network who share your geography know about it.
- What’s the best business book you have read lately? Recommend it, better yet- send copies to the important folks in your network (check out “Foundational Networking” by Frank Agin)
- Grab people that need to meet each other and set up an impromptu networking meeting.
- Did we add quality people to our network and share them with our network?
7. GIVE REFERRALS
So often we focus so much on the give that we forget how to help ourselves with the get ;-)
- Did our network nourish us?
- Did we make sure they knew how to provide us quality referrals?
- Did we learn new things that can help us in our business?
- When we provided referrals did our network follow up and treat our referrals right?
- Did our network bring us to events and introduce us to the people we need to meet?
- Do you tell your network the specifics of the “who” you need to meet.
- Have you identified both your target client and your target partner?
- Does your network know why you need to meet them?
- Do they understand the value you have to offer?
- Have they referred people to you in the past?
- Are they likely to refer people to you in the future?
As you look through the list of questions and statements how are you and your network doing? What could you and your network be doing better? There are likely people in your network to whom you could be referring more business. It’s also likely there are people from whom you should be receiving more. It’s ok to network in multiple circles and continue to add people to your network.
Consider this; networking is a 24/7 wherever you are opportunity when done properly. As you meet new people and connect your networks you can be nourishing us all.
Here's to a very connected holiday season-
Terry Bean
networkedinc.com
248-224-1326
Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.
