New England Bureau Chief
(Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)
If you are planning to start a business or already own a small business, be on the lookout for the new book, The Sassy Ladies Tool-kit for Start-up Businesses, to be published in January.
The Sassy Ladies are Wendy Hanson, Business Coach, Miriam Perry, Professional Writer, and Michelle Girasole, Webmarketing Guru. They are all from
Each had their own business and in 2005, decided to get together to write a book to help women who are getting started in business. The idea of the book morphed into a website and also the Sassy Ladies’ Club.
I spoke with Wendy Hanson this month and asked her a few questions.
What is the primary goal of the Sassy Ladies?
Our primary goal is to help women entrepreneurs, whether they are starting out or are already in business, to get the information they need to be more successful. We especially focus on solopreneurs and women with very small businesses who often don’t have much time to do research but want to connect with different ideas and people.
What are the ways that you use networking to promote your business?
The Sassy Ladies was really born out of networking because the three founders met at networking events and women oriented educational programs. Networking has helped us tremendously to get the word out. The Sassy Ladies develop ideas for products, create interviews and podcasts to share information of women entrepreneurs – networking has been our lifeblood.
As our vision for The Sassy Ladies is global, we are now looking at social networking and utilizing the web as a way to network with people across the country and around the world. Whether networking in-person or on-line, we have met some of our best contacts through networking.
Can you give me tangible results from your networking methods?
Online networking – Kirsten Lewis, who founded www.LadyAdvisor.com found us through “networking on the web” because she loved the name The Sassy Ladies. We have now become a contributor to her website and have networked her with many other women professional who support Kirsten’s vision.
At Leading Women, a networking group for women leaders in the State of
What achievements you are most proud of at this time?
We’re most proud of the book The Sassy Ladies Toolkit for Start-Up Businesses being released in January. Getting the book through the publishing process has been a huge task. Also, having almost 1,000 women who have subscribed to The Sassy Ladies newsletter and the positive energy that we have been able to share with women to help them move their businesses ahead.
How has networking supported the growth of your business?
When The Sassy Ladies, either together or separately, go to networking events, we will often be recognized now. People will come up and say, “aren’t you one of The Sassy Ladies?” It’s only through networking that this recognition has developed.
What are your plans for the future especially regarding networking activities?
I (Wendy Hanson) am a Business Coach, and also a professional speaker. Some of the places where I have spoken in the past include the eWomen Network, South Shore Women’s Business Network, Downtown Women’s Club, the Bryant University Annual Women’s
Additionally, we have begun partnering with women’s business centers around the country. We created a relationship with the Women’s Business Center of Maine to develop a series of online workshops around the topic of financial literacy for women. The first presentation Pricing for What You are Worth aired on November 19th.
Any tips you would like to offer to our readers?
The Sassy Ladies believe that you have to network with vision and intention. If you just go to an event, it will only be entertainment and you will not be able to meet your needs or the needs of anyone else.
You need to network very consciously. If you focus on what you want you are more likely to get it. You will begin to see opportunities you did not see before because your brain will find them for you.
We actually have an entire chapter in our book on networking. It covers evaluating which events to attend, how to prepare before you go to an event, what to do at the event and what to do when you get home from a networking event. The networking chapter is also an eGuide and can be purchased separately so if anyone would like more information, checklists and a guided visualization on how to prepare for a networking event, we can provide that.
Contact information for the Sassy Ladies:
The Sassy Ladies website http://www.thesassyladies.com where you can check out their library of podcasts, read their blog, sign up for the enewsletter and connect with the Sassy Ladies community.
You can connect with the Sassy Ladies’ Clubs through LinkedIn at http://www.linkedin.com/groups?gid=58361 and Facebook at http://www.facebook.com/group.php?gid=14579614287.
“It’s wonderful that networking has been able to expand so that across the country seems not so far away.” ~ Wendy Hanson, The Sassy Ladies
________________________________________________________
Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
Forward/Share This Article With Colleagues And Social Media:
No comments:
Post a Comment