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Saturday, September 13, 2008

Motivate Your Networks, Part 2

Power Thought of the Week with Patricia Parham, Ph.D.


Motivate by Showing Sincere Interest


Everyone likes talking about their work. Show sincere interest, listen and be insightful. For example, I know an After School Program director who was very excited about helping kids. Puzzled, I listened to all the programs providing different activities, none of which were academic. Finally, I said, “It sounds like you’re establishing lots of partnerships that are helping to build the community.” She said, “That’s exactly right! No one gets that.” and offered to help me network in that community.


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How to Use StumbleUpon for Website Networking

Networking Your Website with Rita Wilhelm


StumbleUpon, a centralized location for sharing web sites, can be found on the Internet at http://www.stumbleupon.com. The site has over five million users currently and is growing daily. If used regularly, you can increase traffic and exposure to your web presence
exponentially and all free of charge. An added advantage to this site is that users can rate the quality of the site so when you are searching, you “stumble upon” only quality, relevant websites within your defined category preferences.


In order to use the StumbleUpon services you will need to sign up for a free account and install the custom toolbar. This is a very quick and easy process that requires no special computer or programming skills. You can customize the types of sites you would personally like to stumble upon by defining your category preferences. At this point when you are surfing to recommended sites you can rate the sites thumbs up or down based on the design, content and relevance. This is a great bit of internal quality control to ensure only worthwhile sites get added into your rotation.


You can also add your websites to the list of StumbleUpon sites in order to increase traffic and exposure. Your search engine optimization will increase due to added exposure and direct linking when people enjoy what you have to say. It is important also to keep track of who is viewing your site and visit them. You want people who have linked to your site to get more traffic so it helps you as well. So, make sure you visit and rate them. As StumbleUpon is a community site, it is important to stay active within it. Network with other users, thank them for visiting your site and rate their own sites. This will give you many advantageous over those who only occasionally use the service and do not participate in the community.


If you are a regular, active user your ranking will go up and more weight is given to your recommendations. If you have a lot of people who enjoy your posts and rankings you will be added to their network of friends which will also increase the weight given to your recommendations. This can be highly beneficial when promoting sites. In addition, if you submit and rate sites and are the first to do so, your picture will be the one that is featured on the site even when additional comments are posted after you. There is a tendency then to see what else you may have rated so all your important sites will be stumbled upon more frequently. So, when using StumbleUpon, be active and rate sites accordingly to increase exposure to the sites in which you want to add traffic.


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“Demented and sad, but social”

By Terry Bean
Social Networking Editor


If you have ever seen the John Hughes high school classic, "The Breakfast Club", you remember that line. A quick refresher, Johnny Bender (played by Judd Nelson) was a hood, dirtball, greaser, skizzy or whatever you called his type in high school. His line referred to Brian's (Anthony Michael Hall) afterschool "activity clubs" which focused on: French, trigonometry and chess. Brian said they were social clubs, but Claire (Molly Ringwald) said there weren’t social at all. Fortunately Johnny stood up for Brian and said "But to geeks like him, they are. Demented and sad, but social".

So why the big walk down memory lane? This piece is supposed to focus on networking, not critiquing movies, right? Well, I do have a nifty little tie in.

Over the past 3 weeks I have reconnected with a number of people from high school. Next year is one of those dreaded reunion years and a classmate turned marketing type has set up a facebook site for it. As I told people I was inviting to join, reconnecting with these people is way more fun than it seems.

A couple of points about this:

1. The person who setup the group (almost always happens this way) is getting a ton of recognition and therefore exposure for he and his business.

2. Those that are commenting on the main board and interacting with other group members are having great conversations.

Because of the "social networking" we are doing now, I can assure you that next year’s 20th (couldn’t keep you guessing for too long) will be a lot more fun and comfortable for me and those who interacted on the group-site.

In somewhat related news I have been experiencing the exact same phenomena with guys from my college Fraternity. One brother in particular has made himself a great living as an investor. Based on the communication we shared yesterday, I have three projects that are right up his alley. Stay tuned...

My question for you is when will you reconnect with your past so you can work together to build the future?

Be Networked-


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What’s Bigger in Your House?

By Lynn D. Spencer

Financial Services Editor

I recently attended a wealth seminar where the speaker came out on stage and asked the audience, “What’s bigger in your house, your television or your library?”


The words hit me like a ton of bricks and I quickly realized that much of my success in life could be attributed to the answer of that very question. Now you have to understand, even when I was broke, I never really watched that much TV. Unfortunately, I never really spent that much time reading or studying either. It wasn’t until I started studying success that I became successful.


For some of you, the thought of “studying” may invoke the same feelings as cleaning the bathroom or going to your in-laws. A necessary evil, but an evil nonetheless. My explanation for this reaction would be that most of us are raised in a system where studying and education are simply a means to an end. The way to pass the test, graduate from school, and move on with our lives.


But what kind of lives are we moving on to when we spend most of our “free” time watching TV. According to the A.C. Nielson Co., the average American watches more than four hours of TV per day. Assuming that statistic is even close to being accurate for you, how much more successful could you be if you watched 25% less television? What if you traded 1 hour of television for 1 hour of reading every day? That would equate to 365 hours of studying in one year. What could you learn in 365 hours? Henry Ford once said, “It has been my observation that most people get ahead during the time that others waste time.”


From my experience, most people want to learn how to become successful. If you want to become successful, spend your extra hour per day studying successful people. Most successful people do not become successful by accident, and most of them didn’t do it overnight. They studied their trade, studied the successes and failures of others, and then took continual action to get where they wanted to be.


Continual action happens to be the second half of the success equation. Continual study will make you an expert, but profiting from expertise can only be accomplished through action. The last thing you want to become is the smartest poor person on the planet. In the brilliant words of Carl Icahn, “In life and business, there are two cardinal sins. The first is to act precipitously without thought and the second is to not act at all.”


Many of you might be asking yourselves where a good starting point would be. My suggestion would be to get on Amazon.Com and search out the best selling entrepreneurship books and start reading. Several of the authors on this list also offer seminars and other forms of education, and I highly recommend catching one of these events if they are ever in your area.


One of my favorite seminars is put on by T. Harv Eker, author of “Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth”. In fact, for a limited time only, they have agreed to offer readers of The National Networker free admission to one of their upcoming Millionaire Mind Intensive Seminars. To find one in your area, go to www.millionairemind.com/fbdteam.


Because I am so passionate about financial and success education, I will introduce other opportunities to obtain solid education in my future articles as well, so “stay tuned”.


If you are not currently in the financial situation you would like to be, I would first ask you to look at your daily schedule and your daily routine. What are you actively doing to achieve your goals? How much time are you spending as a student of what you would like to become? As the speaker on stage alluded to, poor people have big TVs. Rich people have big libraries. Become a student again and never stop learning.


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Defining Moments, Part 1: “The Art of Networking Art”

By Sian Lindemann
Arts & Entertainment Editor


“Bob Emser is an international sculptor, having shown on 4 continents, 7 countries and in 27 states in the U.S. His extensive body of work, dating back to 1978, can be seen in cities and municipalities, sculpture parks, museums and institutions of higher learning. During his 30 year career he has served as a visiting artist and has taught at several universities, held a tenured professorship, and founded a not-for-profit art center that is still in existence. He has also served as executive director of Chicago’s international sculpture exhibition, Pier Walk. Currently he is the president of Chicago Sculpture International, the local affiliate of International Sculpture Center, on whose Board of Directors he sits. Emser focuses his full time efforts creating sculptures for public and private places.”


Artist / Sculptor/ Bob Emser


The Defining Moment


Bob Emser has no problem in maintaining a constant stream commissions. He is booked two years in advance, and from our conversation nearly two months ago, he talked with me about “The Defining Moment” that changed his life and his career.


While for some years living in a “state “ of reverence for artists he admired, respected, and wished to emulate, Bob remained in awe and in separation from those individuals.


Bob made a command decision.


It was at this time that he rented a tux, hopped a plane, and placed himself in the room of those sculptors who were being featured and were gathered at a major event in New York City. The event, was the (ISC) International Sculpture Center’s Lifetime Achievement Award. Now he was one AMONG those whose lives and works he had admired. It was a significant change in his thinking.


If he wanted to be considered as one of the best, he had to mingle and associate with those who were considered the best, and become a “peer.”


http://www.sculpture.org/documents/awards/life.shtml


He is a member of the ISC and that is how he got invited to the event, and anyone can attend who is willing to pay the $500 a plate fee.


The first year was 2003 and he has attended every year since. He is now on the Board of Directors of this organization.


It changed his life. No longer separating himself, but becoming an active participant in this organization, and interacting with those whose achievements and talents he revered, he had become known and is now equally respected by those same people.


And look at the work….It IS spectacular.


Prairie Wind 2 / Bob Emser


The Art of Artist Networking


“Networking events for artists are merely a forum for meeting people and establishing relationships – what you do from there is really up to the artist. It’s unrealistic to think that you’re going to sell your art just by being part of a professional arts association.”


“The key is what you do with the relationships that you develop, how your cultivate them, and the process is a slow one. It may take several years for a relationship to turn into an art sale.”


“Unfortunately, many artists are not taught to foster these types of relationships – they need to learn the process. Here are a few tips…

  • Don’t just join an organization, BECOME a part of its leadership
  • You have more impact by being the person inviting the speaker than by sitting in the audience.
  • Keep track of your “touches” with a person you want to build a relationship with (It never happens from just one !)
  • In order to be counted you have to SHOW UP. Attend Gallery openings, conferences, and receptions.”

No Limit / Bob Emser, Sculptor


Leadership in One’s Industry


The conversation with Bob Emser continues to support the advocacy that I have stated over the last year and a half, writing for The National Networker.


Be IT now. It really is up to the artist to command their career, and as a teacher, mentor or leader in one’s industry, it offers many more opportunities to the individual to have access to those that can help one forward one’s career.


To contact Bob Emser, http://www.bobemser.com/


Sian Lindemann

September 2008



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How Portland, Oregon "Movers and Shakers" Connect

By Lori Richardson

Northwest Bureau Chief
(Montana, Wyoming, Idaho, Washington, Oregon, Alaska)

The Portland region is getting known nationally as quite an emerging area for technology, design, and the arts, with several awards and recognition over the last few years.


This issue we spotlight TWO great organizations that help business professionals connect: pdxMIndShare and LadiesWhoLaunch (Portland Incubator).


pdxMindShare was founded in 1999 by Kent Lewis, President of Anvil Media, Inc, as a means of exploring the web and its' capabilities to the thinkers in the Portland community. In January of 2002, regular, in-person meetings were opened up to all professionals looking for a job or to expand their network. Kent was put off by overly gregarious "networkers" at various events so he created his own group with the philosophy of providing helpful information and adding value to others while building a trust-based relationship.

Kent's philosophy is this:


"Networking is all about karma. The more you put into networking, the more you get out of it. At the same time, keep your expectations conservative to ensure you're not disappointed with the time commitment".


Six companies sponsor the group which has 1300 opt-in email subscribers.


I review a lot of association and event websites for this column, and a good way to get a sense of their energy and involvement is to see how many upcoming events are posted. On pdxMindShare as of this report, there are five events posted just for this week (which is a holiday, 4-day week no less)


There is an on-line forum, hosted by Jive Software and a job listing service.


Ladies Who Launch - Portland Incubator, is a group of positive, dynamic women entrepreneurs from the Portland area. Leader Rebecca Shapiro is an artist and gallery founder. Since Rebecca took the helm of LWL, the membership has grown 120%. This is a local group of a nationally-based organization founded by Victoria Colligan. Its mission is to provide a social network for entrepreneurial and creative women.


Ladies Who Launch, Portland currently has several September events happening. There are some great resources on this site, with a whole host of forms courtesy of DocStoc - all sorts of professional documents and forms to review.


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The Scene is Set

By Andy Lopata

UK Bureau Chief


There are so many opportunities to network in the UK now that many business people are more than spoilt for choice; they are becoming increasingly confused by the range of choices available to them. Once they have decided whether it is more convenient to network locally or regionally, they then have a range of events to choose from at all times of the day, with the opportunity to network over breakfast, lunch and dinner.


Part of the problem has been actually getting enough information about what is available to make an informed choice. There are a few local websites that list different events, and local newspapers sometimes have a section with that week’s networking events, but there have been few, if any, national resources bringing all of the networks together and offering businesses the chance to get the information they need to make a decision about which network is right for them.


As a result, most people tend to select the events they attend by the invitations they receive, from associates, suppliers and customers. If they like the atmosphere at that meeting they may join. Perhaps it’s appropriate that the networks that create the best word of mouth buzz are the most successful; my concern is that this process does not necessarily lead to people making fully informed decisions. If the choice isn’t the appropriate one for them, they don’t commit to the network and they don’t benefit from their participation. Nor do their fellow members.


Business-Scene.com is trying to change this. By bringing local networks together across the UK, giving them the opportunity to advertise their meetings online and arranging events where business people can meet a range of networking groups, their focus is on raising the awareness of all of the choices available and allowing networkers to select the group to suit their needs.


Business-Scene was originally founded in the South West of England as Networking Swindon in early 2006 by a local events company run by Warren Cass and Simon West. Warren and Simon were aware that they wanted to generate more local business. By profiling the range of events in the local area, they felt that they would get the reputation as the ‘go-to’ people for events.


They immediately started listing all events put on by local networking groups and within three months they had a quarter of the local business population as subscribers to their newsletter. Within the first month the ailing Swindon Chamber of Commerce had approached Warren and Simon to run their events, and attendance at Chamber events had quadrupled within the first quarter.


“From 2005 businesses were suddenly becoming aware of networking and the need to include it as a key part of their marketing strategy”, said Warren. “The main reason people join Chambers of Commerce is for the networking opportunities but now businesses in Swindon were looking to see what else was available.


“There were a couple of referral-focused groups in Swindon but not much else. I started a local group for Ecademy, the online network, and a couple of other networks soon opened in the area. There was a hunger for networking and people needed, and wanted, the information about what was out there.


“The networks liked us because we weren’t trying to be a network and they could see that we would be a valuable part of their own marketing strategy.”


Warren and Simon looked at why they had achieved such quick success with the Networking Swindon concept. They found that 99.3% of businesses in the UK have fewer than 50 employees and that the vast majority of small businesses deal primarily within a thirty mile radius. They realised that their new concept had flourished because people were looking for more local opportunities.


Understanding what they had with Swindon, they decided that there was scope for a nationwide brand but with a local identity. This meant a name change. Their original name of ‘Glued In’; “because we would be the glue that would hold the networks together” was too vague, so they opted for ‘Business-Scene’.


As Business-Scene spread its wings across the UK, they brought Regional Leaders on board, people who had a desire for increased visibility and brought with them knowledge of, and contacts in, their local areas.


One of the first Regional Leaders, Simon Phillips in Dorset, took up Warren’s suggestion that he run an event to bring local businesses and local networks together. The event, in early 2007, attracted over 140 registrations and a number of local networks participated. The model was attractive, put Business-Scene on the map locally, and the decision was made to replicate it elsewhere across the country.


“In putting these events on, we publicise them through a number of routes”, said Warren. “These include the local media, the networks themselves, business support agencies and word of mouth from a range of contacts. As we are promoting all of the local networks, rather than competing with them, it means that people are more enthusiastic about spreading the word.


“As a result, the more successful events achieve a high profile, putting networking on the map for people who may not have ventured down that route before.”


A recent event in London really showed the potential for Business-Scene’s events. Over 1,200 businesses registered, far beyond the numbers achieved by similar networks. The success of such events has seen Business-Scene achieve something that, so far, individual networks have failed to do; widespread corporate recognition.


The recent addition of Microsoft as a National Sponsor has seen an already impressive portfolio grow. Microsoft have joined 02, Blackberry, The Daily Telegraph, Oracle, Royal Bank of Scotland, Lloyds TSB, Yell.com and HSBC as household names to have worked with Business-Scene.


O2 and Blackberry in particular have worked closely together as National Sponsors of Business-Scene and the reach into a very fragmented market place is potentially very valuable to them. While it is a lot easier for these companies to sell in bulk to fellow corporates, the value of individual sales to small businesses makes it a very expensive market to target.


However, as the vast majority of the British workforce work within small and medium sized businesses, the exposure and personal contact gained through Business-Scene can be invaluable and the Partnership is a very efficient route to market for them.


The involvement of the Sponsors means that events are free for members to attend and can be organized to a higher standard. Warren explained the importance they have to Business-Scene.


“Effectively, it means that we can provide more opportunities to members than we could if they weren’t there. Aside from the special offers and competitions that engage members more in the Community, we have been able to reach far more people than we could have done otherwise and our credibility has increased.”


Aside from the events, Business-Scene also provides a range of online tools to help their Members access more information. People mainly use the site for local event listings but can also access a range of knowledge, from business information and forms, such as Non-Disclosure Agreements and Employment Contracts, to blogs and a directory of members to help them source local suppliers.


The initial success of Business-Scene in the UK has now encouraged them to look further afield.


“Internationally, the US is the next key area of development for us, but we also aim to have the site available in several languages by the middle of next year”, said Warren. “We’re already attracting membership in the States. I’ve been over there to understand the cultural and geographic differences and to open conversations with some of the business networks there.


“Looking at the American market has already helped us refine what we’re doing in the UK. In a year’s time we want to be multi-language and multi-country; not just bringing national networks together, but international.”


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Monday, September 08, 2008

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GET THE NATIONAL NETWORKER BLIDGET. ADD THIS POWERFUL TOOL TO YOUR WEBSITE OR BLOG. Adding the NATIONAL NETWORKER BLIDGET to your blog or website will not only keep you current on all matters concerning networking and Relationship Capital…it will also provide you with fresh, rich, interesting content; increased traffic; longer visits; and elevated search engine rankings and Internet presence. Get it? Get it! Simply download the javascript by clicking here.


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Sunday, September 07, 2008

TNNW, September, 2008, Week 1: "Falling Forward"

The Fall Season has unofficially began and for all you offline, face-to-face networkers...'tis the season for a revitalized, refreshed networking season. Look to your local and regional Chambers of Commerce to hold their expos. Look for your BNIs, LeTips, Gold Stars, AmSpirits, PowerCores, Professional Network Connections strong-contact/exclusive networking groups to be actively looking for you because their members want want to pass referrals your way. Associations are making their push for new members as well as the need for innovation, knowledge sharing and best practices are never out of style.

This is truly an exciting time (oh yes...and the American Football Season started as well) as companies are leaving behind the season of vacations, scheduling nightmares and perceived slowdowns to make way for one last push for the year to make their quarterly earnings.

In this networking harvest time, we at TNNW encourage all our subscribers to get out there, continue to push outside your own comfort zones, talk to strangers, be of service to others and reap the rewards that follow!

At TNNW headquarters, we are gearing up for our own harvest and invite you to join us as there has never been a better time to receive The National Networker. Whether you continue to get our e-newsletter, find us on the web, subscriber to our RSS feed or carry our Blidget on your own website or blog, we have some great new writers to introduce this month, some great new extras for those RSS and Blidget folks and more networking hoopla to carry you through the rest of the year. Tell your friends...tell your family...we're only just getting started. Stay tuned.

As always, I look forward to networking with you...

- Adam
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Motivate Your Networks, Part 1

Power Thought of the Week with Patricia Parham, Ph.D.


Motivate by Sharing Your Vision


How do we get people to support us when many people that we meet may not share our dreams? One way is to share with them your compelling vision. Create a future outcome that they can almost “see, hear, taste, feel and smell” and they’ll pick up on your passion. Even if they don’t share it, you’ll sound like you’re about to achieve something big. Enthusiasm is contagious. Get people excited about your long-term goals and they’ll ask you how they can help.


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Will Your Community Survive?

Strategy: What Say You? with Jay Deragon


I participate in dozens of "social communities" and enjoy reading others post and getting feedback on my own post. As these "communities grow" sometimes it seems like "the good old boy politics" begins to creep into the fiber of a community only turn the community into an anti-social place where the politics become more important than the open conversations.


It is this very behavior which bloggers have criticized the big brands for yet some community moderators think they are big and begin to create community rules, practices and behavior they learned from the big. By doing so they are planning the demise of the community they've tried to build.


What Is The "Community" Model?

In the early stages of all this social stuff people from different industries or business practices have created aggregated communities. These aggregated communities enable bloggers to add their own blogs to these communities while maintaining their independence and their own blog identity. The typical aggregated community is supported by corporate sponsors who typically major brands are looking to test the waters of "social media" and to attract a specific audience.


These aggregated communities are supported by advertising and sponsorships. The community moderators seek to recruit the "mega bloggers" whom add related content to the community that keeps the community engaged. They also attempt to create a "soft competitiveness" by listing things like "most read authors, highest rated authors or most comments on a particular post". Additionally they enable a feature to list the highest rated post of the week and occasionally highlight "Bloggers of the Week" or best post of the week. The typical community has between 1,000 to 5,000 registered members.


While initially the model may seem logical it is not sustainable for several reasons. These include:

  1. Moderation of post begins to get anti-social due to petty politics or favoritism
  2. Unless a community has critical mass and grows exponentially on a regular basis, being replaced by brands is inevitable
  3. Members are already distracted by invites and involvement in other larger more dominant communities.
  4. Community aggregation by the Big is already underway segmented by topics, industry and geography
  5. Participants will migrate to the big looking for increased exposure and brand affinity
  6. The big will soon provide economic incentive for bloggers to participate, something the smaller communities can not afford.
  7. Aggregation will soon move to industry sites or to existing major branded "news" brand that adopt the social practices and want to truly collaborate with the small. i.e. Look at Business Weeks Business Exchange
  8. A few of the big brands will finally get it. In getting it they will adopt a more collaborative philosophy and create community models that truly engage the small and provide significant value to emerging markets driven by conversations.
  9. The difference between social networks and social media is becoming blurred and subsequently which network you belong to will no longer be relevant rather which community is the preferred community for your profession or for your personal interest.
  10. The "mesh" of the old media with the new will accelerate given the "wake up" call sent to the brands and the comprehension of "if you don't engage you'll loose".


Can Existing Communities Still Win?

If you moderate a large community centric to industry or topical matters and have active participation you do indeed have the chance to survive and thrive. The faster growing more vibrant communities will likely be sot out by the major brands aligning themselves with the opportunities created by all this social stuff.


The attraction will be driven by several factors including:

  1. # of active participants
  2. The community philosophy and quality of content
  3. Growth rate of membership
  4. Know experts or high profile bloggers whom are active and endorse the community
  5. The quality of thinking and innovative approach to engaging community members
  6. The systemic understanding of the emerging market of markets created by conversations


On the other hand if your community does not focus on the above six value attributes and then it isn't likely to survive. Attraction and traction comes from doing the right things and doing them right. Both are centric to being social and adding more value than is expected.


What say you?


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Strategy Four: Listen Three Times as Much With Purpose: Finding Joint Rhythm & Harmony

Beyond Networking: Being with Ron Sukenick

Ron's section is sponsored by SmallBizAmerica.com











Finding joint rhythm and harmony requires practice, practice, practice AND the ability to adjust your communication style to the needs of your partner. When you listen with purpose you are better able to get to the “heart” of an issue, and make relational changes to get back on the same page. Listening three times as much provides the following opportunities. You get more from the interaction, you affirm the person or persons you are listening to, your understanding of the message is greatly enhanced, and you lay the foundation for increased cooperation and collaboration. Following is an assessment to help shed light on your listening awareness.


Respond to the following statements, and rate yourself below. Give yourself 3 points for always; 2 points for sometimes; 1 point for rarely; and 0 points for never.


I am aware that to listen effectively I must listen with a purpose.


I have trained myself to listen three times as much as I speak.



I listen for understanding
rather than evaluation.


I use clarification to ensure that I am understanding what is being said as the person speaks.



I recognize the importance of my non-verbal expressions communicated to the
speaker.


I am aware of the word, phrases, or behaviors that will likely make me feel defensive.


I wait until the speaker has finished before responding.


People often thank me for listening.


I concentrate on what the speaker is saying even though other things may distract me.


I am able to exercise emotional control when listening, even if I disagree with the message.


I realize that listening purposefully may be the key to understanding.



I listen for ideas and feelings as well as facts.


Score:

16 or less - We suggest that you practice, practice, practice.

17-22 - Spend more time on purposeful listening.

23-29 - Purposeful listening is natural for you.

30+ - You are an exceptional listener!


What are the action steps that will lead your listening forward? For example, sign up for a course on listening. Or, choose a relationship that needs “listening attention” and practice! Whatever your action is, remember to note it in your calendar!


What action steps will you take? Add these steps to your calendar right now.

____________________________________________________________________


Ron Sukenick is the Chief Relationship Officer and founder of the Relationship Strategies Institute, a training and Relationship development company that provides innovative, effective and relevant programs and systems for corporations, organizations, and associations. To learn more about the value of Relationship Development, visit his Web site at www.Ronsukenick.com . You can reach Ron by phone at: 317-216-8210, or by email.



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Networking in Times of Need

By Danielle Lum

Hawaii Bureau Chief

On April 30, 2008, my mom was transported by ambulance to the emergency room in respiratory distress. Later that day she was moved to the Intensive Care Unit and intubated, wholly dependent on a respirator to help her breathe. One hundred and nine days after her ambulance journey, mom went home – and in those three and a half months, I learned valuable lessons in networking.


A bevy of specialists, nurses, technicians, social workers, and administrators streamed in and out of her room. I kept notes of their names, their purpose and what they said to us. Some handed over their business cards, displaying impressive titles like thoracic surgeon, pulmonologist, and unit director.


But over the course of mom’s road to recovery, I would learn that it was the people without business cards that would make the most difference.


IN THE BEGINNING

We questioned everyone who entered the room, and they used official sounding words and twiddled their stethoscopes as they spoke with us about mom’s condition. During the first days I took copious notes of her treatments, prescriptions, and lab results, even though the words were foreign and numbers were basically meaningless to my brother and I.


After the first few anxiety-filled days, things settled into a rhythm. Labs were ordered in the morning, so I would call the ICU at 5:30am to see what the morning’s numbers brought. When I arrived at 9:00am (the start of visiting hours), I would ask to see the day’s x-ray results. Even without total understanding, knowing the results gave us some measure of comfort.


Then came Paul. He is a day shift charge nurse who cared for mom on her second day in the ICU, and oversaw her care when he wasn’t directly caring for her. He took us step-by-step through her CAT scan, her lab results, and x-rays, explaining what everything meant, what was considered normal, and what numbers told whether she was improving.


We talked with the respiratory therapists and nurses – all employees who didn’t have business cards – about the pulmonologists at the hospital: Who was the best? Who gets the best results? If it were your mother, which doctors would you want on her case?


We listened like sponges. We nodded and asked for clarification when needed. We talked with anyone who came into the room, from the custodial staff to the nurses to the doctors. When security guards did their thrice-daily rounds of the ICU floor, we smiled, waved, and exchanged “how’s it going?” commentaries. Each day I ate lunch in the cafeteria, engaging the staff in small talk and calling them by name when possible (thank goodness for nametags!).


When we went into the waiting area, we chatted with other family members, forming a bond with others in crisis.


PUTTING NETWORKING TO WORK

About 5 days into our ordeal, I knew the name of every day shift nurse, respiratory therapist and lab tech on the ICU floor. I spoke fluent hospital-ese and knew what all the settings on the ventilator meant.


This made mom’s doctors nervous. Thanks to the people who didn’t have business cards, I knew what questions I should be asking the doctors, and had a fair idea of the answer I should expect. When too many days passed without us seeing the doctors, the nurses suggested a good time to arrive at the hospital that would just happen to coincide with the times the doctors were doing their rounds. When I pointed out that the time was well before visiting hours began, they replied, “So? I’ll let you onto the floor.”


About 10 days into mom’s stay, the cafeteria staff greeted me by name and, get this, gave me the employee discount. They asked how mom was doing and whether it looked like she was going to get off the respirator soon. The cafeteria manager even made green jello (my favorite) just for me.

The ICU staff awaited my daily 5:30 am call and had the lab results ready to go. (Humorously enough, there were days that I overslept, so when I called in, the person answering would remark that I was late!) When I arrived at the hospital at 9:00 a.m., I could walk to the ICU door and get buzzed in without having to go through the rigmarole usually associated with getting onto the floor.


Certainly, all of the nurses were competent, but there were some with personalities and work styles that pleased us more than others. We noticed that these nurses tended to be assigned to mom’s care more so than the others. Serendipity or by design, we weren’t going to question.


One day there was a power outage in the hospital and the ICU director immediately chose mom’s room to oversee and make sure that everything was in place should the ventilator not respond to the back up generator. The outage lasted about two hours and she stayed with us the whole time.


Over time, we got to know the caregivers on a personal basis. Paul flew to Japan to propose marriage to his girlfriend. When he came back, he shared his photos with us. Upon hearing that I used to work for the teachers’ union, Val shared her story about her sons and asked my opinion about what to do. I was more than glad to help her. Chona shared stories about her miraculous twin girls. Others referred business to me upon learning that I’m a public relations consultant.


Our parking pass, at first renewed on a week-to-week basis, suddenly was lengthened to two weeks, then three. As I would leave the admitting clerk’s office, she would send me off with a cheery, “I hope I never see you again!” Meaning, she would never have to renew my parking pass because mom would be home and on the mend.


GRIM PROGNOSIS

Her doctors – one in particular – didn’t hold out much hope for her recovery. He called her state “permanent” and urged us to determine what we wanted to do, where we wanted to send her, once she was stable enough to be discharged from the ICU. (Incidentally, we asked that doctor to remove himself from her case. We kept the pulmonologist who shared that his vision was of her walking out of the hospital under her own power, sans attachment to any assistive breathing devices.)


The nurses and other staff members, however, had a different view. They didn’t give up. They cared for her and advocated on her behalf. When her muscle tone deteriorated, we asked Paul if physical therapy would help. He went to the head of the physical therapy department to get them to take on mom’s case – it’s very rare that a patient on a respirator gets physical therapy because of the obvious constraints, but Paul’s persistence paid off.


The nurses recommended we ask for special procedures, always with the caveat, “you thought this up all by yourself.” And sure enough, undertaking the procedures marked a turning point in mom’s recovery.


As mom improved, everyone remarked on how good she was looking. The custodian who cleaned her room daily for the three months gushed with joy the first time she saw mom sitting up and reading the newspaper. Staff members cried the day her tracheotomy entry way was capped and they heard her voice for the first time in three months.


When Paul piled her and her equipment into a wheelchair and took her outside to see the hospital grounds, the nurses cheered. When she took her first steps to the doorway of her room, all the nurses on duty that day gathered around to give their encouragement.


HOMECOMING

One hundred and nine days after admittance, mom was cleared to go home. She would have oxygen delivered via nasal cannula, but she was going home. She was one of the rare patients that got discharged directly from the ICU without ever being sent to the medical floors of the hospital.


The staff gave her ice cream, a card, and lei. They hugged her and told her how proud she made them, and made her promise to come by and say hello.


And as we drove off, leaving the hospital in the rear view mirror, more than one face was streaked with tears.


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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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