THE TNNW BULLETIN, MAY, 2009, WEEK 2

Major Developments, Forward Motion, Events and Actionable Items: TNNW - We ARE Networking

May 10th, 2009

Bulletin # 15

PUTTING THE BULLET BACK INTO BULLETIN

*We are a unique organization that offers our Subscribers and Members: 1) fabulous information, insight and intelligence in our Newsletter and through our continuous RSS and Email Feeds, 2) an unparalleled suite of services and products for making you personally and professionally successful, and 3) an actual interpersonal community where Human Beings work together in cooperation and synergy to achieve exponential returns.

THE NATIONAL NETWORKER is more than talk about networking and media -- we are about connections, team-bulding, personal introductions, constructive interactivity and RELATIONSHIPS.
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1. ALL-NEW BUTTONS AND APPLICATIONS (FULLY-FEATURED AND COLORFUL) FOR YOU TO PLAY WITH: Part Deux

If you look at the bottom of any of our articles, you will notice a whole set of new applications to save, bookmark re-publish, broadcast, email, comment about, rate, follow, subscribe to or promote any of our authors, any of their articles, or the whole Newsletter. Look for the buttons and use them. Promote TNNW, our authors, or yourself.

Widget Selection Button: Opens up a gallery of widgets for you to use on your blogs, websites, newsletter and homepages.

Buzzworks Self-Promo: Opens up to our brand new self-promotion buzz page. Click on it, land on the special page, and tell us if you've talked TNNW or its authors or services up (in any medium). We will buzz you back (across a veritable plethora of media) in a giant way. You promote us, we promote you. Networking is a mutual proposition.

Submit Article to Google: Click on this button to submit the url of your favorite articles (as many times as you would like), or of the whole blog or website address to Google. This is very, very helpful SEO (Search Engine Optimization). Google is the most potent and well-regarded engine. They like us already -- help them to fall in love with us, and with each of our authors.

TNNW Member Services: This button opens up to a page which describes and contains links to all of our services for Members.

Re-Tweet This Article (not shown): You can automatically re-tweet the entire content of any article by merely pressing this button. This greatly helps cultivate the buzz and branding for your favorite authors. Let's help them get word out to the broadest and biggest possible market. This gadget does it all for you with one click.





Re-Tweet This ArticleEmail this • Sphere: Related Content • Save to del.icio.us • Add to del.icio.us • Digg This! • Discuss on Newsvine • Stumble It! • Add to Mixx! • Email the author • 2 Comments • Technorati Links • Share on Facebook • outside.in: geotag this story

2. JASON JACOBSOHN: Networking Insight Newsletter

We all send a special thanks out to Jason Jacobsohn, the producer of the Networking Insight Blog and Newsletter (http://www.networkinginsight.com/), both of which are excellent networking intelligence and strategy sources. You might want to visit Jason's site and subscribe. He's a gifted writer offering excellent insights.

In addition, he is co-producing and promoting an E-Factor event, scheduled for June 4th, which you should learn more about. More Information/RSVP: http://www.efactor.com/p/events/id=81.

As always, Jason...we thank you for our mutually-supportive relationship.

3. SITES TO SEE -- NOW: Part Deux

There are several super sites (in the vast web of THE NATIONAL NETWORKER) which you should definitely look at and favoritize. We'll admit...we are still under construction, and are making constant improvements to the navigation "friendliness" of all of our sites -- and yes, we have a truckload of them -- more than 22 of 'em and growing. The trick is going to be centralizing the navigation right on the website. This should be in place very soon -- we are internally beta testing right now. We're just like Microsoft, except we do our beta-testing prior to releasing our product to the public.

For a complete sitemap and index of all of our sites, simply click on http://tnnwindex.blogspot.com/, and FAVORITIZE. {yes, yes...it sounds like a window cleaner} Keep this handy - when you're on any page, look for the INDEX TO TNNW SITES button to return to the Index at any time.

Visit http://tnnw10.blogspot.com/, and FAVORITIZE. We have UPDATED our listing of advertisers, affiliates and services. There are some deep promotional discounts and other advantages exclusively for TNNW subscribers. Look for ChapterTracker, Andy Lopata's 2 CD set, and, of course for Douglas Castle's exciting new ad for THE CASTLE CONSULTANCY. If you are curious as to what I do -- I work very closely with young, growing enterprises on strategic planning and development. I am relentless, determined and demanding; on the bright side, I have good table manners. Visit DOUGLAS CASTLE PUSHES PEOPLE TOO HARD, for more details.

4. FACT: HOW YOU DEAL WITH FEAR WILL MAKE YOU EITHER A LOSER OR A WINNER

The primary motivating force in most people's lives is FEAR. People respond more to fear than to opportunity. Fear holds us back, inhibits us, makes us indecisive, attracts negative energies (misery loves company), and keeps us from reaching our potential, both personally and in business.

Question: Are you going to saddle up and ride the shark... or be eaten by it?

TNNW Featured Columnist, noted consultant and speaker Christine West is hosting a fabulous five-part webinar series called How To Master The Fear In Challenging Economic Times. The series begins on June 9th. Registration materials will be sent out during the next several days -- you will need to register early. How you deal with fear can transform every aspect of your life.

To hear a sample voice clip of Christine West, simply click on: http://www.thebusinessmd.net/downloads/TheBusinessMD-Interview-Business-Corner-09.mp3.

5. REMINDER

You're missing out. To get the full benefit of THE NATIONAL NETWORKER and all that we have to offer, you MUST subscribe to either the RSS FEED or the EMAIL feed. Please do it now in order to keep your free subscription! Click on:

or on

It's really quite simple. If you actually do it, you'll find out that this is indeed true. By the way, the email feed, which contains all of the content of the RSS Feed as well, is the more popular of the two by a significant margin.

6. AN OBSERVATION

* NETWORKING IS A TOOL TO CREATE RELATIONSHIPS, AND NOT AN END IN ITSELF. BUSINESS HAPPENS BECAUSE OF RELATIONSHIPS. BOTTOM LINE...IT ALWAYS COMES DOWN TO THE PERSONAL INTERACTION BETWEEN TWO PEOPLE.

7. TWITTER US!

You are cordially invited to follow TNNW (and we will follow you back) on Twitter at http://twitter.com/TNNW_BUZZWORKS .

Enjoy the articles, and enjoy all of our TNNW sites. We have so much to offer each other. Let's put it to work for everyone's benefit.

Yours,

Adam J. Kovitz and Douglas Castle

THE NATIONAL NETWORKER (TNNW):
PRESS OUR BUTTONS & CLICK OUR LINKS...

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THE TNNW BULLETIN, MAY, 2009, WEEK 2

Refining Your Networking - Monetizing Your Contacts

by Douglas Castle, Guest Columnist

This article is brought to you by Salesconx.com

Dear Fellow Networkers and Readers:

I am honored to have been invited to fill in for (as best I can) Adam J. Kovitz's customary column in this edition of THE NATIONAL NETWORKER.

As many of you know, Adam's father passed on September 22nd and Adam's family is in mourning. I send Adam and his family my most heartfelt condolences, as I am certain that we all do, and I am hopeful that this article will do him justice.

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REFINING YOUR NETWORKING - MONETIZING YOUR CONTACTS

On topic, I am persistently confounded by the theoretical notion of networking and the great feats which it should be able to accomplish, as opposed to stark contrast of the real-life, real-time applications of networking, which are, generally speaking, neither well-organized, nor optimized. As an outsider, when I observe networking activities and networking organizations, I see the following tendencies:

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1. The collection of as many names as possible to build an enormous contact list or group, with minimal selectivity and without even an introductory email or discussion;

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2. Very limited conversational activity between networkers, with the exception of one-sided self-promotion, or discussions about the subject of networking instead of the subject of creating mutually beneficial relationships through the vast reaches of cyberspace. It is a strange sort of auditorium where everyone appears to be either just issuing authoritative-sounding academic proclamations (advising or just theorizing) about networking. Sometimes it is somewhat of a marketplace where everyone is a seller and no one is buying;

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3. Very limited discussion, on both the "one-on-one" level, and on the forum level, about specific business requirements (through actual questions), co-venture opportunities, or about specific deals;

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4. Very limited discussion or effort toward converting a network of contacts into a cohesive group, or a united team for the benefit of all of its members. The opportunity for exponentializing power and accomplishing great things through a cooperative group effort is often all but ignored. By way of several simplistic examples: If all of the members of a 5,000-person group decided to favor a website or blog, that website or blog could rapidly rise to the highest search engine rankings; if all of the members of a 5,000 person group decided to each contribute the sum of $10.00 per month to a cause, that cause (or the organization championing that cause) would be in receipt of $50,000.00 per month! The Law Of Large Numbers is indisputable. And [one should never start a sentence using the word "And"] what if each group member were able to pursuade 3 acquaintances of his or hers from outside of the network to contribute the same amount? The cause (or company, or candidate) could receive $200,000.00 per month...all from cooperative networking through the inexpensive medium of cyberspace!

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5. Very limited interpersonal communication from individual member to individual member to build genuine human rapport. Communication is an essential part of developing value in any relationship, and it requires an investment of time. If you do not invest that time, it is highly unlikely that you will ever convert contacts into relationships. I belong to a great number of networking groups, and I receive very few communications from my fellow members, either directly, or posted to an online community forum. How can we help each other if we know nothing about each other. What good are contacts who remain strangers? Friends are not truly friends until they are tested.

I would propose the following practices to help us all to monetize our networking:

1. Send a letter to each of your contacts introducing yourself and what you do;

2. Forward news articles of interest and other items to your contacts at least monthly to share information with them and to remind them of your existence;

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3. Submit legitimate business and other specific requests to your network at every opportunity; Don't just advise... seek advice. I have seen too many questions posed along the lines of "What will you achieve on Linked In in 2008?" That is, to my thinking, a wasted communication opportunity... Networkers should talk about business as well as about networking!

4. Organize group efforts (cooperative fundraising, advertising, endorsements, reciprocal linking, et cetera) at every opportunity. Turn your contact list into a relationship list; turn your relationship list into an action group. Create a cooperative community. Create a team. make things happen.

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5. Introduce new members to your network under your sponsorship. In fact, send out a mailer to your group about the new member so he or she will be warmly received as a friend. Do the same with good referrals from within the group;

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Be consistent. Be persistent. Focus your efforts. "Work" your network. Build your Relationship Capital through your participation and visibility. MONETIZE.

Adam's series on Monetizing Relationship Capital will continue next month.

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Thank you, one and all, for your kind attention.

Faithfully,

______________________________________

Douglas Castle

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Refining Your Networking - Monetizing Your Contacts

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