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Thursday, February 11, 2010

BEYOND NETWORKING: BEING: The World of Relationships is Like a Kaleidoscope

Beyond Networking: Being with Ron Sukenick

When we fundamentally understand that we have a multitude of considerations that impact how we are in relationship, our view of change and the importance of change is magnified. Consider Ron’s personal view of change.

Let’s take a few minutes and communicate about relationships and change.

When you were a youngster, did you enjoy looking into a Kaleidoscope?

Were you amazed at the infinite varieties of colors and patterns that evolved as it turned in your hand? Did you ever turn it so quickly that you did not have a chance to fully appreciate what you were watching because things were changing so quickly in the little viewer?

The changes in the viewer pale in comparison to the changes experienced in the last decade--and the changes we will experience in the years to come.

There was very little to think about when turning that little Kaleidoscope: just look and enjoy. If you view the world of relationship as a Kaleidoscope, you will see change. Rather than standing there mesmerized or memorizing the colors and patterns as if you can keep things the same, imagine what it might be like to be the colors. For openers, think about every second of your life, every minute, every day, being different from the preceding second, minute, or day. No two interactions or opportunities are the same, just as the patterns in the Kaleidoscope are never the same. Changes are inevitable--in behavior, in life patterns, in your knowledge base, in your habits, and in your relationships. We are not the same person we were even moments ago.

People change. Look around you. Are there new people in your life that were not there a month ago, six months ago, last year? Get to know people around you, and get involved with them. Don’t just observe the changes passively, as if you are looking into a viewer. Be a part of them. Get to know people you come into contact with, what they do, what makes them tick.

Become interested in them and how you can help them. They’ll do the same for you and you’ll enjoy life more.

Technology changes. Are you still using the same equipment as one, two, five years ago? Not very likely. And the equipment you are now using will become obsolete in the near future. Further more, staying abreast of the technological changes and discussing preferred communication tools with your partner is key in developing a collaborative relationship.

Leadership techniques change. When was the last time you picked up and read a management book for insight about new management and leadership practices?

An understanding of the changing needs of today’s workforce (that’s all of us!) will help you be more progressive and able to meet and partner with others within or outside your organization.

Economic factors, urgency, people’s values, technology, and relationship management: all changing everyday, truly a Kaleidoscope. You can become a part of the Kaleidoscope--get inside the viewer--and be the one who determines the next pattern, if you make up your mind to.

Ron Sukenick
Business Advisor / Relationship Strategist / Author / Connector
rs@ronsukenick.com
www.ronsukenick.com
317-216-8210
Check out my Radio Podcast’s
http://www.smallbizamerica.com/beyond

Let's get connected on LinkedIn
http://www.linkedin.com/pub/ron-sukenick/0/226/20a

“Certified Human Behavior Consultant”
Nominated 2009 "America's Most Influential Business Connector"


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NIGHTMARES OF NETWORKING: Re-Make Yourself


Nightmares of Networking
with "The Mad Genius"

Why the long face my little mentee? You are ugly enough that adding any area to that facade is enough to violate nuisance laws. Definitely a face made for radio.

Oh, you look like you are going to cry. As you are not near any onions nor have I truly started to interact with you, I assume that you are displaying negative emotions carried into my castle with you. Probably associated with your lack of love life, as you are as attractive as a sea sick crocodile. But you know, there are some things that you can do about it without resolving to radical cosmetic surgery coupled with gastric by-pass, which I think you should consider as you have not taken my last advice about caloric reduction being directly correlated with waist line reduction. But maybe you will listen to this advice, my not so little neandrathal networker.

The first thing I would recommend is a re-iteration of last time: start exercising more. The seratonin will definitely improve your mood, and if you start dropping the kilograms the positive re-inforcement will actually make you move the corners of your mouth upwards. You may actually also gain some self confidence and stop looking at my feet all the time. This will work wonders to make you more attractive, and not in the gravitational sense.

Secondly, grooming is important. Green teeth are not attractive to anything other than a Morlock. Remember our discussion a while back about the brilliant CTO whose clothing was like the bastard child of Jimi Hendrix and Tom Hanks various personae? You need to do all you can to make a good first visual impression, especially since your substance is about as deep as the current nanotechnology wafers. Granted, excrement cannot be polished, but we can make sure that it is at least presented in a positive light.

Speaking of excrement, what is that stench? Eau de regurgitated cheese doodle? You know that gaseous warfare was outlawed under the Geneva Convention, correct? I would suggest that you drastically reduce the amount of cologne you use: it is not a substitute for a shower. I smelt you coming up the stairs roughly ten thousand milliseconds before I had visual confirmation that it was you and not one of my Swamp Thing experiments gone awry. And yes, washing is required. With soap. Don’t pout: you remind me of my three year old Mini Me when I take his slide rule away. Yes olfactory offensive one, I have passed on my genetic code to ensure continuance of the world conquest. If you actually apply effort to be the external force from Newton’s First Law of a rather large body at rest, maybe you too can couple with the opposite sex instead of living in a fantasy world online. No, leather clad avatars are not real, and your girlfriend in Alaska that you never met and only Skype with while playing World of Warcraft does not count as “dating”. She in all likelihood does look like a ninth level Mohawk. I pity the fool!

Dust off the container of Nutter Butter crumbs from your shirt, put down the gallon sized Uber Sugar Energy Drink, and start to apply these ideas or else your family tree will meet a lumberjack.

Now leave so I can cauterize the offended nasal receptors you have utterly disrupted. For you are now dangerously close to entering the Hall of Shame for Networking Nightmares!

For more secrets, you may visit the TNNW Bio of "The Mad Genius", if you dare.

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WHAT BOOMERS WANT: How to Keep Your Customers Coming Back!


What Boomers Want
with Terri Benincasa


Satisfaction surveys show that although 65%-85% of customers rate themselves as "satisfied" or "very satisfied" with their existing vendor, they will switch to another provider according to the Harvard Business Review.

Just because your existing customers buy from you regularly doesn't mean that they will continue to do so. You have to work hard to keep them, which is why we encourage our Business Coaching clients to call the process of keeping their clients coming back, as “re-sales” rather than “renewals” or “regular customers,” both of which infer that keeping their business is a given.

So, why is it that, when common sales wisdom is “your best customer is your existing customer”, you can’t take even their satisfaction to the bank…?!

Here’s the primary reasons existing customers are stolen away, and what you can do about them:

1. Typical misstep: When reaching out to existing customers, most sales people concentrate only on the specifics associated with what they’re selling rather than getting to know more about the customer’s organization as a whole….that’s a lot of additional information that will help you understand their priorities & values, a great selling tool!

What to do instead: Ask broader questions; first, find out what they buy & when they buy; learning what they buy beyond your product gives you a handle on, for instance, whether they like high-end items with the best features or the Dollar Store, whether taking really great care of their employees is a priority or not; learning when they buy arms you with the times of the year their more inclined to discuss upgrades, re-sales, etc. (even if that’s not “renewal” time, it will further ensure you’ll get the re-sale when that time comes!);


2. Typical misstep: Most sales people tend to talk to the same one or two people in an organization, and too seldom it is not the best people in the company for ensuring a resale...; amazingly, it’s not always necessary to reach the “decision-maker

What to do instead: Find out not only who makes the decisions, but who influences the decision (often this is a different person than the top decision-maker…), then spend some time connecting with the latter whether or not you’ve connected with the former;


3. Typical misstep: According to Kathy Pabst Robshaw, Principal of The Total Telephone Effectiveness Company, when calling to stay connected to existing clients, do not say: "I am calling to check in..." – “that’s weak, helps no one, and wastes time” she teaches

What to do instead: You must have a reason to call - it can easily be created and planned in advance, and tailored to the specific company so you’re not wasting your time and theirs.

Finally, here are some of the times throughout the year that customers typically change vendor (or decide to…) in addition to (or sometimes instead of) contract expiration time:

  • budget review time,
  • new management or new department head,
  • change of business strategy, or
  • an economic upturn/downturn.

Now get out there and keep those customers coming back! May the resales be with you!

For more information, please visit Terri's TNNW Bio.


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NETWORK LIKE A PRO: Referral Marketing: Top Ten Ways Others Can Promote You

Network Like A Pro with Dr. Ivan Misner

Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things I need”? Or did you say, “Well, thanks, I’ll let you know”?

If you’re like most of us, you aren’t prepared to accept help at the moment it’s offered. Before you can do so, you have to make the connection between specific items or services you need and the people who can supply them.

Systematic referral marketing helps you do that by determining, as precisely as possible, the types of help you want and need. Some are simple, cheap, and quick; others are complex, costly, and time-consuming. Here are some examples of the ways others can promote you and your business.

1. Display or distribute your literature and products. Your sources can exhibit your marketing materials and products in their offices or homes. If these items are displayed well, such as on a counter or a bulletin board, visitors will ask questions about them or read the information. Some may take your promotional materials and display them in other places, increasing your visibility. They can include your fliers in their mailings or hand them out at meetings they attend. A dry cleaner attaches a coupon from the hair salon next door to each plastic bag he uses to cover his customers’ clothing; a grocery store includes other businesses’ marketing literature in or on its grocery bags or on the back of the printed receipt.

2. Make an announcement. When attending meetings or speaking to groups, your sources can increase your visibility by announcing an event you are involved in or a sale your business is conducting, or by setting up exhibits of your products or services. They can also invite you to make an announcement yourself.

3. Invite you to attend events. Workshops and seminars are opportunities to increase your skills, knowledge, visibility, and contacts. Members of personal or business groups you don’t belong to can invite you to their events and programs, which gives you an opportunity to meet prospective sources and clients. Even better, they could invite you to speak at their event, effectively positioning you as an expert in your field.

4. Endorse your products and services. By telling others what they’ve gained from using your products or services or by endorsing you in presentations or informal conversations, your network sources can encourage others to use your products or services. If they sing your praises on a CD, MP3, or DVD, so much the better.

5. Nominate you for recognition and awards. Business professionals and community members often are recognized for outstanding service to their profession or community. If you’ve donated time or materials to a worthy cause, your referral sources can nominate you for service awards. You increase your visibility both by serving and by receiving the award in a public expression of thanks. Your sources can inform others of your recognition by word of mouth or in writing. They can even create an award, such as Vendor of the Month, to honor your achievement.

6. Make initial contact with prospects and referral sources. Instead of just giving you the telephone number and address of an important prospect, a network member can phone or meet the prospect first and tell him about you. When you make contact with the prospect, he will be expecting to hear from you and will know something about you. Better yet, your source can help you build new relationships faster through a personal introduction to that person. Ideally she would provide you with key information about the prospect while also telling the prospect a few things about you, your business, and some of the things you and the prospect have in common.

7. Arrange a meeting on your behalf. When one of your sources tells you about a person you should meet or someone you consider a key contact, she can help you immensely by coordinating a meeting. Ideally, she will not only call the contact and set a specific date, time, and location for the meeting but will also attend the meeting with you.

8. Publish information for you. Network members may be able to get information about you and your business printed in publications they subscribe to and in which they have some input or influence. For example, a referral source who belongs to an association that publishes a newsletter might help you get an article published or persuade the editor to run a story about you. Many companies showcase topic-specific experts in their newsletters; you could become the expert in your field for some of these.

9. Form strategic alliances with you. Of all the kinds of support that a source can offer, this one has the greatest potential for long-term gain for both parties. When you engage in a strategic alliance, you’re in essence developing a formal relationship with another business owner that says you will refer him business whenever possible and he will do the same. This works best in businesses that are complementary. For example, a handyman would find advantages in forming an alliance with a real estate agent because they continually encounter people who need home repair work done. Conversely, a handyman probably deals with homeowners who are considering selling their homes after he’s finished making repairs. Such strategic alliances can work with a number of other businesses (CPAs and financial advisors, mortgage brokers and real estate agents, hotel salespeople and event planners, and so on). The key is to find the person with the right complementary business and then make it work for both of you.

10. Connect with you through online networks. When people connect with you online, you can notify them about your events or projects, and you can receive the same kind of information from them. They can see your business profile and biographic data and can refer you to people in their networks. Once connected, they can provide recommendations and testimonials for the rest of your network to view.

Called the "father of modern networking" by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder and Chairman of BNI, the world's largest business networking organization. His latest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company.

For more information, please visit Ivan's TNNW Bio.

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NETWORK LIKE A PRO: Debunking the Bunk About Networking Groups

Network Like A Pro with Dr. Ivan R. Misner

As a business professional, I can tell you from personal experience how effective referral networking has been in the success of my own businesses. But some people still need to have a clearer picture of how it works and how it can be effective in their own businesses, so I decided to “debunk” some of the myths and misconceptions that people hit us with from time to time.

“I tried networking. It didn’t work. What’s different about this?”

It’s a common misconception that simply attending a networking event will bring you new business right away. It won’t. Neither will just reading this book; there’s no silver bullet in these pages.

Networking is simple—but it’s not easy. If it were easy, everyone would do it, and do it well. But they don’t. That’s because it’s a skill, like cooking and golf and carpentry, that takes knowledge, practice, commitment, and effort to learn and apply consistently. You can’t just go out to the golf course, buy a club and a ball, whack the ball around a bit, and think you’ve played a round of golf. Neither can you walk unprepared into a gathering of potential networking contacts and suddenly become a competent networker—no matter how gregarious and sociable you are or how many books on networking you’ve read.

Networking is about forming and nurturing mutually beneficial relationships, which brings you new connections with large numbers of people, some of whom will become good customers. Networking also puts you in touch with other resources, such as industry experts, accountants, and lawyers, who can help your business in other ways.

Over time, you will get new business and your operation will grow stronger and more profitable. Will it happen overnight? No, and your new customers probably won’t be among the first 10 or even 100 people you talk to, either. New business will come from people your networking contacts refer to you. But first you have to form solid relationships with your fellow networkers.

Some people go to a chamber of commerce mixer, exchange a few business cards, then say, “There. I’ve networked.” Wrong. That’s only the beginning. You have to attend a variety of events to broaden your networking base; follow up with new contacts and learn all you can about their business, their goals, and their lives; maintain close ties with established contacts; provide referrals, information, and other benefits to your fellow networkers; and generally cultivate these relationships and keep them strong and healthy. That’s networking. Only after you’ve been at it for quite some time will you begin to see a return on your investment. But when it comes, the return is strong and durable.

“Aren’t most networking groups just people like me who are trying to build up a new business?”

When you go to a presentation or a seminar on networking, you might get that impression, because the people you meet are there to learn something new, and so they tend to be younger folks. But if you go to a regular networking event or join a networking organization, you’ll soon see that many of the people there tend to be older, established business people. In fact, in the typical business networking group, the members range in age from the 20s through the 60s, and based on a study done at St. Thomas University, two-thirds of them are over 40. There’s a good reason for this. It’s usually the seasoned pros who have long since recognized and learned to use the benefits of networking to bolster their business. Many have used networking throughout the life of their business and are fully aware of the competitive advantage it offers. Older networkers often serve as mentors for younger businesspeople, which can be an enormous advantage to someone who is new to the art and science of networking.

The best networking groups are the ones whose membership is diverse in many ways. That is, it will have not only older and younger members but also a good balance of men and women, a mixture of races and ethnicities that is representative of the community, and a wide variety of professions and specialties. Such a group offers the best opportunities to get referrals from outside your immediate circle of acquaintances and experience—which puts you on the fast track to expanding your business.

“If my customers are satisfied, they’ll give me referrals. Why should I join a networking group?”

Yes, customers can be a good source of referrals. Immediately after an especially good experience at your business, a happy client may talk you up to a friend who needs the service you provide. But it often ends there. A customer who is merely satisfied is not likely to go out of her way to tell others about you. And here’s the kicker: a customer who is unhappy with you will tell a lot of people—eleven times as many as a happy customer, by one study. Customer-based word of mouth can hurt you more than help you.

A networking partner, by contrast, is always on the lookout for good customers for your business—just as you are always looking for people to send to your networking partners. Your fellow networkers also know more about your business and the kind of customers you want, and they are experts in marketing you by word of mouth, the most powerful kind of marketing that exists. This kind of referral generation lasts much longer and brings you a steady stream of high-quality business, the kind that doesn’t turn around and go to your competitor as soon as he holds his next clearance sale. You can get more good referrals from one or two loyal networking sources than from all the customers who come through your doors—and the customers you’ll get are the kind you’ll want to keep.

Called the "father of modern networking" by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder and Chairman of BNI, the world's largest business networking organization. His latest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company.

For more information, please visit Ivan's TNNW Bio.

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MASTERING THE MEMBERSHIP MAZE: Do You Have My Money?


Mastering the Membership Maze
with Glen Gould

Each month I meet hundreds of business owners who have joined chambers of commerce, business organizations, associations, and networking groups. Each month I hear the same question from most of these individuals. Some ask more boldly than others, but virtually all new members ask the same question. "Do you have my money?"

Obviously they don't come right out and ask that question, but all the comments they make and the few questions they ask are designed to find out who has their money.

Joining a new organization is the pinnacle of excitement about the potential return on investment of the three "T's" we are investing. We will invest time, talent, and treasure in this new organization and we expect a healthy return on our investment. We invest our treasure (in the form of membership dues) and we invest our time (in the form of time attending events). Savvy networkers will offer to invest their talent volunteering. These investments are made with the assurance in our minds that someone has our money and we must find it. The more involved we become the more likely we will find our money. Herein lies the source of most failures in networking.

Networking is best used to build relationships with people who will see you as a trusted resource. Trust comes only with time and experience. The ultimate goal you should have for attending networking events is to find three to five prospective networking partners with whom you will build a lasting relationship. To do that you will have to turn off your "me" switch and begin focusing on the other person.

Everyone knows that you are there to sell your stuff. Everyone else is as well. But the people in any group who excel rarely talk about their products or services at networking events. These individuals answer questions when asked but spend most of their time asking questions of others. Their sincere desire is to get to know others. Why? Because they only do business with people they know, like, and trust and they are trying to find out if the person they have just met is someone they would like to get to know better.

The next time you attend a networking event, go with the plan to meet three new people. But don't just meet them, spend a few extra minutes with them to find out what they are looking for. Turn off your "me" switch and tune into their needs. Then go to work.

Over the next twenty-four hours, try to find a match from your network for the needs of the new people you met. Then invite each one for a cup of coffee at Starbucks. There you will spend more time learning about them and their needs and you will bring a referral from your network. Rest assured, you will be remembered, appreciated, and you will become a trusted resource for them as well.

Glen Gould

770-435-0781

www.InspirationAgents.com
Inspiring Positive Change

www.IsYourNetworkingWorking.com
Powerful Networking Tools

www.AtlantaCommunityBreakfast.com

Bringing business people together to discuss faith and values in the workplace.



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JETNETTING: The First Impression Factor: XXI Overcoming the Negative First Impression

JetNetting with Heshie Segal


Go ahead. Feel great. You have made that all important First Impression so positively, it has garnered you tentative credibility. It’s the opening you needed to embark on the journey to your new relationship. You have created the opportunity for people being receptive to you, your ideas, your persona. You have captured the essence of the first 20 articles related to The First Impression Factor and you have laid the foundation. You have mastered it so it is no longer an effort. It is who you are . . . an attraction magnet.

And then, you make a mistake, or perhaps, you are new to the series and have no idea how detrimental a negative first impression can be, and you want to salvage the faux pax and start afresh. Is it an impossible task? In some cases, the answer really is yes, and all you can do is move on and learn from it.

The key here is, in most cases you can, with effort, reverse a negative impression. It may take work. Is it worth it? In most cases, yes!.

So, before we look at reversing the negative situation, let’s go through some potential issues that could trigger the other person taking offence. For those of you who have read and practiced the guidelines and skills from previous articles, this might simply serve as a review.

Following is a summation and a list of items with the potential of offending some individuals:

The first step toward correction, as always, is to understand where you might have been off-base. Clearly, a long list of possibilities exists, so let’s touch on the most common. (In some cases, these will seem so common and apparent, you might be tempted to gloss over them. I recommend you ignore this urge. You would not believe how many people ignore the basics, to their detriment. Do yourself a favor. Read every one of them (and then make up your own list of possibilities) because if you know what to expect, you can crack the code of the negative impression and never be caught off guard again. That would certainly be worth a few minutes of your time and concentration, wouldn’t it?

Check list and review of many of the do’s and don’ts (see former articles)

  1. Cleanliness: Did you have:
    1. Body odor?
    2. Bad breathe?
    3. Dirty hair?
    4. Dirty fingernails?
    5. Smoke on your breath or clothing?
  1. Appearance:
    1. Attire appropriate for the occasion?
    2. Clothes neat and pressed?
    3. Shoes or other attire look shabby or overly worn?
    4. Dressed stylishly?

  1. Behavior/Etiquette:
    1. Arrive on time and not leave someone waiting?
    2. Were you:

1). Rude?

2). Loud?

3). Obnoxious?

4). Uncaring?

5). Lack empathy?

6) Discourteous?

7) Phoney? (not who you really are, putting on airs, just plain incongruent)

8) Late?

    1. Focus: Do you need to have it all on you?
    2. Did you:

1) Place you attention on the person with whom you were speaking or look around for someone “better”?

2) Crack an inappropriate joke?

3) Say something inappropriate?

4) Gossip?

5) Take a cell call in the middle of a conversation?

6) Hurt someone’s feelings?

7) Leave someone out in the course of conversation?

8) Not follow acceptable standards for a meeting?

9) Drink too much and have a loose tongue?

  1. Communication:
    1. Did you

1). Use fowl language?

2). Interrupt someone?

3). Did you do what you said you would do and confirm it? (Make a promise and

not keep it?)

4). Get a referral and not say thank you or acknowledge it?

5). Forget someone’s name?

    1. Were you:

1). Observant of cultural differences?

2). Were you a good listener?

Once you have pinpointed what boo-boo you perpetrated (if you are still unclear, you may have to just test the waters or even ask the other, if it is important enough), consider if any of the following solutions could assist with your correction.

Apologize ASAP . . . this is not a time to wait.

Time is of the essence so the first thing to do is, apologize. Acknowledge your insensitivity, your mistake, or whatever you may have done and, at times, explaining why you acted a certain way, or said something inappropriate. Authentic explanations are generally very well accepted. A simple forgive me, could work too. The longer you let a scenario go without addressing it, the greater the risk of it being blown out of proportion and the harder it will be to repair the damage. Once you do apologize and it is accepted, don’t keep apologizing over and over. Put it behind you and don’t bring it up again. When you keep repeating your apology, you run the risk of aggravating the istuation, plus portraying low swel-esteem; if that happens enough, the person may simply start avoiding you. Just be present and committed to creating win/win outcomes.

Create a positive environment.

Be optimistic and self- assured (not egotistical). The past is over and you cannot change it. You can change your future behavior and you can create a positive environment by being positive.

Be yourself.

People often feel they need to change according to the situation. Your casual attire at a barbeque or picnic will be viewed differently at the office. Your way of being, your integrity, your language, etc. remain the same when you want to present an honest, congruent, genuine and sincere persona. Phonies are not well-liked or accepted. Just be real, transparent.

Be Consistent.

Whatever you do, display the same consistent behavior so you come across as authentic, grounded . . . someone who can be counted on.

Know and live by your values.

When you believe in something, live by your values, stick to them, own them, and don’t disrespect those of others. Values are sacred, so don’t flip-flop on them to fit the situation. If you have a disagreement, you can agree to disagree. Steer clear of making it personal. You cannot take back what you let out of your mouth. Most of us know that there is some grain of truth in what is said. Once may be forgiven. When you hear it again and again, you know it is part of who the person is. If your values differ, it is your choice to accept the behavior or simply bow out.

Listen and pay attention.

When people talk, listen! You may do something in error simply because you were not listening or paying attention. It is important to let people know they are being heard.

Make eye contact.

To re-start the trust cycle be sure you make eye contact. Without eye contact it's hard to establish trust, and without trust you have no chance of recovery.

Be on time.

If you have made an appointment, be on time. If you are going to be late or cannot make it, pick up the phone and call.

Names

Listen to names in an introduction, learn them, use them often – it makes the conversation more personal. Get rid of the internal conversation, “I’m not good at remembering names.” It only reinforces a behavior you want to delete.

Humor

Temper your sense of humor until you know everyone is on board with your particular brand. Using a little self-deprecating humor can go a long way in your apology, and even in building credibility. Just use it sparingly and/or appropriately.

Your attitude about who you are and what you want to accomplish is the best roadmap to reach your destination. When you couple that with a clear purpose, it is almost certain to get you to what you want. By being yourself and looking for ways to serve others, you hold in your hands a winning formula. If along the way, you do make a mistake, you now have the tools to correct it. Focus on the steps to creating a positive first impression and the likelihood of you needing to do a ‘retro-fit’ will diminish significantly.

For more information, please visit Heshie's TNNW Bio.



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Terri Benincasa: What Boomers Want
Tips for Marketing to the "Spending" Generation

"
I, too, qualify for the over 45 group. I celebrated my 1 year anniversary of unemployment this past week-end. It's definitely a tough market out there; however, I know there is the right job out there for ALL of us. Keep the faith and best of luck!"
- Cindi Lombardi

"Terri, I am a leading edge boomer and it's like you crawled into my brain. Every observation is right on the money (a little pun there - no extra charge).

"We don't want to "retire" and go fishing, but we do want to stop working so hard. We hate being preached to; we make considered purchases. We recognize that life won't go on forever, so we don't mind spending money on things that improve the quality of our lives (just look at the demographics for the travel industry).

"We resent the national obsession with youth, yet we are still trying to look young.

"And, although I don't recall your saying anything about it, lots of us are still helping our children financially, either outrightly or subtly. We spend stupid amounts of money on our grandchildren. Stupid amounts - and we can't wait to do it again.

"It's a very insightful and comprehensive article. Thank you for sharing! (That phrase is soooo boomer, isn't it?!)"
- Ms. Kay Lorraine

http://bizbitchblog.blogspot.com/


"Excellent article that supports importance of building quality content about your products & services online. I also like the tip on "one stop shopping" for convenience."
- Tina Gleisner





Sian Lindemann: Lasting Impressions
“Underneath Your Clothes... There’s an endless Story”

"I find it interesting that making the declaration I have made in my article this month that I have already found a variety of posts around the web sharing this article, 'naturally'

"Glad to see my command decision is bearing fruit already as in 'response'

"Thank you for your patience Adam"
- Sian Lindemann


"Sian, You are no longer shouting from the rooftops, rather you are shining your light brightly. You are attracting rather than promoting and we are all mesmerized by the power of your glowing light.

"Keep up the great work."
- "Barbara"





Estelle Rauch, LSCW, CGP: Managing Your Career
The Older Worker Strikes Back

"In response to Estelle Rauch's article, I think people, especially today who are facing unemployment should seriously consider becoming entrepreneurs. For those who are 45 plus, they offer valuable experience that can be sold. For example, I just met someone who is an expert in productivity. They will work with a small business owner to help them organize their prospects, clients, referral partners, and integrate their address book with existing auto-responders, shopping carts, CRM applications, etc., -- this person can save someone valuable time and money.

"My parents lived during the Depression. Instead of waiting for someone to offer them a job (which at that time was over 25% unemployment) -- they took a look around and started their own business. I think individuals today who have been affected by the economy can still prosper, if they take a look around and see what the needs might be. Also, looking around for people who have skills that they don't have, and partnering with those folks can help improve their odds for success. So for example, if someone is strong in sales & marketing, but not operations -- find someone who is strong in that. Or similarly IT."
- Leslie Atwooll, Career Satisfaction and Transition Coach





Teri Aulph: Beyond the Cubicle
Tweeple, Twibes and Tweets…the culture of virtual communities

"Bravo, Teri! Great insight into the motivation for participation in Social Media and how it has contributed to it's growth. I read your Examiner article,' Dear Boss' last week and it was outstanding. Keep up the good work, we will be reading you."
- Dr. Jonothon Conroy





Kathleen Ronald: U.S. Southwest
The New Frontier for Growing Your MLM Business

"Great stuff, I really like the layout of this blog. By the way, congrats to Susan for making this story WooHoo!"
- Nathaniel Johnson


"Great Article! Betternetworker is definitely the best place for online entrepreneurs to be."
- Alex Wrobel


"Ferny and Ray are great. I am a member of SEO Networker and the content has really opened my eyes to some new ways of thinking. Though you need to keep up with their blogs too, they update changes to google there quickly. These guys give out a lot of great information."
- Chris Owen


"Mike Dillard has truly lead the way with Magnetic Sponsoring. We follow his teachings and also refer our students to them. His attraction marketing concept is the lead point to our complete marketing system."
- Don Washburn


"Absolutely,

"Betternetworker is a great community, and really one of a kind online.

"For the most part, online communities in NWM of the same size are the subject of spammers and those professing that their opportunity is a "can't miss" or "one of a kind".

"Better networker actually has good discussion on how to build your business based on true marketing principles."
- Kurt Henninger



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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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