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Saturday, December 20, 2008

U.S. SOUTHWEST: The New Frontier for Growing Your MLM Business

By Kathleen Ronald, U.S. Southwest Bureau Chief
(Utah, Arizona, Nevada, California)

Today I’m feeling a bit like my mother Bunny did when she was first introduced to accounting software after 23 years of doing it the “old-fashioned” way - one entry at a time with pencil on paper. I remember her distinct negative feelings of having to do it a new way. Although the "new way" appeared to be a better way, she never really learned to like it. However, having been the bookkeeper for the law firm for 25 years, Bunny knew that if she was going to keep her job, she would have to adapt to new tools, and so she did.

The new tools for growing a business in the Network Marketing world are many, and today I’m going to highlight one of them, in the form of a popular social networking site for network marketing that focuses on teaching its members sponsoring, recruiting and marketing online - BetterNetworker.com, founded by the renowned Mike Dillard www.mikedillard.net back in 2007.

I recently had the opportunity of meeting a couple of Mike’s business partners, Fernando Ceballos and Raymond Fong, who are helping to manage & market the site. Together, we explored this fascinating social network community, www.BetterNetworker.com

I am extremely low-tech, and rutted in the “old-fashioned” way of building a business. However, by the end of our conversation, my interest was certainly piqued by what their community had to offer to folks that are in MLM or direct sales. Of course, as Raymond mentioned, “the education they offer for FREE on their site can benefit many sectors of business owners beyond the niche they appeal to.”

How did this site come to be? The community was the brainchild of Mike Dillard, and when initially launched in 2007, it was called the Magnetic Sponsoring Community, which evolved out of his very popular Magnetic Sponsoring training system. Fernando and Raymond jumped on the site as normal users when it launched and quickly became the “big fish” in that sea. They truly understood - as few do - the importance of adding massive value to others, as a means for achieving results powerful results in their businesses. They sought out to build relationships (while others are busy "selling" their businesses) by using the concept of “attraction marketing”, as exemplified in their first product, Attraction Marketing Formula.

They soon became the poster boys on the site, due to their posting incredibly valuable information, including a training video that caught the attention of THE biggest Fish- Mike Dillard himself. Mike wrote, “Great content man, you should be charging for content like that.”

Fernando and Raymond are all about adding value, and currently, they are bringing massive value to the community, by offering their new training on Search Engine Optimization (SEO) made specifically for MLM folks, (www.seonetworker.com), which is the first of its kind for the industry.

And as the story goes, that was the first of many encounters with Mike, which eventually led to many joint ventures with his company. To their credit, all of their success came from following the principles of their own training and what Mike taught them. Fernando shared with me a motto that Mike expressed to them and one they abide by: “Give without want before you can have.”

So if you are stuck in the “OLD” ways of building your MLM or direct sales business, think again, and look at this avenue and all that the community has to offer.

I asked Fernando & Raymond, who is this community designed for? Their response was…

  • Those that are in MLM and direct sales
  • Those that are looking to add value to others
  • Those looking to establish themselves as experts
  • Those that want FREE training
  • Those that want to connect with like-minded people
  • Those that are looking to build their business

And here's the kicker: the community is FREE!

It is a fascinating portal that offers growth strategies that can rocket your business to new heights in a whole new way.

Raymond & Fernando realized their dream of leaving their JOBS within 8 months of joining the community. This is Nirvana for anyone who firsts starts in any network marketing endeavor. It certainly breaks the model of the past, where folks would grow their business by making a list of their top 100 friends, and begin to call them one by one to share their new business, only to get rejected more than a nerd in High School.

While that may be a valid option for some (and some have met success doing it the "traditional way"), at BetterNetworker.com, they want to share another way of doing business. Their teachings on the site lend to a one-to-many model where people are attracted to you based on the value you add, and in turn they seek you out. I love how they put the customer’s benefit first. This is what I’m all about!

At BetterNetworker.com, you’ll have the opportunity to:

  • Receive education on many topics
  • Network with like-minded individuals
  • Establish yourself at an expert & authority
  • Create a personal profile
  • Post articles, create a blog, upload podcasts and videos
  • Join active forums and groups
  • Leverage the resources and expertise of others

Aside from the success, Fernando & Raymond achieved on BetterNetworker.com, they also shared the stories of some incredible people who have also achieved massive success through active participation:

Susan Coils, a grandmother who, like me, had zero experience, and has found her way through the education on the site to become one of their most active members. She learned to generate hundreds of her own leads, and established many joint ventures with top tier leaders on the site. Gosh, it gives me hope that if I keep an open mind that this might be an avenue that could send my business to the next level too.

Jim Yaghi, former PhD Computer Science guy, who found great success sponsoring and recruiting, using attraction marketing. He is now the "in-house" Adwords expert for Better Networker & Magnetic Sponsoring. He consistently generates 4,000 - 5,000 leads per month with Adwords. He also uses BetterNetWorker.com as a teaching platform, as well as a lead generation source, by adding value to the community.

David Schwind, who was used attraction marketing to become one of the top 5 income earners in his primary network marketing company. David uses BetterNetWorker.com as a training platform, which attracts new leads to his business. He's personally sponsored 100 people with his primary opportunity, and earns the 3rd largest residual income in his primary network marketing company.

Check it out! If my mother Bunny can change the way she did business, you can too! The site is fresh, current, and easy to navigate. Try it today! You have nothing to lose, and in the end, you will find new and interesting ways to grow your business, beyond the realm of possibilities that the old paradigm offered. Welcome to the new frontier!

If you are looking for more information you can contact either Mike Dillard, Fernando Ceballos or Raymond Fong. You can also write them at :

Betternetworker.com
PO Box 5211
Austin, TX 78763

________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
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5 comments:

Anonymous said...

Great stuff, I really like the layout of this blog. By the way, congrads to Susan for making this story WooHoo!

Alex Wrobel said...

Great Article! Betternetworker is definitely the best place for online entrepreneurs to be.

Chris Owen said...

Ferny and Ray are great. I am a member of SEO Networker and the content has really opened my eyes to some new ways of thinking. Though you need to keep up with their blogs too, they update changes to google there quickly. These guys give out a lot of great information.

Don Washburn said...

Mike Dillard has truely lead the way with Magnetic Sponsoring. We follow his teachings and also refer our students to them. His attraction marketing concept is the lead point to our complete marketing system.

Kurt Henninger said...

Absolutely,

Betternetworker is a great comunity, and really one of a kind online.

For the most part, online communities in NWM of the same size are the subject of spammers and those professing that their opportunity is a "can't miss" or "one of a kind".

Better networker actually has good discussion on how to build your business based on true marketing principles.

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