By Kathleen Ronald Southwest Bureau Chief (Arizona, California, Nevada, Utah) This month I’m thrilled to have the opportunity to introduce you to an extraordinary tag team who founded a wonderful group called DSWA. Not only are Nicki and Grace partners, they are the greatest mother-daughter duo to hit the market! Meet Nicki and Grace Keohohou of Direct Selling Women’s Alliance. I was fortunate enough to meet these amazing women through an old friend named Kathleen Wheeler, who I met when I moved to San Jose and needed some Mary Kay products years ago. Some twenty years later, she is now working for this fine organization, and when I heard about it, I decided I had to know more about DSWA. I was able to meet Nicki and Grace at their National Convention that they held in LA last month, and let me tell you- it was love at first sight! Watching Grace and Nicki was like observing an artist in action-a rare treat for me, as I experienced for the first time, the vibe called DSWA. The first question I asked them was “Who started DSWA?” and Nicki immediately chimed in to tell her story. She had been involved in Direct Selling for over 25 years, and had worked all aspects of the business. Nicki realized that there was no association to support all the various channels of the Direct Sales world, and as they say, “find a need and fill it”- fill it she did! What I love about Nicki and Grace is that they are the real deal, and that the association is reflective of the “Aloha” spirit. If you have ever been to Hawaii, you know what I’m talking about. Their passion, heart, soul, and sheer determination brought this dream to a reality back in February 2003, after two years of preparation. This is truly a “grass-roots” organization that has plenty to share if you are in Direct Sales, MLM, or Network Marketing. This wonderful organization is a place you can call home. Home is a key word at DSWA for many reasons. For starters, home is where this dream was born, and where it evolved from a two-bedroom home that seven people shared with limited resources, to what it is today. Secondly, all of the employees are based from home so that they may truly know the needs of their community. As Nicki said, “We believe there is no better way to understand your members then to live the lifestyle they live as a “home-based” and “home – managed” business. We feel you manage your business from home however you base your business out in the world.” So, if you are looking for a Direct Selling organization that has some local meetings to connect with like-minded individuals ~ check out http://www.mydswa.org/. There you will find the local meeting locations. Once at the meetings, you will experience a “safe place” where all types of products and service folks can come together and become masters at their trade, without the constant pressure of recruitment to other companies. They have a strict code of ethics that support the members to thrive in ways that have not been possible before, as their world was running on different terms for these folks until DSWA came around. The key to their success is that while they do not allow any recruiting amongst the members, they both allow and encourage members to buy from other members. I was surprised by some stats that Nikki shared with me. She said if each person only bought $100.00 of products from a Direct Sales person, that would crank 7.2 billion into the Direct Sales Channel and 3.6 million dollars of the money comes back in commission awards and incentives back in the field. What better economic stimulus package could you dream of? We all have friends in this world, and I'm sure we could all divert $100 per month from the retail establishments and support another entrepreneur. In the old days, everyone in this arena saw each as either competition or potential- someone to sell to or recruit. Thanks to DSWA, today they see it as collaboration and support. This is the principle that DSWA was founded on. The agenda is easy: Registration Open: Code of Honor overview Welcome Guest Speaker (education) Bid Table / Share products and services Networking DSWA is an organization that supports its members beyond the local meeting. Grace shared that it only cost $89.00 to become a member. You can also try out the benefits for 30 days for only $1.00. I was shocked by such an easy price to pay for the value you receive. They have a top-notch website, ongoing training, community, and an e-support system that distributes their 1,000+ recordings, all of which represent the top names in the training field. Their web stuff rocks, and they have a ton of reasons why you would find this of extreme benefit to your growth as a Direct Sales Professional. The web benefits include: Beyond the obvious need for this organization, as Grace explained, was the heart aspect of the organization. Her mother Nicki wanted to help children with their self-esteem. As a teacher, this was a huge desire of hers -to be a force to help mold the self-esteem of her students. The model didn’t reach its intended desires, as the kids went home to their dysfunctional families. So, my mom decided that if she was going to cause real change for the kids, she would have to get to the root cause -through the parents: the parents in the world of Direct Selling. “I’ll allow the parents to learn and experience what a healthy self-esteem looks like and they in turn are the example for the children.” It was so uplifting listening to Grace tell story after story of people who were on the verge of giving up before they got involved with DSWA. After listening to a class or attending a meeting, many of them had a 180 degree turn-around experiences and went on to become one of the top producers in their companies. Grace shared the many stories like a proud mother. Grace has a way of drawing you in and making you feel loved and cared for from the first hello. Her mother came to her with the idea years ago and she jumped right in. The success of this organization is due to this duo being a much needed “light” to support our youth with the most important of all gifts, the gift of a healthy self-esteem ~ the gift that fuels their every step on their life journeys. This gift above all others ensures God’s vision is fully expressed through every individual. If you don’t have a healthy self-esteem you wouldn’t be able to gift your talents to the world. Do you want to know the core of DSWA …Love thy self first ~ in learning to love yourself first you will then be the love that will light the way for your children so they can stand strong and love themselves and so on and so on it goes. DSWA is much more than an association; it is a much needed community. This is one organization that feels like home the minute you are lucky enough to meet either Nicki or Grace. DSWA is not only a welcome community for you as a Direct Selling Professional, but it is a home for your business, a home for your heart, and a home for your soul! If you want more information you can reach the client service department at 888-417-0743 or www.dswa.org or email them at info@dswa.org
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Monday, May 25, 2009
U.S. SOUTHWEST: DSWA - The Aloha Spirit Thrives in This Direct Sellers Association
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Wednesday, March 25, 2009
U.S. SOUTHWEST: Onecoach in LA - A Small Business Owner's Dream!
This month, I’m thrilled to be able to introduce you to Rick Lugash of OneCoach. Rick has a story that is essential for any small business owners, entrepreneurs and micro-business owners to hear. If that describes you, listen up- this could change everything.
I met Rick last month, for my first OneCoach monthly meeting in Los Angeles, where my friend Karen Russo was the guest speaker. After experiencing the wonder of a OneCoach networking event, and connecting with Rick, I decided that I needed to bring you their story- a story about the birth of the perfect suite of solutions for small business owners. Trust me- they’ve helped thousands of them.
Generally, my interviews consist of asking entrepreneurs why they founded a group or business. Rick’s case is unique, because he didn’t start the idea originally. Instead, Rick was the perfect example of someone who was interested in what OneCoach had to offer. As Rick explained, he grew up as a serial junkie of success literature, who was curious about human behavior and why people don’t do the things they know they need to do everyday to achieve what they want. Rick was particularly fascinated by the way people always seem to compartmentalize their home life and their work life, and deal with them as separate issues.
Rick always felt that it was better to approach life and learning in a more integrative strategy, with one approach. A synchronized lifestyle seemed much more effective- however, a practical model for this was hard to come by. The resource eluded him until he met John Assaraf, and learned about his new company OneCoach. John’s amazing reputation precedes him, as his bio looks like a “who’s who of entrepreneurs”; if anyone was able to design the perfect solution for small business owners who could develop themselves personally and through their business, it was John.
Once he connected with John, Rick knew he had finally come across the company he had envisioned for so many years. This dream, which for so long had existed only in Rick’s mind, was actually a reality- a company that was ideally developed to address the needs of small business owners, from a holistic approach, teaching them to have the right mindset and the fundamental skills they needed to grow a business.
Rick joined the OneCoach team, and headed up the development of the franchise arm of the business. After several years in that role, he was so excited about what they had created that he decided to buy the master franchise rights as the Regional Owner for Los Angeles, Ventura and Santa Barbara counties. Today, Rick is not longer part of corporate, but rather an owner, helping independently owned, local franchisees build their own successful OneCoach operations that help small businesses in that community.
Rick's new role is three fold; he's on a constant search for the best people out there to be the voice of OneCoach in their local market; he supports them in building their own successful business; and he's out there building the OneCoach brand through media, joint ventures and affiliates.
If you are a small business owner, you MUST check out OneCoach’s monthly networking and masterminding activities to see for yourself everything they have to offer. You can find the local highlights online, but nothing beats the real thing. Rick and his team really make everyone feel welcome. The meeting I attended was a great experience, and they facilitated some awesome exercises that I found to be hugely beneficial.
Check out the incredible benefits of this unique networking opportunity!
· Connect with small business owners
· Participate in their “snap networking” exercise- facilitated to meet the most people
· Facilitated Mastermind exercise
· Speaker on one element of growing your business
· Low cost of only $20- bring two friends and it’s only $10! If you are already a member of the OneCoach business growth system, it's FREE!
You’ll get a better idea of the innumerable benefits as you delve deeper into the world of OneCoach, explore their vast array of products and services, and spend time getting to know Rick and his team. Rick has established an ‘open door’ policy for non-members in Los Angeles, although not all chapters of OneCoach are consistent in that policy. Check your local listings to find out how to get into the OneCoach meeting nearest you.
Of course, once you attend a OneCoach networking event and hear about the amazing benefits of what they have to offer you, you may just get hooked. You may find yourself loving it so much, you end up checking out their coaching model, products or even franchisee opportunities. With such an amazing answer to small business needs, you can’t refuse to check out OneCoach, and all the amazing opportunities that await you!
If you are interested in knowing more about future networking opportunities, becoming a OneCoach Coach or becoming a franchisee you can contact Rick Lugash at rlugash@onecoach.com
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Saturday, December 20, 2008
U.S. SOUTHWEST: The New Frontier for Growing Your MLM Business
By Kathleen Ronald, U.S. Southwest Bureau Chief
(Utah, Arizona, Nevada, California)
Today I’m feeling a bit like my mother Bunny did when she was first introduced to accounting software after 23 years of doing it the “old-fashioned” way - one entry at a time with pencil on paper. I remember her distinct negative feelings of having to do it a new way. Although the "new way" appeared to be a better way, she never really learned to like it. However, having been the bookkeeper for the law firm for 25 years, Bunny knew that if she was going to keep her job, she would have to adapt to new tools, and so she did.
The new tools for growing a business in the Network Marketing world are many, and today I’m going to highlight one of them, in the form of a popular social networking site for network marketing that focuses on teaching its members sponsoring, recruiting and marketing online - BetterNetworker.com, founded by the renowned Mike Dillard www.mikedillard.net back in 2007.
I recently had the opportunity of meeting a couple of Mike’s business partners, Fernando Ceballos and Raymond Fong, who are helping to manage & market the site. Together, we explored this fascinating social network community, www.BetterNetworker.com
I am extremely low-tech, and rutted in the “old-fashioned” way of building a business. However, by the end of our conversation, my interest was certainly piqued by what their community had to offer to folks that are in MLM or direct sales. Of course, as Raymond mentioned, “the education they offer for FREE on their site can benefit many sectors of business owners beyond the niche they appeal to.”
How did this site come to be? The community was the brainchild of Mike Dillard, and when initially launched in 2007, it was called the Magnetic Sponsoring Community, which evolved out of his very popular Magnetic Sponsoring training system. Fernando and Raymond jumped on the site as normal users when it launched and quickly became the “big fish” in that sea. They truly understood - as few do - the importance of adding massive value to others, as a means for achieving results powerful results in their businesses. They sought out to build relationships (while others are busy "selling" their businesses) by using the concept of “attraction marketing”, as exemplified in their first product, Attraction Marketing Formula.
They soon became the poster boys on the site, due to their posting incredibly valuable information, including a training video that caught the attention of THE biggest Fish- Mike Dillard himself. Mike wrote, “Great content man, you should be charging for content like that.”
Fernando and Raymond are all about adding value, and currently, they are bringing massive value to the community, by offering their new training on Search Engine Optimization (SEO) made specifically for MLM folks, (www.seonetworker.com), which is the first of its kind for the industry.
And as the story goes, that was the first of many encounters with Mike, which eventually led to many joint ventures with his company. To their credit, all of their success came from following the principles of their own training and what Mike taught them. Fernando shared with me a motto that Mike expressed to them and one they abide by: “Give without want before you can have.”
So if you are stuck in the “OLD” ways of building your MLM or direct sales business, think again, and look at this avenue and all that the community has to offer.
I asked Fernando & Raymond, who is this community designed for? Their response was…
- Those that are in MLM and direct sales
- Those that are looking to add value to others
- Those looking to establish themselves as experts
- Those that want FREE training
- Those that want to connect with like-minded people
- Those that are looking to build their business
And here's the kicker: the community is FREE!
It is a fascinating portal that offers growth strategies that can rocket your business to new heights in a whole new way.
Raymond & Fernando realized their dream of leaving their JOBS within 8 months of joining the community. This is Nirvana for anyone who firsts starts in any network marketing endeavor. It certainly breaks the model of the past, where folks would grow their business by making a list of their top 100 friends, and begin to call them one by one to share their new business, only to get rejected more than a nerd in High School.
While that may be a valid option for some (and some have met success doing it the "traditional way"), at BetterNetworker.com, they want to share another way of doing business. Their teachings on the site lend to a one-to-many model where people are attracted to you based on the value you add, and in turn they seek you out. I love how they put the customer’s benefit first. This is what I’m all about!
At BetterNetworker.com, you’ll have the opportunity to:
- Receive education on many topics
- Network with like-minded individuals
- Establish yourself at an expert & authority
- Create a personal profile
- Post articles, create a blog, upload podcasts and videos
- Join active forums and groups
- Leverage the resources and expertise of others
Aside from the success, Fernando & Raymond achieved on BetterNetworker.com, they also shared the stories of some incredible people who have also achieved massive success through active participation:
Susan Coils, a grandmother who, like me, had zero experience, and has found her way through the education on the site to become one of their most active members. She learned to generate hundreds of her own leads, and established many joint ventures with top tier leaders on the site. Gosh, it gives me hope that if I keep an open mind that this might be an avenue that could send my business to the next level too.
Jim Yaghi, former PhD Computer Science guy, who found great success sponsoring and recruiting, using attraction marketing. He is now the "in-house" Adwords expert for Better Networker & Magnetic Sponsoring. He consistently generates 4,000 - 5,000 leads per month with Adwords. He also uses BetterNetWorker.com as a teaching platform, as well as a lead generation source, by adding value to the community.
David Schwind, who was used attraction marketing to become one of the top 5 income earners in his primary network marketing company. David uses BetterNetWorker.com as a training platform, which attracts new leads to his business. He's personally sponsored 100 people with his primary opportunity, and earns the 3rd largest residual income in his primary network marketing company.
Check it out! If my mother Bunny can change the way she did business, you can too! The site is fresh, current, and easy to navigate. Try it today! You have nothing to lose, and in the end, you will find new and interesting ways to grow your business, beyond the realm of possibilities that the old paradigm offered. Welcome to the new frontier!
If you are looking for more information you can contact either Mike Dillard, Fernando Ceballos or Raymond Fong. You can also write them at :
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Tuesday, November 25, 2008
DreamRichly is the Entrepreneur’s Megastore of the Social Networking World!
By Kathleen RonaldSouthwest Bureau Chief
(Utah, Arizona, Nevada, California)
I’m sure you all know all about Costco- the super-efficient megastore that gives its members huge discounts as they buy large quantities of an array of products. Well, Costco’s model has moved to the social networking world!
A brilliant model indeed; meet Mr. Chuck Pereira of DreamRichly, the brains behind the “Costco of social networking” for entrepreneurs!
As many aspiring entrepreneurs do, Chuck realized early on that a dream is as only as good as your ability to bring it to life. As a young and inexperienced businessman, he found that he did not have the expertise in all the required lanes that occupy the entrepreneur’s highway. If you are an entrepreneur you know this highway has many lanes, including: the business plan, marketing, funding, sales, employees, HR, accounting, support and more. Chuck’s vision at DreamRichly, combined with all the necessary support he has in place within this social community, will allow you to see your dreams come to fruition!
DreamRichly was born from Chuck’s desire to help other business folks avoid all the “dangers” of the highway, and as a “natural connector” to bring all of his resources in both the areas of personal growth and business development into one place. His goal for his social networking site www.dreamrichly.net is to educate, motivate, inspire and entertain his community so that they have all their business needs meet at a single point of contact.
They even support their members with an 800 number, so that you can talk to a live person for support at any time if you have questions. That asset alone sets them apart from many other sites.
Chuck says, “My goal is to say YES to every member’s request!” He has worked very hard to ensure he can say yes to every need of his vast community. If you have a business need, his organization can meet it-not only with the highest quality of service, but at the best price. Therein lies his take on the Costco model for business entrepreneurs. He guarantees that the product and services that are offered at DreamRichly will be 5-30% lower than prices you would find for similar services.
The DreamRichly Club offers, aside from its vast connections and resources, many specified groups for common interests and needs. Such groups include: Marriage, Family and Personal Enrichment, Free Business Advertising, Understanding Marketing Management, Global Real Estate Investor Exchange; and DreamRichly for women, men, singles, the physically impaired, young adults; as well as regional groups based in Texas, Georgia, Illinois and Southern California. Right now there are 45 groups and counting. In fact, if that’s not enough, you can create new groups- submit your ideas to Chuck, and he can make them happen!
As you can see, there are many of the great models of social networking under one umbrella.
Their membership is free! Additional benefits include:
Daily emails of great business tips from a variety of experts
Your own business concierges, who will support your every need to ensure that you get the right resources for your needs
A social community to expand your business relationships
A 2-day, in-person training in Atlanta (DreamRichly in 90 days)
A bank of free affiliates
A huge offering of products and services
As an entrepreneur, I appreciate that there is a one-stop-shop that I can go to for all my business needs! As Chuck says, “If you have business need, we can fill it, at the highest quality and the best price!”
If you are in business, or are looking to get into business, you will want to check out DreamRichly at www.dreamrichly.net, give the business support center a call at 877-204-8664 or send Chuck Pereira an email at dreamrichly@earnware.net
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Sunday, October 26, 2008
A Real Estate Investor’s Networking Dream
By Kathleen Ronald
I am very excited to highlight a husband and wife team this month. Geraldine Barry and Stuart Baeriswyl not only happily married they are also the founders of San Jose Real Estate Investors Association (SJREI). SJREI is based in San Jose, CA but has operations in both Santa Clara and Foster City, so is centrally located and accessible to all Bay Area residents.
The mission of the SJREI is to provide a forum for real estate investors to collaborate and become informed on how to successfully invest in real estate.
At the meetings people in attendance learn about topics such as market timing, 1031 Exchanges, Short Sales, REO properties (real estate owned by banks), Property Management, and Partnerships to mention a few. If you are an experienced investor or new to investing; a real-estate or mortgage broker, accountant or lawyer or just interested in finding out what is happening in the world of real estate, this is the networking group for you.
As you know, I love the story of the how clubs are born. When I spoke to Geraldine this morning, it was so inspiring to hear how she and Stuart have built this grass roots association from its humble beginnings to the powerful networking vehicle that it is today. The journey from their launch in May of 2002 to today’s club model is nothing short of phenomenal.
Geraldine took me back to the time that she and Stuart bought their first properties as newbie investors, which included both a 4 unit and a 6 unit apartment buildings in Stockton. What they lacked in landlord experience, they made up in motivation to learn the ropes. It was Stuart who first had the vision to host a gathering of like-minded people. Geraldine, however, was not thrilled about this idea and felt, given all they already had on their plates, including a toddler and two corporate jobs, that they had enough going on. She couldn’t get behind her husband’s idea at conception. Stuart then offered to compromise, and said, “If I do all the foundation work will you join me?” She accepted, and apparently that strategy worked, because their club grew in numbers every single month, from their first meeting with ten people at a local coffee shop, to the hundreds that now attend either at Santa Clara or the Foster City locations.
I have personally known this incredible duo for many years, and have attended countless meetings as a friend, interested investor, and even as a speaker. I believe that the success of any networking opportunity is rooted in the founders who bring it to life. As Geraldine explained to me, their club has been built solely by word of mouth over all these years. How many clubs can say that? This, my friends, is the gold standard of any group that gets my time and monies. I guarantee, you will know why they have been so successful after you attend your first meeting. You too, can become part of the PR machine that has supported their growth.
As a team they are constantly looking for ways to bring a ton of value to their members.
Some of the major benefits include:
- Networking, Networking, Networking!!!
- Educational Speaker (an Expert on a myriad of Real Estate topics)
- A Deal Table (investors share your deals with the attendees) Very Popular!
- Sponsored one-day in depth training (top speakers in the field)
- Geraldine's Blog where she shares insider tips; the pulse of the market etc.
- Geraldine’s Educational Presentation (book review, current market statistics etc.)
- Monthly featured member interview (details of deal from the trenches)
Their club is also a member of The National Association of Real-Estate Investors, which broadens the benefits to the SJREI members. National REIA's mission www.nationalreia.com is to develop, support and promote local real estate investor organizations while serving the interests of the real estate investment industry through networking, education, leadership on legislative issues, and promoting professionalism and standards of excellence in our industry.
As you can imagine there is no shortage of networking connections, or learning opportunities, at their clubs. Geraldine and Stuart have managed to set up an inspirational environment, and if you go you will be taken with Geraldine’s style and her charming Irish accent. I myself could listen to her all day long! Stuart’s quiet strength shines through on many levels, as he is now a real-estate broker and manages their new investments, which include their recent purchase of two homes in California. I can assure you, after meeting them you will feel as if you’d just met your long lost friends. Their heart, soul and commitment to excellence are obvious from the very moment you meet them. You will not be disappointed!
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Wednesday, October 15, 2008
How They Roll at the Natomas Chapter Of Rotary International!
By Kathleen RonaldSouthwest Bureau Chief
(California, Nevada, Utah, Arizona)
It is such an honor to be able to report on The Rotarians of the Natomas Chapter, whose website is at http://www.natomasrotary.org/. I remember from when I was a young girl, all the various events that my parents, who were Rotarians themselves, supported in our community.
I adore Rotary and what they stand for. I spoke today with Brad Asbury, who serves as not only the Membership Chair, but also the Vocational Chair and the Programs Chair, about his beloved Natomas Chapter. I meet Brad a few months back at the EntrePalooza event in Sacramento.
Shortly after that event, Brad asked me to come back and be a speaker for his organization this past week. It was an honor to be there, and I dedicated my talk to my father, Bob Ronald, who acted in several roles for many years in our hometown of Aberdeen, Washington.
Click on: http://www.clubrunner.ca/Cprg/Home/homeG.asp?cid=698 .This organization holds a special place in my heart.
Brad was telling me that Rotary started in February 1905! You can learn more about Rotary by visiting their website, located at http://www.rotary.org/ .
Brad and I were talking about the organic networking that naturally occurs as you spend time with the members both at the weekly meeting, and while working on community service projects. He feels that networking is more effective when it is the secondary purpose. When your focus and intent is to form friendly and trusting relationships with the people who volunteer beside you, the business relationship aspect becomes a natural extension that develops freely. I agree!
I observed, from visiting other chapters, that the average age for Rotary Club members is around 60 years old. Brad agreed that this was the case for most chapters, but pointed out that the Natomas Chapter is an exception. I was thrilled during my visit to see the range of ages that attended this Chapter.During our chat, Brad explained that each chapter has a personality of its own, and that the Natomas Chapter is considered a “trend setter,” and really has its own unique and creative vibe. I experienced this firsthand. Their chapter started in 1997 and has been busy adding value to the community they love ever since. Gina Stafford, their current president, is a dynamo and has a large vision for this Chapter. All the board members work very closely together to bring that vision to their community. When I asked why Brad joined, he replied that he wanted to give back to the community that he had lived in for over 20 years. This is a perfect example of the selfless attitudes of servitude carried by Rotarians.
There are many facets to the Rotary experience. They have several arms of the organization beyond the weekly meetings, including a youth group at the local high school called Interact. You can learn more about Interact by clicking on: http://www.rotary.org/en/StudentsAndYouth/YouthPrograms/Interact/Pages/ridefault.aspx The Interact Program is intended to give kids the ability and opportunity to develop their civic-minded skills.
This group has much to offer and I pray that you might be moved to check it out as a networking option that has the “community factor,” which is a rarity in this day and age, as our youth are starved for opportunities and motivation to serve. Our communities are blessed to have this organization in 200 countries and I encourage you to consider e,ploying them as one of your principal networking options.
If you are interested in finding out exactly how you can get involved at the Natomas Chapter of Rotary, you can reach Brad Asbury, at either basburycsa@yahoo.com, or rotaryclubofnatomis@yahoo.com.
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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.
