SENDING SIGNALS: Powerful Subconscious and Subliminal Enhancements.

Powerful Subconscious and Subliminal Enhancements for your Presentations: Both Live and Recorded

SOME GENERAL INSIGHT INTO BENEFICIAL APPLICATIONS OF INCORPORATING ENTRAINMENT, BODY LANGUAGE, SUBLIMINAL MESSAGING AND POST-HYPNOTIC SUGGESTION IN YOUR PRESENTATIONS

-By Douglas Castle (http://aboutdouglascastleblogspot.com/)

THE MECHANISM: HOW THESE ENHANCEMENTS WORK

Every auditory or visual presentation, live or recorded, can be greatly enhanced in its impact and effectiveness through the deliberate and judicious utilization of entrainment, body language, word choices and cadence, subliminal messaging and post-hypnotic suggestions. These technologies are amazingly effective, and are indeed worth learning about and exploring. While they would seem to be “supernatural” or “magical,” they are, in fact, established science. Ironically, they are used by most individuals (unconsciously) to some extent every day in all of their communications – they are perfectly natural. The key to optimizing your utilization of these approaches is to use them deliberately. Be advised that these techniques should be carefully scripted into your presentations by a knowledgeable expert in the fields of non-verbal and subliminal communication. The author is highly knowledgeable in these areas, as both a practitioner and an instructor.

Significantly, some of these techniques can be employed in written presentations to make them more persuasive and memorable.

ENTRAINMENT

Entrainment involves the unconscious or deeply subconscious repetition, by the brain, of a pattern of sounds played to it, or seen by it through the visual organs. The brain has a fabulous propensity to mimic wave patterns (alpha, beta, theta and delta) presented to it for even brief periods of time. It is almost like a faithful soldier marching in perfect step to the beat of a battle drum. The brain does this automatically, without any conscious thought being required, and various states of emotion and thought, from agitation to deep sleep can be induced through this mimicry without any cooperation or instruction.

Certain types of musical scales can also have this effect, although they are heard and recorded by the subconscious as well as by the basic mechanism of the unconscious. For example, a pentatonic scale can induce a meditative alpha state; a whole-tone scale can induce a dreamlike, fantasy state; certain Middle Eastern scales can incite attentiveness and arouse curiosity, while certain harmonic and melodic minor scales can create a mood of either mystery or excitement. How many movies have you seen where the ambient music (the subtle music in the background) made your heart race with anticipation? In a conversation, if a metronome or similarly metered sound is placed in the background and the pace is picked up (measured in beats per minute), the listener will feel an intensified sensation of urgency to make a decision. This is science, and not speculation.

BODY LANGUAGE

Various body postures, physical gestures, facial expressions and even vocal intonation can greatly affect the audience’s perception of our self-confidence, our honesty, our enthusiasm and our passion. The most charismatic professional speakers are masterful in their use of body language, from preachers to politicians, from motivational experts to football coaches, and from martial artists to defense attorneys. Examples about that virtually everyone can relate to – cowardly glances down at the floor, broad hand gestures, a swaggering entrance or a skulking appearance…these visual cues create powerful impressions. When a speaker modulates his/her tone, tempo and voice pitch, it keeps the audience awake. I only wish that my college chemistry professors had not been podium-bound, monotonous readers or mumblers or dry factual material. More robust, demonstrative body language, movement and variation in terms of voice can make a relatively “dry” topic seem much more interesting – and more memorable. A well-cultivated telephone voice can often work persuasive wonders, as can a lecturer’s movements on the stage…movements which keep the audience’s eyes moving, and keep them psychically stimulated.

WORD CHOICES

These subtle techniques are incredibly compelling -- without even being noticed by your audience, they serve to 1) focus complete attention on you and your subject matter; 2) increase retention of the subject matter discussed; 3) persuasively reinforce your most important talking points and ideas; encourage further contact between your audience and your organization; enforce your credibility and integrity; and, general, to 4) make your audience more receptive in every aspect. The incorporation of these special technologies has been scientifically demonstrated to dramatically increase the effectiveness of both voice and video communications of virtually every type. They should be used expertly and ethically. Over-utilization of subliminal messaging or any of these other communications methodologies will impact your presentation and audience negatively, creating a kind of noise and distraction – this is the opposite of what you want.

APPLYING THIS KNOWLEDGE

The key is to integrate these technologies into your presentation in a manner that is completely undetectable by the audience on a conscious level. With experience, you learn to use the minimum effective dose in order to achieve an appreciable result without having your audience feel manipulated or distracted. These techniques, in conjunction with other subtle treatment modalities, have applications in pre-and post-operative patients, anesthesia, sports medicine, and a growing list of other areas. The most important thing to understand (and many people do not), is that you cannot truly "re-program" another human being through hypnosis, NLP or propaganda -- ultimately, every individual makes his or own choices, and every individual does what he or she thinks is "appropriate" in accordance with the context of his or her situation. All I can ever hope to do, is act as a facilitator to stimulate the imagination of my audience.

Faithfully,

Douglas Castle

p.s. Put away the pocket watch, the cape and the monocle -- those are strictly for old movie buffs. Yet I do miss Bela Lugosi, Boris Karloff, Peter Lorre, Vincent Price and the rest of crew...(sigh). Does anyone remember Bobby "Boris" Pickett and THE MONSTER MASH? Well --




Note: If, for any reason, a video player does not miraculously appear in the space above, simply click on this link and crank up your speakers. (Tell them Dougie sent you):
http://www.youtube.com/watch?v=J0R_oDEvYUY


For more details, please visit Douglas' TNNW Bio.

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SENDING SIGNALS: Powerful Subconscious and Subliminal Enhancements.

JETNETTING: THE FIRST IMPRESSION FACTOR: XV - Your Handshake Matters

JetNetting with Heshie Segal

VALUE the power of the handshake; for, in that first instant, you will be judged.

A handshake is the first and only physical touch that is welcomed in business in the U.S. In a matter of seconds, your handshake will signal friendliness, hospitality, openness, confidence and respect, as well as contempt, ridicule, competitiveness and control. It is used to open and close business deals, make an introduction, welcome or greet someone, extend an invitation into someone's personal space as well as be the sign of departure.

A word of caution: any manner of shaking hands will be considered insincere if there is no eye contact. A strong grip can be painful and inappropriate for someone who has arthritis or any other debilitating condition. The same is true for the elderly or frail. The artist, musician, surgeon or any other person whose hands are used to create a livelihood should be placed in a similar category. A strong person should ensure the strength of their handshake is not overwhelming. Concomitantly, a weak handshake immediately raises questions related to the individual’s character.

Before judging someone based solely upon his or her handshake, consider the following:

Does your handshake have an attitude?

In Need of Life Support

A limp, wet noodle handshake usually indicates nervousness, a lack of confidence, disrespect or uncertainty.

The Aristocrat

A person who feels superior will likely grab your hand and attempt to turn it so that their palm is on top of yours. Offering your hand with your palm up suggests you are willing to assume a subordinate role.

Clash of the Sexes

When a man offers a woman a weak handshake, it may signify disrespect or superiority, a lack of confidence, not wanting to injure her or a cultural difference demonstrating respect by being gentle. A woman should initiate her own firm handshake, regardless of the man’s approach. When a woman offers another woman a weak handshake, it is usually a sign of low self-esteem.

The Crusher

A crushing handshake may indicate someone who is controlling or uncaring and conveys a message that the person is domineering, forceful and feels superior. A strong person should ensure that the strength of their handshake is not overwhelming. There is also the potential that someone is so strong or friendly they simply do not realize the strength of their handshake.

The Politician

The handshake that suggests familiarity is commonly referred to as the politician's handshake. A person who is trying to "win your favor or vote" will grasp the right hand of the other person and then cup the clasped hands with their own left hand. This person is anxious to have a familiar relationship without any basis and is often perceived as phony. This particular handshake is only acceptable (at least in the United States) for people who already know one another. There is a risk of offending the other individual by being overly personal before it is appropriate.

Handshake Know-How

1. Clean, dry hands are key. If you have eaten or your palms are sweaty, wash and dry them completely. Since most people are right handed, hold a drink in your left hand so you do not extend a wet, cold hand, or find yourself needing to wipe your hand on your clothes.

2. A smile and eye contact are two necessary companions to the handshake. A smile indicates friendliness and direct eye contact suggests a genuine desire to meet someone.

3. If you are uncertain whether a man or woman should extend a hand first, social etiquette dictates, especially from past norms, the woman initiates the handshake. Someone disabled or otherwise challenged should initiate the handshake to indicate what is acceptable for his or her particular disability.

4. Offer your hand from about three feet away, at a ninety-degree angle to the floor for no more than three to four seconds. The hand should be engaged, web-to-web (the V-area between the thumb and forefinger).

5. The Potent Power Gripper handshake furthermore engages the entire hand, mirroring and matching the other person’s grip, thus creating instant rapport.

6. A negative message is sent when using a two-handed shake (especially during a first time meeting), fingers only, iron man and/or limp, wet noodle handshakes.

A proper handshake, as perceived by the recipient, can make someone more willing to listen and pay attention to you. If you are uncertain what your handshake says about you, ask for feedback, then practice your technique while being conscious of the message you want to convey. The more conscious you are of your handshake, the more you will realize it is more than just a handshake….more than just a socially expected or dictated gesture. It is a transference of you are.

In the next article, Posture and, especially the story it conveys, will be highlighted.

For more information, please visit Heshie's TNNW Bio.

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JETNETTING: THE FIRST IMPRESSION FACTOR: XV - Your Handshake Matters

JETNETTING: The First Impression Factor XIV - Gestures, Part II

JetNetting with Heshie Segal

Ah, hand movements. So much can be said about them. They can emphasis what you are communicating or they can give you away. Do you use them when you speak and, are you aware of using them? Do you use them a little? A lot? Do you create large movements or do you keep them small? Does it depend on the situation? Are your hand movements forced? Natural? Do you need them to talk for you . . .to supply the meaning you cannot seem to communicate effectively with words alone? Just watch people who visit a foreign country and do not understand the prevailing language. They use their hands when asking for directions, for pointing, for clarification, for ordering food and of course the list keeps on going. The use of hand gestures can and is truly transformed into a language without words; reflect on the communication skills of people who are deaf and/or mute and how amazingly ‘articulate’ they can be.

Julie and Bill are a dynamic duo. They work with people who want to make the most of their communication skills. Their niche is teaching how to create a positive first impression.

Julie is a bubbly, outgoing woman who uses her hands to create visual pictures in support of her message. Her receptive attitude is easily identifiable when she opens her hands to invite people into her space. When she stands before a large audience, she exaggerates the invitation by bringing her hands further away from the center of her body.

Bill is also dynamic . . . with an understated persona. He allows his hands to "talk", just not excessively. He does not call undue attention to them. Like Judy, he consistently uses open hands and palms that translate into a sense of authority and being in control of any situation.

Julie and Bill have been coaching a small group of talented college students who will be interviewed for sales and marketing positions. They know that creating a positive first impression is imperative. This session has the dynamic duo helping their protégés master communication with hand gestures.

Joey, one of the students, asks them, “What do I do with my hands when I am speaking to a tentative employer and especially if I have to stand in front of a group? I feel awkward just letting them hang.” Karen pipes in, “My hands go everywhere. I could never let them just hang!”

Julie laughs and says, “Karen, I know how you feel. I have to control my own hands at times. You are not alone. Women use far more hand gestures, and gestures in general for that matter, than men. That’s tough because, in certain situations we are less believable when we have our hands and arms all over the place.

Bill is ready to give some instruction. “Alright everyone, let’s get some basic guidelines that will make everyone more comfortable. Here goes:

1. Keeping your hands at your sides, unless they are gesturing as part of your message, makes you look trustworthy, confident and grounded. Yet if you purposely keep your hands still and they appear rigid, with no gesturing whatsoever, you run the risk of appearing stilted and your speech becoming flat and monotonous. Balance is essential.
2. When you put your hands behind you, especially if your head is slightly bowed, you may be perceived as lacking in vitality or in contemplation; and it might appear as if you are hiding something. When you keep your hands in full view, you show that you are open and forthcoming.
3. Placing your hands on you hips can make you appear to be snobbish, patronizing, impatient or superior.
4. When you are speaking to just one person, keep your gestures on the smaller side. When there is a group, enlarge the movements.

“Alright, lab time.” Julie wants the students to communicate and demonstrate emotions by using hand gestures only. “We will take the next 90 minutes, divide into teams, come up with your own scenarios and use the gestures listed below. Your role playing will give you confidence for the all important first impression . . . and beyond.

In the next session, we will cover the handshake. There is much more to it than you think.

Hands Clenched: Stressed out, Suspicion, Anxiety, Surprise

Covering your Mouth is usually negative: Doubt, Lack of confidence, Distortion of the truth

Hands on Hips - (with feet spread at shoulder width) Are you ready to roll?: Indicative of someone who wants to get somewhere quickly - whether physically or emotionally, Aggressiveness

Hand placed on chest: Allegiance, Honesty, Sincerity

Hand Wringing: Nervousness, Insecurity

Rubbing hands together: Satisfaction when it is with a quick motion, Deviousness, deception when done in slow motion

(Open) Hands, Palms: Openness, Sincerity

Palm rubbing: Expectancy, a way to keep warm

This just touches the surface of what hand gestures can mean. Not every movement has to have meaning, but it can. It is what you make of it. Now, your assignment: become more observant of what you do and what you see others do. Your impact and success depend on it!

For more information, please visit Heshie's TNNW Bio.

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JETNETTING: The First Impression Factor XIV - Gestures, Part II

JETNETTING: The First Impression Factor, Part XI: Facial Expression I

JetNetting with Heshie Segal

As you saw in the last article in the First Impression Series, eye contact plays a major role in connecting with people. Upcoming articles in the series will include additional facets of non-verbal communication including gestures, body language and posture. Since eye contact and facial expressions are so closely linked, it is perfectly logical that this article focuses on what impact they have on the First Impression Factor.

A few key points for eye contact review: We know that eye contact creates a connection and influences every action that follows. It governs back and forth conversations, reveals interest and interaction, intimacy, coldness, intimidation. Lack of eye contact is a signal of disinterest, boredom and rudenesss.

Facial expressions are a significant form of sending and receiving wordless messages. They are known to convey the real meaning behind the message, often expressing what words cannot. You can invariably determine someone’s emotional state by simply watching the movements of their facial muscles. Their mental and physiological states are mirrored by these expressions. When you are meeting, or even seeing someone for the first time, you can get a glimpse into their attitude by watching their countenance. Three aspects need to be considered:

1) To have a really accurate reading, consider facial expressions as simply an aspect within a cluster of other body language signs, gestures and posture. When they are all congruent, you are most likely getting an accurate reading. Point: Since facial expressions are triggered by emotion, they are hard to conceal…..it takes a very good actor to mask them with any degree of consistecy.

2) Keep in mind that at any given moment the person, just for that particular point in time, may be experiencing one of many emotions that might even be unrelated to the present circumstance; instead, potentially created by a flash-back of a previous emotional moment. All of this must be considered, so avoid jumping to conclusions too quickly.

3) While you are “reading” someone (assessing who they are and, even subconsciously, choosing how to associate with them), they will also be “reading” you. So, when you are mindful of your own facial expressions, you are consciously affecting the first impression you are creating. Caution: there are times when emotion takes over so strongly that your facial expressions will give you away, no matter what you do. Go ahead, don’t take my word for it. Give it a test. Smile when you are in excruciating pain, or when you can’t find your car keys and are going to be late for a crucial meeting; frown when you are overcome with joy; and/or be neutral when you look at something that truly disgusts you. I am sure you get the picture.

Take a situation where you run into an old friend. You say, "Hi, what’s up?" In most cases, you are likely to accompany this with a handshake, a hug or some other type of gesture. A change in facial expressions will most definitely occur from the moment you meet and greet until the time you part. The facial expression observed is often not one you are consciously controlling. Maybe it's that your facial expression reflects your negative mood of a few moments ago and you have a scowl on your face. This may give the other person the wrong impression and turn them off before anything has even been started. Clearly, this is where self-awareness and self-mastery come into play.

Let’s reflect on some examples: When you:

Subtly smile and narrow your eyes, you signal approval.

Close your eyes halfway, you will be perceived as suspicious.

Frown, you signal disapproval or even boredom.

Drop your jaw or raise your eyebrows, you are saying, "I don't believe it or perhaps “I’m amazed."

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Regardless of culture, the seven internationally recognized states of emotion seen through facial expressions are anger, contempt, disgust, fear, happiness, sadness and surprise. The degree of intensity displayed may differ due to cultural, or even individual, differences. In the latter case, personality, attitude and temperament play a role. When you are intent on creating your own persona, it is helpful to understand and monitor the expressions you reveal, and comprehend what you observe in others.

In the next installment, we will deal with these seven emotions in greater detail. You will learn to recognize them, understand them and turn them to your advantage.

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JETNETTING: The First Impression Factor, Part XI: Facial Expression I