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Showing posts with label pursuasion. Show all posts
Showing posts with label pursuasion. Show all posts

Friday, August 21, 2009

SENDING SIGNALS: Powerful Subconscious and Subliminal Enhancements.

SENDING SIGNALS .
Powerful Subconscious and Subliminal Enhancements for your Presentations: Both Live and Recorded

SOME GENERAL INSIGHT INTO BENEFICIAL APPLICATIONS OF INCORPORATING ENTRAINMENT, BODY LANGUAGE, SUBLIMINAL MESSAGING AND POST-HYPNOTIC SUGGESTION IN YOUR PRESENTATIONS

-By Douglas Castle (http://aboutdouglascastleblogspot.com/)

THE MECHANISM: HOW THESE ENHANCEMENTS WORK

Every auditory or visual presentation, live or recorded, can be greatly enhanced in its impact and effectiveness through the deliberate and judicious utilization of entrainment, body language, word choices and cadence, subliminal messaging and post-hypnotic suggestions. These technologies are amazingly effective, and are indeed worth learning about and exploring. While they would seem to be “supernatural” or “magical,” they are, in fact, established science. Ironically, they are used by most individuals (unconsciously) to some extent every day in all of their communications – they are perfectly natural. The key to optimizing your utilization of these approaches is to use them deliberately. Be advised that these techniques should be carefully scripted into your presentations by a knowledgeable expert in the fields of non-verbal and subliminal communication. The author is highly knowledgeable in these areas, as both a practitioner and an instructor.

Significantly, some of these techniques can be employed in written presentations to make them more persuasive and memorable.

ENTRAINMENT

Entrainment involves the unconscious or deeply subconscious repetition, by the brain, of a pattern of sounds played to it, or seen by it through the visual organs. The brain has a fabulous propensity to mimic wave patterns (alpha, beta, theta and delta) presented to it for even brief periods of time. It is almost like a faithful soldier marching in perfect step to the beat of a battle drum. The brain does this automatically, without any conscious thought being required, and various states of emotion and thought, from agitation to deep sleep can be induced through this mimicry without any cooperation or instruction.

Certain types of musical scales can also have this effect, although they are heard and recorded by the subconscious as well as by the basic mechanism of the unconscious. For example, a pentatonic scale can induce a meditative alpha state; a whole-tone scale can induce a dreamlike, fantasy state; certain Middle Eastern scales can incite attentiveness and arouse curiosity, while certain harmonic and melodic minor scales can create a mood of either mystery or excitement. How many movies have you seen where the ambient music (the subtle music in the background) made your heart race with anticipation? In a conversation, if a metronome or similarly metered sound is placed in the background and the pace is picked up (measured in beats per minute), the listener will feel an intensified sensation of urgency to make a decision. This is science, and not speculation.

BODY LANGUAGE

Various body postures, physical gestures, facial expressions and even vocal intonation can greatly affect the audience’s perception of our self-confidence, our honesty, our enthusiasm and our passion. The most charismatic professional speakers are masterful in their use of body language, from preachers to politicians, from motivational experts to football coaches, and from martial artists to defense attorneys. Examples about that virtually everyone can relate to – cowardly glances down at the floor, broad hand gestures, a swaggering entrance or a skulking appearance…these visual cues create powerful impressions. When a speaker modulates his/her tone, tempo and voice pitch, it keeps the audience awake. I only wish that my college chemistry professors had not been podium-bound, monotonous readers or mumblers or dry factual material. More robust, demonstrative body language, movement and variation in terms of voice can make a relatively “dry” topic seem much more interesting – and more memorable. A well-cultivated telephone voice can often work persuasive wonders, as can a lecturer’s movements on the stage…movements which keep the audience’s eyes moving, and keep them psychically stimulated.

WORD CHOICES

These subtle techniques are incredibly compelling -- without even being noticed by your audience, they serve to 1) focus complete attention on you and your subject matter; 2) increase retention of the subject matter discussed; 3) persuasively reinforce your most important talking points and ideas; encourage further contact between your audience and your organization; enforce your credibility and integrity; and, general, to 4) make your audience more receptive in every aspect. The incorporation of these special technologies has been scientifically demonstrated to dramatically increase the effectiveness of both voice and video communications of virtually every type. They should be used expertly and ethically. Over-utilization of subliminal messaging or any of these other communications methodologies will impact your presentation and audience negatively, creating a kind of noise and distraction – this is the opposite of what you want.

APPLYING THIS KNOWLEDGE

The key is to integrate these technologies into your presentation in a manner that is completely undetectable by the audience on a conscious level. With experience, you learn to use the minimum effective dose in order to achieve an appreciable result without having your audience feel manipulated or distracted. These techniques, in conjunction with other subtle treatment modalities, have applications in pre-and post-operative patients, anesthesia, sports medicine, and a growing list of other areas. The most important thing to understand (and many people do not), is that you cannot truly "re-program" another human being through hypnosis, NLP or propaganda -- ultimately, every individual makes his or own choices, and every individual does what he or she thinks is "appropriate" in accordance with the context of his or her situation. All I can ever hope to do, is act as a facilitator to stimulate the imagination of my audience.

Faithfully,

Douglas Castle

p.s. Put away the pocket watch, the cape and the monocle -- those are strictly for old movie buffs. Yet I do miss Bela Lugosi, Boris Karloff, Peter Lorre, Vincent Price and the rest of crew...(sigh). Does anyone remember Bobby "Boris" Pickett and THE MONSTER MASH? Well --




Note: If, for any reason, a video player does not miraculously appear in the space above, simply click on this link and crank up your speakers. (Tell them Dougie sent you):
http://www.youtube.com/watch?v=J0R_oDEvYUY


For more details, please visit Douglas' TNNW Bio.

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free - Click HERE.
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Monday, November 03, 2008

A House United Versus a House Divided

By Douglas Castle
Political Editor


Dear Readers:

Firstly, I am apolitical, and I tend to assess people by who they are as individuals. As Political Editor of THE NATIONAL NETWORKER, my principal objective is to redefine and examine the political processes into their counterparts in the area of networking, Relationship Capital and team-building.

While I do not support any political party per se, I will seldom turn down a catered affair hosted by any political aspirant or group. In between bites of sweet and sour chicken, and platefuls of baked ziti, I observe, and I learn. While it is sometimes painful, I spend a great deal of my time merely watching, listening and nodding my head.


Everything in politics revolves around persuasion. In fact, the principal objective of any candidate running for any office is to be elected -- and this essential first process requires either wielding or utilizing power in order to persuade voters to say "yes..."... whether reluctantly or tentatively, for fear of reprisals or of an even greater evil, or "yes!" because they (the voters) perceive something of great value in the candidate.

As an interesting observation, negative campaigning has becoming increasingly prevalent, generally speaking, due to its inherent psychological advantages and its tremendous efficiency. It is Human Nature to fix blame -- it gives listeners (or readers) a focus away from their own miseries and failings, and unites them in distaste or hatred for the candidate or out group portrayed as "bad" or "dangerous". The "good" candidate does not have to render a cogent or convinging argument about his or her abilities, merits or plans -- these require pursuasion, inspire thought and possible debate, and would obviously require a demonstrable mastery of the political subject matter. It is easier to persecute and prosecute than it is to put one's own record of achievements and plans for the future in the spotlight. In these types of campaigns, voters cast their ballots against the mailigned candidate instead of voting in favor of the candidate who demonstrates superior skills.

My sainted mother (who is actually very much alive and living in Florida, actively hustling her elderly lady friends out of vast single-digit sums of money at nightly card games held at an undisclosed Senior Citizens gaming hall or profaned house of worship) once said to me: "It's easier to unite people through hatred than it is by trying to achieve concensus by merit." Although I am paraphrasing, she is, and has always been a flowing font of folk wisdom.

More to the subject of this article, political influence and political networking tend to operate through two principally different means -- yet, ironically, they are both focused on the goal of siezing and keeping power. Each employs a separate value system (i.e., an inherent assessment of Relationship Capital) . Each employs a separate promotion system, with different criteria for advancement.

Traditionally, Republicans have been successful in their networking and team-building because the following attributes have been generally stressed and rewarded:

  1. Unconditional public support of the party line and agenda. Utter unity;
  2. The ability to keep secrets and suppress personal objections which could foster intr-party division, exhibit a lack of certainty and ignite debate;
  3. A focus on fighting enemies and threats, and uniting through base Human fears, instead of on courting friends and championing positive causes or solutions to problems;
  4. Personification of emenies, e.g., making the assualts personal;
  5. Respect for seniority (and occasionally senility) within the party, and advancement by A) seniority, and B) a willingness to put party principles ahead of personal preferences and individuality, and be be trusted, beyond morality and reproach, to carry forward the party mission.

As a side note: these techniques helped Hitler to gain power, to enable McCarthyism, unified the old-school Mafia Families, and are actually valuable (and mission-critical) qualities in soldiers under battle conditions. I urge you to suspend moral judgment, and simply view the merits of policies which work. These are powerful lobbying and networking strategies for recruiting, assessing and uniting people to work together. From an NLP perspective, these strategies all have visceral and emotional appeal. The track for growth and rewards is predictable -- this is very comforting to many people who are terrified of uncertainty and risk-taking.

Traditionally, Democrats have been successful in their networking and team-building because the following attributes have been generally stressed and rewarded:

  1. The ability to formulate and articulate ideas (i.e., a cerebral approach, and an appeal to reason);
  2. The willingness to engage in spirited debate in order to refine or trouble-shoot ideas. Obviously, the difficulty emerges when these "family fights" within the party chambers become media fiascos, and are interpreted by many (including the social icon "Joe Six-Pack") as weakness and indecision;
  3. Their technique of speaking to the public, and willingness to listen to, and to incorporate, constructive feedback in terms of policy or platform modification;
  4. Their aggressive use of volunteers, interns and communications technologies to stay in touch with the voting public on a personalized level;
  5. A time-honored sytem of promotion by A) meritorious work and intelligence, and by B) the ability to frenetically socialize and build interpersonal rapport.

Again, suspend your judgment of how you feel about the traditional party platform, and simply look at the merits of their techniques. Look at their value system.

From the perspective of networking, both principal parties have certain strengths in their approaches to networking and measuring Relationship Capital. Each system has merits, and they are not completely at conflict. I believe that the ideal system should incorporate a synthesis of both approaches.

If I had to summarize the most powerful points of this brief article, it is that the two values which seem to compbine to produce the greatest measure of merit in terms of our assessment of others, are trustworthiness and competence.

Every one of us campaigns every single day. Do your colleagues and prospective constituents see you as trustworthy and competent? If they do not, you are not campaigning as successfully as you otherwise could.

Faithfully,

Douglas Castle

THE GLOBAL FUTURIST

THE INTERNATIONALIST PAGE

HUMANITAS MAXIMUS


________________________________________________________________
Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com/.


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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