SOME GENERAL INSIGHT INTO BENEFICIAL APPLICATIONS OF INCORPORATING ENTRAINMENT, BODY LANGUAGE, SUBLIMINAL MESSAGING AND POST-HYPNOTIC SUGGESTION IN YOUR PRESENTATIONS
-By Douglas Castle (http://aboutdouglascastleblogspot.com/)
THE MECHANISM: HOW THESE ENHANCEMENTS WORK
Every auditory or visual presentation, live or recorded, can be greatly enhanced in its impact and effectiveness through the deliberate and judicious utilization of entrainment, body language, word choices and cadence, subliminal messaging and post-hypnotic suggestions. These technologies are amazingly effective, and are indeed worth learning about and exploring. While they would seem to be “supernatural” or “magical,” they are, in fact, established science. Ironically, they are used by most individuals (unconsciously) to some extent every day in all of their communications – they are perfectly natural. The key to optimizing your utilization of these approaches is to use them deliberately. Be advised that these techniques should be carefully scripted into your presentations by a knowledgeable expert in the fields of non-verbal and subliminal communication. The author is highly knowledgeable in these areas, as both a practitioner and an instructor.
Significantly, some of these techniques can be employed in written presentations to make them more persuasive and memorable.
ENTRAINMENT
Entrainment involves the unconscious or deeply subconscious repetition, by the brain, of a pattern of sounds played to it, or seen by it through the visual organs. The brain has a fabulous propensity to mimic wave patterns (alpha, beta, theta and delta) presented to it for even brief periods of time. It is almost like a faithful soldier marching in perfect step to the beat of a battle drum. The brain does this automatically, without any conscious thought being required, and various states of emotion and thought, from agitation to deep sleep can be induced through this mimicry without any cooperation or instruction.
Certain types of musical scales can also have this effect, although they are heard and recorded by the subconscious as well as by the basic mechanism of the unconscious. For example, a pentatonic scale can induce a meditative alpha state; a whole-tone scale can induce a dreamlike, fantasy state; certain Middle Eastern scales can incite attentiveness and arouse curiosity, while certain harmonic and melodic minor scales can create a mood of either mystery or excitement. How many movies have you seen where the ambient music (the subtle music in the background) made your heart race with anticipation? In a conversation, if a metronome or similarly metered sound is placed in the background and the pace is picked up (measured in beats per minute), the listener will feel an intensified sensation of urgency to make a decision. This is science, and not speculation.
BODY LANGUAGE
Various body postures, physical gestures, facial expressions and even vocal intonation can greatly affect the audience’s perception of our self-confidence, our honesty, our enthusiasm and our passion. The most charismatic professional speakers are masterful in their use of body language, from preachers to politicians, from motivational experts to football coaches, and from martial artists to defense attorneys. Examples about that virtually everyone can relate to – cowardly glances down at the floor, broad hand gestures, a swaggering entrance or a skulking appearance…these visual cues create powerful impressions. When a speaker modulates his/her tone, tempo and voice pitch, it keeps the audience awake. I only wish that my college chemistry professors had not been podium-bound, monotonous readers or mumblers or dry factual material. More robust, demonstrative body language, movement and variation in terms of voice can make a relatively “dry” topic seem much more interesting – and more memorable. A well-cultivated telephone voice can often work persuasive wonders, as can a lecturer’s movements on the stage…movements which keep the audience’s eyes moving, and keep them psychically stimulated.
WORD CHOICES
These subtle techniques are incredibly compelling -- without even being noticed by your audience, they serve to 1) focus complete attention on you and your subject matter; 2) increase retention of the subject matter discussed; 3) persuasively reinforce your most important talking points and ideas; encourage further contact between your audience and your organization; enforce your credibility and integrity; and, general, to 4) make your audience more receptive in every aspect. The incorporation of these special technologies has been scientifically demonstrated to dramatically increase the effectiveness of both voice and video communications of virtually every type. They should be used expertly and ethically. Over-utilization of subliminal messaging or any of these other communications methodologies will impact your presentation and audience negatively, creating a kind of noise and distraction – this is the opposite of what you want.
APPLYING THIS KNOWLEDGE
The key is to integrate these technologies into your presentation in a manner that is completely undetectable by the audience on a conscious level. With experience, you learn to use the minimum effective dose in order to achieve an appreciable result without having your audience feel manipulated or distracted. These techniques, in conjunction with other subtle treatment modalities, have applications in pre-and post-operative patients, anesthesia, sports medicine, and a growing list of other areas. The most important thing to understand (and many people do not), is that you cannot truly "re-program" another human being through hypnosis, NLP or propaganda -- ultimately, every individual makes his or own choices, and every individual does what he or she thinks is "appropriate" in accordance with the context of his or her situation. All I can ever hope to do, is act as a facilitator to stimulate the imagination of my audience.
Faithfully,
Douglas Castle
p.s. Put away the pocket watch, the cape and the monocle -- those are strictly for old movie buffs. Yet I do miss Bela Lugosi, Boris Karloff, Peter Lorre, Vincent Price and the rest of crew...(sigh). Does anyone remember Bobby "Boris" Pickett and THE MONSTER MASH? Well --
Note: If, for any reason, a video player does not miraculously appear in the space above, simply click on this link and crank up your speakers. (Tell them Dougie sent you):
http://www.youtube.com/watch?v=J0R_oDEvYUY
For more details, please visit Douglas' TNNW Bio.
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