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Showing posts with label Value. Show all posts
Showing posts with label Value. Show all posts

Monday, June 27, 2011

Introducing Eric Lowitt, Jessan Dunn Otis and Tony Humphrey | A NOTE FROM THE FOUNDER

Introducing Eric Lowitt, Jessan Dunn Otis and Tony Humphrey

by Adam J. Kovitz

Those of you who have been reading The National Networker Weekly Newsletter (TNNW) for a long time know that we don't like sitting on our laurels.  We are always pushing to find better ways to bring you better, more relevant stories related to entrepreneurship, independent business ownership and emerging enterprise.


Why?


Because it's the entrepreneurial thing to do!  We must always continue to challenge the status quo, even if it's our own.  It's not only what makes us special, it's what separates us from our big business counterparts, which is why we drive innovation, jobs and stability and they don't.  And, yes...I am proud to say that!


I am also proud to introduce three new writers to TNNW, each with their own unique styles and areas of expertise.


First up is Eric Lowitt, TNNWC's Strategy and Sustainability Senior Advisor and noted speaker and author who has been published in Forbes.com, Business Strategy Review, the Journal of Business Strategy, Inside Supply Management, and Corporate Governance, as well as news wires, industry publications and other media outlets.  Eric is the author of the upcoming book, The Future of Value (Jossey-Bass, October 2011).  Eric debuts his new column this week; Sustainability, Entrepreneurship and The Future of Value with an article entitled "How to Keep Ahead of Sustainability's Twists and Turns".


Next is Jessan Dunn Otis, who I affectionately call the "Garrison Keillor of Rhode Island".  Jessan works as a freelance writer and publicist and has been an Adjunct Professor and Visiting Lecturer/Artist at Bryant University, Community College of Rhode Island, Rhode Island School of Design, The Cambridge School and other institutions.  As a published poet since 1987, she's had readings at Brown University, Villa Serbelloni, CAV, Writer's Harvest and other venues.  It's as an independent business owner and entrepreneur that she debuts her new column Convey Your Message this week with the article "What's your Message?  Who's your Audience".


Lastly, we have Tony Humphrey, a.k.a "The Top Hand" at TheTopTravelClub.com, a discount travel club, much like a Sam's Club or Costco for world travel.  Once a Chartered Accountant, Tony's passion for travel and leisure led him to connect with several international entrepreneurs who own their own destination spots in his new line of work, which he will be focusing upon in his new column The Business of Leisure and his article "Introducing the Business of Leisure".


Just to sum things up, June has been a tremendously, busy month for us at TNNWC, beginning with the launch of our new website, and culminating with three new writers.  There are plenty of more surprises in store for you over the next several weeks, so please do stay tuned and tell your colleagues about The National Networker.  They'll be glad you did.


Who says things slow down in the summer?

All my best,

Adam


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Sunday, September 27, 2009

EXPOSING YOURSELF: Finding Euphoria in Business

Exposing Yourself with Lindsey Tharp

Have you ever experienced a euphoric feeling when someone was thoughtful enough to give you something; anything, no matter how big or small? In business, part of the marketing mix includes branded items, generally given as a gift at an event or meeting.

Imagine the power of your branding in this simple token of appreciation for the recipient. The branded item or kit can’t be an after thought or last-minute idea. The right branded items, the right messaging, the right design, are all critical elements that require sufficient time to blend and establish the ultimate end result of relevancy, need, usefulness, and euphoria.

Another key goal for this advertising medium, incorporated into your marketing mix, is that it stays in front of the person you gave it to and is used as a constant resource; on the desk, on the shelf, in the kitchen – within reach.

The power is often qualitative, measured in the immediate reaction of gratitude. This power can be quantified though. An important point is that this is not about giving stuff away. This is about you getting something back from your marketing dollars. This is about valuing your investment in your branding ideas.

Internally, you’re reaching out to show you care or promote a program or project. Externally, you’re reaching out for people that are interested in your product or service and who can afford to pay for it. Smart marketers offer something of value only to those who recognize a promotion as a two-way street; people who are willing to give their business card, take a survey, sign up for your newsletter or entry form for a drawing, in exchange for your gift. This is how meaningful, actionable data is obtained, and prospects are qualified, for the success of the promotion or program to be analyzed and improved upon. Make sure to get a name and contact information, and most importantly, follow up.

You will realize the power in promotional marketing, in branded tangible items, if done properly. Approach it with the intention of a wise investment, define the ultimate accomplishment and goal, allow time to blend the right combination of critical elements (right item, right message, right design), evaluate the outcomes, refine and repeat.

It doesn’t take much to make someone – your colleague, your prospect – feel special. Feeling good, feeling special, feeling appreciated, are core values that we all seek to accomplish every day. A look and a smile can do it, but add to that a small gift, and you just might be remembered.

Lindsey Tharp

Reingold, Promotions & Exhibits Manager

LTharp@reingold.com



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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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