Sit down and begin to pull together a business plan, mission statement, professional introductory e-mail, business-related text messages, informative YouTube clip - even making the choice for your business' name; and you're faced with three truths:
* writing isn't always as easy as it appears
* everything matters
* it's not only what you think you want to say; but, to whom, where, when, why and how
While any of the aforementioned endeavors can employ many mediums - i.e. video, film, radio, TV and so on - it's likely that, at some stage, writing is crucial to the process of creating your message. Brainstorming. Whiteboards. Drafting. Formulating. Final content.
With that in mind, recall the first time you were under deadline and staring at a blank piece of paper or that flashing indicator on an empty screen. Dwelling too long on that memory might (again) cause cold sweats and elevated heart rate. However, recalling that visceral experience can, also, be educational today.
What your body was (or, may still be) telling you is that you're invested in doing the work and hitting that deadline with your best shot.
To convey your message always takes planning and planning equals time - whether the amount of time is an hour, day, a week or, even, years.
Because you're invested in doing the work and hitting that deadline with your best work, everything (initially) matters. Do not edit your ideas and impulses. Be fearless. Be ridiculous. Be silly. Be serious. Be thorough. Eventually, you'll reduce your information to become the most accurate, clear, concise, creative and effective, according to your goals, intentions and audience.
Finally, the content and form/medium of your message must take into the 5 Ws + how.
* WHO - To whom are you conveying your message? Who's your audience?
* WHAT - What do you want them to know or learn or feel or do?
* WHERE - In what context/where are they receiving your message?
* WHEN - Why are they receiving your message?
* WHY - Why are they receiving your message?
* HOW - How do you want them to respond or what do you want them to do after receiving your message?
What say you, please?
For more information, please visit Jessan's TNNWC Bio.
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