LASTING IMPRESSIONS: Networking in the Fine Arts

Lasting Impressions with Sian Lindemann

A la Sian Design
And
Torva Fine Art

Kickin’ on 66 Collection: “Holiday”

Art Sales 2010

The economic devastation to the Fine Arts Industry of 2009 has lead to complete revolution in the manner in which our company has been able to generate sales of original works of art. I can’t speak for any of the other retailers, agents, or galleries whose primary business is to represent the sale of original works for the artists in their care.

Creative as we are, and with unwavering devotion to our artists, our revitalization required not only extreme focus, but an equal willingness to re-think our methods entirely, in reference to how we think about art and its value, and certainly, how we empower the artist to take initiative on their own behalf.

As in the industries of independent film, indie music, and indie publishing, it has become increasingly clear that the art business is now in the hands of the artist.

Like it or not, our company has had to take an increasingly significant back seat to the “desire” of the artist and their ambitions. That has been easily accomplished…

... with one HUGE difference: The artist MUST be willing to take the driver seat in their own career.

No more feigning lack of interest in the “business of art.”

It is now, essential, that the artist adopt the drive, ambition, skills and action required of all entrepreneurs to stay ahead of their industry, their less impassioned competitors, and become the “voice” of their own destiny.

Nowhere is this more clear than in a recent and delightful association with artist, Lucretia Torva, of Torva Fine Art, Phoenix, Arizona.

Kickin’ on 66 Collection: “Old Schoolin”

Sian Design has had the privilege of working with artist, Lucretia Torva, for the last 120 days, although our relationship goes back at least as one year.

Miss Torva is a graduate of the business organization CEOSpace, and has over the last many years made both an adequate income as a painter and muralist. Yet more recently, due to the critical economic conditions, she has needed also to supplement her income with “outside” employment.

No better time for us both to meet. Sian Design provided consulting services to Lucretia Torva, who has an already established and well matured art technique. Together we set to task to create placement for her original works with an intent to design a market outside of the traditional gallery exhibitions and other standard exhibition options.

Our first task was to identify styles and “collections,” to thus determine a placement strategy for her styles and collections. We focused only on “original” works, and eliminated print art or other known “limited edition” products outside the realm of our primary focus. (For we know that over the years, limited edition art has not retained its value. And our sophisticated clientele realize this from the massive LE approach to the fine arts since the 1980’s and 1990’s. Not even the most established artists can authenticate the appraised value of limited edition print art, especially in “resale.” Television auctions and a variety of other mass producers of print art have destroyed that market entirely.)

It does not eliminate print art as an option, but is more readily considered as open editions versus Fine Art Limited Editions.

In Torva’s career, she has three clearly defined styles and points of interest. Her styles include Portraiture, Vintage Automobiles and Motorcycles, and lastly Western or Equine Imagery.

Happy Trails: Torva Fine Art Equine Collection

Miss Torva elects to paint in these three very different styles that have compelling similarities… -- her passionate attention to detail,
-- her desire to study and immerse in the understanding of “reflective” surfaces
-- her ability to capture the underlying emotion of each of the subjects and to reveal the depth of character of each of the subjects





Torva Fine Art: Portraiture "Patience"

Miss Torva has a natural ability to socialize in circles within the Phoenix Business Community, with great elegance and ease of “networking.”

In other words, she enjoys “schmoozing,” which has long been the role of the agent, gallery or representative on behalf of the artist. Miss Torva easily commands the attention of a room, by her professionalism, her manner, her “image,” and her genuine desire to interact socially. This is a KEY difference in the relationship that has developed with Torva Fine Art and Sian Design.

A complete reversal, if you will, of traditional roles. Miss Torva elects to attend many different and high-level networking events through out the cities of Scottsdale, Phoenix, and the South Western Desert region. She enjoys interaction about business, politics, and of course, art, interacting with those who would have an interest, are enthused by and have personal collections of vintage automobiles and motorcycles. Among Lucretia’s collectors are high visibility political figures for whom she has created portraiture, often revealing the specific moment one has announced the furthering of their political career…

And those like Jay Leno, who are known, avid automobile enthusiasts.

The key “thread” common to the success of Torva Fine Art is Lucretia’s willingness to be present in the rooms of affluent and influential business men and women in the greater Phoenix area. It has been my job as agent and business manager to simply strategize her presence in each of those situations. In other words, I help her strategize how best to maximize her presence in the room. Most importantly, I work with her to come to each of these rooms with a “What’s in it for them?” mentality, versus the ever-destructive and ego-centric opposing consideration of "what’s in it for Lucretia?"

This has proven a KEY element to Lucretia’s success. And more importantly, this approach gives the artist a new role, one that is quite empowered and authentic, as her presence in each of these rooms brings value to the end user over and above the value of the art itself, which of course is evident.

This change in her thinking, through recommendations, suggestions and actualization by working with Sian Design, has been pivotal to her success.

No longer does the patron want to hear from me, the agent.

The patron wants to deal direct, with the artist, wants to know the artist personally, and also wants to interact and introduce the artist to friends, colleagues, and other associates who might also enjoy the works.

This is a complete revolution in the arts business where heretofore, the gallery or agent was always the intermediary between artist and patron.

No more!

Its been a delight to work with Lucretia Torva and Torva Fine Art, as Lucretia’s open and receptive manner make negotiations, discussions, and business brainstorming sessions most productive, fun and interesting.

My job as agent is now more predisposed to strategy, creating PR opportunities, using social media as a tool to tell the developing story of Torva Fine Art, and assisting Miss Torva with access to use us as a sounding board for her decision-making process.

Her team includes a CFO, an IP Attorney, and myself, Sian Lindemann, to advise and direct her. The one significant consideration is in the direct and clear desire to place collections, versus one image at a time with one patron at a time.

To see a comprehensive and well defined body of work: This has taken quite a bit more work to accomplish, yet the outcome has been much more fulfilling for the artist, the patron, and the public.

Placing collections has put art back into the prestige of museum-quality work, with a story, a theme, and an impact that heretofore was lost in the zest of less strategic development for the artist, and with little regard to the greater future of the work and its impact long after the departure of the artist.

A combined effort on the part of my company to create a higher vision for the collections, and the artist’s willingness to participate in her own destiny have been the greatest change in the nature of the HOW of the arts.

Networking, undertaken by the artist, is the KEY difference, and makes for a much more successful relationship with us, Sian Design, who have long been advocating the need for long-term planning in the careers of artists in our care.

Global voice, Global mission, and the art and artist then find the esteemed placement they all so much desire: to be revered and remembered for their impact and for their visionary voice.

It’s a new day in the Fine Arts. A reason "to be" is essential to discover and to actualize.

Torva Fine Art and artist Lucretia Torva will long be remembered well after the artist has departed. Is this not the authentic power of art?

We think so. That's why we are providing the services to accommodate this kind of long-term, vision, actualized

Sian Design
http://www.SianDesign.com
Executive Director
for Torva Fine Art
http://www.TorvaFineArt.com

Sian Lindemann
March 2010


For more information, please visit Sian's TNNW Bio.

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LASTING IMPRESSIONS: Networking in the Fine Arts

LASTING IMPRESSIONS: Raiders of the “Lost Art”

Lasting Impressions with Sian Lindemann

Of Customer Service… and Lack of Personal Attention


Have you recently tried to contact a company to make an inquiry about your account ? Have you been placed on hold for an inordinate amount of time?

Have you been redirected to 14 other contact points only to discover that your particular question is not addressed in “the list?”

There is much to be said for the Art of Customer Service as an “engagement” consideration. While we are often excited and ready to help a new customer access our service base, how one handles the “problems” or the ongoing “client retention” is quite another topic.

I have had the pleasure to experience the best of service with current companies and I’ve encountered the opposite. And I believe, as perhaps we all do, that there needs to be some balance between the two.

In my personal experience, on the nature of the art business, there definitively needs to be considerable attention to customer satisfaction, with a long term exchange, not unlike a “personal” relationship one would have with a romantic partner.

Consideration and delicacy in an art acquisition, it is essential to deal directly with the same emotional triggers of “love,” and its vulnerabilities.

Customer service is by definition the relationship that ensues once the purchase has been made. The best example I’ve experienced over the last several years is the personal exchange I’ve had with the automobile company, Hyundai.

I purchased my car in Washington State and subsequently have required service is five different states since its acquisition: Washington, Arizona, (two locations in Arizona ) Wisconsin, and Colorado.

Bar none, the service in each location was above and beyond the best personal experience I have ever encountered. Not just about the car being serviced, but also the attention to my time, payment, and ongoing notifications and support. Hyundai, no matter the location, has been consistent throughout with the best and most generous support, going well above the call of duty in all of the locations. Their service would insure that I would buy from Hyundai again, and have actually looked into doing so.

Additionally, the follow up regarding the option for a secondary sale is spectacular.

They have my loyalty, and have for over nine years.

There is no need to define “bad” service as I’m sure we’ve all had an experience of it at some point in time. But what in particular would be an extra mile you could offer as a means and method to support your customer to consistently choose your company and service base first… should be positioned as the highest priority.

There is surely no need to go into those situations which have been less than exceptional as we all know what that feels like. So in keeping with the “romantic nature” of an art sale what could you do to make your client continue to feel exceptionally well cared for?

It can be as simple as the little gestures that you would naturally impart to a romantic partner that make one feel extremely special.

The List

1) Invite your clients to participate in something that is light, friendly and is not a constant request for a sale. ~ Hey what a concept ~ A friendly phone call!

2) An occasional card, birthday card, special event card as a wedding anniversary or anniversary of one’s last purchase, to discover how they are enjoying the original painting or other object d’art they have received.

3) A small gift sent directly to your client’s door. I rarely ever receive real mail other than bills, so how much fun would it be to receive the gift of a “hand painted” greeting card, or the like, to be used at the customer’s discretion, sent directly to the client’s home as a reminder of how much you appreciate their business.

4) An invitation to lunch, dinner or a wine tasting that has nothing to do with another art sale.

These may seem simple actions. Yet in such a harried and rushed environment in the business world, we seem to have lost these intrinsic niceties that make the other party feel great. The client may not take you up on your offer, but the thought and consideration to have extended the invitation will not go unnoticed.

In parting ~ I once ran the office ~ now many, many years ago ~ for a freight logistics company. It was a horrifically busy business, with many problems due to freight damage, late arrivals of major shipping and truck lines, and a plethora of problems. Yet with all of the problems, we implemented a variety of services that literally quadrupled the company’s business, and were specific to beefing up the “customer service.”

1) We implemented services that included that WE handled all the claims for freight damage incurred by the trucking lines. An occasional pizza and beer for the whole shipping and claims office assured our claims got first consideration for payment.

2) We called and chatted with the claims supervisors, truck drivers, and the end receiving offices for all companies involved.

3) We provided the best pricing we could find by building our access and database for private and company-based shipping services.

4) We provided solutions for consideration of repackaging product to minimize damage.

5) We had fun doing so!

These may seem simple solutions. But where art and beauty go together so too does a well timed delivery of a single flower delivered impeccably to the recipients door.

Take the time to treat your clients like royalty. and you will create a magnificent and spectacularly loyal fan base. Most importantly, in these times where the “personal” seems to have gone out the window with the wild wild west of the Internet, make sure that your communications are personal, beautifully executed and well constructed.

Wishing you continued success in your career !

Sian Lindemann
February 2010


For more information, please visit Sian's TNNW Bio.

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LASTING IMPRESSIONS: Raiders of the “Lost Art”

LASTING IMPRESSSIONS: "There Is NO Money In The Arts"

Lasting Impressions with Sian Lindemann

The Art of “The Dance” ~
OR… HOW To Network In The Dance World ~

If you are an artist, I can be assured that you have heard this statement once or twice in your professional career, “There is NO money in the arts”…and I assume, that you have believed it. I am a participant in the promotion of the arts, that for over 30 years, I have heard this statement more often than I care to admit, AND I’ve heard more excuses justifying failure in the arts, being attributed to this statement, as well.

WHO TOLD YOU THIS ???

I’m on a mission, like no other, for the second, third, fourth, fifth … Well actually, I’ve lost track of the number of times that I have made money in the arts and creative industries…with business, projects, activities, and I dare say, shameless “self promotion” in the arts world.

An FYI for all artists ~ IF you don’t TOOT your own horn, I’m terribly sorry to inform you that there will be no one lining up to do so for you…until you master this task…Shameless “self – promotion.”

Stepping Down From My Soap Box

First of all, I want to apologize, for my anger, angst and frustration with artists AND with business people who lack basic creativity in the launch and activities of their companies. I would actually tell you to re-evaluate your business aspirations. Even my mother, an entrepreneur all of her life, admitted on her death bed, that she never really enjoyed DRIVING the business….she more preferred being support to an impassioned driver…

IS THIS YOU?

NEXT ~ If you are certain that you wish to find fame, fortune, glory and recognition in your particular field, then I am going to shout from the mountain top, so that you can hear me… WAKE UP !!!

You may think me unkind, uncaring, and ill equipped to share this fact with you ~ ITS YOUR FAULT…that you are not successful ~

OK…I’m finished… and I am laughing OUT LOUD…

The winds of change are upon us ~ (We’re having one of those famous “desert storms” as I am writing this article…The wind is blowing up dust and it is WILD, outside.)

So perhaps the wind and its effect have impassioned my writing today…and I’m going to share a story with you that is both poignant and powerful…and is about one little girl, named Chandra Krown, with whom I had the pleasure to work, now many years ago.

Chandra is a dancer.

I met Chandra in Vancouver, BC on one of my many “adventures,” having just moved to Vancouver, and having immersed myself into the creative community in that city, several things occurred for me there.

1) I loved Vancouver and wanted to find a way to stay
2) I loved Vancouver and decided I would stay
3) I love artists, as you already know, and happened upon Chandra and a group of other local artists, each actively pursuing a variety of careers, in music, in art, in dance, in drumming, and lastly, my favorite, in “design.”

I had the pleasure, also, of hiring the quirkiest “personal coach” who proceeded to illuminate for me ~ that “EVERTHING” is possible. One need only say YES and to “TAKE ACTION” ~ which I then did, on my own behalf “as the artist.”

But… meeting Chandra was a challenge I was willing to consider. First of all she is an extremely talented dancer, who for the moment, had a plethora of bad behaviors that were rather self defeating. I won’t go into detail about the nature of her “habits” as she has requested that I not share them with the public. However, it was clear that she must overcome these issues were she to succeed in her particular industry ~ DANCE…

So what I did do, is move in with her, and position myself to be available to her to assist her to overcome these issues….which I did.

Needless to say ~ it took a little time, some money, some devotion on my part to see her through to the other side. What did occur. When she was ready, I accompanied her to her first professional audition. The rest is history ~

She blew the ROOF off the room, and has subsequently gone on to become an internationally known dancer, aerialist, gymnast and many, many other talents.

AND she was able to remove herself from what is like our US Welfare system of Canadian Social Services…and become self-sufficient.

Last I witnessed, she was aerial dancing off the side of a high rise building in downtown Vancouver, BC, and has subsequently moved to the San Francisco Bay Area where she continues to exhibit her aerial ballets.

The point of the story is that “There IS money in the Arts” ~ How successful you become is a choice ~ YOUR choice….Remember, a group of Canadian based street performers who subsequently created and have become “Cirque de Soleil” all started in the same venue ~ Performing on the street.

I would then have to inquire ~ “ Do you think Cirque de Soleil is a financially viable entity ?” ~ With temporary and permanent shows now performing all over the world, we agree that YES is the only answer. The difference is HOW much more success has “Cirque” had over Chandra Krown and her troupe. It’s only a matter of commitment and personal aspirations….much like that which I described about my Mother. My Mom, always kept her businesses succeeding at a certain level and income, for perhaps, her whole life she did not know how to be a great support person, versus the need to be an independent “driver” of her companies.

This is the key factor ~ Can you work well with others? Can you listen to others and let go of control? Can you admit that others might have a better plan for you than you can have for yourself ? These are questions I ask myself on a daily basis.

And although I continue to “assist” other artists with advice and directional aid, at this time, I too, am taking the reins back on my own creative career…

…AND, it is all about Dance ~ I don’t have to be a great dancer to succeed. I DO have to be a great coordinator and director of the project…and at this time I am participating in the latter. Yes, I will continue to study dance, but I’m sure that few wish to see a middle –aged woman, who is obviously rusty and a little unfit ~ ( due to my current and massive immersion into social media and having been “sitting” in front of the computer for 2 years) dancing around on stage, unless of course I am going to play the character of the clown…

It is essential, however, to hold firm to the fact that “Cirque” is the business model that I aspire to… I need only cultivate and attract the best performance artists for my upcoming project…aptly titled “INCREIBLE”

Increible "Trailer" ~








So in light of the fact that we wish for the highest and best success with this project, I have to plan it out, which has been done, and will, thus, implement incrementally….and I’m happy to share with you that we are moving forward.

The key piece here is that this project is one that I could not grow easily in the “organic” ways I have launched and grown every other business in which I have been immersed.

This project requires capital ~ that, which has now been committed, after being laughed out of nearly every capital presentation I have given…NOT because it’s a bad idea, but because the external belief is that “THERE IS NO MONEY IN THE ARTS” ~

It’s not true ~ It”s never been true ~And it is only true for those who believe that the statement holds “water.” To those people, I say adieu ~ for their beliefs are letting themselves be “stuck.”

Interesting that an amazing group of people are gathering around this project, “INCREIBLE” which is a “Cirque” – style, World Class Entertainment Event which features The Passions of Flamenco Dance and The Poetry of Peruvian Paso Horses ~ like Cirque de Soleil’s “Cavalia ~ which, by the way, is one of their more successful traveling shows.

So on the flip side ~

I will continue to support the “plight” of artists, for I do understand the challenges that they face ~ However, I am removing myself from consulting with the arts community ~ “Be IT now" is the mantra I am adopting, once again, for over 30 years it has served me well, and will continue to do so.

Cheers to YOUR continued success and most of all, CHEERS to my own ~ for without the “gift” of mastering the ART of Networking, I would never, ever have been able to commit to this project, which is my primary focus and IS my passion.

And it is for which I made the move ~ and placed myself back in Arizona, whereby in this environ reside all the dancers, trainers, horses and people that make “Increible” a reality….and PS…”There IS money in the arts” ~ If you never give up, never stop asking for help, never stop sharing that which is your passion, there is light at the end of the tunnel. For here I am…Welcome !


Stay Tuned
Sincere Regards
Sian Lindemann
November 2009 ~
www.siandesign.com

For more information, please visit Sian's TNNW Bio.


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LASTING IMPRESSSIONS: "There Is NO Money In The Arts"

LASTING IMPRESSIONS: Phoenix Voyage ~ The Art of Passion

Lasting Impressions with Sian Lindemann

It has been several years now since I first met Kerrie Claire Wilson, the Founder of Phoenix Voyage™, to whom I was introduced by none other than our formidable leader, at The National Networker, Adam J. Kovitz.

In her own words, and years in the making Phoenix Voyage breaks ground the launch the first in a series of World Class Events that supports “green” and environmentally sound change.


Phoenix Voyage ~ What is it?

“Phoenix Voyage™ offers a 12-city national tour, an educational, entertaining, and informative experience of unparalleled quality. By bringing hands on information to communities nationwide, we feel Phoenix Voyage will help support as well as inspire the creation of a sustainable future.
The goal of Phoenix Voyage™ is to establish a media and marketplace presence in order to promote local and national dialogues about creating a healthy, sustainable future.
The Phoenix Voyage™ website has been designed as an instant on line access portal to information about sustainability, alternative energies, high entertainment and more. www.phoenixvoyage.com

Phoenix Voyage™ will motivate, inspire and serve the communities of America and the world to greater awareness and applications of solutions by working with the greatest minds of the 21st century. By creating positive relationships with local communities and the larger international community we will achieve our goals of social and environmental enrichment through education, entertainment and the sharing of knowledge and resources.
We welcome like-minded people interested in joining our brilliant team!
Phoenix Voyage is a project of the International Humanities Center, a 501[c](3) non-profit organization.” Kerrie Claire Wilson



I received a call from Kerrie this morning and although we have had many discussions over the years as to how, where and with what funding to begin this process, it is clear, that today we can begin. Funding has been secured and the timing is set for an event slated for October, 2009, in the Founding area of Mt. Shasta, California.

The topic, one of my favorites, Water… and the need for its preservation, conservation and purification, to assure our continued existence here on Earth, for we as humans cannot survive without it.


Phoenix Voyage™ and Clear Solutions For The Blue Planet™

Aligning with my own project “Clear Solutions For The Blue Planet™,” we can now dovetail our projects and find common ground in moving forward together.




Initially, in order to achieve the goals set forth by Phoenix Voyage, a premiere event will occur in October 2009 ~ The value proposition for myself and for artists who would be inclined to join this event is the opportunity to feature works that relate to WATER.

There have been many who have created exhibitions along these lines, for past events, from around the world, and this particular event will allow for the feature of well over 100 artists to share their works with the world…All relevant to the topic of water.

We have discussed in past articles the works of Courtney Milne and his collection, “The Pool of Possibilities”,Available exclusively from Karen Burton and http://www.rendezvousstyle.com, artist Wyland, renowned environmental and Marine Life artist,http://www.wyland.com and his international program, The Clean Water Challenge, and others of “note.”

It will, at this time, be possible for artists from around the world, and local to Northern California to find voice with their collections and be featured at this event.



And on topic with that requested at The National Networker, I now have the chance, and the funding to be able to bring together these formidable resources under one roof. I’ve been speaking about global networking opportunities for artists and have contributed to that end for over 30 years. It has never before been possible to do it on this scale.

I will welcome the interaction of artists from around the world, locally here in the USA, and of course, the local artists in and around the Mt Shasta, and Northern California area, to be able to participate in this upcoming event.

Water is the topic, Water is the genre, Water is the message ~ I welcome your participation.

Contact
Sian Lindemann
Executive Director
Sian Design
http://www.siandesign.com
http://clearsolutionsfortheblueplanet.blogspot.com
sunstar@q.com


For more information, please visit Sian's TNNW Bio.




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LASTING IMPRESSIONS: Phoenix Voyage ~ The Art of Passion

LASTING IMPRESSIONS: Tim O'Neill

Lasting Impressions with Sian Lindemann

Technology…and the Arts
Tim O'Neill
http://www.timoneillstudios.com

A Brave New World…

Tim O’Neill is an Artist to Watch…

“Tim began his career as a photographer working in a darkroom lab and processing film for a local company in his high school years. He joined the US Navy in 1979 and was trained as a photojournalist at the US Navy Schools of Photography in Pensacola, FL. Tim finished his Navy career attached the Combat Camera Group at the Atlantic Fleet Audiovisual Command in Norfolk, VA. Since 1979, there have been many different directions of study in fine art, photography and business that Tim has pursued. As a fine art printer and photographer many years were spent printing silver gelatin, various non-silver processes and platinum. Platinum printing remains a favorite of his today. The digital revolution found its way to Tim’s studio in 2002 and now commissioned mixed media portraits are becoming more and more prevalent with discriminating clients.

Currently Tim is a self employed entrepreneur creating art and growing his brand as well as teaching business and marketing skills to artists in online and offline workshops and seminars. His painting has taken on a new direction and he is working on two book deals and a calendar. A calendar featuring 12 paintings of children angels is being published, a book for artist on using social media marketing, and an instructional book entitled, “Digital Painting for the Artistically Challenged” are in process. On the entrepreneurial side Tim has owned various franchises in several industries including the health and fitness, insurance and securities and automotive industries. Current passionate pursuit is building his online businesses for residual income, painting commissioned portraits and other fine art pieces and finishing his masters degree”. Tim O’Neill

Tim has four children ages 24, 21, 10 and 5 as of 2009. The O’Neill’s live in North Platte Nebraska.



Tim O’Neill ~

“Grandpa’s Hat”

Tim O’Neill came to my attention because of this painting.

Titled “Grandpa’s Hat,” is from the collection of portraiture by American artist, painter, photographer, Tim O’Neill, whom I discovered in my newly adopted passion for Social Media.

Tim is a “friend” from Facebook.

Face Book, a viable tool, a Social Networking site, and like Twitter, YouTube, Squidoo and other Social Media platforms, is not only valid for the building of community and friends from around the world, but is an extremely valuable mix of “outlets” on which one can implement marketing strategies, via the cross syndication of information, that no longer require “retail” locations, ie galleries, as primary distribution for the sale of the works.

The technological applications do not end with Social Media Marketing.

The other most intriguing “piece” about Tim O’Neill, as an artist, is that he has crossed all the boundaries between technological “paint” tools and the known hand rendered techniques of traditional painting. He has adopted, mastered and has ‘included’ the technological tools available to all of us, in the creation of the “master” works themselves.

Step aside, George Lucas, and ILM masteries. Tim O’Neill is the “new age” of digital technologies in the arts.

It is no wonder that he has been “challenged” by elitists in the arts industries.

The man is a “walking” innovation.

There is MORE…

Currently engaged in the final design and launch of a “digital” painting magazine, Tim is creating the very publication in which he will be sharing these remarkable tools and methods with the public.

I am reminded of a request I made to a mentor of mine, posed nearly one year ago. I suggested that we create a “revolution” online, in the arts. Spoken like a true visionary, I asked for the revolution, studied the methods required to implement it, specific to sales, and never in my wildest dreams imagined there would also be a “revolution” in the methods and techniques used to create the original works, as well.

I am humbled, and I feel much like I imagine the early explorers of the “new world” to have felt. The world is NOT “flat.”

Tim O’Neill ~ make sure to watch, listen and follow him, as he is on the verge of opening the treasure trove of what is to be the new direction in the world of fine arts.

http://www.timoneillstudios.com


Sian Lindemann is the Executive Director of Sian Design, a company committed to the discovery and development of emerging artists.
http://www.siandesign.com
http://www.siandesign.blogspot.com
http://www.facebook.com/SianLindemann
http://www.twitter.com/SianLindemann
Monument, Colorado, USA



For more information, please visit Sian's TNNW Bio.



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LASTING IMPRESSIONS: Tim O'Neill

LASTING IMPRESSIONS: The "Buzz" On Social Traffic

Lasting Impressions with Sian Lindemann

The “Buzz” on Simon U Ford

And Facebook

Something happened a month ago that is changing the fabric of my life, work, and methods as an advisor to artists. A shift, if you will, in the method and in the reason for which I am attracted to the support of the emerging artist.

I met Simon U Ford.

Simon U Ford – Face Book Profile

Innocent in its beginnings where as an active participant on the platform, FACE BOOK, I was intrigued by the meeting I had with Simon. I’m not exactly sure how I got introduced to him, and I’m still unsure as to who requested the friendship. I can only refer now to that which was BS, before Simon, and AS, After Simon and I can tell you that from the minute I met the man I understood that I was in the presence of something new.

His work and his efforts have given evidence to a new way to develop one’s marketing, and ultimately their sales, relative to the hot and sizzly platforms of social networking. Adam J. Kovitz, here at TNNW, has been speaking about this for some time, yet I actually never really understood what he was talking about. Relationship – Marketing.

I get it, Adam… A little slow, but I get it.

I’ve had the opportunity to get to know Simon through interacting on Facebook. Thereafter, and significantly different to ALL the sales pitches that had been presented to me by participants on FB…Simon sidled up and demonstrated the difference between collecting friends and actually “being” one.

I simply experienced no resistance to his “pitch” and HAD to download his book, Social Traffic.

“Social Traffic, Been getting any Lately”

Social Traffic Group / Facebook

www.socialtraffic.biz

The interesting part of the exchange was that, not only did he get me to secure a book that I didn’t really want, I’ve come to discover it was a great acquisition…AND I’ve learned so much about interacting in the Social Media Marketing world in a very short time, through following him around a variety of platforms.

Knowing people through out my life that have defined the leading edge of marketing and innovation, is not unusual for me, to find myself of the presence of an innovator. The transition, however, of getting to know Simon, becoming a friend, and the natural state of “education” that has occurred in watching a dang GENIUS work his way around the web has been the fascination.

Now, I’ve said all of that to say this….I’ve also found a massively intriguing new way to consider marketing art via the web. Following Simon’s lead in developing friends in a virtual platform has encouraged me to be completely authentic online…I’ve always worn my heart on my sleeve, and in these social platforms, I’ve developed a wonderful new group of friends, several thousands and growing….and I actually am getting to know many of them quite well.

I have to admit, that much of the interaction is more genuine, and self revealing than some of the live interactions I’ve engaged in over 30 years in business and other more personal exchanges. What I experience here, IS the revolution.

AND it’s made business fun again. I welcome 2009 even with all of the recent trials during the transition of power between the Bush and Obama Administrations.

Its been so much fun !!!

Jim Zuckerman Photography

.... Simon is developing a great social event building to Earth Day, 2009, and that is partially why I was intrigued with getting to know him. An insight I had has now proven itself to be valid. A group of people gathering around Simon Ford and Social Traffic is providing an amazing new way to use visual imagery and written content to tell a story, that ultimately culminates in building an audience, online, that is not significantly different that what used to be the Forums of major networking or educational events.

I’m learning so much, I am networking, and I am actually learning a completely new process in how to apply sales to the original arts world through this education. I cannot tell you that I have perfected it, but a demonstration that was utilized over the holidays, allowed me to use the visual imagery from my clients to be included in a verbal story that is developing towards first a Christmas Cheer

Jim Zuckerman Photography

campaign, and now towards Earth Day. We’ve created an amazing way to drive sales to the artists work in non – traditional and non- gallery settings.

The market is very different now. High end art is still selling, and print art is still selling, low- end print art. Use of the images, not unlike the use of stock photography is creating a way to tell stories and promote products and services as a licensing option that I would not have ever considered before the onset of the net.

Jim Zuckerman Photography

Stay tuned, as the Earth Day campaign is set in motion and weekly stories launched by Simon Ford start to get major attention. I am very excited that I can platform art, environmentalism, and a party like atmosphere all in the same room, “the net.”

Welcome to the EVOLUTION and a Paradigm shift in international art marketing. Life, like art, is SUPPOSED to be fun, RIGHT? !!!

Sian Lindemann

www.siandesign.com

sunstar@q.com

www.socialtraffic.biz

sian.lindemann@socialtraffic.biz

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