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Sunday, February 01, 2009

HEADLINE: State of the Industry, 2009


In the winter of 2006, after suffering from severe writer’s block, I had run out of things to write about in my regular column in The National Networker. I was really panicking because we were celebrating our first anniversary of existence and people were starting to get used to my regular submissions (if not my style of writing). I felt I owed something to our readers but lacked anything with which to “wow” them. But then I had an inspiration…since I was working so hard to sell the idea of networking being an up-and-coming industry, and after recently hearing then President of the United States, George W. Bush, deliver his customary “State of the Union Address”, I figured that I could combine the two ideas…writer’s block over!


Therefore, a tradition was started, and I addressed a mostly U.S.-based audience at the time. Why me? Simply put; no one else was! Since then we’ve expanded and grown to include an ever-increasing global reader base. I feel blessed to continue this tradition for the fourth year in a row and I dedicate this article to all the readers of TNNW as well as anyone who believes in the power of networking. So without further ado…


(cue the fanfare, and please…no need to stand)


My fellow networkers of the world, it is with great pleasure that I address you all today at such a crucial time in our history.


We face many great challenges such as the world’s largest economic crisis since the 1930’s. In countries around the world people are losing jobs, unemployment is facing record levels and people stand in fear of losing their homes. Morale is low and people are desperately seeking salvation.


But my fellow networkers, despite the darkness that seems to loom before us we have the following:

· At a time when our current model and way of living no longer supports us, we recognize the need to change and have the desire to change now

· At a time when we look to others for support, news, a place to share ideas, learn from others and express ourselves, we have the internet

· At a time when money and sources of capital may be tight, there is no shortage of opportunities to network, nor knowledge to be gained.


So my fellow networkers of the world, I ask you this very important question:


If we have seemingly endless ways to network (both online and off), access to friends, family and colleagues like never before, superior technology and generations of collected knowledge and works plus the desire to change for the better…what still stands in our way?


If the answer is “nothing”, then that, unfortunately, is unrealistic. If it were true, our problems would be solved instantaneously and we would all have experienced the change already. The truth is that we have yet to experience such a change.


In my humble opinion, my fellow networkers, one of the biggest obstacles we face is that our current economic system is not supporting us. Financial Capital is meaningless as “experts” continue to develop increasingly-complex economic models designed to separate “fools from their money”. The truth is, it’s easy for most of us to look like fools with such complex systems. Compounding the issues, those in authority hold common citizens accountable for maintaining fiscal responsibility despite their own lack of it. Bailouts are not the answer as they only help those in authority – not the majority. It’s time to address the root cause of the problem.


What is the root cause?


A traditional economic system (such as the one we’re using) is based upon finite resources and “healthy competition”. Yet, as human beings, we have limitless desires, ambitions and goals and must work cooperatively to survive. Do you see the discrepancy?


Is it that our economic system is being crushed under its own overly-bloated weight or have we simply outgrown it?


If we have, then it’s time to look at the root cause of Financial Capital: Relationship and Intellectual Capital; who we know and what we know. Without these two truer forms of capital, we would not enjoy the by-product of Financial Capital. We have already begun to determine value based upon Intellectual Capital thanks to the Intellectual Property movement, but only recently have we begun to scratch the surface of determination of value based upon who we know – Relationship Capital. My writings on the Ten Laws of Relationship Capital and “Relationship Capital in the Workplace”, show that this is not mere idle speculation and naïve idealism but grounded in the hard science of Newtonian physics.


My fellow networkers of the world, I ask you to consider what life might be like with an economic system based upon a truer form of capital, more closely resembling the limitless imaginations and machinations of the human race, while also recognizing us as stewards and citizens of the Earth.

  • In such an economic system, individual acts of kindness would pay the bills and put food on a family’s table. Wealth would be gained by developing and advancing the cause of the individual, society and the planet. Conversely, those who choose to defy the laws of nature and humankind through acts of trickery, theft and war would lose wealth, giving new meaning to the term “morally bankrupt”.
  • In such an economic system, “I win, you lose” would be replaced by “I win if everyone wins”.
  • In such an economic system, crimes and atrocities motivated by economic gain would be greatly curtailed.
  • In such an economic system, people would have the basic rights of food, clean running water, food and shelter for their families.
  • In such an economic system, individuals would be motivated and compensated to work towards projects that bring us closer to sustainability.


Do you see what I see, my fellow networkers of the world?


Does this have to continue to be a dream or can it be our reality?


Can this be the change we need to make or are we doomed to make the same mistakes over again?


Do we really have the luxury to sit back and write this off as idle, idealistic chatter?


How much longer can we afford to be slaves to a system that only benefits a select and slowly-diminishing minority?


So what can we do today?


It all starts with a favor.


A favor is the smallest, simplest interaction involving Relationship and/or Intellectual Capital. In terms of Financial Capital, a favor is absolutely free, yet it’s an exchange of RC and/or IC. When we do a favor for someone else, improve our standing (RC) with them.


This is the basis of a traditional barter system – an economic system that existed before our current one and still exists in parts of our world today.


The more favors we continue to do for others without exchange of Financial Capital, the more we grow an economy based upon the truer forms of Capital: The Relationship Economy.


My fellow networkers, I also urge you to look into online networks like FreeCycle to see how the technology of the internet might support such a system.


We do have the technology today to make it happen.


We do have the networking know how (or at least know where to find it).


We do have the people out there with the desire to make such a change.


My fellow networkers of the world I ask you this:


Are you one of those people?


If so, what do you plan to do to move us all towards the relationship economy?


What favors can you do for others to make a difference today?


My fellow networkers, you have these commitments from me:

  • I will continue to explore the ways by which Relationship Capital can be used to spark a newer, brighter, day for us all.
  • I will continue to post my findings and research in the pages of The National Networker.
  • I will listen to any and all reasonable offers to move the Relationship Economy forward – our future, and the future of generations depends upon it.


My fellow networkers of the world, I thank you for reading this. May G-d bless you and all those you know and love.



The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to the upcoming book The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.

___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
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Saturday, January 31, 2009

PEOPLE, POWER & POSSIBILITIES: We're All In This Together

People, Power and Possibilities with Donna Fisher

If you watch the economy, you will notice that there is a domino effect and ripple effect in place that validates how connected we are. When consumers stop buying, stores lay people off. When companies lay people off, people have less money to spend . . . etc. And this is just one example of how our actions, behaviors, decisions ripple out to make a difference (positive or negative) in our world.

One of the ways that we can all create a ripple effect in a positive direction is to do what we can to help people who are looking for a job. It's important to all of us, our communities, our country and our world that people have sustainable employment. We can all be on the lookout for job opportunities for people out of work

I had several people contact me this week who are doing just that. These individuals emailed me to say that they wanted to offer a scholarship to one of their friends to attend my "Networking Job Search Teleseminar". After receiving my email about the teleseminar, they contacted a friend, recommended the teleseminar and offered their "scholarship". They came up with this idea on their own out of their gracious, generous, caring spirit.

Let's all be "Job Matchmakers" on the lookout for job opportunities that we can pass along to job seekers.
  • When you hear someone say they are looking for work, take a minute to find out more about their talents, skills and interests.
  • Think as a resource and see if you have a contact that you can recommend that would be helpful.
  • When you hear someone say that they are hiring, take a minute to find out more about what positions they have available.
  • Take a moment to think about whether you know someone to recommend.
  • Offer words of encouragement and support to people looking for work.
  • You might be able to help someone by offering the use of your copier, fax printer, computer or office space for someone who is conducting a job search.
  • Pass along websites, emails, articles that would be helpful to people looking for work.
Everyone will get back to work more quickly when all of us are looking for opportunities and connections for one another!

Donna Fisher
Author of Professional Networking for Dummies, Power Networking and People Power.
Connecting for a Greater Good

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Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
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Thursday, January 29, 2009

LASTING IMPRESSIONS: The "Buzz" On Social Traffic

Lasting Impressions with Sian Lindemann


The “Buzz” on Simon U Ford

And Facebook


Something happened a month ago that is changing the fabric of my life, work, and methods as an advisor to artists. A shift, if you will, in the method and in the reason for which I am attracted to the support of the emerging artist.

I met Simon U Ford.




Simon U Ford – Face Book Profile


Innocent in its beginnings where as an active participant on the platform, FACE BOOK, I was intrigued by the meeting I had with Simon. I’m not exactly sure how I got introduced to him, and I’m still unsure as to who requested the friendship. I can only refer now to that which was BS, before Simon, and AS, After Simon and I can tell you that from the minute I met the man I understood that I was in the presence of something new.


His work and his efforts have given evidence to a new way to develop one’s marketing, and ultimately their sales, relative to the hot and sizzly platforms of social networking. Adam J. Kovitz, here at TNNW, has been speaking about this for some time, yet I actually never really understood what he was talking about. Relationship – Marketing.


I get it, Adam… A little slow, but I get it.


I’ve had the opportunity to get to know Simon through interacting on Facebook. Thereafter, and significantly different to ALL the sales pitches that had been presented to me by participants on FB…Simon sidled up and demonstrated the difference between collecting friends and actually “being” one.


I simply experienced no resistance to his “pitch” and HAD to download his book, Social Traffic.


“Social Traffic, Been getting any Lately”

Social Traffic Group / Facebook

www.socialtraffic.biz


The interesting part of the exchange was that, not only did he get me to secure a book that I didn’t really want, I’ve come to discover it was a great acquisition…AND I’ve learned so much about interacting in the Social Media Marketing world in a very short time, through following him around a variety of platforms.


Knowing people through out my life that have defined the leading edge of marketing and innovation, is not unusual for me, to find myself of the presence of an innovator. The transition, however, of getting to know Simon, becoming a friend, and the natural state of “education” that has occurred in watching a dang GENIUS work his way around the web has been the fascination.


Now, I’ve said all of that to say this….I’ve also found a massively intriguing new way to consider marketing art via the web. Following Simon’s lead in developing friends in a virtual platform has encouraged me to be completely authentic online…I’ve always worn my heart on my sleeve, and in these social platforms, I’ve developed a wonderful new group of friends, several thousands and growing….and I actually am getting to know many of them quite well.

I have to admit, that much of the interaction is more genuine, and self revealing than some of the live interactions I’ve engaged in over 30 years in business and other more personal exchanges. What I experience here, IS the revolution.


AND it’s made business fun again. I welcome 2009 even with all of the recent trials during the transition of power between the Bush and Obama Administrations.


Its been so much fun !!!



Jim Zuckerman Photography


.... Simon is developing a great social event building to Earth Day, 2009, and that is partially why I was intrigued with getting to know him. An insight I had has now proven itself to be valid. A group of people gathering around Simon Ford and Social Traffic is providing an amazing new way to use visual imagery and written content to tell a story, that ultimately culminates in building an audience, online, that is not significantly different that what used to be the Forums of major networking or educational events.


I’m learning so much, I am networking, and I am actually learning a completely new process in how to apply sales to the original arts world through this education. I cannot tell you that I have perfected it, but a demonstration that was utilized over the holidays, allowed me to use the visual imagery from my clients to be included in a verbal story that is developing towards first a Christmas Cheer



Jim Zuckerman Photography


campaign, and now towards Earth Day. We’ve created an amazing way to drive sales to the artists work in non – traditional and non- gallery settings.


The market is very different now. High end art is still selling, and print art is still selling, low- end print art. Use of the images, not unlike the use of stock photography is creating a way to tell stories and promote products and services as a licensing option that I would not have ever considered before the onset of the net.



Jim Zuckerman Photography


Stay tuned, as the Earth Day campaign is set in motion and weekly stories launched by Simon Ford start to get major attention. I am very excited that I can platform art, environmentalism, and a party like atmosphere all in the same room, “the net.”


Welcome to the EVOLUTION and a Paradigm shift in international art marketing. Life, like art, is SUPPOSED to be fun, RIGHT? !!!


Sian Lindemann

www.siandesign.com

sunstar@q.com

www.socialtraffic.biz

sian.lindemann@socialtraffic.biz


sl.edbd
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Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

Knowledge@Wharton













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