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Saturday, November 15, 2008

The X-Factor: Networking The Gen-X Way

By Maria Elena Duron
Multi-Cultural Networking Editor

If you ask someone to define the word “network”, you might get different answers depending on who you’re asking. In 2004, the American Institute of Architects (AIA) held a conference about Generational Learning Styles and in their Generation Gap Game, this question was asked. If you were talking to a Traditionalist, he/she might say that a network is something that a fisherman does. A Baby Boomer, on the other hand, might think that you are referring to a TV station. A Gen X-er would probably tell you that a network is the act of establishing a circle of business contacts. And finally, a Millenial is likely to tell you that a network is a work or home-based interface system which allows multiple users at different computers to link in order to share data. And that’s just one word with four different meanings for four different generations. Today, with the existence of so many social networking sites, I can only help but wonder whether Generation X had something to do with this kind of networking.

So, how does a Gen X-er build a network? I tried to make a research on this by reading books, browsing the web, the works. But I was not able to find a single article defining how Gen X-ers build relationships. However, if given a closer look, their characteristics and values define how they do this thing called networking.

Gen X: The Original Internet Babies. If you think that the Millenials are the real internet kids, think again. The first users of the internet are actually the members of Generation X. The X-ers were among the first to communicate with friends and colleagues via email. In a study conducted by the Pew Internet and American Life Project, it was found that about 87% of Gen X-ers use the internet for various activities like communicating via email and instant messenger, purchasing things, job hunting, as well as getting news.

The Latch-key Kids Who Didn’t Want To Become Like Their Parents. This generation was also known as the “latch-key” generation since most of their Baby Boomer parents were busy at work. The latch-key kids are now parents and didn’t want their own children to experience the same treatment they received from their parents. As a result, most Gen X parents are very hands on when it comes to their own kids: attending PTAs, recitals, field trips, and other school activities. Through these events, they are able to build network with the teachers and their co-parents.

X-ers like to have some fun at work. The members of generation X love social events. That’s why when there are parties and other company events; you can expect that they will be there to join the fun. Aside from the fact that these events help boost their morale and cultivate team spirit, it is also an opportunity for them to mingle with their colleagues, bosses, as well as clients. Aside from social events, they also work more smoothly with peers than with their bosses. Thus, there are more and more X-ers who volunteer as mentor among their peers.

Gen X wants work-life balance. As opposed to the myth that Gen X-ers are slackers, these people actually think that their career is important. But when it comes to family, X-ers are likely to prioritize their family over work. "Members of Generation X appear to place a much higher priority on personal and family-related goals than on their career goals, "says Dr. Paulette Gerkovich, Chair of the Catalyst Award Committee from Boston College and an expert on glass ceiling issues. In her study about Generation X and their work-life values, it was found that, "84% of the respondents stated that it was extremely important to them to have a loving family, 72% indicated that it was extremely important to have a relationship with a significant other, while 79% responded that it was extremely important to enjoy life." Aside from their families, Gen X-ers tend to have very strong peer relationships. This may be due to the fact that they were once latch-key kids and that there was a spike in the number of divorced parents, friends became increasingly important so it’s no wonder they value their personal relationships over their careers.

Great network, so what? Building relationships doesn’t just stop there. The members of Generation X actually use their network for so many reasons. It may be as simple as finding a great tutor for their kids or getting a new job. This generation proved that a network isn’t just about a computer network, or a fish net, or a TV station; more importantly a network is also about relationships. Just like what a Gen X friend would always say, “At the end of the day, all that matters are your relationships.” Good point.

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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
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Network Checkup, Parts 3 & 4

Power Thought of the Week with Patricia Parham, Ph.D.

Create a Void


Oftentimes, we keep people in our networks, not because they’ve been helpful or because we like them; but to fill a potential need. When we go to them for exchange, however, the result is less than satisfactory. Create a void by releasing these persons from your network. It will create space for the right person to fill. After all, networks are not just about people, but the right people with the right energy at the right time.

Is the Net Wide enough?


Analyze your network against the goals you have set. Does the net include contacts in all areas of your business? Could some areas use a second or third level contact? Supplement your business goals with network goals. The holidays are a great time to meet new people in casual settings. Be sure to know who you’re looking for before you attend and affirm your intention of finding them when you arrive.


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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
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From The Mouths of Clients...

A View from the Top with Joyce Grillo


Since this is my first article as a featured columnist to the National Networker what better way to begin than by first telling you how “networking” helped me meet Adam J. Kovitz, CEO, Founder and Publisher of The National Networker.


My client Frank Kovacs (www.thebreakfastclubnj.com) was telling me about how he started an online service to help people find better job opportunities through the power of networking. He was preaching to the choir. It was music to my ears since this was one client I would not have to coach on how to build relationships. I went on to tell him that I was interested in doing more public speaking and writing on the topics of leadership and development and that he should keep me in mind when meeting new people and hearing of possible opportunities for me.


I didn’t anticipate an immediate response and was pleasantly surprised when right then and there he told me about Adam and The National Networker and insisted that I should meet him. Not being shy, I immediately called Adam and left him a message mentioning my client’s name and nothing more than my client thought he and I should meet. Being the consummate relationship builder, Adam returned my call and over a period a few weeks we have had a number of conversations about my work as a leadership consultant and executive coach.


I was in total agreement with his philosophy that Relationship Capital and Financial Capital should be looked at in the same way. Fast-forward to this moment writing my inaugural article and the rest is history. Thanks to Adam for giving me this opportunity and thanks to my client for referring me to Adam. And, more importantly, thanks to the power of Relationship Capital. I’m looking forward to a long and fruitful relationship as a contributing editor to The National Networker. Stay tuned…


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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com.
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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