NET-TECH REPORT: Technology Tutorial - Introduction to Bluetooth Technology

The Net-Tech Report with Chris Kauza

We focus a lot on networking with other people, the technology you can use to reach larger numbers of interested people, and the power that can bring in growing your business. But did you ever wonder just “how” all of that networking technology works and connects you? Well, if you have an iPod, a wireless headset for your phone, or run applications that are “aware” of other nearby applications that they can talk to, you are probably using something that is “Bluetooth enabled”.

You might have heard the word “Bluetooth” thrown around a lot over the last few years, and if you think it has something to do with dental hygiene – think again!

Bluetooth is a wireless networking protocol that was designed to allow low bandwidth wireless connections to become easy to use so even those who are unfamiliar with wireless can use them. Version 1.1 of Bluetooth describes a low power, short range wireless networking technology that uses radio waves to send data at rates up to 720 kilobits a second.

The specification for Bluetooth provides for different classes of radio that allow transmission ranges of up to 100 meters by boosting the radio power. The technology of Bluetooth isn't limited to line of sight transmission since it uses directional waves that are capable of transmitting through walls, cars, buildings and other obstructions.

Bluetooth is an industry standard communication of wireless, meaning that it enables the connection of different devices such as cell phones, computers, digital cameras, and other types of electronic devices. The specification of Bluetooth defines a radio system and a 'stack" of protocol layers and profiles. The highest layer is the application layer, while the lowest layer is the radio.

The specification for Bluetooth eliminates the need for cables by providing a small form factor, low cost wireless solution that will link computers, cell phones, and other electronics. Bluetooth also allows users to connect many ranges of devices quickly and easily expands communications capabilities.

The small size of the Bluetooth radio ensures that it can be built into one or two very small microchips, and then integrated into any electronic device where wireless operations would be an advantage. This is what is known as a “Bluetooth enabled” device.

Bluetooth offers a robust link, which ensures that normal operating circumstances are not interrupted by interference from other signals that are operating in the same frequency band.

Known for its worldwide operation, Bluetooth radio operates in the 2.4 GHz frequency band, which is license-free and available to any type of radio system in the world. You can count Bluetooth working virtually anywhere in e world. Further, it has a higher level of electronic authentication between devices, providing more secure communications between your devices.

Bluetooth also boasts power optimization. The radio is power friendly and the software for Bluetooth is very configurable, limiting the power consumption of equipment. The actual radio itself only consumes a small amount of power from a cellular phone.

The Bluetooth Solution

Bluetooth technology takes small area networking to the next level by removing the need for user intervention and helps keep transmission power very low to preserve battery power. Each transmission signal to and from your cellular phone uses just 1 MW of power.

Bluetooth is a networking standard that works on two levels:

1. It provides agreement at the physical level, as Bluetooth is a radio frequency standard.
2. It provides agreement at the level of protocol, where products have to agree on when bits are sent, how many are sent, and how the parties in conversation can be sure the message received is the same one that was sent.

Bluetooth Wireless Networking

Bluetooth technology offers three different types of defined ranges, based on output ranges. Class 1 devices are the most powerful, as they can have up to 100 MW of power, with a regular antenna giving them a range of around 130 - 330 feet.

The class 2 devices are lower power, offering up to 2.5 MW of power. A regular antenna gives them a range of around 50 - 100 feet. Class 3 devices use even less power, up to 1 MW of power to be exact. With a regular antenna, they have an effective range of around 16 - 33 feet.

By design, Bluetooth technology is optimally designed for short-range communication. The short range characteristics reduce the chance of interference between your devices and those that belong to others who are nearby, and makes it technologically easier to provide more secure communications between devices.

Secondly, the lower power used for short range means a longer battery life. Most Bluetooth devices get their power from a battery, meaning that anything you can do to lengthen the battery life is very important. Bluetooth is most frequently used with wireless controllers, the internet, and even wireless headsets.

I hope you enjoyed this Technology Tutorial on Bluetooth technology. If you'd like more information on how to leverage technology to grow your business, feel free to contact me directly at ckauza "at" FettMarfketing.com or review our website at www.FettMarketing.com.

For more information, please visit Chris' TNNW Bio.





Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free For Your TNNW Newsletter and THE BLUE MONDAY REPORT! - Click HERE.
The National Networker Companies
Forward/Share This Article With Colleagues And Social Media:

NET-TECH REPORT: Technology Tutorial - Introduction to Bluetooth Technology

THE NET-TECH REPORT: Your Hands-Free, 24/7 Sales Person

The Net-Tech Report with Chris Kauza

Okay Business Owners - Quiz Time!

How do you stay in touch with your customers?
A. Direct Mail
B. Telemarketing
C. Email Campaigns that someone runs for you
D. I use an autoresponder
E. None of the above / don't know / not currently doing

How do you advertise upcoming sales?
A. Direct Mailers (val-Pack, coupon books, sales flyers, etc.)
B. Newspaper
C. Local Media (cable TV, radio spots, etc.)
D. Email to customer list
E. Combination (which one(s)?)
F. None of the above / don't know / not currently doing

How did you do? Are you doing any or a couple of these? My hope is that you at least didn't answer "E" for both questions - but if you did then I am going to show you how to fix that in the next 5 business days. And if you're already employing some of these methods, I'm going to show you how to turn up the impact.

According to a recent Nielsen study, 43% of business owners do not have a website. At all. From what I see everyday, almost all of the other 57% are not employing them to drive new business for their companies. In fact, most of them do not have any kind of "opt-in" form on their website.

One of the most important assets a business can have is their customer list. These are the people who have bought, or have expressed interest in buying, from the the business. It's not a website with flashy graphics. It's not "traffic" that you get from "organic SEO". It's your list of customers. Search Engine Optimization (SEO), compelling websites - these are all important. But they are not as critical as your customer list.

With few exceptions, if you are relying on Direct Mail, then you are using the Pony Express to try and reach your market. People sort their mail by the wastebasket so they can throw away the junk mail - don't you? It is increasingly inefficient.

Telemarketing? Well, at least you are one century closer to the present - but nobody likes them! Email blasts? Well, you're one step closer to the present but if your messages aren't targeted then you are wasting your time.

Only about 8% of business owners are doing anything to consistently keep in touch with their customers. An Autoresponder can take care of this

An autoresponder is a very simple piece of technology that you can use to build and manage your customer lists over time. It's your hands-free, 24/7 salesperson - and it's something you HAVE TO have. When properly built and managed, it can add thousands of dollars to your top line - automatically. it can be used in conjunction with other methods, if you'd like.

There are many different types of autoresponders out there, and you'll find that they range in price from $0 - $5,000. You don't need the high-end systems to start with; plan on spending $50/month or less. You can have it integrated into your website, or as an adjunct to it.

Do not use the free ones. Free autoresponders don't cost you anything because they are piggy-backing on your message with their own advertisements That's why they are free; they are basically making off of your list.

Action Step:
Do an online search for autoresponders that cost less than $50/month, and sign up for it. Most of them have step-by-step instructions you can use to set up the features, input your customer contact information, etc. Once you are set up, use it to promote your next sale or to send your newsletter, and watch your productivity soar and your profits increase!

If you get stuck along the way, please contact me (ckauza "at" FettMarketing.com) and I'll do what I can to help you.

For more information, please visit Chris Kauza's TNNW Bio.


Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free - Click HERE.
The National Networker Companies
Forward/Share This Article With Colleagues And Social Media:

THE NET-TECH REPORT: Your Hands-Free, 24/7 Sales Person

NET-TECH REPORT: 5 Ways To Be Less Social and More Useful On Social Media

Net-Tech Report with Chris Kauza

With all of the focus on the Technology of Social Media, many are people are still forgetting the "low tech" basics. Popular Social Media tools such as Twitter and Facebook are getting a bad rap from people simply dismissing them as a waste of time. The reality? As with any technology, these applications will more quickly and inexpensively scale whatever you put into it. “GIGO” - Garbage In, Garbage Out.

And you don't necessarily want a “large following” on any of these sites – you want a relevant following. Can you imagine what would happen to you Pay-Per-Click (PPC) campaign if you had 10,000 people a day click on your ad, at $.20/click – and nobody bought anything? I don't know many businesses who can afford to advertise like that these days.

If you want to avoid this situation, here are 5 things you can do right now to get better results.

1. Be Relevant. How? Decide why you are using a particular tool, or participating in a particular community in the first place. Is it an industry trade group? Are you there because you have a particular passion for one of your hobbies? Are you there to learn? All of these different reasons require a different approach and dictate a different “voice”. There to learn? Then participate where it makes sense, try out different ideas and ask lots of questions. Part of an industry group, and want to enhance your expertise status? Be prepared to share specific examples with the community, and be willing to help (dare I say, “give away”) some of your advice or ideas for “free”.

2. Be Easy. Easy to read. Easy to understand. Why use a $5 word when a $.50 word will do? Unless you are writing for The Economist or The New Yorker, impress your audience more with your applicability and relevance of your information, than with your erudition and eloquence (that means watch your “smartness” and “wordiness” folks!).

3. Be Focused. Emerson and Thorough would have a tough time adapting in today's Social Media world. While their writings inspire, Social Media participants would be wise to remember what Shakespeare said in Hamlet: “Brevity is the soul of wit.”

4. Be Fast. Today's readers (on the Internet or otherwise) seldom have much time to read (what, with all of those Facebook Applications they have to play, people to poke – who has the time???). Use short titles. Use a bold typeface for emphasis, so your readers can get the main idea of your article. You can enhance this by using shorter sentences and bullets.

5. Be Illustrative. People are drawn more quickly to the images on the page than the words on the page. Using a relevant photograph or other image not only adds another dimension to what your are saying, but it also engages the reader more deeply.

Still need some help? For all of you who like analytics, try this tool on text readability. And don't forget – spelling and grammar still count! For the curious, here is how this post scored:

Have a Business-related question that you need answered? Feel free to connect with me on LinkedIn or Twitter, or take a look at the information on www.AskABusinessGuy.com. If you don't find what you need, just "Ask A Business Guy" and we'll get your question answered!


For more information, please check out Chris's TNNW Bio.



*******
Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

To subscribe for your free TNNW Newsletter, go to http://www.thenationalnetworker.com/ For the complete National Networker (TNNW) Relationship Capital Toolkit and a free continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/

You are also invited to click our buttons:




-------
Forward/Share This Article With Colleagues And Social Media:

NET-TECH REPORT: 5 Ways To Be Less Social and More Useful On Social Media

CANADA: Life on MaRS -- A New Way to Network in Toronto for Technology and Social Entrepreneurs

by Kensel Tracy, Canadian Bureau Chief

Welcome to life at MaRS, one of Canada’s most unique networking organizations, which is now starting to redefine how networking is changing from individuals trying to find individuals, to groups of individuals trying to help each other all in a common way? This is the way they network; at MaRs.

MaRS is a non-profit innovation centre connecting science, technology and social entrepreneurs with business skills, networks and capital to stimulate innovation and accelerate the creation and growth of successful Canadian enterprises.
MaRS connects the communities of science, business and capital and fosters collaboration among them.

Networking happens physically since research labs, companies of all sizes, business advisors, investors and professional services are all located within the MaRS Centre and then networking is supported broadly through hands-on, advisory services, special events, entrepreneurial programming and through structured networks and an expanding electronic community. In this process, there are many opportunities for entrepreneurs to network, share ideas, combine talents and to support one another to learn and grow.


Located in Toronto’s Discovery District, (two square kilometres that have been designated as the city’s centre of innovation) the MaRS Centre is the gateway to Canada’s largest concentration of scientific research, anchored by major teaching hospitals, the University of Toronto and more than two dozen affiliated research institutes. The Centre is also close to the Bay Street financial district, provincial legislature, key government organizations, arts and cultural attractions.

MaRS is not an acronym. It was originally a file name and the words "Medical and Related Sciences" were later attributed to it. Since MaRS promotes the convergence of a full range of science and technology disciplines, they dropped “Medical and Related Sciences” from their name so now it’s just MaRS. MaRS is also part of many networks and consortia, but it did not emanate from any pre-existing partnership. MaRS is a new and autonomous entity.

MaRS Advisory Services lies at the heart of its mission. It helps Ontario-based companies commercialize early-stage innovations in information and communications technology, nanotechnology and clean tech, life sciences, med-tech and beyond. MaRS also helps a range of social entrepreneurs build and grow their businesses and to generate specific social or environmental benefits as well as revenue.

What Can A Conductor Teach You About Leadership Strategies ?

CLICK ON THE ICON ABOVE TO GET STARTED TODAY

Their team of professionals includes experienced entrepreneurs, tech-savvy strategists and market analysts who work with hundreds of clients across Ontario. They offer advice, including business strategy, investor readiness and mentorship, education and through a range of MaRS-produced events. This also includes peer-to-peer offerings and their flagship the CIBC presents Entrepreneurship 101 program. Other services include market Research, which provides access to a range of proprietary databases and skilled market analysts and money, through funding from Ontario’s Ministry of Research and Innovation for business projects and investments of up to $500,000 in seed capital.

MaRS can also help businesses prepare for and provide contacts to angel networks and other venture capitalists. MaRS advisors deliver this range of services in-house through MaRS as well as through the: market Readiness Program (MRP) – a provincially funded partnership assisting entrepreneurial technology companies to accelerate their business growth and Social Innovation Generation (SiG) – a national partnership helping social innovators cultivate organizations, initiatives and companies in Canada.

So if you are a science, technology or social entrepreneur in Canada and wanting to meet a network of individuals, to start, grow, or build a business, it makes perfect sense --- just go to MaRS.

For more information or to contact MaRS, phone 416,673-8100 or email, marsdiscoverydistrict@marsdd.com.

-------------------------------------------------------------------------------------

Kensel Tracy is a Senior Partner and The Marketing Coach with the Corporate Coachworkz Inc. a professional marketing and coaching company located in Ottawa Ontario and Chelsea, Quebec. Kensel is also President of Business over Breakfast
(BoB Clubs) of North America a face to face breakfast business networking and referral organization expanding throughout North America.

If you have an interesting story on networking in Canada, he can be reached at kenselt@sympatico.ca


____________________________________________________

Posted to THE NATIONAL NETWORKER.



To subscribe for your free newsletter, go to www.TheNationalNetworker.com.

For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com.


You are also invited to click our buttons:










Forward/Share This Article With Colleagues And Social Media:

CANADA: Life on MaRS -- A New Way to Network in Toronto for Technology and Social Entrepreneurs

Networking with Large Files

By MIKE O'NEIL, Technology Editor Mike's Bio Email article RSS feed Share on facebook

Networkers have bigger computing needs that the average users. We generally share the mentality that “more is better” or “bigger is better”. Here are some examples:

• Bigger hard drives to handle more and larger files, especially those big contact lists that we love so much.
• More memory to handle more applications so we can search these larger lists. It isn’t unusual for power networkers to have a dozen browser windows open at one time either.
• Faster processors that can keep up with us (or most often can’t).
• Higher speed Internet connections.
• More USB ports so we can plug in more “stuff”.
• Larger displays so we can see all this or smaller ones so we can be more portable.

Networkers also have bigger files and share them more frequently. This is a compounded problem as they eat disk space, suck up bandwidth and most often don’t ever seem to get there.

Click for more...

Forward/Share This Article With Colleagues And Social Media:

Networking with Large Files

This Week in TNNW...

NJAWBO – A great networking opportunity for all
By RUTH GATLING, Mid-Atlantic Bureau Chief

Now that summer is winding down, a lot of networking events are on the horizon. Why not include a couple of NJAWBO functions on your calendar? Any professional interested in expanding their network will find NJAWBO to be a great resource.

There are many who believe that the New Jersey Association of Women Business Owners is a "Women only" organization. Not true! Anyone can participate and take advantage of the events and training offered.

Networking Ideas
By BETTE DAOUST, Ph.D., Southwest Bureau Chief

Wow, the summer has just flown by and the networking has been good. When most people are on vacation and not thinking about business is the best time to get out there and network. It may be too late for this past summer but it is definitely something to think about when the next holiday season rolls around.

Let me explain a little further. I attended a trade show in Mountain View this past week. There were over 200 vendors and around 1000 attendees at the event. If this event had been held during the fall or spring, the attendance would have been twice that figure. This gave me a better opportunity to be noticed and to connect with people that were serious about networking just from the fact that they were attending an event during the summer.

The Prosperity Revolution
By MEIRA FINDEL, Financial Editor

Over a year ago I was blessed to connect with a wonderful angel living on planet earth – Karen Curry. Somehow, like 18,000 others, Karen got onto my email list and via email an amazing relationship was born...

Back in February Karen came to New Jersey to participate in a Financial seminar I coordinated and I immediately became another one of her many, many students. So far I’ve completed her Prosperity Boot Camp program and am currently enrolled in her Build A Thriving Practice year long program.

NetWorking From Here and There
By MARIA ELENA DURON, Multicultural Networking Editor

Minority-based networking groups abound from face-to-face networks, alumni based organizations, faith based, industry based and even on-line. Each minority population (i.e. Hispanics, Asians, etc.), house a host of cultures. For example, Hispanics can include people whose nationality or lineage hail from Puerto Rico, Spain, Mexico, Central American, Cuba and Brazil, to name a few. You’ll find those who hail from the Philippines, China, Japan, Korea, Malaysia, Guam and several other countries that consider themselves Asian within the Asian culture.

The On-Line Networker’s Laptop
Circa Holiday and End of Year Tax Season 2007
By MIKE O'NEIL, Technical Editor

In the next few issues, leading up to the holidays, we will be discussing the on-line networkers best friend – the laptop. What it is and what you can do with it for better your networking success. It always gets a little more interesting as the holidays come around with gifts, tax deductible purchases and the flood of new technology that comes around at the end of the year.

Creativity in Networking
By HARVEY MATHASON, Contributing Writer

In Writing to Change the World, Mary Pipher discusses the founder of Outward Bound U.S.A, Josh Miner, who said "If you are lucky, just once in your life you will be associated with a great idea." Pipher says, "If I have one great idea, it is that connecting people might save the world." Just think of the grandiose idea that being a part of The National Networker is like being a part of saving the world. Yes, by connecting people that is exactly what you are doing. It’s not just about business and money. In fact, connecting people may be the best thing you can do to save the world.

Jetnetting
By HESHIE SEGAL, Contributing Writer

Relationships thrive on eye contact. If you can’t make eye contact, you are revealing a lot about your nature. Are you shy? Are you modest? Are you dishonest? And, what do you think about the other person and their ability to make eye contact? Do you pass judgment ? If you do, you are not alone; many of us do this subconsciously.

Power Thought of the Week
By PATRICIA PARHAM, Ph.D., Contributing Writer

Powerful "Asks" for Friends and Acquaintances

As you know, networking for referrals from people who don’t know your work first-hand is often an ask for “someone who may know someone”. Be candid about their level of knowledge about you and your work, thus protecting their integrity. Offer references or a small demonstration of what you can do. Most importantly with this, and all other “asks”, don’t be attached to outcomes, they are not a reflection on the source.

Forward/Share This Article With Colleagues And Social Media:

This Week in TNNW...

This Week in TNNW...

One Business Woman’s Experience in the World of Networking
By *RUTH GATLING, Mid-Atlantic Bureau Chief

Those of us who are lucky enough to live in the most densely populated and diverse state in the country also have a plethora of networking opportunities at our fingertips. In the three short years since I started my business I have become an avid networker. I spent my first year in business checking out different organizations in the area including Chambers of Commerce, industry specific organizations, social organizations and referral based networks. I learned that on most business days during most of the year it was possible to find at least one if not more networking events taking place somewhere in the state. Since that continues to be the case, it translates into a lot of networking! That first year was fun, stressful, educational and an overall great experience. But I went to so many events I suffered from networking overload. These days you won’t see me at a lot of functions. As a single mom and small business owner I have limited time and resources. I’ve honed my networking skills and pick and choose where, when and how I want to network.

From the Lips of a Las Vegas Networker
By BETTE DAOUST, Ph.D., Southwest Bureau Chief

Las Vegas is booming and so are the number of networking events. Networking in Las Vegas goes beyond Chambers, BNI and LeTip. It is booming in the fact that there are numerous groups and people that are forming their own networking groups with their own potential customers. Let me explain (from the lips of a Las Vegas networker)...

How to Make One Hell of a Profit and Still Get to Heaven
By MEIRA FINDEL, Financial Editor

Through my fabulous email list a few months ago I was contacted to host Dr. John Demartini for an evening in New Jersey where 50 people join us for dinner and a 2-hour seminar. After meeting John I attended his life changing Breakthrough seminar in NYC. His teachings are liberating and enlightening. John travels all over the world around 40 weeks a year changing people’s lives.He is an internationally acclaimed speaker, author and consultant who breathes life and enthusiasm into his audiences with his enlightening perspectives, humorous observations of human nature and practical action steps. When he speaks, hearts open, minds become inspired and people are motivated into action.

Getting Along
By MARIA ELENA DURON, Multicultural Networking Editor

Potter mania still burn strong and even in the wizarding world we see discrimination – from muggles to purebloods and goblins to house elfs. Of course, I’m referring to the literary phenomenon written by J.K. Rowling known as "Harry Potter".

When we think of discrimination, what first comes to mind? To most people, the word bring up the idea of a group of Caucasians attacking a certain race – may be African Americans, Hispanics, Chinese, or Filipino. Although this may be the truth in some instances, discrimination is actually closer to home for us all.

Tips and tricks for Webinars - The Webinar Experience
By MIKE O'NEIL, Technical Editor

In Part 1 of this series we got ready to put on and attend a Webinar.

In Part 2 we discussed the components of the Webinar itself.

In Part 3 here we discuss the Webinar "Experience" itself and how to make the most of it. What makes a Webinar an especially good Webinar or a bad one? It can be the tiniest details that make the Webinar go one way or another.

Most Webinars involve attendees who go to a web site and follow along with the presentation. A conference call provides the audio. As you can expect, there are plenty of bells and whistles but we will keep it to the basics here.

Creativity in Networking
By HARVEY MATHASON, Contributing Writer

Have the burdens of work ever built up inside you so much that you reached a tipping point and said, "I need a vacation?" In fact, you acted on your desire, planned and took a vacation. Welcome to the world of self-renewal. A vacation is simply one form of self-renewal. There are many other forms. Self-renewal is a way of getting your mind away from work, a way of letting go and having fun. It could be taking a walk, going for a swim in the ocean, getting together with friends, going to a play, or taking a nap. The ways of achieving self renewal are as great as your imagination will allow. In fact you can achieve it simply by alternating a different type of work with the work you do. Self- renewal will make you more productive and give you more energy. You will become "alive" with people you are networking with.

Jetnetting
By HESHIE SEGAL, Contributing Writer

What takes so little effort and yet has so much power? A compliment! You can begin or enhance a relationship simply by giving a compliment. A good compliment reaches the heart and opens it up. All you need is to look, and find a genuine reason for giving it. Be sincere and you establish a credible foundation upon which you can build. Give an insincere compliment, or one just for the sake of being give, and integrity is lost. The potential result of the latter is alienation and even mistrust.

Power Thought of the Week
By PATRICIA PARHAM, Ph.D., Contributing Writer

Strategic Alliances: Build in Milestones

Set targets and timetables for review and assessment into your agreements. These checkpoints define expectations and ensure that the lines of communication are open. Early on, make them more frequent. Be honest and diplomatic about what’s been achieved. Strengthening your relationship empowers both partners. Share your successes with your networks. Everybody loves a celebration!

Forward/Share This Article With Colleagues And Social Media:

This Week in TNNW...

Where were the Chicagoland Libraries at the Green Festival?

Another Cyberian Pick from the best of google alerts


Providing computers for social networking -- People were using slips of paper to exchange emails, MySpace, and so on. People were taking photos. CPL could have been there facilitating instant online networking, promoting a Flickr tag ...
Tame The Web: Libraries and Technology - http://tametheweb.com/
Forward/Share This Article With Colleagues And Social Media:

Where were the Chicagoland Libraries at the Green Festival?