The Net-Tech Report with Chris KauzaHow do you stay in touch with your customers?
A. Direct Mail
B. Telemarketing
C. Email Campaigns that someone runs for you
D. I use an autoresponder
E. None of the above / don't know / not currently doing
How do you advertise upcoming sales?
A. Direct Mailers (val-Pack, coupon books, sales flyers, etc.)
B. Newspaper
C. Local Media (cable TV, radio spots, etc.)
D. Email to customer list
E. Combination (which one(s)?)
F. None of the above / don't know / not currently doing
How did you do? Are you doing any or a couple of these? My hope is that you at least didn't answer "E" for both questions - but if you did then I am going to show you how to fix that in the next 5 business days. And if you're already employing some of these methods, I'm going to show you how to turn up the impact.
According to a recent Nielsen study, 43% of business owners do not have a website. At all. From what I see everyday, almost all of the other 57% are not employing them to drive new business for their companies. In fact, most of them do not have any kind of "opt-in" form on their website.
One of the most important assets a business can have is their customer list. These are the people who have bought, or have expressed interest in buying, from the the business. It's not a website with flashy graphics. It's not "traffic" that you get from "organic SEO". It's your list of customers. Search Engine Optimization (SEO), compelling websites - these are all important. But they are not as critical as your customer list.
With few exceptions, if you are relying on Direct Mail, then you are using the Pony Express to try and reach your market. People sort their mail by the wastebasket so they can throw away the junk mail - don't you? It is increasingly inefficient.
Telemarketing? Well, at least you are one century closer to the present - but nobody likes them! Email blasts? Well, you're one step closer to the present but if your messages aren't targeted then you are wasting your time.
Only about 8% of business owners are doing anything to consistently keep in touch with their customers. An Autoresponder can take care of this
An autoresponder is a very simple piece of technology that you can use to build and manage your customer lists over time. It's your hands-free, 24/7 salesperson - and it's something you HAVE TO have. When properly built and managed, it can add thousands of dollars to your top line - automatically. it can be used in conjunction with other methods, if you'd like.
There are many different types of autoresponders out there, and you'll find that they range in price from $0 - $5,000. You don't need the high-end systems to start with; plan on spending $50/month or less. You can have it integrated into your website, or as an adjunct to it.
Do not use the free ones. Free autoresponders don't cost you anything because they are piggy-backing on your message with their own advertisements That's why they are free; they are basically making off of your list.
Action Step:
Do an online search for autoresponders that cost less than $50/month, and sign up for it. Most of them have step-by-step instructions you can use to set up the features, input your customer contact information, etc. Once you are set up, use it to promote your next sale or to send your newsletter, and watch your productivity soar and your profits increase!
If you get stuck along the way, please contact me (ckauza "at" FettMarketing.com) and I'll do what I can to help you.
For more information, please visit Chris Kauza's TNNW Bio.
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