How to Get More, Quality Facebook Fans For Your Facebook Fan Page | THE NET-TECH REPORT

The Net-Tech Report with Chris Kauza

Facebook has been making a lot of changes to their platform, adding more features and functionality, to the point where your company’s Facebook Fan Page is almost an entirely different website than your company’s main website.

If you haven’t done so already, creating a Facebook Fan Page for your business is a great way to build your brand, as well as drive traffic and awareness towards your website. It’s free to set up a Fan Page so other than “time”, there is no reason why you shouldn't set one up. To make it even easier, Facebook provides online “wizards” that will guide you in setting it up.

While it is true that the more fans that your Page has, the more traffic you can potentially drive towards your external website, it is the Quality of your fan base that will provide you with the best traffic to your website. The more targeted your fan base, the better the interaction you will have on you Fan Page. Here are five tactics you can use to attract more fans on your Facebook Page:

• Community Influencers – Facebook enables you to invite your friends and contacts to the Page. Don’t spam your contact list! Use this feature wisely – who are the influencers in your community? Identify some of these influential people and invite them to not only “like” your page, but to invite others they know, as well. You may be surprised at how quickly your fan base can grow, with just a few of these Community Influencers “spreading the word”.


• “Go Viral” - …by leveraging your presence on other websites. Do you use other social media platforms? Use your profiles in other social networking sites like Twitter or LinkedIn to talk about your Page. Use your blog or website to make those you interact with more aware of your page. It may sound simple, but 63% of business owners who have this ability, fail to use – consistency is key!


• Provide Regular Updates – every time you make a post you provide an opportunity for you community to get to know you, and to have the opportunity to interact with you – and that is the point, after all. You want to have people responding to your content, commenting on it / “talking” about it with you on the page, and sharing it with members of their communities.


• “Buy Your Friends” – well, not exactly…but Facebook currently has one of the best, most highly targeted advertising platforms of all of the social media platforms out there. Because Facebook asks a lot of detailed information when individual users set up their own profiles, you have the potential to target “who sees your ad” to those whom you feel are most likely to actually be interested in your ad. If you want to find people who play tennis and went to Rice University, and now live in the Northeastern United States – you can.


• Widgets and Buttons - Facebook provides widgets and buttons that you can use on all of your external websites…and you can provide them to people to include on their websites, as well. By getting permission to place your button or widget on other websites, you are increasing the probability that more people will find your page and experience the content. If they like the content, they will be likely to join your page, and might even tell others about it as well.

Social networking sites like Facebook are continuing to grow in reach and popularity – two important factors in growing your business. In my opinion, there are very few businesses who could not benefit from having a Facebook Fan Page, so start taking advantage of them today!

For more information, please visit Chris's TNNWC Bio.

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How to Get More, Quality Facebook Fans For Your Facebook Fan Page | THE NET-TECH REPORT

15-MINUTE MEDIA TACTICS: 4 “Status Update” Success Tips

15-Minute Media Tactics with Sue Henry

The status update bar on your social media site is the easiest way to get noticed. Are your comments engaging your connections and making them want to learn more? Are they memorable?

The status update bar offers an opportunity for you to engage your followers and connections in conversation. It should create a dialog, not a monologue! Using the Hansel and Gretel analogy, imagine that your updates are like dropping pieces of bread along a specific path for hungry consumers to follow. When done correctly, it's a way for them to "sample" who you are, what you do, and who you do it for.

Writing an influential and memorable update is a learned skill and definitely worth the time and effort. With a little experience, you'll be able to pop out meaningful comments in just a few minutes each day. here are 4 ways you can effectively use the status update bar to compel readers to respond and relate to your comments.

1. Share activities that may capture the attention of your target market. For instance, if you own a cleaning company who specializes in commercial buildings and offices, you may say, "Cleaned a 4000 sq ft bldg for a new client and they are pleased with how much better it looks. Feedback from the tenant has been great!" This info lets readers know that you clean large office buildings and have recommendations from clients. You've planted seeds about what you do and who you do it for without "pitching" or "selling".

2. Talk about what you wish you were doing. What type of business would you like more of? For instance, I wanted to offer social media workshops to nonprofits. I did research and wrote up a proposal outlining the contents that would be relative to nonprofits, online gift-giving, and finding new volunteers. Then I wrote as my status update, "Wrote a proposal for a nonprofit that can increase their online gift-giving, find volunteers, and promote their cause. Online gift-giving is up 63% over last year - that's remarkable!" I really did write the proposal, I just didn't have anyone to present it to yet! Once I posted my update, readers who were active in nonprofits started thinking about their nonprofit's online presence. As a result, I was able to book 2 workshops.

3. Talk about the results your clients or customers have received. Your comments should be all about THEM and how your products or services have impacted THEIR business. if you are a printer, you may write, "We helped design, print, refine the list, and mail out a marketing piece for a customer. It looked great and he's already received business because of it!" If you were going to name the specific company or person, you would ask for written permission first, but this works well whether you are generic or specific.

4. Consistency matters. Get into the habit of updating your status on each social media site daily. You can take the same idea and spin it a little to match the culture and purpose of your social media sites. Daily updates will increase visibility and credibility which are essential to profitability.

With practice, you'll find that you can easily update your status bars in just a few minutes each day. Your purpose is to attact the people who want, need, and are willing to buy what you offer. You can do this is in less than 15 minutes a day!


For more information, please visit Sue's TNNWC Bio.

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Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
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15-MINUTE MEDIA TACTICS: 4 “Status Update” Success Tips