15-Minute Media Tactics with Sue Henry
The status update bar on your social media site is the easiest way to get noticed. Are your comments engaging your connections and making them want to learn more? Are they memorable?
The status update bar offers an opportunity for you to engage your followers and connections in conversation. It should create a dialog, not a monologue! Using the Hansel and Gretel analogy, imagine that your updates are like dropping pieces of bread along a specific path for hungry consumers to follow. When done correctly, it's a way for them to "sample" who you are, what you do, and who you do it for.
Writing an influential and memorable update is a learned skill and definitely worth the time and effort. With a little experience, you'll be able to pop out meaningful comments in just a few minutes each day. here are 4 ways you can effectively use the status update bar to compel readers to respond and relate to your comments.
1. Share activities that may capture the attention of your target market. For instance, if you own a cleaning company who specializes in commercial buildings and offices, you may say, "Cleaned a 4000 sq ft bldg for a new client and they are pleased with how much better it looks. Feedback from the tenant has been great!" This info lets readers know that you clean large office buildings and have recommendations from clients. You've planted seeds about what you do and who you do it for without "pitching" or "selling".
2. Talk about what you wish you were doing. What type of business would you like more of? For instance, I wanted to offer social media workshops to nonprofits. I did research and wrote up a proposal outlining the contents that would be relative to nonprofits, online gift-giving, and finding new volunteers. Then I wrote as my status update, "Wrote a proposal for a nonprofit that can increase their online gift-giving, find volunteers, and promote their cause. Online gift-giving is up 63% over last year - that's remarkable!" I really did write the proposal, I just didn't have anyone to present it to yet! Once I posted my update, readers who were active in nonprofits started thinking about their nonprofit's online presence. As a result, I was able to book 2 workshops.
3. Talk about the results your clients or customers have received. Your comments should be all about THEM and how your products or services have impacted THEIR business. if you are a printer, you may write, "We helped design, print, refine the list, and mail out a marketing piece for a customer. It looked great and he's already received business because of it!" If you were going to name the specific company or person, you would ask for written permission first, but this works well whether you are generic or specific.
4. Consistency matters. Get into the habit of updating your status on each social media site daily. You can take the same idea and spin it a little to match the culture and purpose of your social media sites. Daily updates will increase visibility and credibility which are essential to profitability.
With practice, you'll find that you can easily update your status bars in just a few minutes each day. Your purpose is to attact the people who want, need, and are willing to buy what you offer. You can do this is in less than 15 minutes a day!
For more information, please visit Sue's TNNWC Bio.
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1 comment:
I love reading your articles. You always make me realize how easy it really is to promote my business and my contact's businesses by having a social media "plan of action." Keep those articles coming. I value your expertise and love sharing it with my contacts.
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