How to Get More, Quality Facebook Fans For Your Facebook Fan Page | THE NET-TECH REPORT

The Net-Tech Report with Chris Kauza

Facebook has been making a lot of changes to their platform, adding more features and functionality, to the point where your company’s Facebook Fan Page is almost an entirely different website than your company’s main website.

If you haven’t done so already, creating a Facebook Fan Page for your business is a great way to build your brand, as well as drive traffic and awareness towards your website. It’s free to set up a Fan Page so other than “time”, there is no reason why you shouldn't set one up. To make it even easier, Facebook provides online “wizards” that will guide you in setting it up.

While it is true that the more fans that your Page has, the more traffic you can potentially drive towards your external website, it is the Quality of your fan base that will provide you with the best traffic to your website. The more targeted your fan base, the better the interaction you will have on you Fan Page. Here are five tactics you can use to attract more fans on your Facebook Page:

• Community Influencers – Facebook enables you to invite your friends and contacts to the Page. Don’t spam your contact list! Use this feature wisely – who are the influencers in your community? Identify some of these influential people and invite them to not only “like” your page, but to invite others they know, as well. You may be surprised at how quickly your fan base can grow, with just a few of these Community Influencers “spreading the word”.


• “Go Viral” - …by leveraging your presence on other websites. Do you use other social media platforms? Use your profiles in other social networking sites like Twitter or LinkedIn to talk about your Page. Use your blog or website to make those you interact with more aware of your page. It may sound simple, but 63% of business owners who have this ability, fail to use – consistency is key!


• Provide Regular Updates – every time you make a post you provide an opportunity for you community to get to know you, and to have the opportunity to interact with you – and that is the point, after all. You want to have people responding to your content, commenting on it / “talking” about it with you on the page, and sharing it with members of their communities.


• “Buy Your Friends” – well, not exactly…but Facebook currently has one of the best, most highly targeted advertising platforms of all of the social media platforms out there. Because Facebook asks a lot of detailed information when individual users set up their own profiles, you have the potential to target “who sees your ad” to those whom you feel are most likely to actually be interested in your ad. If you want to find people who play tennis and went to Rice University, and now live in the Northeastern United States – you can.


• Widgets and Buttons - Facebook provides widgets and buttons that you can use on all of your external websites…and you can provide them to people to include on their websites, as well. By getting permission to place your button or widget on other websites, you are increasing the probability that more people will find your page and experience the content. If they like the content, they will be likely to join your page, and might even tell others about it as well.

Social networking sites like Facebook are continuing to grow in reach and popularity – two important factors in growing your business. In my opinion, there are very few businesses who could not benefit from having a Facebook Fan Page, so start taking advantage of them today!

For more information, please visit Chris's TNNWC Bio.

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How to Get More, Quality Facebook Fans For Your Facebook Fan Page | THE NET-TECH REPORT

INTERNET MARKETING: 10 Reasons Your Competition is Using Social Media Marketing

Internet Marketing with Joyanne Sloan

10 Reasons Your Competition Is Using Social Media Marketing

Gone are the days of static advertising messages. Social media is here to stay and the mounting evidence proves that not only is social media not a fad, it's a consistently reliable method of marketing with real returns. If you haven't yet ventured into the realm of social media marketing, there's one thing that you should know that distinguishes it from status quo marketing; it's ALL about relationship. And sales, after all, is driven by and entirely dependent on cultivating, maintaining, and capitalizing upon those relationships. Social media platforms like Facebook and Twitter give you quick access to powerful relationship-focused marketing tools. And for that reason, the time is NOW for you to adapt your sales strategy to include social media marketing.... your competitors already have!

Here are the top 10 reasons your competitors are using these cutting-edge marketing tactics:

1. Social Media Marketing Is Affordable
In a painfully slow market such as this, those who survive do so because of their willingness to evolve with modern day technology. Luckily for you, social media marketing is available at little or no cost (aside from your time) should you choose a do-it-yourself approach.

2. Social Media Marketing Is Authentic
What makes this kind of marketing unique is that it puts an end to “corporate communications” and begins a dynamic conversation between you and consumers. Think of it this way, if a corporation represents the body of your business, then your social media presence puts a face on that body. In a word, transparency is a critical component of any social media campaign.

3. Social Media Marketing Is Current
The public is no longer satisfied with dated (and potentially unreliable) information. We all have a desire for the latest news, particularly when it comes to the welfare of our families and livelihoods. Social media tools allow you to give real-time updates and short-term promotions designed to prompt action from prospective buyers.

4. Social Media Marketing Is Distributed
One of the reasons this new form of marketing has been so revolutionary is that it's based on the ways in which valuable content is shared or syndicated in viral loops. Unlike a cold or flu virus, people spread the word WILLINGLY which can result in large amounts of consumer response in a relatively short period of time.

5. Social Media Marketing Is Relevant
We are all essentially self interested people which means that an effective social media strategy should take into account the all-important consumer question... “What's in it for me?” The idea here is to give EXCLUSIVE advantages or perks to your fans and followers, thereby giving them an incentive to add themselves to your network in the first place.

6. Social Media Marketing Is Frequent
What's ideal about social media tools like YouTube and LinkedIn is that they give you the ability to deliver a lot of marketing touch points, thereby capturing mental real estate in the minds of your potential clients. In the social media domain, frequent updates are not only accepted, but expected. This one distinction truly separates it from off-line marketing tactics.

7. Social Media Marketing Is Direct
As the world becomes increasingly mobile through cell phones and hand-held devices like Blackberries, the mobile messaging tools integrated within Social Media platforms means that your message finds people wherever they happen to be.

8. Social Media Marketing Is Green
Can we all agree that “rented” mailing lists and bulk mail are dead? The demand for green products and services (or the methods used in delivering them) is not only huge, but growing consistently despite this depressed economy. Whether you do it for your wallet, or you do it for your planet... green marketing gives you a unique value proposition over fuel-dependent tactics.

9. Social Media Marketing Is Uncomplicated
While there is a considerable amount to know about marketing in general, and about Internet marketing in particular, Social Media Networks are designed for use by the masses. What that means to you is that there is a low technical barrier to entry and you can get started in short order. You no longer have an excuse to delay leveraging these powerful marketing tools.

10. Social Media Marketing Works
In a study called the '2010 Social Media Marketing Industry Report', participants provide hard evidence about the many benefits of social media marketing. A full 85% of those surveyed indicate that it generated greater exposure for their business. 63% increased their traffic and subscriptions to their opt-in mailing lists. 56% realized new business partnerships from their participation in social media networks. And finally 54% saw an increase in their search engine rankings.

If after reading this article you're not sufficiently inspired to get on board the social media train, then watch the video below called Social Media Revolution and you'll erase any objections you (or your pre-Internet dinosaur of an employer) may be harboring.

Video: Social Media Revolution

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Joyanne Sloan is a strategic marketing expert sharing insights on effective Internet marketing for low-tech entrepreneurs. Her articles and information products provide practical, plain-English marketing solutions that get real results. For private consulting or social media management services, you may reach her at 206.388.3882 or by e-mail at synergyseattle@gmail.com

For more information, please visit Joyanne's TNNWC Bio.

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INTERNET MARKETING: 10 Reasons Your Competition is Using Social Media Marketing