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Friday, September 24, 2010

INTERNET MARKETING: 10 Reasons Your Competition is Using Social Media Marketing

Internet Marketing with Joyanne Sloan

10 Reasons Your Competition Is Using Social Media Marketing

Gone are the days of static advertising messages. Social media is here to stay and the mounting evidence proves that not only is social media not a fad, it's a consistently reliable method of marketing with real returns. If you haven't yet ventured into the realm of social media marketing, there's one thing that you should know that distinguishes it from status quo marketing; it's ALL about relationship. And sales, after all, is driven by and entirely dependent on cultivating, maintaining, and capitalizing upon those relationships. Social media platforms like Facebook and Twitter give you quick access to powerful relationship-focused marketing tools. And for that reason, the time is NOW for you to adapt your sales strategy to include social media marketing.... your competitors already have!

Here are the top 10 reasons your competitors are using these cutting-edge marketing tactics:

1. Social Media Marketing Is Affordable
In a painfully slow market such as this, those who survive do so because of their willingness to evolve with modern day technology. Luckily for you, social media marketing is available at little or no cost (aside from your time) should you choose a do-it-yourself approach.

2. Social Media Marketing Is Authentic
What makes this kind of marketing unique is that it puts an end to “corporate communications” and begins a dynamic conversation between you and consumers. Think of it this way, if a corporation represents the body of your business, then your social media presence puts a face on that body. In a word, transparency is a critical component of any social media campaign.

3. Social Media Marketing Is Current
The public is no longer satisfied with dated (and potentially unreliable) information. We all have a desire for the latest news, particularly when it comes to the welfare of our families and livelihoods. Social media tools allow you to give real-time updates and short-term promotions designed to prompt action from prospective buyers.

4. Social Media Marketing Is Distributed
One of the reasons this new form of marketing has been so revolutionary is that it's based on the ways in which valuable content is shared or syndicated in viral loops. Unlike a cold or flu virus, people spread the word WILLINGLY which can result in large amounts of consumer response in a relatively short period of time.

5. Social Media Marketing Is Relevant
We are all essentially self interested people which means that an effective social media strategy should take into account the all-important consumer question... “What's in it for me?” The idea here is to give EXCLUSIVE advantages or perks to your fans and followers, thereby giving them an incentive to add themselves to your network in the first place.

6. Social Media Marketing Is Frequent
What's ideal about social media tools like YouTube and LinkedIn is that they give you the ability to deliver a lot of marketing touch points, thereby capturing mental real estate in the minds of your potential clients. In the social media domain, frequent updates are not only accepted, but expected. This one distinction truly separates it from off-line marketing tactics.

7. Social Media Marketing Is Direct
As the world becomes increasingly mobile through cell phones and hand-held devices like Blackberries, the mobile messaging tools integrated within Social Media platforms means that your message finds people wherever they happen to be.

8. Social Media Marketing Is Green
Can we all agree that “rented” mailing lists and bulk mail are dead? The demand for green products and services (or the methods used in delivering them) is not only huge, but growing consistently despite this depressed economy. Whether you do it for your wallet, or you do it for your planet... green marketing gives you a unique value proposition over fuel-dependent tactics.

9. Social Media Marketing Is Uncomplicated
While there is a considerable amount to know about marketing in general, and about Internet marketing in particular, Social Media Networks are designed for use by the masses. What that means to you is that there is a low technical barrier to entry and you can get started in short order. You no longer have an excuse to delay leveraging these powerful marketing tools.

10. Social Media Marketing Works
In a study called the '2010 Social Media Marketing Industry Report', participants provide hard evidence about the many benefits of social media marketing. A full 85% of those surveyed indicate that it generated greater exposure for their business. 63% increased their traffic and subscriptions to their opt-in mailing lists. 56% realized new business partnerships from their participation in social media networks. And finally 54% saw an increase in their search engine rankings.

If after reading this article you're not sufficiently inspired to get on board the social media train, then watch the video below called Social Media Revolution and you'll erase any objections you (or your pre-Internet dinosaur of an employer) may be harboring.

Video: Social Media Revolution

Joyanne Sloan is a strategic marketing expert sharing insights on effective Internet marketing for low-tech entrepreneurs. Her articles and information products provide practical, plain-English marketing solutions that get real results. For private consulting or social media management services, you may reach her at 206.388.3882 or by e-mail at

For more information, please visit Joyanne's TNNWC Bio.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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