REACHING FOR STARPOWER: List Your Business Goals To Activate Success

Reaching For Starpower with Barbara Marynowski

When considering what we want to accomplish professionally, especially in the realm of celebrity endorsements and associations, we often brainstorm or daydream, but how often do we write these ideas down and take them from mere thoughts to actions?

Making a list is one thing, but taking action to make those items become reality is quite another, as I'm sure we can all agree. However, have you ever considered the importance of this first step; the impact the action of making a list actually has? You are literally choosing to take your idea from an invisible thought to physical form as words on a page – seemingly simple, but important nonetheless. We have begun to explore this concept in previous articles (for review, please visit the archives).

The first thing I'd like to highlight is that your list is a living thing - it is going to change and grow as you and your business change and grow. Something that you wanted to accomplish last month may no longer work for you today (or maybe you already checked it off!) and you've had a full month to think about new things that you'd like to accomplish. Remember - you are not limited and since it's YOUR list, it's okay to change it as YOU see fit. Make it better, make it more intricate, make it something that makes YOU happy.

Sometimes having a list can be overwhelming, though. Where do you start? Which item should go first? Is one more important to you than the rest? There is no right or wrong answer to those questions - the most important action is that you are actually taking a step.

My suggestion is to pick one thing and focus on it. When we try to multi-task it's often more work and frustration in the long run than if we just focus on one thing at a time. When we have one thing that we can devote our attention to, we are less likely to be distracted or have our thoughts and actions diluted by trying to do too much at once. This is also an idea you can try in other areas of your life - personally, at home, in your relationships, etc.

As you go, take notice of how you focus on one goal at a time. What steps work best for you to accomplish what you want? What do you like? What can you improve on? What will make it easier to reach your next goal? Everyone's answers will be different since we all have a unique way of how we work best and what works best for our business.

I'm looking forward to hearing your success stories.

Best wishes,

Barbara H. Marynowski

Barbara H. Marynowski is the owner of Limitless Empowerment and an active member of Juko Kai International, studying at White Crane Michigan. She is also a columnist for the Michigan Women's Forum. Contact her directly at barbmarynowski (at) aol.com

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Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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REACHING FOR STARPOWER: List Your Business Goals To Activate Success

REACHING FOR STARPOWER: Freebies, Newbies and Success

Reaching For Starpower with Barbara Marynowski

Today’s opportunities for online social networking are more plentiful than ever. MySpace, Twitter, Facebook, Friendster, Bakespace, Bebo, hi5, Orkut, Perfspot, Yahoo! 360, Netlog and Zorpia – these just name a few of the main contenders. Toptenreviws.com recently released their “2009 Social Networking Websites Product Comparisons” rating the pros and cons of many of the sites previously mentioned – a great resource when deciding what site can help you market your business, yourself and grow your network most efficiently to suit your needs and desires.

So what does this have to do with celebrity networking, you ask? For starters, they are great places to learn more about your desired celebrity and conduct some basic research on whether or not they are truly a fit for what you are seeking to market. Their basic stats and most recent projects are usually easy to identify in a quick, concise manner – there are few things more irritating than wasting time trying to piece together information just to get through the initial question of “is this a match?” Secondly, these sites are free. They are chock full of information, opportunities and potential without any financial risk. Knowing how to take full advantage of these is another issue, but as raw resources they’re hard to beat. (TNNW is a great place to search for tutorials, tips and tricks.) Invest as much or as little time as you want, experiment with various approaches and methods all without having to spend a dime. This is especially appealing to new and small business owners with much more limited budgets.

Thirdly, social networking sites are the perfect places to seek out up-and-comers. While attracting the attention of an already established star is always preferable, it is usually less likely right off the bat. However, newer celebrities tend to be much more approachable and willing to open lines of communication, plus they, too, have the desire to market themselves and network to grow their recognition so they are willing to do more one-on-one chatting. Although this method requires commitment and work to grow the relationship, it can prove fruitful with the right relationships. For example – my friend Patrick starting talking with a new musician from Norway, who happens to be on a record label pioneered by one of the members of Motley Crue; after months of conversation on Twitter and Facebook, he is now enjoying a position on their marketing team and connecting with professionals in the US market, a feat that would otherwise have been nearly impossible without already having an “in” in the business. And all he really did was some online socializing – something most of us do regularly anyway!

There’s really no reason not to take full advantage of social networking sites, especially as they continue to grow in popularity and successful marketing potential.

To your success,

Barbara H. Marynowski

Barbara H. Marynowski is the owner of Fempowerment Unlimited and an active member of Juko Kai International, training at White Crane Michigan. Contact her directly at barbmarynowski (at) aol.com.

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REACHING FOR STARPOWER: Freebies, Newbies and Success

REACHING FOR STARPOWER: Endorsement Picks and Your Business - Finding the Perfect Fit

Reaching For Starpower

with Barbara Marynowski

Attracting celebrity endorsements or successfully networking with top-level executives and decision makers can be a costly and time consuming endeavor, seemingly only for big business conglomerates and deep pockets, right? While yes, it’s much easier to make these kind of connections when you have a large spending account, it’s not the only way. If you have open spending, you don’t need my column – pick up the phone to any number of talent agencies and write your check. Most small business owners, independent entrepreneurs and creative dreamers don’t have that luxury, however, and will want to stay tuned.

A point to remember when researching ideas from these articles to help you in your pursuit – there’s no one right way to go about this. You must think of this process as being a matrix, attacking the problem from multiple angles, often simultaneously, not as linear. If you’re looking for a straight formula, you won’t find that either. In this case A + B does not always equal C, which is great news for those of us who prefer creative puzzles and perhaps a welcome challenge to those of you with more mathematical minds. Either way, there are templates and outlines to get you moving in the right direction until you are ready for a customized consultation.

A few ideas to get you started:

1. Have a business plan. What is your goal? What are you selling or trying to achieve? Simply saying, “I think a celebrity endorsement would really help,” isn’t enough – be specific. Think of the basics: who, what, when, where, why and how.

2. Ask around. Chances are you’re closer to a celebrity than you may think. For all you know your cousin Larry’s brother-in-law works for a company that does business with so-and-so, who is weekend golf partners with your chosen celebrity. Start inquiring and I guarantee you’ll be surprised at the connections (and stories!) that’ll surface.


3. Approach your brainstorming from the angle that you already have that big connection – what would you do next? In other words, don’t strike without thinking of the follow through and end results.

4. Make a list of your top 5 choices. Who are they, what do they do and why would they be beneficial to your business?

5. Research. Take your top 5 choices and make sure they fit your goal and business plan. Refer back to #1. Do your picks support your plan? For example, if your business sells health drinks and supports a healthy lifestyle, make sure your celebrity pick isn’t all over the internet boozing it up and chowing down greasy burgers. This may sound obvious, but the point is to dig around and take the time to know who may be representing you and all your hard work.

6. Make sure your business is ready for the results. Dot your i’s and cross your t’s – when the endorsement starts sending products flying off your shelves will you be ready? Have a plan ready to go; otherwise, if you’re unprepared, your endorsement may be worthless or worse yet, costly and destructive.

To your success,
Barb Marynowski
http://www.barbaramarynowski.blogspot.com/
http://www.internalenergyplus.com/
http://www.theinternalenergyplusforum.blogspot.com/ ___________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:

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REACHING FOR STARPOWER: Endorsement Picks and Your Business - Finding the Perfect Fit

REACHING FOR STARPOWER: It's Not What You Know...

Reaching for Starpower with Barbara Marynowski

The power of a celebrity endorsement can undisputedly change the life of your business, your success and your bank account. It’s been proven over and over that the old saying, “it’s not what you know, but who you know,” remains true – just about every majorly successful individual is there because of a recommendation from the right person or two – magnify a recommendation into a celebrity endorsement, add a dash of skills and ideally, although not necessarily, some quality “what you know” and you’re golden.

Easier said than done? Not necessarily. Forget that celebrities are nearly impossible to contact directly, they’re bombarded with offers and requests, protected by overbearing assistants and lawyers and the fact that in their eyes you’re really just an Average Joe. Where there’s a will, there’s a way. Yes, there are insider tips and tricks to scoring the best information and making your climb to the top easier – we’ll cover that, but let’s start with the foundation, the will.

If you can’t see yourself on the top of the mountain, you’ll never get there. If the idea of celebrity endorsements or superstar networking is something you’ve never considered or believed you could really do, why not? Why are those obstacles greater than your will for ultimate success? It’s time for some mental re-wiring.

Too many intelligent, driven and otherwise successful individuals dream too small and sadly accept themselves as less than who they could be. Who cares if your reality is saving pennies, bitterly working for someone else or still struggling to make that first million – is your mind in celebrity status? If Bill Gates or Oprah sat down next to you, would you be able to speak with them in a calm, professional manner or would your inner teenager take over and become too nervous and insecure to make a move?

A great way to get started on getting your head in the right space for this endeavor is to envision yourself as successful as possible. Remember we used to do this as kids; dream big and believe it could happen? The same idea applies to success as adults. What does your ultimate, unlimited success look like?

Rule number one in attempting celebrity contact – if you aren’t mentally and emotionally centered to accept and execute success, don’t do it. One shot is usually all you’re given and once you leave a negative impression, it’s hard to orchestrate another opportunity, let alone redemption. I’ve had the pleasure of meeting some of the most famous people in the world – celebrities, executive producers, multi-millionaire entrepreneurs – often in unscheduled situations, but regardless of the details, I believe my successful interactions stem from having trained my confidence, mental focus and emotional control.

Anyone can find and meet a celebrity – not everyone can harness the moment’s potential. How you do it, why you do it and what you do with it after distinguish true golden success.

To your success,
Barb Marynowski

http://www.BarbaraMarynowski.blogspot.com
http://www.InternalEnergyPlus.com
http://www.TheInternalEnergyPlusForum.blogspot.com __________________________________________________________

Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:

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REACHING FOR STARPOWER: It's Not What You Know...