Reaching For Starpower with Barbara Marynowski Today’s opportunities for online social networking are more plentiful than ever. MySpace, Twitter, Facebook, Friendster, Bakespace, Bebo, hi5, Orkut, Perfspot, Yahoo! 360, Netlog and Zorpia – these just name a few of the main contenders. Toptenreviws.com recently released their “2009 Social Networking Websites Product Comparisons” rating the pros and cons of many of the sites previously mentioned – a great resource when deciding what site can help you market your business, yourself and grow your network most efficiently to suit your needs and desires.
So what does this have to do with celebrity networking, you ask? For starters, they are great places to learn more about your desired celebrity and conduct some basic research on whether or not they are truly a fit for what you are seeking to market. Their basic stats and most recent projects are usually easy to identify in a quick, concise manner – there are few things more irritating than wasting time trying to piece together information just to get through the initial question of “is this a match?” Secondly, these sites are free. They are chock full of information, opportunities and potential without any financial risk. Knowing how to take full advantage of these is another issue, but as raw resources they’re hard to beat. (TNNW is a great place to search for tutorials, tips and tricks.) Invest as much or as little time as you want, experiment with various approaches and methods all without having to spend a dime. This is especially appealing to new and small business owners with much more limited budgets.
Thirdly, social networking sites are the perfect places to seek out up-and-comers. While attracting the attention of an already established star is always preferable, it is usually less likely right off the bat. However, newer celebrities tend to be much more approachable and willing to open lines of communication, plus they, too, have the desire to market themselves and network to grow their recognition so they are willing to do more one-on-one chatting. Although this method requires commitment and work to grow the relationship, it can prove fruitful with the right relationships. For example – my friend Patrick starting talking with a new musician from Norway, who happens to be on a record label pioneered by one of the members of Motley Crue; after months of conversation on Twitter and Facebook, he is now enjoying a position on their marketing team and connecting with professionals in the US market, a feat that would otherwise have been nearly impossible without already having an “in” in the business. And all he really did was some online socializing – something most of us do regularly anyway!
There’s really no reason not to take full advantage of social networking sites, especially as they continue to grow in popularity and successful marketing potential.
To your success,
Barbara H. Marynowski
Barbara H. Marynowski is the owner of Fempowerment Unlimited and an active member of Juko Kai International, training at White Crane Michigan. Contact her directly at barbmarynowski (at) aol.com.
Posted to THE NATIONAL NETWORKER. All rights reserved.
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