Reaching For Starpower with Barbara Marynowski
Attracting celebrity endorsements or successfully networking with top-level executives and decision makers can be a costly and time consuming endeavor, seemingly only for big business conglomerates and deep pockets, right? While yes, it’s much easier to make these kind of connections when you have a large spending account, it’s not the only way. If you have open spending, you don’t need my column – pick up the phone to any number of talent agencies and write your check. Most small business owners, independent entrepreneurs and creative dreamers don’t have that luxury, however, and will want to stay tuned.
A point to remember when researching ideas from these articles to help you in your pursuit – there’s no one right way to go about this. You must think of this process as being a matrix, attacking the problem from multiple angles, often simultaneously, not as linear. If you’re looking for a straight formula, you won’t find that either. In this case A + B does not always equal C, which is great news for those of us who prefer creative puzzles and perhaps a welcome challenge to those of you with more mathematical minds. Either way, there are templates and outlines to get you moving in the right direction until you are ready for a customized consultation.
A few ideas to get you started:
1. Have a business plan. What is your goal? What are you selling or trying to achieve? Simply saying, “I think a celebrity endorsement would really help,” isn’t enough – be specific. Think of the basics: who, what, when, where, why and how.
2. Ask around. Chances are you’re closer to a celebrity than you may think. For all you know your cousin Larry’s brother-in-law works for a company that does business with so-and-so, who is weekend golf partners with your chosen celebrity. Start inquiring and I guarantee you’ll be surprised at the connections (and stories!) that’ll surface.
3. Approach your brainstorming from the angle that you already have that big connection – what would you do next? In other words, don’t strike without thinking of the follow through and end results.
4. Make a list of your top 5 choices. Who are they, what do they do and why would they be beneficial to your business?
5. Research. Take your top 5 choices and make sure they fit your goal and business plan. Refer back to #1. Do your picks support your plan? For example, if your business sells health drinks and supports a healthy lifestyle, make sure your celebrity pick isn’t all over the internet boozing it up and chowing down greasy burgers. This may sound obvious, but the point is to dig around and take the time to know who may be representing you and all your hard work.
6. Make sure your business is ready for the results. Dot your i’s and cross your t’s – when the endorsement starts sending products flying off your shelves will you be ready? Have a plan ready to go; otherwise, if you’re unprepared, your endorsement may be worthless or worse yet, costly and destructive.
To your success,
Barb Marynowski
http://www.barbaramarynowski.blogspot.com/
http://www.internalenergyplus.com/
http://www.theinternalenergyplusforum.blogspot.com/ ___________________________________________________________
Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
A few ideas to get you started:
1. Have a business plan. What is your goal? What are you selling or trying to achieve? Simply saying, “I think a celebrity endorsement would really help,” isn’t enough – be specific. Think of the basics: who, what, when, where, why and how.
2. Ask around. Chances are you’re closer to a celebrity than you may think. For all you know your cousin Larry’s brother-in-law works for a company that does business with so-and-so, who is weekend golf partners with your chosen celebrity. Start inquiring and I guarantee you’ll be surprised at the connections (and stories!) that’ll surface.
3. Approach your brainstorming from the angle that you already have that big connection – what would you do next? In other words, don’t strike without thinking of the follow through and end results.
4. Make a list of your top 5 choices. Who are they, what do they do and why would they be beneficial to your business?
5. Research. Take your top 5 choices and make sure they fit your goal and business plan. Refer back to #1. Do your picks support your plan? For example, if your business sells health drinks and supports a healthy lifestyle, make sure your celebrity pick isn’t all over the internet boozing it up and chowing down greasy burgers. This may sound obvious, but the point is to dig around and take the time to know who may be representing you and all your hard work.
6. Make sure your business is ready for the results. Dot your i’s and cross your t’s – when the endorsement starts sending products flying off your shelves will you be ready? Have a plan ready to go; otherwise, if you’re unprepared, your endorsement may be worthless or worse yet, costly and destructive.
To your success,
Barb Marynowski
http://www.barbaramarynowski.blogspot.com/
http://www.internalenergyplus.com/
http://www.theinternalenergyplusforum.blogspot.com/ ___________________________________________________________
Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/. You are also invited to click our buttons:
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