THE POSTILLION: New Column Launched

The Postillion with Mike Phillips

First let me say how pleased I am to have the opportunity to share ideas with the audience of The National Networker. This rapidly growing community of forward thinkers is the seed bed for future networking innovations and leadership. My new monthly column, The Postillion, will address the rapidly developing social networking world and draw insights from past successes and failures. I will seek out industry leaders to provide input and thought leadership and will throw in my own thoughts and opinions as well. My goal is to provide my readers with thought provoking insights and approaches to navigating the avalanche of content and pundits spawned by the exploding social networking phenomenon.

So just what is a postillion you ask? A postillion was a horseman who would lead horse drawn coaches of people and cargo through geographic areas and terrain that the coach driver was not familiar. He ensured safe and direct travel to the desired destination. Sometimes the postillion would just ride beside the lead horses and have them follow. Sometimes the postillion would mount the lead left horse and steer the coach to its destination in that manner. (See illustration).

It is my sincere hope that you will adopt me and this column as your ”Postillion” as you craft your pathway and strategies to fully adopt and leverage the power and opportunities of public and private social networking. Some topics I will address in the New Year include: The power and Problems of Tribalism; Community Clouds and the Art of Rain Making; and interviews with industry leaders.

So hook up your horses to your coach and get ready to ride into the future of successful social networking. I will do my best to make sure you enjoy the ride.

Michael Phillips, A.K.A. the Postillion, lives and works in Tampa Florida and has over 30 years of experience in leading development and trends within the information technology industry. He is currently finalizing the launch of two new companies servicing vertical communities through social networking and Cloud solutions. Mr. Phillips will announce more on these startup ventures once they come out of “stealth” mode. Comments and ideas for future articles may be sent to Michael at thepostillion@gmail.com

For more information, please visit Michael's TNNW Bio.





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THE POSTILLION: New Column Launched

A NOTE FROM THE CHAIRMAN: New Writers Join TNNW, Part 4

2009 is almost history and despite a tumultuous year of economic uncertainty, a new Presidential Administration, a couple of wars and a vast cavalcade of other items, The National Networker continues to work hard for you.

In the beginning of this year, we promised you that we would be growing beyond our humble beginnings as a digital newspaper into something more. We have...we are creating the world's first Global Internetworked Cooperative Business Community (GICBC) in which all members become stakeholders under a digital meritocracy.

In the beginning of this year, we promised you an array of proprietary services to be unveiled. We did...our news release and Buzzworks services are just the beginning. More to come in 2010.

We also promised you new ways to receive TNNW apart from the traditional email newsletter format. In 2009, we unveiled:

• The TNNW Daily RSS and email feed with additional articles you won't find in our regular newsletter.
• The ability to listen to our articles
• The TNNW widget so you can post our content on your blogs and websites
• The National Newspicker, for the latest intelligence from top news sources
• The BLUE TUESDAY Report, filled with additional intelligence including TNNW Surveys, Amazing Facts, Featured Company of the Week, Featured Deal of the Week, Most Memorable Quotes, Websites and Blogs to Explore and our BackTalk section where your voice is not only heard, but published as well.
  

We also promised you better writing, better authors and on a wider range of topics. This month, alone, we have introduced several new writers:

• Teri Aulph with Beyond the Cubicle - Corporate Culture
• Dick Brown with Venture Finance - Reality vs. Rumor
• Rosann D'Ausilio with The Retention Factor
  
• Linda de Seife with Balancing Healthcare, Public Policy and Politics
  
• John J. Hogan, Ph.D. with Lessons from the Hotel Industry
• David Muraco with Creating and Managing Effective Teams

This week we introduce Terri Benincasa of Benincasa & Associates out of the greater Tampa area. Terri is a coach as well as baby boomer expert. Terri hosts a radio show called Boomer Nation! on WGUL 860 AM in Tampa Bay. Terri's column will be focusing on the Baby Boomer generation in What Boomers Want.

At the beginning of this month I was interviewed by my friend and colleague Jeff Klein of Klein Creative and his co-host, Kathy Hines on their weekly morning radio show Business Networking Brunch (www.BizNetBrunch.com) on Rational Radio 1360 AM out of Dallas. The interview is now available and can be heard by clicking here.

If you liked us in 2009, you will love us in 2010. More services, more writers, more opportunities for you to become more active in our GICBC.

From all of us here at TNNW, we wish you and your families a Happy and Healthy New Year!!!

All my best,

Adam





Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free For Your TNNW Newsletter and THE BLUE MONDAY REPORT! - Click HERE.
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A NOTE FROM THE CHAIRMAN: New Writers Join TNNW, Part 4

Update! December, 2009, Week 3...This is BIG.

December, 2009, Week 3 - Read These, Or Our Feelings Will Be Hurt. - Here at TNNW, we have learned to use guilt as a tool to manipulate our readers to our advantage. It worked for our mothers, and it can work for us!

Update Issue # 23

SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. CONVERTING IDEAS INTO PRODUCTION. TNNW. THE NATIONAL NETWORKER COMPANIES.

• Synthesizing;
• Synergizing;
• Mobilizing; and
• Monetizing.

It's what we do. And we do it for you.

A Pre-Christmas (and Post-Hanukkah) To-Do List:

1. Click on the fancy new logo at the top of this Update! and make sure that you are signed up for the free RSS feed or the Daily Email. In addition to your regular subscription, this will give you access to ALL of our info, intel, breaking news, breaking wind, and other breaking things. In fact, some of the things you'll see are not broken at all -- they will be fixed, just like the presidential elections in many countries. Oh -- almost forgot...while you're on that page, scroll down a bit on the right-hand side, and grab the TNNW Widget. This nifty widget can be placed on your website, blog, or newsletter in order to provide you with great continuous information, as well as plenty of additional visitor traffic.

2. Take a moment to respond to TNNW Survey #5 (about the recession and the recovery)...it's very quick, painless and you'll be forever blessed. Click here for the survey, and thank you in advance:

http://thenationalnetworker.blogspot.com/2009/12/blue-thing-1-tnnw-surveys-analyses-and.html .

If the preceding url seems too long, you can simply click on this shorter one, and save precious time:

http://twitlik.com/MyTimeIsTooValuableForLongUrls .

3. Think Green. Choose your news. In 20 minutes per day, you can be the best-informed person in any meeting or social encounter. Get this gadget, and go green:

http://TheNationalNewspickerPage.blogspot.com .

If the preceding url seems too long, you can simply click on this shorter one, and save even more precious time:

http://twitlik.com/GreenGadget

4. Please follow The National Networker Newsletter and the Blue Monday Report on Twitter. If we get 25,000 followers by December 25th, Adam J. Kovitz will personally pay each one of those followers $0.01! Yossi Feigenson will also buy the 25,000th follower a cup of coffee. I (Douglas Castle) will also be the proud recipient of a 1-hour long backrub from Featured TNNW author Christine West, who will be clad only in an apricot leather jumpsuit (I have not exactly told her about this yet...).

Go to: http://Twitter.com/TNNW_BUZZWORKS . Bless you. Each and every one.

5. Visit http://tnnwcservices1.blogspot.com . It is under construction, but it is live! You'll learn some great stuff about news releases, publicity, public relations and branding. Our service is not comparable to PR NEWSWIRE or PR Web -- those latter two companies are the dominant forces in the newswire service business. They are merely transmitters of information which is provided to them -- our service includes all of the most crucial elements in a successful News Release (i.e., the ones you either will not get or will pay an exorbitant amount for if you ask for them at either PR Newswire or PR Web): newsworthy, exciting copy; magnetic headlines and subheadlines; strategic hyperlinks; keyword stuffing; notable quotes (soundbites and soundbytes) complete editing and proofing; third-party objectivity (so you don't look like you're putting out another ho-hum press release about something that's so self-serving that no editor wants to print it and no reader will glance at it); proper market targeting (the surgical strike); proper geographical release points; SEO and separate search engine submission; re-publication of the best versions of the final release to the social media and relevant blogs (for resonance and longevity); and, of course, tracking and metrics.

The idea is NOT just getting the piece published. The idea is to get your target market to come to your website, blog, newsletter subscription page, event or tag sale (only kidding about the tag sale). It's not about just getting into the news. It's about steering prospective customers and clients to your site so that they can be converted to actual, paying customers or clients.

Why, if we weren't so articulate, we would just say that "Homemade Press Releases are crappy." But we would never use that type of language.

6. Visit http://tnnwc-tnnwbuzzworks.blogspot.com/ . It is under construction, but it is better than live! It features a glowing thing. In fact, if you read through it, you just might emerge with a greatly improved understanding and appreciation of what BUZZ actually is, and what BUZZOLOGY is all about.

7. Give yourself a Christmas present. In fact, give your website, blog or newsletter greater visibility, search engine prominence, visitor traffic, stickiness, dynamic content and power. Grab our widget, and just put it on your site. It's free. It's priceless. It's yours for the taking.

You can get it by scrolling down on the right-hand margin at http://thenationalnetworkerweblog.blogspot.com/, or by just taking it by clicking on the button beneath the widget on this very page (Note: If the widget does not appear below in beautiful form and in all of its glory, it might be because of your browser, operating system, Ben Bernanke, or because you were simply not good this year. If this should be the case, then just grab it by going to http://thenationalnetworkerweblog.blogspot.com/, or if that url is too long for you, by going to http://twitlik.com/Daily )








With the promise of great things to come,

Adam J. Kovitz, Chairman and CEO
Douglas Castle, Vice Chairman and food-taster for the Chairman and CEO*

* And the guy who has to compile, write and edit these Updates! because he lost a bet.

Ladies and Gentlemen - We proudly present to you: The Masthead:

Have you Googled "Adam J. Kovitz" ? Do it now!

Follow DOUGLAS CASTLE on TWITTER - http://twitter.com/douglascastle
Follow DOUGLAS CASTLE on THE NATIONAL NETWORKER - http://twitter.com/TNNW_BUZZWORKS
Douglas Castle's Secret Blog Links!
DOUGLAS CASTLE
BRAINTENANCE
HUMANITAS MAXIMUS
DOUGLAS CASTLE'S INTERNAL ENERGY PLUS
THE INTERNATIONALIST PAGE
THE GLOBAL FUTURIST
TAKING COMMAND!
THE NATIONAL NETWORKER Newsletter





Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free, and get your BLUE TUESDAY REPORT, too. - Click HERE.
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Update! December, 2009, Week 3...This is BIG.