December, 2009, Week 3 - Read These, Or Our Feelings Will Be Hurt. - Here at TNNW, we have learned to use guilt as a tool to manipulate our readers to our advantage. It worked for our mothers, and it can work for us!
Update Issue # 23
SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. CONVERTING IDEAS INTO PRODUCTION. TNNW. THE NATIONAL NETWORKER COMPANIES.
- Synthesizing;
- Synergizing;
- Mobilizing; and
- Monetizing.
A Pre-Christmas (and Post-Hanukkah) To-Do List:
1. Click on the fancy new logo at the top of this Update! and make sure that you are signed up for the free RSS feed or the Daily Email. In addition to your regular subscription, this will give you access to ALL of our info, intel, breaking news, breaking wind, and other breaking things. In fact, some of the things you'll see are not broken at all -- they will be fixed, just like the presidential elections in many countries. Oh -- almost forgot...while you're on that page, scroll down a bit on the right-hand side, and grab the TNNW Widget. This nifty widget can be placed on your website, blog, or newsletter in order to provide you with great continuous information, as well as plenty of additional visitor traffic.
2. Take a moment to respond to TNNW Survey #5 (about the recession and the recovery)...it's very quick, painless and you'll be forever blessed. Click here for the survey, and thank you in advance:
http://thenationalnetworker.blogspot.com/2009/12/blue-thing-1-tnnw-surveys-analyses-and.html .
If the preceding url seems too long, you can simply click on this shorter one, and save precious time:
http://twitlik.com/MyTimeIsTooValuableForLongUrls .
3. Think Green. Choose your news. In 20 minutes per day, you can be the best-informed person in any meeting or social encounter. Get this gadget, and go green:
http://TheNationalNewspickerPage.blogspot.com .
If the preceding url seems too long, you can simply click on this shorter one, and save even more precious time:
http://twitlik.com/GreenGadget
4. Please follow The National Networker Newsletter and the Blue Monday Report on Twitter. If we get 25,000 followers by December 25th, Adam J. Kovitz will personally pay each one of those followers $0.01! Yossi Feigenson will also buy the 25,000th follower a cup of coffee. I (Douglas Castle) will also be the proud recipient of a 1-hour long backrub from Featured TNNW author Christine West, who will be clad only in an apricot leather jumpsuit (I have not exactly told her about this yet...).
Go to: http://Twitter.com/TNNW_BUZZWORKS . Bless you. Each and every one.
5. Visit http://tnnwcservices1.blogspot.com . It is under construction, but it is live! You'll learn some great stuff about news releases, publicity, public relations and branding. Our service is not comparable to PR NEWSWIRE or PR Web -- those latter two companies are the dominant forces in the newswire service business. They are merely transmitters of information which is provided to them -- our service includes all of the most crucial elements in a successful News Release (i.e., the ones you either will not get or will pay an exorbitant amount for if you ask for them at either PR Newswire or PR Web): newsworthy, exciting copy; magnetic headlines and subheadlines; strategic hyperlinks; keyword stuffing; notable quotes (soundbites and soundbytes) complete editing and proofing; third-party objectivity (so you don't look like you're putting out another ho-hum press release about something that's so self-serving that no editor wants to print it and no reader will glance at it); proper market targeting (the surgical strike); proper geographical release points; SEO and separate search engine submission; re-publication of the best versions of the final release to the social media and relevant blogs (for resonance and longevity); and, of course, tracking and metrics.
The idea is NOT just getting the piece published. The idea is to get your target market to come to your website, blog, newsletter subscription page, event or tag sale (only kidding about the tag sale). It's not about just getting into the news. It's about steering prospective customers and clients to your site so that they can be converted to actual, paying customers or clients.
Why, if we weren't so articulate, we would just say that "Homemade Press Releases are crappy." But we would never use that type of language.
6. Visit http://tnnwc-tnnwbuzzworks.blogspot.com/ . It is under construction, but it is better than live! It features a glowing thing. In fact, if you read through it, you just might emerge with a greatly improved understanding and appreciation of what BUZZ actually is, and what BUZZOLOGY is all about.
7. Give yourself a Christmas present. In fact, give your website, blog or newsletter greater visibility, search engine prominence, visitor traffic, stickiness, dynamic content and power. Grab our widget, and just put it on your site. It's free. It's priceless. It's yours for the taking.
You can get it by scrolling down on the right-hand margin at http://thenationalnetworkerweblog.blogspot.com/, or by just taking it by clicking on the button beneath the widget on this very page (Note: If the widget does not appear below in beautiful form and in all of its glory, it might be because of your browser, operating system, Ben Bernanke, or because you were simply not good this year. If this should be the case, then just grab it by going to http://thenationalnetworkerweblog.blogspot.com/, or if that url is too long for you, by going to http://twitlik.com/Daily )
With the promise of great things to come,
Adam J. Kovitz, Chairman and CEO
Douglas Castle, Vice Chairman and food-taster for the Chairman and CEO*
* And the guy who has to compile, write and edit these Updates! because he lost a bet.
Ladies and Gentlemen - We proudly present to you: The Masthead:
Have you Googled "Adam J. Kovitz" ? Do it now!
Follow DOUGLAS CASTLE on TWITTER - http://twitter.com/douglascastle
Follow DOUGLAS CASTLE on THE NATIONAL NETWORKER - http://twitter.com/TNNW_BUZZWORKS
Douglas Castle's Secret Blog Links!
DOUGLAS CASTLE
BRAINTENANCE
HUMANITAS MAXIMUS
DOUGLAS CASTLE'S INTERNAL ENERGY PLUS
THE INTERNATIONALIST PAGE
THE GLOBAL FUTURIST
TAKING COMMAND!
THE NATIONAL NETWORKER Newsletter
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