UPDATE! Bulletin - TNNWC Weekly Newsletter - 08.15.2010 - Bigger, Better, Faster.

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UPDATE! Bulletin - TNNWC Weekly Newsletter - 08.15.2010

Bigger, Better, Faster..................The Power Of TNNWC's Cooperative Business Community ("CBC"). The most efficient way to get the word out, to connect, to buzz, to brand, to build connections and to rapidly expand your emerging enterprise - exponentially, collaboratively and (ahhh...) affordably.

We at TNNWC (http://www.tnnwcgroup.com/) are delighted to announce that we have a new organization which has joined the esteemed ranks of our CBC's Management Committee. You've probably heard of them before:

CEO Space - A training center, a launching pad, a nexus and a nucleus for business leadership, planning and real-time, real-world dealmaking. CEO Space boasts a blockbuster enrollment of famous and successful members. Their conventions are legendary for bringing the right people together in the right setting. TNNWC welcomes CEO Space.

For those of you who might not be intimately familiar with TNNWC's Cooperative Business Community, or the concept of exponentiality (Bonnie Ross-Parker of The Joy Of Connecting has truly come to fancy that term), please simply click on:

http://www.thenationalnetworker.com/cbcommittee.shtml, and come right back here to re-join us, or, you can read the following synopsis and then click on that same link later:

*The Exponential Power of Large Numbers*
Combination + Cooperation + Collaboration + Organization = STRENGTH

If you are the entrepreneurial leader of an emerging enterprise or growing business with 1) products or services to sell, or if you are 2) the publisher, producer or owner of an e-zine, newsletter, newsgroup, forum or special membership organization, you face several major challenges:

• Marketing your membership, services and products to a larger audience;
• Building your subscriber list or client base rapidly;
• Attracting media buyers’ and advertisers’ attention and dollars – admittedly a wonderful source of ancillary income – to a subscribership list which may be too small;
• Finding other like-minded organizations who will cross-sell your products or services to their clients and increase your distribution and revenues;
• Finding other like-minded organizations which have exceptional products or services of their own which you can market to your clients to generate additional diversified sources of revenue;
• Getting your brand, site location and value proposition properly buzzed through the social media channels – the ever-increasing noise-to-signal ratio makes it hard for you to stand out;
• Saving money by getting the best terms from service providers, vendors, and contractors by acting as part of a large, powerful, organized group… think of the example set by collective bargaining organizations, purchasing cooperatives, political action committees or by organizations such as AARP – they are negotiating powerhouses because they are LARGE.

Going it alone is not the answer. Competition is fierce, and resources are scarce for smaller businesses. You need help. We offer it through providing you with the opportunity to become a Member of our CB Community™. It may sound trite, but it is unquestionably true: “In Unity There Is Strength.”

TNNWC’s Cooperative Business Committee™ (our CBC™), headed by The Joy Of Connecting Founder and CEO, Bonnie Ross-Parker, lets your company or group be a part of something enormous, united and powerful in order to get more of everything your business needs to increase profits and that your organization needs to grow more rapidly.

Bonnie, along with 8 other specially-selected delegates of certain organizations will comprise the CBC™, which will be the Active Governing Board (and dynamic nucleus) for the larger group, the CB Community™), which will be the infinitely-expandable.

Our Members don’t compete – we profit and grow together using the cooperative and coordinated leverage of large numbers and a unified focus.

What’s more, you do not have to give your mailing list to anyone – it remains yours, and it remains proprietary for your use. This keeps us abuse-proof and spam-free for the integrity and benefit of all. Any “Supergroup” mailings are done by each of the individual CBC Members, each through his or her own email list management and mail handling program.

We are a growing powerhouse of product and service providers, member-based organizations, publications, special opt-in email networks and other concerns who have agreed to combine, cooperate, collaborate and join forces in order to accomplish amazing things:

• Cross-sell (to an ever-increasing prospect list) and endorse each other’s memberships, services and products in a non-competitive, informative way – no direct ads or sales literature is distributed – not ever;
• Give our respective lists of subscribers special discounted access to TNNWC™’s Unique Suite of Service Offerings to produce additional “look-at-me” subscriber benefits and additional streams of income for all CBC Members and their individual list members;
• Use TNNW BUZZWORKS™ in combination with each CBC™ Member’s own social media, publicity efforts and regular mailings in order to create bigger, longer-lasting and more magnetic social media blitzes and publicity campaigns for each Member;
• Attract the attention of, and negotiate the most lucrative deals with media buyers and advertisers;
• Get the best pricing and terms from all outside service providers, vendors and contractors for each other, and for our respective constituents.

Want to be considered for a position on Our CBC™?
Want to join us and become a Member of our CB Community™?

Question: Would you like your message to get out to millions of pre-qualified prospective viewers and prospects instead of several thousand?

You must first become a 1) member of TNNWC (which is free) and; you must be 2) running a member-based or subscriber-based organization (i.e., an organization or enterprise with a loyal list of at least 2,500 followers, and; you must 3) complete our simple CBC Application Form (which is exactly the same for both the CBC™ and the CB Community™), which follows.

Most importantly, you must agree to our Terms of Cooperation, which are set forth in a downloadable .pdf document which you may print out.

Simply click on http://bit.ly/TermsOfCooperation and review the TERMS OF COOPERATION document carefully.

Click here for the CBC Application Form

Read more about TNNWC Group™ - Community - Cooperative Business Committee™ by www.thenationalnetworker.com

With Our Very Best Wishes (and Actionable Plans!),

Adam J. Kovitz and Douglas Castle

TNNWC Group, LLC

---

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
“Empowering Emerging Enterprises”

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UPDATE! Bulletin - TNNWC Weekly Newsletter - 08.15.2010 - Bigger, Better, Faster.

BLUE THING #2: TNNWC Product/Service of the Week

This Week’s Feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exists.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders, all you hear are crickets chirping and the occasional hoot of an owl.

YOU HAVE GOT TO GET THE WORD OUT - IN A BIG WAY, TO A GIANT AUDIENCE.   

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a Member of TNNWC Group , you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, News Releases, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of amateurs. 

·         Discover why you should never try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If it's not news it's nothing! Your release must be exciting, through-provoking and very newsworthy -- if not, it will neither be printed by many editors, and won't be read by your target audience.

News Releases

The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!



PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.



To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.



The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.



A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.


In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.



Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.



Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.



Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.



Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You


They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.

They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.


Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media. So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

This week’s feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exist.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders all you hear are crickets chirping.    

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a member of the Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of armatures. 

·         Discover why you should not try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If its not news its nothing!

News Releases
The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!


PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.


To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.


The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.


A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.

In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.


Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.


Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.


Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.


Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You

They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.
They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.

Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media.

So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

This week’s feature:

Buzzworks™

We respect your time…so here’s the…
Blue Bottom Line: (Why should I care? Why should I read on?)

· Because Buzz works!

· Learn about the Buzz Bizzness

· Learn how to achieve social media domination

· Ignite the buzz that leads to the creation of your brand

· Learn how you can launch your Buzz Campaign

As a member of the TNNWC Group™ and Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and……generate awesome BUZZ about your brand, company and advertising campaigns.

This week’s featured solution, BUZZWORKS™, is provided by The National Networker Companies (TNNWC) Group™.


The TNNWC™ BUZZWORKS™ Philosophy
Everyone uses the term “buzz.” At one time, years ago, it simply meant “gossip.” Today the term “buzz” covers gossip, visibility in the news, a grassroots groundswell of curiosity… and an ever-increasingly vast bunch of things. Some people think that buzz equates to advertising. Well…buzz is not advertising, but buzz is a critical ingredient in making your advertising work.

For the folks at Buzzworks™, Buzz means a very specific three-part process.

• The first part is cutting through all of the media noise and getting the attention of your prospective market, and of other allies who may help promote or distribute your product or service (even if the product is You, personally);


• The second part is to get a message or an image across to that prospective market, and to use that special message or image (your “brand”) to symbolize and represent your company, product or service. It is your signature, your fingerprint, your essence – it is your identity at the conscious and subconscious levels;


• The third part is to build sufficient curiosity, eagerness and credibility in that message or image that your market is attracted to your company, product or service.

Buzzworks™ describes the ultimate buzz campaign as one where:

1. We tell the horse that he’s very, very thirsty…that his throat is parched and as dry as a sandy desert…


2. We tell him where he can find cool, clear, fresh water to satisfy that desperate thirst, and…


3. He will either begin wandering in the right direction, or we will make him follow us (at a gallop), or, if need be, we will tug him by the reins until he arrives at your watering hole.


4. At the end of the campaign, the horse will thank us (in a horse whisper), and happily offer us a ride into town.

Buzz Bizzness
Now that you’ve become an expert Buzzologist, let’s move on to what the Buzzworks™ Team describes as the buzz bizzness.

Buzzworks™ offers three different Program types, with several different Options under each of the three Programs. These Buzzworks™ Programs are, Social Media Blitz™, Social Media Branding Campaign™, and Brute Force Request™. Each of these Programs and Options are described in its own separate section below, but all have certain features and some simple (and silly-sounding) terminology in common.


A Quick Buzz Bizzness Crash Course

1. The Buzzwork’s objective is to get your name, brand, product, service, works, book or image (each of these is referred to as a “Brand Asset” in buzz-talk) buzzed (i.e., broadcasted, read and re-broadcasted and otherwise forwarded repeatedly, in waves) across the social internet media to give you recognition in your target market;


2. First Level broadcasts are of three distinct types, each one designed to fit a specific group format in accordance with that particular group’s general posting or publication guidelines. Buzzworks™ sends out blasts of magnetic, interesting information; they do not promulgate spam or advertisements. The folks at Buzzworks™ believe that every posted item must be interesting in order to jump out and seize the audience’s attention.
   
   The three types of buzzable items are:
   
   
   • Brief essays (“Mini-Articles”) which contain fascinating facts or which pose provocative questions either centered upon or sponsored by your Brand Asset and which contain hyperlinks to your website, blog, news release or other information center. The challenges are to gain their attention, arouse their curiosity, to engage them and to have them thinking, consciously and subconsciously, of your Brand Asset;
   
   
   • Single provocative paragraphs (“Hooks”) which make bold, memorable statements, or pose memorable questions entered upon or sponsored by your Brand Asset and which contain hyperlinks to your website, blog, news release or other information center
   
   
   • Quips, comments, enticements or tweets (collectively, “Comments”) which are very brief and which contain hyperlinks to your website, blog news release or other information center.


3. The social media utilized for broadcasting at the First Level are a combination of specially-selected common-interest groups and discussion forums featured on such platforms as LinkedIn, Facebook, Twitter, YouTube and many others. Each of these media (okay… substitute “mediums” if you prefer) will be blasted (i.e., peppered, pelted and prompted) with Mini-Articles, Hooks or Comments as appropriate and optimal.


4. Your First Level broadcasts are initially seen by a prospective audience of hundreds of thousands to millions of readers. We continually re-post First Level blasts in reverberating waves (“Waves”) in order to build curiosity, anticipation and impression. Additionally, repetition breeds credibility and clears the path for market acceptance. Using the Proper message, the proper repetition at the proper frequency, a relatively new Brand Asset can look like a contender for a well-established brand in very short order.


5. First Wave broadcasts are the first set of First Level broadcasts which go out to the social media. Second Wave broadcasts are re-broadcasts of the First Level broadcasts. Theoretically, each Level may go out in a series of Waves, producing a repetition and reverberation effect. Depending upon the circumstances, there may be up to Five Waves of a First Level broadcast.


6. Second Level broadcasts are comprised of new material (Mini-Articles, Hooks and Comments) which supersedes, adds to and enhances (exponentially) the power of the multiple Waves of First Level material. Depending upon the circumstances, there may be multiple Waves of Second Level broadcasts.


7. Generally speaking, any Level of broadcast may go “out” in up to five Waves. More than one Wave per day of any single Level of broadcast is excessive, and will tend to devaluate the utility of the approach.
   
   The Buzzworks™ Team is sensitive to the Law of Diminishing Returns? They take caution not to litter the media with any particular blast – it erodes Brand Asset credibility and creates a perception of merely promoting instead of teasing the audience with magnetic content. One of the keys to any intelligently-conceived buzz campaign is the utilization of “education” instead of “forced-feeding.” Buzzworks™ might speak of a Blitz or a Blast, but they are in the business of building curiosity, anticipation and hunger. An audience inundated with self-serving information feels abused and becomes unresponsive.


8. The usual pattern of broadcasts is one Level, five Waves, with one Wave per day. This is a week’s worth of buzz. This process repeats with new material week after week.


9. In any well-conducted buzz campaign, an “echo” effect is produced when third parties start to quote or reframe your buzzed materials in the form of postings, questions, comments and re-publication. You’ll know that you have hit with a good buzz item when you see it quoted in a third-party newsletter, blog, article or comment in the social media universe. When strangers start to quote your slogan as wisdom, you are being very effective. You’ve truly arrived when an entire crowd of hypnotized heads nods in recognition.


10. TNNW BUZZWORKS will create the image-building, branding buzz content for your emerging enterprise. This is the most challenging, cerebrally-intensive part --- but the Buzzworks™ Team seems to thrive on it. The content of your buzz is what will truly make you stand out. Done right it just might make you famous!

Buzzworks™ utilizes unearthly writing talent, a practical knowledge of behavioral psychology, some computer wizardry, a tasteful dash of the dark art of subliminal/ hypnotic persuasion and, of course, the Buzzworks™ Crew: a collective of brilliantly creative and fanatically dedicated nonconformists and egomaniacs. And that’s putting it mildly.

To sum it all up, buzz is the perfect foundation and enhancement to your advertising and public relations efforts and activities.

So, my students, by now your head must surely be buzzing (….sorry…..) with all things Buzzworks™! If at this point you feel you still need to learn more on this subject please click the blue button and someone from the Buzzworks™ intelligential will be happy to continue your education.



If you are a quick study you may feel you are ready to get your Buzzworks™ campaign started now. You can click on the three Programs below to review their details and then select the specific Buzzworks™ Program that is right for you.


Buzzworks™ Programs
BUZZWORKS™ - Social Media Blitz™ is ideal for initiating the Buzz process if you are a neophyte, or if your budget is tight.



BUZZWORKS™ - Social Media Branding Campaign™ is intensive. It requires a slightly greater investment of your time and resources, but the results are well worth it.



BUZZWORKS™ - Brute Force Request™ is The Ultimate. It is like no other. It is “the Bomb.” It is audacious. It is deadly effective.

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

This week’s feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exist.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders all you hear are crickets chirping.    

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a member of the Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of armatures. 

·         Discover why you should not try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If its not news its nothing!

News Releases
The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!


PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.


To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.


The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.


A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.

In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.


Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.


Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.


Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.


Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You

They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.
They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.

Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media.

So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

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The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
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BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...a brand new BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

A major benefit of being a member of the “going viral” movement that is that TNNWC™'s Global Interconnected Cooperative Business Community (GICBC™), is the gateway to products and services solutions that reduce costs improve efficiencies and increase sales and profits for member companies.  You will not want to miss this new BLUE TUESDAY column which  showcases one of these products or services each week. 

This week’s featured solution is provided by GICBC™ member company Metro Merchant™ Services, a premier provider of merchant payment processing solutions. 

BLUE BOTTOM LINE:  (Why should I care? Why should I read on?)

·         You can get a FREE assessment of your current payment processing approach to determine if you can do it better for less money

·         You can learn how to re-vamp your expensive, outdated, poorly-supported payment processing system with something much better

·         You could reduce processing costs and increase sales.

Whether you commenced operations last week or you’re running a company that has been in existence for five generations, it is imperative that you make it as easy as possible for your customers or clients to pay you for your products or services. Whether you are a technology-driven e-commerce company operating in cyberspace, or a diversified organization with brick-and-mortar physical branch offices throughout the world with actual walk-in visitors, the driving principles are the same:

·         The easier you make it for a customer to make a payment, the more likely he or she will actually purchase and pay

·         The more methods by which you can accept payment, the greater your prospective customer base.

The challenges are also the same:

·         Most merchants, whether start-ups without any credit history or well-established, credit-rated companies are using payment processing solutions which may be ineffective, cumbersome, unreliable, inflexible and incompatible

·        Most systems are too expensive compared to the level of service provided.

The Metro Merchant™ Services payment processing solutions fully address the driving principles and challenges your emerging enterprise may face by:

·         Seamlessly, rapidly and economically capturing, collecting, and processing payments made in the form of credit cards, debit cards, PayPal exchanges, checks and bank transfers and converting them to real cash

·         Integrating your payment processing solution (e-shopping cart, button, point of sale….) into your administrative (issuing receipts and confirmations), logistics (delivery tracking), accounting and customer account relationship management systems.

To determine if the Metro Merchant™ Services payment processing solution can make a difference for your enterprise’s bottom line just click below to initiate a free needs assessment.  This free assessment is a bonus for GICBC members.  This assessment could ultimately result in lower solution cost, ease of use and increased profit margins driven by a custom-designed merchant services payment processing system.   

Click on the Metro Merchant™ Services logo now for your free, personal, customized assessment and consultation:

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The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week