BLUE THING #2: TNNWC Product/Service of the Week

This Week’s Feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exists.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders, all you hear are crickets chirping and the occasional hoot of an owl.

YOU HAVE GOT TO GET THE WORD OUT - IN A BIG WAY, TO A GIANT AUDIENCE.   

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a Member of TNNWC Group , you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, News Releases, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of amateurs. 

·         Discover why you should never try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If it's not news it's nothing! Your release must be exciting, through-provoking and very newsworthy -- if not, it will neither be printed by many editors, and won't be read by your target audience.

News Releases

The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!



PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.



To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.



The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.



A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.


In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.



Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.



Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.



Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.



Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You


They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.

They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.


Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media. So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

This week’s feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exist.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders all you hear are crickets chirping.    

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a member of the Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of armatures. 

·         Discover why you should not try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If its not news its nothing!

News Releases
The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!


PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.


To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.


The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.


A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.

In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.


Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.


Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.


Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.


Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You

They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.
They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.

Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media.

So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

This week’s feature:

Buzzworks™

We respect your time…so here’s the…
Blue Bottom Line: (Why should I care? Why should I read on?)

· Because Buzz works!

· Learn about the Buzz Bizzness

· Learn how to achieve social media domination

· Ignite the buzz that leads to the creation of your brand

· Learn how you can launch your Buzz Campaign

As a member of the TNNWC Group™ and Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and……generate awesome BUZZ about your brand, company and advertising campaigns.

This week’s featured solution, BUZZWORKS™, is provided by The National Networker Companies (TNNWC) Group™.


The TNNWC™ BUZZWORKS™ Philosophy
Everyone uses the term “buzz.” At one time, years ago, it simply meant “gossip.” Today the term “buzz” covers gossip, visibility in the news, a grassroots groundswell of curiosity… and an ever-increasingly vast bunch of things. Some people think that buzz equates to advertising. Well…buzz is not advertising, but buzz is a critical ingredient in making your advertising work.

For the folks at Buzzworks™, Buzz means a very specific three-part process.

• The first part is cutting through all of the media noise and getting the attention of your prospective market, and of other allies who may help promote or distribute your product or service (even if the product is You, personally);


• The second part is to get a message or an image across to that prospective market, and to use that special message or image (your “brand”) to symbolize and represent your company, product or service. It is your signature, your fingerprint, your essence – it is your identity at the conscious and subconscious levels;


• The third part is to build sufficient curiosity, eagerness and credibility in that message or image that your market is attracted to your company, product or service.

Buzzworks™ describes the ultimate buzz campaign as one where:

1. We tell the horse that he’s very, very thirsty…that his throat is parched and as dry as a sandy desert…


2. We tell him where he can find cool, clear, fresh water to satisfy that desperate thirst, and…


3. He will either begin wandering in the right direction, or we will make him follow us (at a gallop), or, if need be, we will tug him by the reins until he arrives at your watering hole.


4. At the end of the campaign, the horse will thank us (in a horse whisper), and happily offer us a ride into town.

Buzz Bizzness
Now that you’ve become an expert Buzzologist, let’s move on to what the Buzzworks™ Team describes as the buzz bizzness.

Buzzworks™ offers three different Program types, with several different Options under each of the three Programs. These Buzzworks™ Programs are, Social Media Blitz™, Social Media Branding Campaign™, and Brute Force Request™. Each of these Programs and Options are described in its own separate section below, but all have certain features and some simple (and silly-sounding) terminology in common.


A Quick Buzz Bizzness Crash Course

1. The Buzzwork’s objective is to get your name, brand, product, service, works, book or image (each of these is referred to as a “Brand Asset” in buzz-talk) buzzed (i.e., broadcasted, read and re-broadcasted and otherwise forwarded repeatedly, in waves) across the social internet media to give you recognition in your target market;


2. First Level broadcasts are of three distinct types, each one designed to fit a specific group format in accordance with that particular group’s general posting or publication guidelines. Buzzworks™ sends out blasts of magnetic, interesting information; they do not promulgate spam or advertisements. The folks at Buzzworks™ believe that every posted item must be interesting in order to jump out and seize the audience’s attention.
   
   The three types of buzzable items are:
   
   
   • Brief essays (“Mini-Articles”) which contain fascinating facts or which pose provocative questions either centered upon or sponsored by your Brand Asset and which contain hyperlinks to your website, blog, news release or other information center. The challenges are to gain their attention, arouse their curiosity, to engage them and to have them thinking, consciously and subconsciously, of your Brand Asset;
   
   
   • Single provocative paragraphs (“Hooks”) which make bold, memorable statements, or pose memorable questions entered upon or sponsored by your Brand Asset and which contain hyperlinks to your website, blog, news release or other information center
   
   
   • Quips, comments, enticements or tweets (collectively, “Comments”) which are very brief and which contain hyperlinks to your website, blog news release or other information center.


3. The social media utilized for broadcasting at the First Level are a combination of specially-selected common-interest groups and discussion forums featured on such platforms as LinkedIn, Facebook, Twitter, YouTube and many others. Each of these media (okay… substitute “mediums” if you prefer) will be blasted (i.e., peppered, pelted and prompted) with Mini-Articles, Hooks or Comments as appropriate and optimal.


4. Your First Level broadcasts are initially seen by a prospective audience of hundreds of thousands to millions of readers. We continually re-post First Level blasts in reverberating waves (“Waves”) in order to build curiosity, anticipation and impression. Additionally, repetition breeds credibility and clears the path for market acceptance. Using the Proper message, the proper repetition at the proper frequency, a relatively new Brand Asset can look like a contender for a well-established brand in very short order.


5. First Wave broadcasts are the first set of First Level broadcasts which go out to the social media. Second Wave broadcasts are re-broadcasts of the First Level broadcasts. Theoretically, each Level may go out in a series of Waves, producing a repetition and reverberation effect. Depending upon the circumstances, there may be up to Five Waves of a First Level broadcast.


6. Second Level broadcasts are comprised of new material (Mini-Articles, Hooks and Comments) which supersedes, adds to and enhances (exponentially) the power of the multiple Waves of First Level material. Depending upon the circumstances, there may be multiple Waves of Second Level broadcasts.


7. Generally speaking, any Level of broadcast may go “out” in up to five Waves. More than one Wave per day of any single Level of broadcast is excessive, and will tend to devaluate the utility of the approach.
   
   The Buzzworks™ Team is sensitive to the Law of Diminishing Returns? They take caution not to litter the media with any particular blast – it erodes Brand Asset credibility and creates a perception of merely promoting instead of teasing the audience with magnetic content. One of the keys to any intelligently-conceived buzz campaign is the utilization of “education” instead of “forced-feeding.” Buzzworks™ might speak of a Blitz or a Blast, but they are in the business of building curiosity, anticipation and hunger. An audience inundated with self-serving information feels abused and becomes unresponsive.


8. The usual pattern of broadcasts is one Level, five Waves, with one Wave per day. This is a week’s worth of buzz. This process repeats with new material week after week.


9. In any well-conducted buzz campaign, an “echo” effect is produced when third parties start to quote or reframe your buzzed materials in the form of postings, questions, comments and re-publication. You’ll know that you have hit with a good buzz item when you see it quoted in a third-party newsletter, blog, article or comment in the social media universe. When strangers start to quote your slogan as wisdom, you are being very effective. You’ve truly arrived when an entire crowd of hypnotized heads nods in recognition.


10. TNNW BUZZWORKS will create the image-building, branding buzz content for your emerging enterprise. This is the most challenging, cerebrally-intensive part --- but the Buzzworks™ Team seems to thrive on it. The content of your buzz is what will truly make you stand out. Done right it just might make you famous!

Buzzworks™ utilizes unearthly writing talent, a practical knowledge of behavioral psychology, some computer wizardry, a tasteful dash of the dark art of subliminal/ hypnotic persuasion and, of course, the Buzzworks™ Crew: a collective of brilliantly creative and fanatically dedicated nonconformists and egomaniacs. And that’s putting it mildly.

To sum it all up, buzz is the perfect foundation and enhancement to your advertising and public relations efforts and activities.

So, my students, by now your head must surely be buzzing (….sorry…..) with all things Buzzworks™! If at this point you feel you still need to learn more on this subject please click the blue button and someone from the Buzzworks™ intelligential will be happy to continue your education.



If you are a quick study you may feel you are ready to get your Buzzworks™ campaign started now. You can click on the three Programs below to review their details and then select the specific Buzzworks™ Program that is right for you.


Buzzworks™ Programs
BUZZWORKS™ - Social Media Blitz™ is ideal for initiating the Buzz process if you are a neophyte, or if your budget is tight.



BUZZWORKS™ - Social Media Branding Campaign™ is intensive. It requires a slightly greater investment of your time and resources, but the results are well worth it.



BUZZWORKS™ - Brute Force Request™ is The Ultimate. It is like no other. It is “the Bomb.” It is audacious. It is deadly effective.

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

This week’s feature: News Releases, Publicity and Public Relations Services

So you think you have the best product or service ever devised.  It is the result of time, research, investment and true innovation.  You just know it will change the world and make your emerging enterprise mountains of money.  But, there is one small problem……nobody knows that your product or service….or your company for that matter….even exist.  Your “operators are standing by”, but instead of the sound of ringing phones announcing incoming orders all you hear are crickets chirping.    

It is time to call in the professionals. (No…not a pest control service to kill the crickets!) 

As a member of the Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, increase sales and profits, and…….get the word out about your company and your offerings    

This week’s featured solution, Publicity and Public Relations Services, is provided by The National Networker Companies (TNNWC) Group.   

Blue Bottom Line:  (Why should I care? Why should I read on?)

·         Don’t leave your PR campaign and future success in the hands of armatures. 

·         Discover why you should not try to do your PR campaign by yourself.

·         Get the right message to the right audience in the right way.

·         If its not news its nothing!

News Releases
The most cost-effective way of immediately reaching a giant, targeted, and potentially responsive audience is through a well-prepared and properly-submitted news release. Press Releases have the stigma of being self-serving, small-time "announcements of information which is not newsworthy. TNNWC  Group produces and disseminates NEWS RELEASES (do you hear a teleptype machine in the background?). The media want news. Readers want news. Your emerging enterprise is making news!


PR Web and PR Newswire are the industry’s dominant broadcast media, and they are powerful channels to a large potential audience. What many entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process. Some beginners like to 'price shop' -- they spend a great deal of time wondering why their releases never appear anywhere, and why lines excerpted from their releases are never quoted or republished by third parties. If you are fishing for shark, it does not make sense to use a bamboo fishing pole. Don't look for price... look for value and results.


To optimize your release, you must headline it, get it written, get it edited, permeate it with keywords, hyperlinks and powerful quotes, give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, track it, re-publish it, echo it and more.


The process is complex, but worth doing professionally. If you request that the two primary wire services do all of this for you, you will be overwhelmed at the real cost. If you factor in the amount of time you will have to invest in the process (regardless of whether you try to do it yourself, or try to get these other formula-based, mechanical services to do it for you), you will simply want to walk away.


A good news release should be like a guided missile and not a missive. Also, any good release should be part of a broader campaign. Isolated releases are powerful, but they are limited in their lasting effectiveness. Continuity and consistency build credibility

Get ready to change your vocabulary.

Some new terms: newsworthiness, edginess, objectivity, “snaggable” quotes, traction, re-quoting, retention, longevity, echo, stickiness, conversion potential, cross-media conductivity, viewings (versus visits) and others.

Newswire Services and News Releases – Every Word Is Critical.

In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Narratives and preambles are luxuries in a time-crunched society where every prospective consumer is flooded with information coming from every direction. Consumers are tuning out noise. You are competing for their ATTENTION and to induce them to take ACTION.

In business, your communication is mostly science and not quite so much art. You use words in order to get something to happen -- whether that means an order, a signed contract, a payment or an appointment. In business, the reality is that you have very little time to get your message across, and that you must be a commander instead of a philosopher. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. They are unforgiving.


Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship. You will connect – or you will fail.

Should I do my own PR Campaign?

THE PROBLEM - Your news item, if not expertly-crafted and properly-submitted, will be picked up (on average) by only 10% to 15% of the potential market distribution that an expertly crafted and targeted release will pull.


Sadly, none of the major newswire services will guarantee that 100% of the media outlets that they broadcast your release to will run it. They cannot guarantee that because they realize that the quality and content of your release will ultimately dictate how many media outlets publish it -- and they cannot control that. TNNWC Group can.


Doing the math, a "home-grown" release submitted to the best newswire service will be only 10% as effective as a professionally edited, optimized and submitted one.


Does it make sense to do it your self and save $100 and have your release picked up by only 5,000 publications instead of 25,000?"

Bottom line: DON'T DO IT YOURSELF.

You do what you do best…..running your business. Let TNNWC Group run your media campaign.

TNNWC Group Newswire Services and News Releases - What They Do For You

They do it all…Headline it; subhead it; compose it; frame it as a third-party, objective news release; stuff it with keywords, hyperlinks, snaggable quotes, subliminal suggestions, catchphrases and cadence; search engine optimize the format for RSS and other broadcast media across the spectrum; optimize font size and paragraph breaks; edit it; proofread it; time the submission; manually submit it through the selected newswire services to the right geographical and vertical markets; track the metrics; analyze the effectiveness; re-broadcast it; buzz it and try to extend its tail…i.e., its effectiveness over the longest time.
They do not send out a raft of press releases which will either be ignored or unpublished. They get your informational payload to the right places so that you get optimal results – results measurable in increased revenues. TNNWC Group does not “scattergun.” They deliver your meaningful and thematically structured newsworthy announcement to the right audience and they strike with precision.

Service Packages that will match your needs and budget

All of the TNNWC Group News Release Packages are designed and priced to save you a substantial amount of what the best newswire submission services and publicity or Public Relations firms (used in combination) would actually cost, with editing, re-writing, optimization, proper submission plus all of the hours of trial-and-error experimentation and arduous effort required to find the most magnetic news angle to emphasize, prepare a large number of individual submissions, topically categorize the releases, and select the optimal markets. Your releases will be timed properly to go to an optimized mix, as appropriate to your specific needs, of targeted U.S. - based and internationally-based print and e-media.

So replace the sound of crickets with the sound of money!   Talk with TNNWC Group about designing the PR campaign that will put your emerging enterprise’s products and services on the map. 

Please Click Here now to Review Package Offerings

 

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

TNNWC™ Proudly Presents...

...a brand new BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

A major benefit of being a member of the “going viral” movement that is that TNNWC™'s Global Interconnected Cooperative Business Community (GICBC™), is the gateway to products and services solutions that reduce costs improve efficiencies and increase sales and profits for member companies.  You will not want to miss this new BLUE TUESDAY column which  showcases one of these products or services each week. 

This week’s featured solution is provided by GICBC™ member company Metro Merchant™ Services, a premier provider of merchant payment processing solutions. 

BLUE BOTTOM LINE:  (Why should I care? Why should I read on?)

·         You can get a FREE assessment of your current payment processing approach to determine if you can do it better for less money

·         You can learn how to re-vamp your expensive, outdated, poorly-supported payment processing system with something much better

·         You could reduce processing costs and increase sales.

Whether you commenced operations last week or you’re running a company that has been in existence for five generations, it is imperative that you make it as easy as possible for your customers or clients to pay you for your products or services. Whether you are a technology-driven e-commerce company operating in cyberspace, or a diversified organization with brick-and-mortar physical branch offices throughout the world with actual walk-in visitors, the driving principles are the same:

·         The easier you make it for a customer to make a payment, the more likely he or she will actually purchase and pay

·         The more methods by which you can accept payment, the greater your prospective customer base.

The challenges are also the same:

·         Most merchants, whether start-ups without any credit history or well-established, credit-rated companies are using payment processing solutions which may be ineffective, cumbersome, unreliable, inflexible and incompatible

·        Most systems are too expensive compared to the level of service provided.

The Metro Merchant™ Services payment processing solutions fully address the driving principles and challenges your emerging enterprise may face by:

·         Seamlessly, rapidly and economically capturing, collecting, and processing payments made in the form of credit cards, debit cards, PayPal exchanges, checks and bank transfers and converting them to real cash

·         Integrating your payment processing solution (e-shopping cart, button, point of sale….) into your administrative (issuing receipts and confirmations), logistics (delivery tracking), accounting and customer account relationship management systems.

To determine if the Metro Merchant™ Services payment processing solution can make a difference for your enterprise’s bottom line just click below to initiate a free needs assessment.  This free assessment is a bonus for GICBC members.  This assessment could ultimately result in lower solution cost, ease of use and increased profit margins driven by a custom-designed merchant services payment processing system.   

Click on the Metro Merchant™ Services logo now for your free, personal, customized assessment and consultation:

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

Think about it. The way to survive and to thrive through a recession is to increase revenues through sales. At THE NATIONAL NETWORKER COMPANIES we have the most powerful, most cost-effective and most highly proven tools available for accessing the largest audience, multiplying market share, and bringing in paying clients and customers.

Now that you've come to your senses, keep reading:


Other newsletters would give you only one product/service of the week. Some might extend themselves a bit to give you two. However, here at The National Networker, we offer you THREE.

For those of you who are arithmophiles (a lingovation), this is 300% of what the competition offers.

Here they are:

1. NEWS RELEASES and a vastly-expanded PR capability: The most cost-effective way of immediately reaching a giant audience.

Click on http://www.thenationalnetworker.com/newsrelease.shtml.

We do not simply offer you what PR Web and PR Newswire offer you. They are merely broadcast media, unless you request that they do a great deal more. Then, watch your wallet! We are a full-service, full-focus operation.

We do it all: headline it, get it written, get it edited, stuff it with keywords and hyperlinks, submit it to the right geographical and vertical markets, track it, re-publish it, and more! We use those other newswire services as broadcasters, too. (They have a tremendous market domination.) But we get to your target market with a surgical strike, and maximum MEANINGFUL exposure. We will not send out a useless raft of press releases which will either be ignored or unpublished. We get you published in the right places so that you get the optimal results. We do not "scatter gun." We help you structure a meaningful thematic news release campaign, and we strike with precision.

2. THE NATIONAL NEWSPICKER: Get this gadget now. Get the jump on everything you need to know every day -- in 20 minutes. You can pick your friends. You can pick your news. At TNNW, we have done the unthinkable.

Click on http://www.thenationalnetworker.com/nationalnewspicker.shtml.

NOTE: THIS GADGET IS PERMANENTLY AVAILABLE FOR POSTING ON YOUR HOMEPAGES, WEBSITES, BLOGS, NEWSLETTERS AND ALL SOCIAL MEDIA. IT HAS BEEN SPICED UP, JUICED UP, AND HAS EVEN MORE ADDITIONAL NEWS AND INTEL SOURCES. It can now even be re-sized to fit the format of your page better than ever before!

GRAB THE GADGET AT: http://www.thenationalnetworker.com/nationalnewspicker.shtml .

3. BUZZWORKS - SOCIAL MEDIA DOMINATION: This service is the ultimate BUZZ machine. It is live and up at http://www.thenationalnetworker.com/buzzworks.shtml. Learn more. Visit the site. This service can energize your brand, your image, your credibility, your internet presence, your website traffic, your conversion rate, and your sales.

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week

BLUE THING #2: TNNWC Product/Service of the Week

Think about it. The way to survive and to thrive through a recession is to increase revenues through sales. At THE NATIONAL NETWORKER COMPANIES we have the most powerful, most cost-effective and most highly proven tools available for accessing the largest audience, multiplying market share, and bringing in paying clients and customers.

Now that you've come to your senses, keep reading:


Other newsletters would give you only one product/service of the week. Some might extend themselves a bit to give you two. However, here at The National Networker, we offer you THREE.

For those of you who are arithmophiles (a lingovation), this is 300% of what the competition offers.

Here they are:

1. NEWS RELEASES and a vastly-expanded PR capability: The most cost-effective way of immediately reaching a giant audience.

Click on http://www.thenationalnetworker.com/newsrelease.shtml.

We do not simply offer you what PR Web and PR Newswire offer you. They are merely broadcast media, unless you request that they do a great deal more. Then, watch your wallet! We are a full-service, full-focus operation.

We do it all: headline it, get it written, get it edited, stuff it with keywords and hyperlinks, submit it to the right geographical and vertical markets, track it, re-publish it, and more! We use those other newswire services as broadcasters, too. (They have a tremendous market domination.) But we get to your target market with a surgical strike, and maximum MEANINGFUL exposure. We will not send out a useless raft of press releases which will either be ignored or unpublished. We get you published in the right places so that you get the optimal results. We do not "scatter gun." We help you structure a meaningful thematic news release campaign, and we strike with precision.

2. THE NATIONAL NEWSPICKER: Get this gadget now. Get the jump on everything you need to know every day -- in 20 minutes. You can pick your friends. You can pick your news. At TNNW, we have done the unthinkable.

Click on http://www.thenationalnetworker.com/nationalnewspicker.shtml.

NOTE: THIS GADGET IS PERMANENTLY AVAILABLE FOR POSTING ON YOUR HOMEPAGES, WEBSITES, BLOGS, NEWSLETTERS AND ALL SOCIAL MEDIA. IT HAS BEEN SPICED UP, JUICED UP, AND HAS EVEN MORE ADDITIONAL NEWS AND INTEL SOURCES. It can now even be re-sized to fit the format of your page better than ever before!

GRAB THE GADGET AT: http://www.thenationalnetworker.com/nationalnewspicker.shtml .

3. BUZZWORKS - SOCIAL MEDIA DOMINATION: This service is the ultimate BUZZ machine. It is live and up at http://www.thenationalnetworker.com/buzzworks.shtml. Learn more. Visit the site. This service can energize your brand, your image, your credibility, your internet presence, your website traffic, your conversion rate, and your sales.

---

The National Networker Companies™

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

BLUE THING #2: TNNWC Product/Service of the Week