Blog Commenting to Drive Traffic | THE NET-TECH REPORT

The Net-Tech Report with Chris Kauza

Any website needs traffic driving to it, whether it's a blog, squeeze page, or a product. In this article I am going to discuss a proven traffic generation method, and best of all - it is completely free! What am I talking about? “Blog commenting” to drive traffic.

If you've ever visited a blog on the internet then you'll probably know what I am referring to – the comments that people post below the main, original blog post. When you click on the author's name you are taken to the commentator’s website. Quite candidly, this is a big reason why many people post comments on blogs – to get people to visit their website and 'borrow' some of the traffic that the post is getting…

…but most people go about it the wrong way. They end up posting pseudo-spammy comments and not really adding to the conversation or creating a link between what the blog is about & what the backlink is about.

In my experience, article marketing (which we will discuss in another article) and blog commenting are the best ways to build backlinks to your site – and good backlinks will bring traffic to your site for years to come.

If you “answer” questions on “how to” websites like LinkedIn, Hubpages, Yahoo Answers or Quora, you can improve your stature as an expert and drive traffic directly to your site, for specified topics. However, the best engagement and conversion rates still come from using video in your marketing (still yet another series of forthcoming articles!).

So how do you actually go about using blog commenting to drive traffic? Here’s how…

Start by finding the popular blogs in your niche. You probably already know what these are! Ideally you want blogs which get lots of visitors and which are 'active' (these exist in almost any niche). If you are having trouble finding some, you can always use your favorite search engine or else you can use Technorati to find specific blog sites.

Then, within each blog, find posts on the blogs to which you can make an intelligent response, and contribute to the discussion that is taking place. This is the most important thing. Posting a one-liner like “great post – I’ll be back for more!” is useless and may not be approved or may get deleted. This doesn't help your credibility (and therefore people will be unlikely to click on the link you created to check out your website) and it is generally regarded as being blatant spam.

When you correctly use blog commenting to engage with the author of the original post, you'll come across as an interesting person, and most importantly as someone who has a valued opinion on the topic. This helps solidify your Expert status.

Find the blogs. Join in the discussions. Question the original post, or add some extra information, and then enjoy the traffic that blog commenting can bring.

Do you have other ideas or tips that others could benefit from? Look for the popular topics and then add to them. Another good strategy is to look for new posts and be the first person to comment. Being the first commenter to a post on a popular blog can bring your site traffic for years to come. So don’t delay and start interacting with blogs in your market today!

For more information, please visit Chris's TNNWC Bio.

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Blog Commenting to Drive Traffic | THE NET-TECH REPORT

CANADA: Donna Messer, Canada's Own Marketing Guru - Gives Advice on Networking

By Kensel Tracy, Canadian Bureau Chief

When you reach Donna Messer, Canada’s “Networking Guru”, on the phone, her cheery voice answers as if she has known you for life time. Two minutes into our conversation she drops her first bit of “social capital”. She is sorry she is a bit late as she just got back from lunch with a Senior Vice President from Petro Canada, one of Canada’s largest petro chemical companies. To Donna, “social capital” is the byproduct of networking and the term she uses extensively to cultivate value for her network.

“The key to understanding “social capital” says Donna “is to learn as much as you can about the person you talking to so that you can develop and understand what you can offer and later on potentially receive”, one of her golden rules of networking. “Social capital” she says also means to: “never ask for money, never sell and always find out what others want to buy, then have something that you can offer that fits the bill.”. You can now see why Donna Messer is called Canada’s “Networking Guru”.

Donna was born a networker. Starting out working for the Director of Agriculture for the State of Illinois, one of Donna’s first jobs was to help build business with the State’s biggest trading partner Canada and Canadian companies wanting to do business in the State. She became a major corporate match maker finding out what companies had for sale and providing buying opportunities for everything from the famous “No Name Brand” brand of products, dairy and other agricultural products including working with the one of the first exporters of shitake mushrooms.

From there she formed her own company called “Connect Us” which was a bit of play on words for her business and soon she had a thriving database of high level contacts from which she has built an impressive array of business by linking individuals from her network with other individuals or with outsiders wanting in.

Her business is also an extension of her own personal ethical business philosophy. She gives much more than she gets and has a significant amount of business referred to her directly based on her own “social capital” and the relationships she has formed and gifts of gold that she has given to others. One of her strengths and one of the things she says that that others should consider when building their network “is to develop a database of contacts, to cultivate a contacts “social capital” and to keep intensive records on your computer so that when you recognize an opportunity for someone in your network and then you can pass it along right away.” Donna has over 10,000 people in her own personal database.

Donna has also built a network of clients and fans through getting out there and talking with others through ongoing paid public speaking engagements, training others on networking and using the media, by writing articles on networking and by launching a women’s magazine called “Business Women Canada”. She has also written a Canadian bestseller called “Effective Networking Strategies” which is available at Amazon.com or can be downloaded for free from her website.

Constantly on the road speaking to groups, organizations and companies, she recently finished a stint coaching public service employees for the Ontario Government on how to network amongst other government departments in order to make contacts to get major projects completed.

Besides using the term “social capital”, Donna also preachers and uses a term which she developed called RISE™ which has become the firm’s personal strategy for successful networking. RISE ™ stands for: Rapport, Information, Solutions, Ethically. It’s a simple process and one worth noting for any personal networker which includes working inside a culture of integrity. Donna’s company now works world wide developing rapport, gathering information, coming up with solutions and doing it in an ethical manner. Her RISE™ system is used extensively for networking throughout international markets in helping to build business for companies throughout Canada, the U.S. and internationally.

While she agrees with the smaller structured networking groups and clubs like BNI and Business over Breakfast (BoB) Clubs for small businesses or individuals just starting out, she believes that everyone needs to be open to understanding what another company or person needs and doing their best to try and help others; which is the true point behind effective networking. Donna’s company has also worked with all kinds of groups including individuals with special needs, seniors, not for profits, for profit, government organizations and major corporations. A lot of people call themselves a “Networking Gurus” however Donna Messer is truly someone that walks the walk and talks the talk

Thanking Donna, I am just about to hang up the phone and she stops me saying “I need to know about you and your “social capital” Kensel and what is it you do and what is it that I can help you with”. I promptly say “well nothing really”. Within minutes, Donna has me talking about marketing and my marketing coaching company, The Corporate Coachworkz Inc. and then gives me two people which I should contact to help me build my business following up with an email after our interview to remind me; the sign of a true networker and a true “Networking Guru”.

To reach Donna Messer to get more information on how Donna can help you personally or your organization, see Donna’s Website at www.connectuscanada.com.

Kensel Tracy the Marketing Coach is a Senior Partner with the Corporate Coachworkz Inc. a coaching company that specializes in marketing, coaching and executive coaching and helps small, medium and large sized businesses grow and prosper.
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CANADA: Donna Messer, Canada's Own Marketing Guru - Gives Advice on Networking