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Saturday, June 25, 2011

Blog Commenting to Drive Traffic | THE NET-TECH REPORT

Chris Kauza
The Net-Tech Report with Chris Kauza

Any website needs traffic driving to it, whether it's a blog, squeeze page, or a product. In this article I am going to discuss a proven traffic generation method, and best of all - it is completely free! What am I talking about? “Blog commenting” to drive traffic.

If you've ever visited a blog on the internet then you'll probably know what I am referring to – the comments that people post below the main, original blog post. When you click on the author's name you are taken to the commentator’s website. Quite candidly, this is a big reason why many people post comments on blogs – to get people to visit their website and 'borrow' some of the traffic that the post is getting…

…but most people go about it the wrong way. They end up posting pseudo-spammy comments and not really adding to the conversation or creating a link between what the blog is about & what the backlink is about.

In my experience, article marketing (which we will discuss in another article) and blog commenting are the best ways to build backlinks to your site – and good backlinks will bring traffic to your site for years to come.

If you “answer” questions on “how to” websites like LinkedIn, Hubpages, Yahoo Answers or Quora, you can improve your stature as an expert and drive traffic directly to your site, for specified topics. However, the best engagement and conversion rates still come from using video in your marketing (still yet another series of forthcoming articles!).

So how do you actually go about using blog commenting to drive traffic? Here’s how…

Start by finding the popular blogs in your niche. You probably already know what these are! Ideally you want blogs which get lots of visitors and which are 'active' (these exist in almost any niche). If you are having trouble finding some, you can always use your favorite search engine or else you can use Technorati to find specific blog sites.

Then, within each blog, find posts on the blogs to which you can make an intelligent response, and contribute to the discussion that is taking place. This is the most important thing. Posting a one-liner like “great post – I’ll be back for more!” is useless and may not be approved or may get deleted. This doesn't help your credibility (and therefore people will be unlikely to click on the link you created to check out your website) and it is generally regarded as being blatant spam.

When you correctly use blog commenting to engage with the author of the original post, you'll come across as an interesting person, and most importantly as someone who has a valued opinion on the topic. This helps solidify your Expert status.

Find the blogs. Join in the discussions. Question the original post, or add some extra information, and then enjoy the traffic that blog commenting can bring.

Do you have other ideas or tips that others could benefit from? Look for the popular topics and then add to them. Another good strategy is to look for new posts and be the first person to comment. Being the first commenter to a post on a popular blog can bring your site traffic for years to come. So don’t delay and start interacting with blogs in your market today!

For more information, please visit Chris's TNNWC Bio.

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