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Showing posts with label marketing mentor. Show all posts
Showing posts with label marketing mentor. Show all posts

Thursday, January 10, 2008

Wharton on Global Economy, Law, Finance, Marketing and HR...

Super newsletter from the University of Pennsylvania.
A great resource!


Knowledge@Wharton

Jan 9 - Jan 22

What's Hot
What's Ahead for the Global Economy in 2008? Reports from Around the Network

Though the subprime mess and rising oil prices slammed the U.S. economy during much of 2007, other emerging markets -- especially China and India -- seem to be on a roll. China's growth rate of more than 11% is likely to continue, and India, too, should be able to sustain a high rate of GDP growth, even if it slows from last year's 9%. Latin America, meanwhile, is cautiously optimistic but could see a moderate decline in 2008. The Knowledge@Wharton Network sites -- including Universia Knowledge@Wharton, China Knowledge@Wharton and India Knowledge@Wharton -- spoke with Wharton faculty and other experts about what to expect during the coming year.

http://knowledge.wharton.upenn.edu/article/1871.cfm

Law and Public Policy
(Podcast with Transcript)
How Arab Countries Are Coping with Globalization

At the beginning of 2008, crude prices are at record highs, creating immense wealth for oil-exporting nations in the Middle East. Yet the Arab economies also face what economists call "a demographic bulge of a fast-growing labor force" -- and the challenge of creating enough jobs for the population. This is happening at a time when the arrival of China and India is raising the competitive stakes for other emerging economies that want to make their mark on the global economic stage. How are the Arab economies dealing with these challenges? Howard Pack, a professor of business and public policy at Wharton, and Marcus Noland, a senior fellow at the Peterson Institute for International Economics, address these issues in a book titled, The Arab Economies in a Changing World. Knowledge@Wharton recently spoke with Pack about his book.
http://knowledge.wharton.upenn.edu/article/1878.cfm

Human Resources
From Incentives to Penalties: How Far Should Employers Go to Reduce Workplace Obesity?

This month, more than half of Americans probably made health-related New Year's resolutions, but few are likely to fulfill them. Employees at CFI Westgate Resorts in Orlando, Fla., might consider themselves lucky: They have an incentive to get healthy. If they join in the company-wide weight-loss contest and reach their goals, they could win cash prizes or a luxury vacation. Westgate isn't the only employer trying to push employees, especially obese ones, into healthy lifestyles. But using incentives, and in some cases penalties, to change employee behavior raises a host of legal, moral and practical questions, according to Wharton experts and others.
http://knowledge.wharton.upenn.edu/article/1876.cfm

Managing Technology
Marketing Presidential Candidates on the Web Goes Mainstream: But Does It Get Votes?

The January 3 Iowa caucuses and the January 8 New Hampshire primary showcased the 2008 presidential campaign's ongoing political dogfight as candidates battled for their parties' nominations. Under the surface, however, the scrum represents a tipping point in the use of the Internet as a campaign tool, say experts at Wharton. In many respects, the 2008 race resembles any sophisticated Internet marketing campaign that lets consumers swap information, connect with friends and perhaps make a purchase -- or, in this case, a donation. Indeed, selling a candidate may not be much different than selling any other high-end item, although possibly less effective.
http://knowledge.wharton.upenn.edu/article/1874.cfm

Leadership and Change
The World Wildlife Fund's Carter Roberts on the Bushwhacking Theory of Life

The ability to "connect the dots" -- work the connections between local conditions and global forces, and between the non-profit, private and government sectors -- is necessary whether you work in the private sector or for a conservation group, according to Carter S. Roberts, president and CEO of the United States' World Wildlife Fund (WWF). During a recent Wharton Leadership Lecture, Roberts spoke about corporations' responsibility to promote environmental initiatives, the need for communication skills, the WWF's latest successes and the importance of thinking about, in advance, "what you want your legacy to be."
http://knowledge.wharton.upenn.edu/article/1875.cfm

Marketing
'What Are You Giving Away?' The Challenges of Marketing in Asia

Western companies looking to do business in Asia, especially in China, don't always confront a homogenous market, and the ways that consumers make decisions about what to buy aren't always predictable, according to a group of marketing experts who spoke at the 2007 Wharton Asia Business Forum. Like developed-world consumers, many urban Chinese people are technologically savvy and comfortable seeking product information on the web. But unlike them, they don't typically show brand loyalty and are often more motivated by price than perceptions of product quality or prestige. Panelists included executives from Estee Lauder, Bain & Co., Colgate Palmolive and Swain Tours.
http://knowledge.wharton.upenn.edu/article/1872.cfm

Finance and Investment
How Investing in Intangibles -- Like Employee Satisfaction -- Translates into Financial Returns

Contrary to management theories developed in the Industrial Age, employee satisfaction is an important ingredient for financial success, according to a new research paper by Wharton finance professor Alex Edmans. His findings also challenge the importance of short-term financial results and may have implications for investors interested in targeting socially responsible companies. The paper is titled, "Does the Stock Market Fully Value Intangibles? Employee Satisfaction and Equity Prices."
http://knowledge.wharton.upenn.edu/article/1873.cfm

Leadership and Change
Is One Global Model of Corporate Governance Likely, or Even Desirable?

In Germany, labor unions traditionally have had seats on corporate boards. At Japanese firms, dozens of loyal managers cap off careers with a stint in the boardroom. Founding families hold sway on Indian corporate boards. And in China, Communist Party officials are corporate board fixtures. But as companies continue to globalize, should they consider adopting one uniform model of corporate governance? Or do global investors benefit from diverse governance structures? Wharton faculty and others offer their opinions.
http://knowledge.wharton.upenn.edu/article/1877.cfm

_________________________________________________________________

Articles from Around the Network

China Knowledge@Wharton
Building Workplace Trust in Some Cultures Blurs the Line Between Professional and Personal Life

http://www.knowledgeatwharton.com.cn/index.cfm?fa=viewfeature&articleid=1767&languageid=1

Universia Knowledge@Wharton
David Bach: 'Managing Nonmarket Relations Proactively' Is a Key to Business Success

http://www.wharton.universia.net/index.cfm?fa=viewfeature&id=1455&language=english

India Knowledge@Wharton
Does Microfinance Need Regulators? Nobel Laureate Yunus Thinks So...

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4246

Knowledge@SMU
Games People Play: Can Singapore Power-Up Fast Enough to Claim a Share of the Bounty?

http://knowledge.smu.edu.sg/index.cfm?fa=viewfeature&id=1073

Knowledge@W. P. Carey
New Attitudes, Technology Paint a Brighter Future for Videoconferencing

http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1524

Knowledge@Emory
Is the Private Equity Buyout Boom on the Decline?

http://knowledge.emory.edu/index.cfm?fa=viewfeature&id=1105

_________________________________________________________________

Articles and Links from Knowledge@Wharton Sponsors

Cisco Systems, Inc.:
Innovation: Transforming the Way Business Creates
http://knowledge.wharton.upenn.edu/weblink/366.cfm

GE Commercial Finance:
Industry Research Monitor Special Issue: The Liquidity Crisis of 2007
http://knowledge.wharton.upenn.edu/weblink/364.cfm

HCL Technologies:
Envisioning the Medical Device Company of the Future
Register now to listen to the latest research findings on this topic.
http://knowledge.wharton.upenn.edu/weblink/367.cfm

Wharton Executive Education:
Creating and Leading High Performance Teams
This executive training program challenges executives with leading teams in diverse contexts. Apply now.
http://knowledge.wharton.upenn.edu/weblink/365.cfm

_________________________________________________________________
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Wednesday, November 07, 2007

Relationship Building 101 – Basic Training for Business Success

By Bill Doerr, Sales & Marketing Editor Bill's Bio Email article to a friend

I recently spoke with Matthew Scott. Matthew is a ‘professional growth coach’ who helps people grow revenues for their business professionally and meaning for their lives personally. An accomplished entrepreneur who’s sold more than one company he’s built from scratch for a few good coins, I spoke with him during a recent meeting of Duct Tape Marketing Authorized Coaches in Kansas City. I asked him to talk with me on the topic of how he builds relationships that build his business. What I got from talking with Matthew was quite revealing . . . and valuable. Enjoy!
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Friday, April 20, 2007

TNNW announces...

Right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the Internet. The National Networker

Cold Calling TeleSeminar and Offer for Those Who Missed Adam Urbanski's Call

As TNNW is an educational resource, we have the following two announcements:

1.) Wednesday, April 25th, 4:00pm Eastern, Cold Calling TeleSeminar

Are you anxious about having to prospect and sell?

Do you struggle to find good prospects, the ones who will actually say, “yes?”

Are you overwhelmed by the mere idea of cold calling?!

If you answered yes to any of the above questions then you’ll want to join friend of TNNW, Wendy Weiss, ‘The Queen of Cold Calling’ as she presents a teleseminar that will help you to gain confidence, reach more prospects, close more sales and make more money.

I Need to Start Cold Calling – Where do I Begin?

April 25, 4pm Eastern/1pm Pacific

You will learn:

  • To identify your best prospects—those who are most likely to buy
  • A system to stay in contact with your prospects until they are ready to say, “yes”
  • To prepare so that your prospecting is effortless
  • To understand your sales cycle and make it work for you
  • What to say to grab and hold your prospect’s attention

To learn more and register:

http://tinyurl.com/2hy3ps

Imagine how good you will feel once you’ve mastered your anxiety. Imagine how good you will feel when you ring up new sales. Imagine how your life will change when you have all of the new customers that you need and you feel in charge of your own business destiny.

"[Wendy's techniques] ...have definitely made a difference in my life, my job, my business and my income, I will reach six figures this year for the first time ever in my life."

Karen Barrett

"I started working as a recruiter for a company called Fortune Personnel Consultants, and although they have a great training program, I was still not having much success cold calling. I couldn't get over my fear of interrupting people,... Now I am having a blast and getting business."

Tracey Larson, Staffing Consultant

Fortune Personnel Consultants

To learn more and register:

http://tinyurl.com/2hy3ps

One new customer would more than cover the investment of this teleclass, so there’s really no reason not to register today!

http://tinyurl.com/2hy3ps

2.) For Those Who Missed This Past Week's Call with Adam Urbanski

As always, Marketing Mentor, Adam Urbanski always puts on a great teleconference. For those who missed it, we offer the following...

Adam has just told us that he’s made 100 extra CDs with the audio recording of the call. So he’s keeping the site open for a couple more days or until all those CDs are gone – whichever happens first.

The good news is you can still use TNNW's VIP Code to instantly get access to the mp3 download of the audio plus he’ll ship to you one of those extra audio CDs.

---> Here is the special VIP Code: CAS417 <---

Go ahead and grab your Audio CD for just $20 right now at
http://tinyurl.com/yvljeu

In fact, just one of the ideas he talked about – developing a Marketing Savvy Mindset – and his explanation how to do it, will transform your business and change you from a wage earner into an money-making entrepreneur – with all the
perks and freedom to prove it!

Here are some of the notes our subscribers took...

-> Specific tips how to attract all the new clients I want in the next three to six months starting from scratch and on a shoestring budget.

-> One big mistake I was making with my lead generation programs that were slowing down my list-building.

-> A new way to look at all the marketing training I’m investing in and how to implement ideas faster without getting overwhelmed.

And this is only a tip of the iceberg.

Just one good idea properly implemented can get you a flood of new clients and profits. But you have to take action and grab one of those audio CDs now before they are all gone.

---> Here again is the VIP Code: CAS417 <---

Go ahead and grab your audio CD right now at http://tinyurl.com/yvljeu

All our best,

Adam J. Kovitz, CEO, Editor-in-Chief & King of Business Networking




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Blog Archive

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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