KENSEL TRACY: The Centre of Excellence for Public Sector Marketing in Canada Helps the Public Sector Market

by Kensel Tracy

If you are like me and think that Federal, Provincial or Municipal governments lack marketing expertise, all one needs to do is look at the recent Ontario Government communications fiasco in launching the new Eco Tax in Ontario. The Eco tax is being called a levy by the Provincial government when in reality it’s a surcharge on a purchase that looks a lot like a tax. The government launched this program July 1st and has already had major complaints from both the consumer and retailers. One of Canada’s major retailers Canadian Tire has already told the government it will not be charging the tax because it’s too confusing, complicated, does not provide a service to its customers and is hard to administer. On top of that, the provincial government actually lied to its residents saying that it will cost other $5million dollars for pulling the tax when it has over $73 million taxpayer dollars tied up in investments inside the ad hoc government department that is acting at the custodian of the funds.

The bottom-line for the Provincial Government of Ontario, a major marketing and communications blunder. So why is it that government organizations stumble, when it comes to giving constitutes the right information in a timely manner?

All you need to do is as Jim Mintz from the Centre of Excellence for Marketing in the Public Sector. Jim has dedicated his life to marketing, primarily in the public sector with Health Canada where he launched some of Canada’s most successful health campaigns. When it came time to retire, Jim left the government and setup of the Centre. CEPSM as it is called helps all kinds of public sector clients learn the ins and outs of marketing to Canadians. Jim’s group now consists of 17 associates many who had notable public sector careers in marketing, communications and advertising along with a team of younger associates that run the Centre’s Social Media, Web and advertising divisions.

Jim also taught marketing at Carleton University up until last year and regularly gives seminars and workshops on New and Social Media and Social Marketing which includes modifications of habits, beliefs, actions and views about many of the country’s major social and health issues. Jim eats, sleeps and talks marketing. He has developed strategies and launched campaigns for health, public safety, and has taught clients from almost every level of government on how to market their programs and services.

The Centre also has affiliated offices in Regina, Calgary, Toronto, Montreal and Ottawa. So the next time you see a public figure, group or organization needing help in marketing or communicating, give The Centre of Excellence for Public Sector Marketing a call. They can be found on the web at http://www.publicsectormarketing.ca/ or contact Jim directly at jim.mintz@publicsectormarketing.ca


Kensel Tracy is the Marketing Coach at the Corporate Coachworkz and runs a practice in Chelsea Quebec and is also launching Business Over Breakfast ( BoB ) Clubs throughout North America. If you have a story of interest he can be reached at kenselt@symnpatico.ca

For more information, please visit Kensel's TNNWC Bio.

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KENSEL TRACY: The Centre of Excellence for Public Sector Marketing in Canada Helps the Public Sector Market

TNNW Bulletin and Updates, May, 2009, Week 4

Major Developments, Forward Motion, Events and Actionable Items: TNNW - We ARE Networking

May 25th, 2009

Bulletin # 17

*PUTTING THE BULL BACK INTO BULLETIN*

*We are a unique organization that offers our Subscribers and Members: 1) fabulous information, insight and intelligence in our Newsletter and through our continuous RSS and Email Feeds, 2) an unparalleled suite of services and products for making you personally and professionally successful, and 3) an actual interpersonal community where Human Beings work together in cooperation and synergy to achieve exponential returns.

When you become a Member of TNNW you haven't merely joined a list, or gotten access to products and services...you've joined a Strategic Alliance. We are an organization dedicated to making our Members successful.

THE NATIONAL NETWORKER is more than talk about networking and media -- we are about connections, team-bulding, personal introductions, constructive interactivity and RELATIONSHIPS.

• Our free Newsletter: The highest quality standard in the industry -


• Our Suite of Services For Members: Unparalleled quality, utility and value -


• Our Community: We are an international organization, comprised of Subscribers and Members who truly interact, communicate, build strong relationships and promote and support each other for every individual's financial and social benefit. Relationship Capital.

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1. ALL-NEW BUTTONS AND APPLICATIONS (FULLY-FEATURED AND COLORFUL) FOR YOU TO PLAY WITH: Part 4

If you look at the bottom of any of our articles, you will notice a whole set of new applications to save, bookmark re-publish, broadcast, email, comment about, rate, follow, subscribe to or promote any of our authors, any of their articles, or the whole Newsletter. Look for the buttons and use them. Promote TNNW, our authors, or yourself.

Widget Selection Button: Opens up a gallery of widgets for you to use on your blogs, websites, newsletter and homepages.

Buzzworks Self-Promo: Opens up to our brand new self-promotion buzz page. Click on it, land on the special page, and tell us if you've talked TNNW or its authors or services up (in any medium). We will buzz you back (across a veritable plethora of media) in a giant way. You promote us, we promote you. Networking is a mutual proposition.

Submit Article to Google: Click on this button to submit the url of your favorite articles (as many times as you would like), or of the whole blog or website address to Google. This is very, very helpful SEO (Search Engine Optimization). Google is the most potent and well-regarded engine. They like us already -- help them to fall in love with us, and with each of our authors.

TNNW Member Services: This button opens up to a page which describes and contains links to all of our services for Members.

Re-Tweet This Article (not shown): You can automatically re-tweet the entire content of any article by merely pressing this button. This greatly helps cultivate the buzz and branding for your favorite authors. Let's help them get word out to the broadest and biggest possible market. This gadget does it all for you with one click.

Re-Tweet This ArticleEmail this • Sphere: Related Content • Save to del.icio.us • Add to del.icio.us • Digg This! • Discuss on Newsvine • Stumble It! • Add to Mixx! • Email the author • 2 Comments • Technorati Links • Share on Facebook • outside.in: geotag this story

2. EXCELLENT NEWSLETTERS AND BLOGS WRITTEN BY TNNW AUTHORS

Our Featured Columnists and Bureau Chiefs are superb writers...each from a different industry, and each with his own unique area of expertise. You can preview three of these resource letters, each written by one of our TNNW professionals, and subscribe to any or all of them for free. This may be a limited time offer -- subscribe now before these fellows become mad with power and start charging huge fees for subscriptions!

Yossi Feigenson’s ORB REAL ESTATE PROFESSIONALS Newsletter

First Issue:
http://archive.constantcontact.com/fs024/1102532372824/archive/1102566635914.html

Subscribe Free:
http://visitor.constantcontact.com/manage/optin/ea?v=0011QHrsLot1-f8NHVX5ng00g%3D%3D


Bruce Newman’s THE PRODUCTIVITY INSTITUTE Newsletter

Back Issues:
http://www.prodinst.com/PI_all_newsletters.php

Subscribe Free:
newsletter@prodinst.com (just shoot Bruce an email saying that Douglas Castle sent you -- not only will he subscribe you; he buys me a cup of coffee for every thousand subscribers I refer! His generosity is unsurpassed. In the meantime, I'm becoming more caffeinated than Will Banter of J.D. Gershbein's THE HANDSHAKE CLUB).


Andy Lopata’s CONNECTING IS NOT ENOUGH Newsletter

Back Issues: http://archive.constantcontact.com/fs019/1101533091183/archive/1102423150837.html

Subscribe Free:
http://visitor.constantcontact.com/manage/optin/ea?v=0018qhVFXyt4BiYJlFxE6UJVg%3D%3D [Note: Take advantage of Andy's new double CD offer. Click here.]

Douglas Castle's Blogs (all available with free daily email or RSS feed):

The Internationalist Page

The Global Futurist

Braintenance

Links 4 Life

Beware Of The Blog (The Castle Consultancy)

3. SITES TO SEE AND FAVORITIZE

For a complete sitemap and index of all of our sites, simply click on http://tnnwindex.blogspot.com/, and FAVORITIZE. {yes, yes...the page name sounds like a window cleaner} Keep this handy - when you're on any page, look for the INDEX TO TNNW SITES button to return to the Index at any time.

Visit http://tnnw10.blogspot.com/, and FAVORITIZE. We have UPDATED our listing of advertisers, affiliates and services. There are some deep promotional discounts and other advantages exclusively for TNNW subscribers. Look for ChapterTracker, Andy Lopata's 2 CD set, and, of course for Douglas Castle's exciting, self-serving and extremely bothersome new ad for THE CASTLE CONSULTANCY. If you are curious as to what Douglas does (outside of TNNW) -- He works very closely with young, growing enterprises on strategic planning and development. He is relentless, determined and demanding; on the bright side, he has good table manners. Visit DOUGLAS CASTLE PUSHES PEOPLE TOO HARD, for more details.

FAVORITIZE this one: http://tnnwservices.blogspot.com/ . See why it pays to become a full-fledged Member.

CUSTOM TEXT-MESSAGING PROGRAMS: TNNW offers its Members the best state-of-the-art text messaging services for announcing/broadcasting, sending alerts and for advertising to a captive audience...we might walk away from our computers, but we are always carrying our cellphones or PDAs! Visit http://tnnw4.blogspot.com/.

4. FACT: HOW YOU DEAL WITH FEAR WILL MAKE YOU EITHER A LOSER OR A WINNER - Christine West's Critically-Acclaimed Webinar Series.

The primary motivating force in most people's lives is FEAR. People respond more readily to fear than to opportunity. Fear holds us back, inhibits us, makes us indecisive, attracts negative energies (misery loves company), and keeps us from reaching our potential, both personally and in business.

Question: Are you going to saddle up and ride the shark... or be eaten by it?

Question: Are you going to surf on the tidal wave or be crushed by the tsunami?

Question: Can you possibly think of any more ridiculous metaphors than these?

TNNW Featured Columnist, noted consultant and speaker, Christine West is hosting a fabulous five-part webinar series called How To Master The Fear In Challenging Economic Times. The series begins in July -- it was originally scheduled to begin on June 9, but we thought that if deferred it, your anxiety level would be increased.

Subscribe today for this 5-part webinar series at MASTER THE FEAR. Don't let the self-imposed limitations of fear stand between you and complete business and financial success. Invest in your future today! Christine West is a brilliant social scientist -- give yourself the gift of conquering your fears forever.

Seminar-related materials will be widely-circulated during the next several days -- you will need to register early. How you deal with fear can transform every aspect of your life.

Whether or not you are aware of it, fear has kept you from achieving many of your goals...it has kept you from maximizing your life's potential and realizing the voctory and success that you deserve. Christine will teach you how to 1) identify those times when you may be making a dangerous fear-based decision; 2) set the fear aside and proceed confidently; and 3) how to see the fear in others and to change the way in which you communicate in order to gain their confidence.

***To hear a sample voice clip of Christine West, simply click on: http://www.thebusinessmd.net/downloads/TheBusinessMD-Interview-Business-Corner-09.mp3.

5. REMINDER: DAILY EMAIL AND RSS FEEDS

You're missing out. To get the full benefit of THE NATIONAL NETWORKER and all that we have to offer, you MUST subscribe to either the RSS FEED or the EMAIL feed. Please do it now in order to keep your free subscription! Click on:

or on

It's really quite simple. If you actually do it, you'll find out that this is indeed true. By the way, the email feed, which contains all of the content of the RSS Feed as well, is the more popular of the two by a significant margin. I personally prefer the Daily Email Feed. Plus, I can forward copies of articles which I like to my colleagues.

6. TWITTER US! BUZZ TNNW UP.

You are cordially invited to follow TNNW (and we will follow you back) on Twitter at http://twitter.com/TNNW_BUZZWORKS. Also, remember to take a look at the TNNW BUZZWORKS page (http://tnnwbuzzworks.blogspot.com/).

If you talk us up, we'll give you and your organization more cross-media exposure and SEO exposure than all of your best friends combined. If you would like to follow Kovitz or Castle on Twitter, go to http://twitter.com/ajkovitz or http://twitter.com/douglascastle ...we'll even follow you, too.

Enjoy the articles, and enjoy all of our TNNW sites. We have so much to offer each other. Let's put it to work for everyone's benefit.

Yours,

Adam J. Kovitz (mostly) and Douglas Castle (to a lesser extent)

THE NATIONAL NETWORKER (TNNW):
PRESS OUR BUTTONS & CLICK OUR LINKS...

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TNNW Bulletin and Updates, May, 2009, Week 4

TEAMWORK - CREATING TEAMS THAT WORK: Getting (and Staying) on the Same Page

Teamwork - Creating Teams That Work with Douglas Castle

Dear Readers:

Teamwork requires many skills, a great deal of focus, and a clear, unconflicted vision of a common goal of great importance to all participants. If I am a basketball hot-shot who loves to have the ball all of the time, my team will suffer the effects of my personal agenda and my ego's actions. Further (and the analogies only get worse), if we are on the same side in a tug-of-war, or a rafting race, we had better all be pulling or paddling in the same direction...otherwise we will either go flying forward or spinning in circles.

Conflicting agendas and differing priorities are the bane of effective teamwork, and are the ultimate destroyer of any team effort. Some simple guidelines follow that will help you keep your team members "on the same page" all of the time:

1. The Team must have an assigned leader. The types of decisions made by consensus must be few, and they should be the exception rather than the rule. A leader who cannot maintain focus, order and the respective of his/her teammates will see his/her team disintegrate into a committee or an informal group.

2. Individual decisionmaking capacity ("judgment calls") by the teammates must be limited, by the leader, to certain types of tactical issues which will not affect the focus of the team's mission. If there is any doubt about the appropriateness of an individual tactical decision, then the leader should be consulted.

3. The leader should generally have the ability (and also must bear the responsibility and accountability) to override individual decisions after due consideration. It is the leader's responsibility to explain, in brief, what his/her reasons are to that individual, or to the team, if appropriate.

4. The team's mission must be unequivocally and simply restated by the leader in every meeting with team members, and in every business-related conversation with the individual team members. As Adam J. Kovitz, CEO, Founder and Publisher of THE NATIONAL NETWORKER has said, on many occasions: "We learn through repetition and reminders."

5. The team leader, or his/her appointee must make frequent evaluations and issue statements (with the use of as much supporting quantitative data as possible) to the team about the progress that they are making toward the accomplishment of the mission. If these reports indicate progress, the team will be inspired, more firmly bonded, and work with increased energy and enthusiasm.



Exceptions:

There are exceptions to the foregoing five rules (aside from "executive privilege," "national security," "I invested the most money!" and "I'm bigger/older/more experienced/much smarter than you."), but these are quite limited:

• Teams formed for the purpose of developing an initial plan or strategy;
• Teams formed for the purposes of "brainstorming" ideas;
• Collaborative efforts involving only two partners;
• Committee meetings, board meetings and stakeholder meetings where resolutions are put to a vote;
• Teams formed for the purpose of critiquing an idea, an action or a work -- a panel of judges is the classic example.

Generally speaking, if a leader fails to truly lead (rather like an orchestra conductor), the team will disintegrate (rather like the difference between performing a symphonic piece and an ethanol-powered and spontaneous chorus of "Waltzing Matilda" by a rugby team after a rough game).

If the directives above seem harsh, you must bear in mind that the team is not formed for the purpose of either stifling individuality or encouraging innovation, per se...it is formed for the sole purpose of accomplishing a mission for the benefit and common good of all of the teammates.

One analogy, which I particularly enjoy, if that a team is like a multicellular organism, and that each team player is a cell in a biological (life-giving or life-preserving) process. If any one cell should fail to cooperate, sabotage the efforts of other teammates, or misuse resources, it becomes cancerous. Overstated? Perhaps. But my mission in writing this article was to get a point across. An extreme analogy tends to be most memorable.

Get on the same page. Stay on the same page. Tight teams accomplish great things.

-DC http://aboutDouglasCastle.blogspot.com

THE NATIONAL NETWORKER- We Are Networking

BRAINTENANCE - Stay Razor Sharp

INTERNAL ENERGY PLUS - Human Potential

THE INTERNATIONALIST PAGE

THE GLOBAL FUTURIST

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TEAMWORK - CREATING TEAMS THAT WORK: Getting (and Staying) on the Same Page