A NOTE FROM THE FOUNDER: How Entrepreneurs Can Escape the "Rugged Individualism" Trap

How Entrepreneurs Can Escape the "Rugged Individualism" Trap

by Adam J. Kovitz

I was delighted to have "touched a nerve" with our readers last week with my article The War on Small Business and What One Company is Doing About It.  I have received several comments about it, such as the following:

"Dear Adam,

Great article this week!  I truly thing this is one of your finest works since I joined TNNWC back in the summer.  I thought you hit it all Right on the Head!  I don't know how much you know about companies such as Walmart, but they are notorious at holding their small business vendors hostage, often stringing them out needlessly for nearly a year on occasion.  Horrible people, really."

Several other comments were of this ilk and I wanted to continue the theme this week as I have been talking with other entrepreneurs about their own goals and objectives.  

One of the main notions that I have been contemplating is that of the "rugged individualist".  This ideal picture of one who can, on their own, brave hostile conditions and not just survive, but thrive,  is the same spirit that drove Westward expansion in the United States in the 1800's as well as the "American Dream" of owning a business, growing it and striking it rich (or at least, making a decent living).  Sounds great, right?


But there's a dark side to this individual spirit...it is way too easy to be divided and conquered, much in the way that large corporations are currently having their way with our government - because they can - at our expense (see my aforementioned article for one such example).  

Here's how we've been trapped:
1.)  We're too busy to know what's going on because we're focused on trying to keep our businesses profitable
2.)  It's much easier to ignore cats than to herd them
3.)  The few "bones" we've been thrown such as the recent Small Business Jobs Act looks great for PR, and my help a few businesses, but is impotent to solve some of the more larger, systemic issues
4.)  Many of us suffer from anxiety and depression due to tight financial strains.


Here's the good news...we can learn from history...


When we look back to the turn of the last century in the United States, we had a large influx of immigrants from Ireland and Italy as well as Jews seeking freedom from persecution.  Many of these "new" immigrants lived in ghettos with other immigrants from the same countries - they were strangers in a strange land who, quite often, were shunned by the "mainstream".  For every exclusive club set up to exclude the elite from the "dregs", the dregs put together their own social clubs and societies, many of which included theater and music.


Several of these immigrants would eventually go on to being received by the public and integrated into society - Spencer Tracy, Errol Flynn, Walter Lantz (of Woody Woodpecker fame), the Marx Brothers and the Three Stooges are all examples of those who would influence the stage, radio, the screen and even the "small" screen.


Q:  So what does this have to do with us entrepreneurs?


A:  Everything!


Aside from arts and entertainment, many of these groups formed businesses to serve their communities - miniature economies that were given the chance to grow.


As an entrepreneurial community, we too, are now strangers in a strange land.  Being forced to play a game (a.k.a., our global economy) that others have already seemingly won, or at least have tipped the scales heavily in their favor to win.  We can choose to remain trapped under the weight of an outdated system and forever be slaves to others who don't have our best interests at heart (if there's anything left of their hearts), or...

We can choose to form communities of entrepreneurs to serve entrepreneurs and their families.  We can, wherever possible, choose to do business with each other rather than support our larger counterparts.  We have the advantage of creative thinking, innovation and the desire for something other than the status quo.  

These communities, can with enough support, over time, become economies unto themselves - it doesn't matter what country such enterprises are from (I'm sure several will be international), as long as they are willing to be part of an interdependent whole.

As a matter of fact, we have the beginnings of such a structure.  We call it TNNWC Group.  It's a company, it's a cause, it's a community, it's a suite of services and publications, it's an economy waiting to happen, it's our future...we invite it to be your future as well.  

Here are the many ways you and your company can take part in our mutual future:
1.)  Keep reading us
2.)  Become a member if you're not already one - it's free
3.)  Invite your friends, family and business associates to join
4.)  Write for our publications to get your voice heard amongst our growing ranks
5.)  Take advantage of our proprietary suite of services - they are those crucial services that all emerging enterprises need for growth
6.)  Joint venture with us by providing a service that we don't currently offer by becoming a strategic service provider or a divisional president.  We are a confederation of entrepreneurs who work collaboratively to serve entrepreneurs.

Choose TNNWC, and choose success.

All my best,

Adam

www.TNNWC.com
http://adamjkovitz.blogspot.com

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A NOTE FROM THE FOUNDER: How Entrepreneurs Can Escape the "Rugged Individualism" Trap

CONTROL = APPLICATION OF INFORMATION: Getting the Talent That Your Company Needs

CONTROL = APPLICATION OF INFORMATION:
Getting The Talent That Your Company Needs.
-- Douglas Castle, CEO, TNNWC Group, LLC

There is no denying it. People are searching for careers, security, opportunity and appreciation.

As to security in the most traditional sense, most traditional career-path, ladder-climbing adherents are feeling queasy, disillusioned and displaced -- they have grown accustomed to receiving a guaranteed salary without direct performance requirements -- they are like de-clawed cats in the jungle. They would love large corporate salaries, perhaps with (dare they ask?!), written employment contracts. Part Two of the security actually translates to any mixture of the following special "extras" in terms of potential compensation:

1. A share of gross or net revenues from a product or a service that will be of great quality, supported with advertising, branding and buzzing, and which will be well-received by marketplace (i.e., which will sell in high volume);

2. A share of profit, if profit is generously-defined and the cost of delivering the product or service is minimal and the departmental overhead is very, very low (i.e., efficient);

3. A stake in ownership. If the company is private (closely-held, a GICBC, or largely owned by management and employees), there may be a flow-through of profits directly to each stakeholder in proportion to his or her share of equity. If the company is public, the hope is that the price per share will be nice and high when the stakeholder is ready sell all or part of it (i.e., a capital gain), and (optimally) that the shares, units or interests may even pay dividends over time, to provide some passive income to supplement his or her direct earnings.

Of course there are other issues, such as healthcare insurance, a good working environment, and the likes.

Your new, undercapitalized but promising company needs these talented, capable individuals, but you cannot afford to offer them cash compensation. What do you have? You have the sole prospect of offering Part Two incentives and security.

Translated: You will have to persuade very gifted people (many of them have recently lost jobs due to the miserable economy, and some of them have been out and alone for awhile and have begun establishing consulting or contracting practices to cobble together an income, which can be difficult).

Your Mission: You must be able to demonstrate to these great people (only available because of these troubled times) that they would do far better if they partnered with your organization, than if they continued to to fly solo. You must be very convincing. Every single one of these people is hurting, although very few will admit it. If you are to get them to commit their efforts (in an "unconventional employment" scenario), you must show them that you are equally committed to helping them succeed in building rewarding, profitable careers. You must accept the notion of partnership. Your must get these prize persons to also accept the notion of partnership in a typically paycheck-papered, non-entrepreneurial world.

Your Tools: A powerful business plan; personal belief in the plan; charisma is presenting the plan; a knowledge of what your quarry truly needs, so that you can address those needs and help to solve the problem and ease the pain; imagination; creativity; flexibility; a willingness to listen; and, of course, your generosity.

Don't even think about being greedy, and don't be a desperate beggar looking for a "favor" either. You must be prepared to discount (sell off or give away today) some of your future revenues, profits and/or ownership to some of the right people. Yes...(sigh)...this means carving up "the pie."

Think About This: Would you rather own a smaller percentage slice of a much larger pie, or would you rather own 100% of the legendary "pie in the sky?" [No answer is required. The question is rhetorical. The answer is supposed to be glaringly obvious. If you chose the "pie in sky" option for yourself, you are selfish, control-obsessed, greedy and should be prepared to fail miserably -- this is a hint.]

Final Analysis and Comment: You must pay to receive. If you do not have a war chest of capital to pay for people's talents, you must offer them a piece of your company's future that they can call their own.

The less capital that you have available, the more intelligent and creative you must become to be successful. But fear not! Intelligence and creativity (with the spirit of generosity) can be converted to material wealth. If you want to win, you must do 1) a great deal of convincing, and 2) a great deal of intelligent giving. Also, intelligent giving (making the right partnership deal with the right individual) is actually smart investing.

Douglas Castle
http://aboutDouglasCastle.blogspot.com
http://lifelinksiep.blogspot.com
http://TheGlobalFuturist.blogspot.com
http://TheInternationalistPage.blogspot.com
http://TheNationalNetworkerWeblog.blogspot.com

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The National Networker Publications™ produced by TNNWC Group, LLC
“Empowering Emerging Enterprises”

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CONTROL = APPLICATION OF INFORMATION: Getting the Talent That Your Company Needs

DAVE CLARKE: A Networking Lesson from the New UK Government

by Dave Clarke

Last month I wrote about a networking lesson from the UK general election campaign. The learning was around being ready to use the various networking platforms and groups to share your expertise with others. Since then we have had the election and the new Government have taken their places in the UK Parliament.

It isn't, however, business as usual. For the first time in 70 years in the UK there is a coalition government. Whether it will be a success remains to be seen, but the early signs are encouraging. In a little under a week the Conservatives and Liberal Democrats were able to set aside their differences and concentrate on what they had in common to be able to work together and form a new Government. It is this focus on collaboration that has relevance to business generally, and to networking in particular.

It can be tempting to only "network" with others who do completely different things to you, i.e., people who provide different services or products and those from different professions. In fact some networking groups only allow for one member from each.

In reality, it is often those that are more complementary to you that lead to more and quicker opportunities. The similarities mean you get to establish relationships more quickly and it is much easier to find referrals for each other without going out of your way. Even those groups that exclude members in the same line of business recommend joining other more open groups as part of your overall networking strategy.

The lesson for us in networking is the many more possibilities that open up with an open and collaborative approach.

Until next time...

Good Networking!
Dave Clarke
Get 7 networking secrets for business success


For more information, please visit Dave's TNNW Bio.

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DAVE CLARKE: A Networking Lesson from the New UK Government

DOUGLAS CASTLE RANTS: The Inherent Power of an Organized Group

The Inherent Power of an Organized Group

Synopsis

When a number of people gather together in the genuine spirit of cooperation and collaboration, and in the sincere interest of solving any problem or in achieving any goal, the likelihood of the Group’s success at its accomplishing its agreed mission will increase exponentially with: 1) the size of the Group; 2) the quality of the Group’s strategic plan; 3) the diversity and complementarities of the resources and skills brought to the Group by each Member; 4) the level of resources and skills brought to the Group by each Member 5) the ability of the Group’s elected or appointed leaders to keep the Group’s focus on the mission and to responsibly empower each Member (through careful delegation) to his or her highest and best skills and purposes; 6) the strength of the bonds of trust and empathy between each and all of the Members of the Group, and 7) the righteousness or goodness in the objective sought. – Douglas Castle

This article, written for publication in The National Networker Weekly Newsletter, is part of a series of explorations into the notion of the Next Entity – the Global Interworked Cooperative Business Community (GICBC). Join us at http://bit.ly/JoinTNNWC . You’re welcome and there is no charge for Membership.

Definition of Terms

For the purposes of this discussion, the following terms are used in the following manner:

1). The size of the Group = the total number of Members;

2). The strategic plan = the “road map” to be used as a guide and reference for the Members of the Group to follow in order to proceed from the day of the Group’s formation to the day of accomplishment of its mission;

3). The diversity and complementarities = the variety of skills and resources brought to the Group by each Member, and the manner in which those skills and resources can be applied to each incremental step of accomplishing the mission;

4). The level of = the degree of competence at accessing and applying any resources of skills by a Member;

5). The ability = the same meaning as in the term “level,” above;

6). The strength of the bonds = the cohesiveness, pervasiveness and persistence (especially when challenged) of these critical interpersonal elements;

7). The righteousness and goodness = While these may be seen to be subjective terms (and understandably so), a Group focused on accomplishing a mission that is in harmonious accord with the highest values and ethics of its Members will tend to follow a straighter course to completion, with less discord along the way. It is also, in essence, easier to put one’s unfettered intellectual abilities, strength and actions to something that is a matter of pride and principle. Shame and subterfuge detract from the probability of success in any individual or Group endeavor;

8). Exponentially = in an increasing, compounding multiple. Exponential expansion is far greater and faster than simple arithmetic expansion. Two minds working collaboratively are a force far greater than the mere sum of the two minds…three minds working collaboratively are a force far greater than the product of two minds working collaboratively.

Note: I often use the term “Critical Mind Mass” to represent the number of individual (i.e., Member) minds working collaboratively to achieve a breakthrough idea or action. One of the ultimate products of exponentiality is an accelerated possibility and increased probability of a breakthrough or multiple breakthroughs.

9). Cooperation = an interpersonal configuration in which each of the Members agrees to abide by a set of rules or principles agreed upon and set forth by the Group, and does so;

10). Collaboration = an interpersonal configuration in which each of the Members uses his or her resources and abilities to enhance the thoughts or actions (through something akin to an infinitely expanding feedback loop) of each of the other Members, and of the Group.

If a Group is to optimize the potential advantage of its power, each of the Members must perform a critical role for the benefit of the entire Group. A Group is a multi-cellular organism, with each Member comprising one of its vitally-needed, constituent cells. Non-functioning or under-functioning cells diminish the organism’s ability to survive and thrive. Agitated and dangerously conflicted cells operating contrary to the accomplishment of the organism’s mission and with a propensity to enlist or transform other cells to act similarly are analogous to cancers – not only will they diminish the organism’s ability to survive and thrive, but, if left unchecked, they will tear the organism apart, causing it to collapse upon itself, terminally disabled.

Cellular cohesion is absolutely necessary; insidious, contagious and unproductive conflict is fatal. It sounds trite, but it is true of the cells of any organism, or of the Members of any organization – “United We Stand, Divided We Fall.”

Those who seek to immobilize, conquer and enslave others, deliberate seek to divide those others, and to turn them against each other. Sadly, we Humans tend to be an insecure and short-sighted lot, and we fall into this trap repeatedly…never knowing that the only victors will be those who are behind the scenes; the puppeteers seeking to rob us of power, confidence, momentum and the joy of community.

Despite my having said this, please bear in mind that some element of conflict (emerging from within the ranks of the Members or cells) can be productive if it takes the form of reasonable analysis, reassessment, or refinement.

A question, a pause for further thought, or a suggested change (when presented in the proper spirit and forum) can be sources of conflict, but they are like the body’s own sensorial feedback – they serve the higher purposes of possible course correction and the potential acceleration of the accomplishment of the mission. In the Human experience, questioning very often fosters the creation of better solutions, or reaffirms (by testing and tempering) the validity of an existing system of belief or a chosen course of action.

An Example of Group Potential Being Actualized

QUESTION: What might a well-organized, focused, dedicated group of 100,000 persons accomplish during a single year, if each Member would contribute, on average, the sum of $10.00 per month for each of the twelve consecutive months?

Here are a few examples. This list is by no means exhaustive, and it does not include popular but notoriously historically ineffective activities, such as signing a petition, staging a demonstration, boycotting a product from any country, or other such activities. These are all means of getting attention, but “raising consciousness” is merely one of the first steps in the productive process of creation of great new things, or of changing the existing, flawed institutions or policies. To truly effect change, you must work both within and outside of the established systems, and you must take precipitous action. Our Group can:

• Purchase a controlling stake (or at least enough of a stake to call a shareholders’ meeting and require an audit of the books or a vote on a critical issue) in one or more publicly-traded companies;

• Start an independent credit union;

• Start a venture capital fund and create numerous entrepreneurial “incubators”;

• Create a branded affinity “credit card” ;

• Negotiate deeply discounted health and business insurance plans for self-employed persons and smaller-sized (by employee count) emerging enterprises;

• Act as a co-operative and to obtain discounts from choice vendors and service suppliers;

• Get any website, blog site, person, product or brand to be listed in Google’s top ten ranked research results;

This is indeed something worth thinking about. More importantly, by far --- it is something worth planning and doing.

Faithfully,

Douglas Castle

About Douglas Castle
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DOUGLAS CASTLE RANTS: The Inherent Power of an Organized Group

UPDATE Bulletin - New Developments - The National Networker Companies - 02.21.2010

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Update Bulletin - New Developments - The National Networker Companies - 02.21.2010

Dear Friends:

Greetings, everyone!

QUESTION #1: What exactly are/is The National Networker Companies?

TNNWC is a group of unincorporated divisions operating under the aegis of The National Networker Companies. TNNWC is, at present, a Limited Liability Company with only two Managing Members. TNNWC is converting its structure to permit the admission of Participating Members (Stakeholders in ownership and profit-sharing) to afford the greatest contributors to TNNWC's success to become true owners, with an ongoing income annuity. This shared-contribution, shared-stakeholder type of incentive-based meritocracy is referred to as a GICBC - A Global Interworked Cooperative Business Community.

QUESTION #2: What does TNNWC do?

TNNWC publishes several newsletters (The National Networker Weekly Newsletter, The Blue Tuesday Report, and other special publications and bulletins), provides a suite of businesses services for entrepreneurial endeavor, emerging enterprises, fast-track executives and innovative professionals. These services are unparalleled anywhere, are efficiently priced, and are only available to our TNNWC Members; but bear in mind that Membership is free. Lastly, we are an interactive community of like-minded collaborative people who want to build a new economic paradigm and entity which allows for prosperity and peace -- capitalism without conflict.

QUESTION #3: What's The Benefit To ME in Joining TNNWC's GICBC, and in becoming a Member Of TNNWC?

It's simple. Become a Member and 1) receive all of our free publications, breaking news, RSS feeds, Email updates, intelligence, practical advice and access to our suite of services for professional and business growth; become a Member and 2) receive pre-qualified personalized introductions to other community Members (worldwide) who will collaborate with you, mentor you, advise you, co-venture with you, promote you, and become your suppliers, clients or representatives to increase your quality and quantity of your business and the trajectory of your rise to success -- we are proactive and interactive; become a Member, and TNNWC will find ways and means of promoting you -- we are a community of creative, motivated and enterprising individuals...we are like an extended family and we take care of each other as part and parcel of taking care of ourselves; Become a Member and 3) ultimately become a stakeholder in our GICBC for the development of equity, income, security and so many other benefits which you cannot count on large corporations, governmental agencies or other faceless strangers to survive.

Our rapidly growing GICBC will be a sovereign self-sustaining entity in cyberspace... a Member-owned diplomatic meritocracy, a capitalistic system fed with shared success, but tempered with compassion and accountability, an incubator for achievement and productivity... a rescue vessel in a time when too many people are drowning in a sea of desperation, disillusionment, distrust, insecurity, hopelessness and profound emotional depression. We extend our hand to you.

QUESTION #4: What Type of Services Do you Provide?

We provide superb comprehensive customized services which include, but are not limited to, these: News Releases; Public Relations; Publicity; Financing (from angel investors to venture capital to asset-based financing to purchase-order financing, to international trade financing and receivables insurance, to major project and contract financing; International Connections Services; Advertising Services; Blogging and Blogosphere Domination Services; and a host of others...and we're prepared to do plenty of hand-holding and follow-through. Networking is only the beginning...we are about synergistic relationships.

QUESTION #5: Could you tell me more about the GICBC concept?

In being consistent with the progressive theme of the most recent two Update Bulletins and using them as a foundation upon which to build this week's Bulletin, an expanded outline of the ways in which we have already changed, as well as our plans for additional changes to be implemented during 2010 follows, with a focus on the GICBC Project. Note: This will be of great interest to every existing member, and to those of readers who are not yet members (you folks can fix that right now by clicking on http://bit.ly/JoinTNNW -- membership is free, and it gives you instant access to our TNNW Weekly Newsletter, the Blue Tuesday Report, our suite of unparalleled Business Development Services and our various interactive Forums):

Our Vision has changed - It is our intention to become the first Global Interworked Cooperative Business Community (GICBC) in history. We believe that TNNW's GICBC will serve as an exemplary type of social and business structure where capitalism can be used as a positive inducement for participation, innovation and peaceful, productive teamwork which transcends any unspoken caste system, any monetary or political barriers, and any geographical considerations.

Can a GICBC become a large conglomerate? Absolutely. Growth is unlimited.

Can a GICBC create, own or control its own credit unions, capital funds and insurance companies for the benefit of its members? Absolutely. We can be a virtual self-contained world. The greater our membership size, the better our negotiating position, resources and lobbying strength.

Can a GICBC act as a purchasing agent in order to obtain better pricing on products and services? Absolutely. The collective power of the GICBC can be used to obtain favorable pricing on everything -- from groceries, to automobiles, to office supplies, to education, to health insurance, to theater tickets, to discounted rates on loans -- and these benefits can be passed along to our members.

Can a GICBC be incorporated, or become an LLC? Absolutely. There is no legal or financial liability to any stakeholder for the actions of the company.

Can a GICBC buy interests in other companies and assets? Absolutely. We can invest in anything that we choose. Stakeholders propose these opportunities and vote on them at stakeholders' meetings, which can be held electronically (via computer and telephone).

A GICBC is similar in structure to an Employee Stock Ownership Plan, where 1) members work together and share in an ongoing collaborative effort to build the company [by consistently increasing and diversifying the volume and sources of the company's revenues], and 2) members are awarded ownership interests in the company as well as 3) shares of the company's profit...i.e., a quarterly cash distributions for each member in direct proportion with his or her percentage ownership.

Each member is awarded ownership (and all the benefits associated with ownership) based upon the value of his or her contribution. A GICBC is a true meritocracy, where productivity, innovation and the willingness to share are rewarded. Some have called this "Capitalism Without Conflict". Keep googling GICBC. Keep apprising us of your thoughts and willingness to become a vested member and stakeholder. You can give us your ideas or pose your questions to us at http://bit.ly/contactTNNW .


Our mission has changed - The National Networker Companies, as a group, is a provider of news, intelligence, unique content and business development services to the professional, corporate and entrepreneurial sectors.

Our orientation has changed - Networking is only the beginning - TNNWC is not just about "networking" (which has become a vast term with multiple meanings to many people; where every person believes that he or she is an "***EXPERT***") -- we are all about increasing revenues and productivity by creating viable, real connections; building partnerships (domestically and globally); providing interactive forums; and furnishing services to increase your roster of clients, your buzz, your branding, your market presence (in existing and new, emerging and potential markets) and your sales by every means possible. We live to inform, assist, interact with and promote every member's business, practice or cause.

Our structure has changed - We are an information producer, cross-media broadcaster and a promotion mega-machine. We make things happen for our members, and for our clients. We are building our management team now -- we are proactively pursuing and recruiting talented, energetic and intelligent individuals and matching them with the important official functions for which they are best suited...those for which they can offer our GICBC their optimal utilization.

Growth, refinement and improvement in other areas - Keep watching. What do you have to offer us? What are your greatest personal and professional talents?

Help us build the world's biggest subscriber/ membership list -- Forward this article (or this email) to a friend, colleague or business associate.


As always, thank you. You've let us become a part of your life. Through our GICBC (details unfolding rapidly), you will be able to become a stakeholder in The National Networker Companies. Our Growth Will Guarantee Yours.


With All of Our Best,


Adam J. Kovitz and Douglas Castle






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UPDATE Bulletin - New Developments - The National Networker Companies - 02.21.2010