by Dave ClarkeLast month I wrote about a networking lesson from the UK general election campaign. The learning was around being ready to use the various networking platforms and groups to share your expertise with others. Since then we have had the election and the new Government have taken their places in the UK Parliament.
It isn't, however, business as usual. For the first time in 70 years in the UK there is a coalition government. Whether it will be a success remains to be seen, but the early signs are encouraging. In a little under a week the Conservatives and Liberal Democrats were able to set aside their differences and concentrate on what they had in common to be able to work together and form a new Government. It is this focus on collaboration that has relevance to business generally, and to networking in particular.
It can be tempting to only "network" with others who do completely different things to you, i.e., people who provide different services or products and those from different professions. In fact some networking groups only allow for one member from each.
In reality, it is often those that are more complementary to you that lead to more and quicker opportunities. The similarities mean you get to establish relationships more quickly and it is much easier to find referrals for each other without going out of your way. Even those groups that exclude members in the same line of business recommend joining other more open groups as part of your overall networking strategy.
The lesson for us in networking is the many more possibilities that open up with an open and collaborative approach.
Until next time...
Good Networking!
Dave Clarke
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