by Penny Ng, BACKTALKTM Producer
NEW: At the bottom of every TNNW article, we feature a COMMENT ON THIS ARTICLE button. Click on it! We want your opinion on every article and author. Push our buttons. Spark us. Inspire us. Interact with us. We love hearing from you!
NEWER: At the bottom of every article you will now also find a multi-purpose comprehensive social media button which will permit you to forward, email, rate and share articles with all of your colleagues on all of your social media. Forward. Share. Never miss an opportunity to get you name in front of your colleagues, clients and prospective clients -- and you can do this without selling and without spamming!
Sometimes the keys to successful commerce are 1) keeping in touch through regular, enjoyable contact (so that you'll always be on the recipient's mind), and 2) simply being there when it counts. When your client needs what you have to offer, he will give you FIRST PRIORITY. This new button gives you the power to mass communicate and announce your availability and brand. Samples of both buttons follow, but first...
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Here are some of your comments on our recent articles published in the TNNW Weekly Newsletter, the Blue Tuesday Report, and our other infomedia, publications and special bulletins:
PETER BIADASZ: Write to Excite
Can Speakers Write Books?
"Peter,
As a speaker I appreciate your step-by-step approach to doing this. Thank you for sharing it. Good article.
Thanks!"
Rick Itzkowich
"I would suggest adding a ghostwriter to this process. A good ghostwriter can re-assemble various parts into a logical order; add transitions and filler where needed, and clean up the wording that can be awkward in print, even though it worked in speaking. It is money well spent."
Duncan
"Speakers had better be writing books, especially if they want to capture sales that are rightfully theirs. Many of my authors are speakers, and the fastest selling books usually belong to the speakers. I have one who moves a couple hundred books per weekend (he paid just over $1 per book and is selling for $10 or $15 per book). So, speakers should be writing books, without question!"
Brian Mast
"Amen to what Brian said. And if the thought of writing a book gives you a fright, use a ghost (pun intended). Most of my business is working with speakers who are subject matter experts yet they have neither the time nor the talent/patience/or inclination to write an entire book themselves. There is no shame in using a ghostwriter; frankly, most all non-fiction authors do. "
Kerry Zukus
Your Networking Success Story
"A blank envelope that I used because of Harvey McKay's business-ENVELOPES. I used it all last year to market and brand our company. Wrote their personal name and delivered to several offices with a great response. Who doesn't like their name and the word "stimulus check". I was checking the market with them and offering a stimulus discount and a check to see if they needed the TOP 20% of personnel in the area. GREAT SUCCESS with that."
Gloria Kelley
ROSANNE D'AUSILIO, PH.D.: The Retention Factor
Training’s Impact on Turnover
"Ms. D'Ausilio described the problem perfectly. Too often execs are short sighted and do not consider the bigger picture when letting workers go because of short term dips in their balance sheet. Then, do not spend appropriately when back in re-hiring mode."
Dennis Kunkler
BONNIE ROSS-PARKER: Building Profitable Lasting Business Relationships
Making Networking Work for You
"Ah, Bonnie! You are always right on.. and to see your tips in this precise list is great. I think I'll pass it out at my next networking event! Thank you."
Anonymous
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