Power Thought of the Week with Patricia Parham, Ph.D.Substitutability
Some networking organizations allow only one professional of a kind to participate in its network. These organizations value low substitutability. They want each of their networkers to have a monopoly over the resource offered. You gain substitutability when you provide a task, have knowledge or a unique resource or use a process for which clients must come to you. Clarify your niche and market your uniqueness.
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