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Wednesday, November 07, 2007

The Laws of Relationship Capital, Part 2: The Second Law

By Adam J. Kovitz, CEO, Editor-in-Chief Adam's Bio Email article RSS feed

A few months ago, I introduced TNNW readers to the concept of Relationship Capital in my article Can Relationship Capital Solve the World’s Problems? Last month, I introduced the First Law of Relationship Capital:

All organic entities (living or at one time having lived) possess and have the potential to create Relationship Capital

Like I’ve stated previously, "It is my hope through this series of articles to encourage discussion and debate amongst business leaders, academia, thought leaders and the socially and environmentally conscious who wish to benefit from networking. It is also my intention to discuss this at the "flying at 80,000 feet" as there is much more to each law than presented here."

The Second Law

The First Law deals with organisms that follow biological taxonomy, but what about non-organic things? Don’t we have relationships with cars, works of art and computers? The answer is undoubtedly "yes", but how does Relationship Capital work with non-organics? This is where the Second Law comes in:

Non-organic entities do not possess Relationship Capital, but reflect the collective Relationship Capital of those Relationship Capital-possessing entities who have relationships with them.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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