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Showing posts with label Money and You. Show all posts
Showing posts with label Money and You. Show all posts

Saturday, January 16, 2010

ESPECIALLY FOR WOMEN: Ambassador of New Education Devotes Her Life Mission to Abundance World-Wide


Especially for Women with Ann Barczay Sloan

Introducing: DC Cordova

CEO, Excellerated Business Schools® / Money & You® Program

“The Universe is abundant and there is only ONE PERSON
who can deny you ANYTHING! YOU!
Get this one and you’ll create freedom.”


Article Part Two



Let’s take a new look: Who is DC Cordova?




Extensive information on DC’s purpose, vision and mission may be found in Part One of this article, published in The National Networker December issue. Quick link: http://twitlik.com/dccexc



Overview: DC’s Primary Web sites:


Money & You®

http://www.moneyandyou.com/
http://www.moneyandyoublog.com/


Excellerated Business Schools®

http://www.excellerated.com/

DC’s site:

http://www.dccordova.com/


Special Details for TNNW Readers:


Click below to get special details on Money and You! DC Cordova has decided to share the first step of the program with you:


http://twitlik.com/absdcmy



Interview with DC Cordova Part Two



Please describe once again how you got started along this path?


“I was a court reporter in the California and Hawaii court systems. And I was looking for my purpose: I was looking for something greater to do out of my work I was doing for the EST organization and later with Sondra Ray around rebirthing. And she gave me a powerful affirmation, which was:


‘I now manifest the Divine Plan of my life.’


It was Sondra Ray herself who had introduced me to Marshall Thurber and Bobbie De Porter the people who had created the first business school for entrepreneurs of its kind in the 70s out of work they were actually doing in their very successful Real Estate company called Hawthorne-Stone.”



I remember hearing about Hawthorne-Stone. I was around in those days I’d even seen Marshall Thurber in person!


“… so when I found this work, I knew it had been created for me out of the affirmations I was doing. I knew it was my life’s work!


Then, through a series of circumstances, I ended up not only attending their business school but then supporting them and then I became a partner, and eventually I inherited all the work. So I got started out of me having a combination of good business sense, good business skills, and also the metaphysical skills.”



So – amid all these tremendous changes you’ve experienced – was there a time of breakthrough: a turning point when you chose to change your course? I’m always fascinated hearing about people’s transformations and quantum leaps!


“Specific turning points? Let’s see. I would say there were three primary ones.”



Three?


“Yes. Of course there were many smaller ones as well. Here is the first: In 1976 I was a successful court reporter in the L.A. system. I started when I was 24. Then I saw many things in the court system that were very disappointing for me, so I moved to Hawaii and started working as a court reporter there.


But then I began to RE-create my Universe the same one I left in L.A. Same old stuff! And I began to get a hint that maybe there was one thing happening: and this one thing was simply that I was always there in the midst of it! And so I was starting to realize ’Maybe we do create our own reality?’ Except I didn’t have those specific words. Actually at that time I had nothing metaphysical; I had only read As a Man Thinketh and that famous book on Psycho-Cybernetics.”



The book by Maxwell Maltz?


“That’s the one! Those were the only two things I’d read. So in 1976 I was being a court reporter and also party girl – I lived on Maui, I had a wonderful boyfriend named Bob Moon; I was sailing around the Islands. We went on a wonderful month long trip on a yacht, and suddenly I had this enlightenment experience on the island of Kauai on Hanalei Bay.”



An enlightenment experience!


“Yes! Now basically I had become pretty sober for the first time in years. I wasn’t drinking; I was out in the middle of magnificent nature… And I had this experience of having a connection with God after having been heartbroken for eight years because my first love, Larry Fancher, died when I was 18 years old, and I lost his baby four months later, after he died. “


Oh, I’m so sorry!


“So I was devastated and closed my heart and became a workaholic. I became very successful: had a lot of money by the time I was 24.


And so when I had this enlightenment experience, I heard this beautiful voice inside my head, in my heart that said, ‘I didn’t put you in this world to be a party girl. You have a job to do! And it was like ’What???’ And I had this experience that was very mystical, with me being one with God
but I didn’t know that’s what it was then. And I was seeing my whole life, seeing the whole world… I actually thought I was dying. I went through my whole life, and everything started making sense: my boyfriend dying, my other friend, what I had seen in court yes, that certainly was a breakthrough!”

Very powerful!


“I came back from that experience and I went back to Honolulu and started working as a court reporter again. I went through an agency, and the very first case I was sent on was the State of Hawaii vs. the EST organization, for practicing psychology without a license.”


Oh my God that’s perfect!


”…And I basically sat in front of six or seven of their topmost people -- the only top person who wasn’t there was Werner Erhard and I ended up being enrolled into EST. A friend of mine had done the Training in the early 70s, and I said to them, ‘EST? A friend of mine did that!’ Before I knew it I was signing a check to them and couple of weeks later I was sitting in the EST Training!"



So then this was your second major breakthrough?


“Yes it was a matter of my having that enlightenment experience, and then amazingly, right on the heels of that, coming in contact with this organization that would turn my life in the right direction!


My work with them took me through the technology of transformation ---and I have been doing that every since. That was 33 years ago! “



And the third breakthrough?


“My third major one was meeting Bucky Fuller, Marshall Thurber, and Bobbie De Porter -- and then meeting my mentors in Asia. “



What huge turning points! Now at present time which of your projects are you most excited about?


“I’m actually passionate about bringing our Money & You® program to North America. We’re very big all over China, Singapore, all over the Orient --- Australia, New Zealand, Malaysia, Hong Kong, Brunei: all over the Asia Pacific region. I really feel that North America is in high need of our program. So that’s what I’m most passionate about in regard to business.


In regard to education, to my mission, what I am very excited about is well, let me give you an example. There was an article in Fast Company in May -- called ‘What Harvard Doesn’t Know’ ‘or ‘Doesn’t Teach’ or some such (you can look it up.) It’s an article about Harvard all about what they do, and all these amazing educators that are now getting into education. And in there, the last paragraph, that article literally says that education is a thousand years old, because our students are learning the same way as Socrates, from people up front reading to them and not using technology. So the other thing that’s so exciting to me is that we now seem to be finding a whole bunch of allies that are creating transformation in this world. So those are my two favorite projects.



I’m wondering about your courses in Asia. Do you teach those?


"Oh no. I don’t teach I’m the CEO. No, we have several Chinese partners… and then we have real entrepreneurs that teach the Money & You program. We have many different entrepreneurs that teach – they are not trainers by career: they are actually entrepreneurs that build their own companies. Now one of my instructors here in the States is Kerrie Zurrier who, out of her work in the non-profit field, became a master coach and trains other coaches. But originally she’s a business woman. So, that’s what happens in North America."



So this next course that’s coming up in L.A. who is teaching that?


"Actually it’s Kerrie Zurrier."



I’m glad you are having this upcoming course here on the West Coast, in North America.


"Well, I’ve always wanted to! It’s just that I keep being pulled to Asia.”



How much of your work is focused specifically toward women?


“Number One: We are a women-run organization! Three of my partners are women, one is a male. Our programs are male-oriented but the world has changed: nearly 50% of American households are now financed by women: single women!


And
much more women are now attending. I actually go out and speak to women, but my tendency is to want to bring women into our programs

Students in transformational money programs used to be mostly men but now this is changing. I have actually sent women to certain programs: that is, recommended them to the leaders.”



How do you mean?


“I see these amazing programs where there are 30 men and one woman, and I go talk to the leaders about that – and then they say to me: ‘But where can we get women? There are no women!’ And I tell them: ‘Call me! I know all kinds of amazing women on this planet! I know all kinds of powerful, wealthy, successful women I can get you women! You need to change your curriculum!’ “



That’s great!


“I am always an advocate and lobbyist for women. I aim to awaken women from the victim patterns they have been living in. I am very tough with them about that. I myself am fortunate that I come from a family of women entrepreneurs!


That’s one of the things I like about Suzie Orman: even though she’s very conservative in her teachings and has a middle-class mentality about money, the good thing is, she points out that women tend to put others first, to not take care of themselves; also, women have a tendency to volunteer -- often to their own detriment.


So, bottom line, I’d like to awaken women from being victims to being the source of their own power. I’m in a constant state of doing that.”



Well, DC, you certainly are a great role model for being on the success track early in life!


“I was put on the success track by my family. I came from a family of women entrepreneurs who came from success, were used to success. So in a sense I was not made by myself: I came from that stock. Now, if you like, we can move on to your next question.”



All right! So what are some of the ways or places in which you promote your enterprise?


“Networking -- Meeting people of influence and leveraging myself. Also, by identifying people who support my work, are aligned with my work, and getting into joint ventures with them.


The bulk of my money comes from royalties – I am already leveraged in that. But when I come to North America, I am a worker again. It depends on the different areas of your business. You have to really understand business and marketing.


I am not good at marketing I am a great promoter, which is very different from being a marketer, which is very different area. You have to know the various areas of business: you have to be educated in business.”



Now: Whom / what does your network currently include? How far does your network extend?


“I’ve already mentioned all the countries in the Asia Pacific region… We have doors that are waiting to open in the Middle East and also in Europe. Actually, I know almost all the transformational leaders in the seminar industry, in the world.”


All I can say is Wow!


And now my next question: What has been the best about building a network? Actually, I think you’ve already covered a great deal of that.


“In this context, I think it’s important you tell people: Be sure to go to high-level, highly leverage-able people: people who will leverage your purpose, your mission, your work!”



Well, that’s certainly sage advice! Now what challenges (if any) have you found in your networking experiences?


“Not being clear what I am about used to be a challenge.”



How so?


“It used to be a challenge when people asked me: ‘What do you really do?’ Given I do several things, my answers would sounding confusing. Recently I’ve started to say ‘I do three different things: one, two, three!’, and then list them separately. That works very well: it now sounds clear! People especially love my Number 3: my humanitarian work. And you can see that actually all three of the things I’m about are related, connected, but in order to be clear it’s best to speak of them separately. That’s what’s working for me.”


What else do you feel is really working well for you, your company?


“Following the principles. Doing things for the sake contribution. Adding value. Always remember: Do not focus on money first – focus on the value first.”



What’s the achievement, the accomplishment you’re most proud of at this time?


“I’m most proud of the fact that so many people are now out there promulgating facts on left / right brain teaching techniques AND creating transformation in the world. I am proud to say that all of these people have been students of our programs, and then gone on to create their own! T. Harv Eker is only one of many notable examples he learned so much from us; he has taken all of our programs, and built on that. Robert Kiyosaki also, and many others. I’m proud to say that if you look at any good business transformational programs with left/right brain teaching techniques, they have been students of ours or have been trained by students of ours.”



What are your plans and goals for the future organizational, personal especially regarding networking activities?


“Here’s what’s next for me:


I am expanding the North American business. I want to finally publish our Money & You book, and I continue creating the Money and You Foundation (though we are already quietly contributing to a variety of causes).


Also, my goal is to be completely leveraged out of my companies within five years so I can be free to devote my time to humanitarian causes.”


That’s exciting, DC! In conclusion, anything you’d like to add some words of encouragement, inspiration for our readers?


“I’ve already given you plenty of encouragement and inspiration earlier”, DC laughs.



That’s definitely true! I laugh. So I suppose this is a good place for me to end by saying a huge THANK YOU, DC!


“You are so welcome, Ann. I wish you all the best for your goals and dreams. When I see on the web the work you’ve done, I say to myself: ‘Here is a woman doing her purpose!’”



Thank you, DC once again, you’ve made my day!




# # #



Reminder to Readers:


DC has decided to share the first step of the program with you!

Click here to get special details:


http://twitlik.com/absdcmy


---------------------------------------------------------------------------



Contact Information:

http://www.dccordova.com/


------------------------------------------------------------------------------



Key Words:


DC Cordova, Money & You, Excellerated, Transformation, Education, Left/Right Brain Education, World Leaders, Buckminster Fuller, Asia Pacific, China, Ann Barczay Sloan, The National Networker, TNNW



---------------------------------------



Ann Barczay Sloan, M.A.


Author & Editor / Creative Writing Coach


http://www.GeniusUnbound.com/


www.linkedin.com/in/AnnBarczaySloan


Featured Columnist,


www.TheNationalNetworker.com


For more information, please visit Ann's TNNW Bio.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Author of the forthcoming book:


How to Use the Pieces of a Broken Heart:


Recipes for Rebirth


http://AnnBarczaySloan.blogspot.com/




COMMENT On This Article!

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Friday, December 11, 2009

ESPECIALLY FOR WOMEN: Ambassador of New Education and Bridge to Asia Pacific Shares Her Humanitarian Mission of Abundance World-Wide

Especially For Women with Ann Barczay Sloan

Introducing: DC Cordova

CEO, Excellerated Business Schools® / Money & You® Program


“The Universe is abundant and there is only ONE PERSON
who can deny you ANYTHING! YOU!
Get this one and you’ll create freedom.”


Article Part One




Long-ago connections, new re-connections


DC Cordova ─ the brilliantly successful subject of this article ─ and I first met in Los Angeles in the early years of this century (that sounds so antique, doesn’t it?) We were both attending an IBI (now CEO Space) Forum, and DC was a good friend of a woman who’d been my business consultant for a while: the late Rachel Best. I stood more or less quietly on the sidelines as Rachel and DC chatted – simply content to hang out in DC’s charming yet powerful presence.

Since those faraway days, my life has gone through numerous twisted turns, several psycho-spiritual and geographical relocations – and now here we are: a new turn of the spiral! I have morphed into a Featured Columnist for an internationally known on-line business publication (wow, I’m so impressed with myself!) and I get to converse one on one with the incalculably more impressive, unutterably more internationally known educator, global entrepreneur, and dedicated humanitarian, DC Cordova!

Who is DC Cordova and what is she all about?


A powerful summary of her achievements can be seen at: http://www.dccordova.com . Here is an excerpt:

DC Cordova

CEO, Excellerated Business Schools®/Money & You® Program

    DC Cordova is the CEO of Excellerated, the international organization that presents the famous Money & You® Program and the first ever Business School for Social Entrepreneurs, the Excellerated Business School® for Entrepreneurs. Since 1979, DC has led Excellerated to pioneer high-speed, experiential entrepreneurship educational programs that have transformed the lives of tens of thousands of participants – and through them, millions of people around the world.

    To date, Excellerated is a global organization with more than 70,000 graduates from over 60 countries, with entrepreneurial programs mainly conducted in both English and Chinese languages in the U.S., Canada, Australia, New Zealand, Singapore, Malaysia, China, Hong Kong, Taiwan and Brunei. In Europe other Excellerated programs have been translated and presented in various languages, including Spanish, French and German. These programs’ markets will continue to expand globally.

I have chosen to skip the next lengthy paragraph, but let’s at least look at its first sentence:

    Her graduates read like a “Who’s Who” list of wealth/business gurus, including her partnership of nine years with Robert Kiyosaki of the Rich Dad/Poor Dad Series…

If you’re curious about the numerous other celebrities, see Notable Grads on http://www.Excellerated.com .

For the sake of brevity, I am omitting a lengthy summary of DC’s writings and media appearances… But I can’t resist including an additional “short” list of DC’s achievements:

    [DC] is a Founding member of the Transformational Leadership Council (TLC); a facilitator for the Pachamama Alliance Symposium; a Founding Faculty member for Humanity Unites Brilliance (HUB); and the Asia Pacific Business Developer for WOMBAT – a breakthrough Media for Transformation company; and Director of International Relations for the Women’s Information Network (The WINonLine.com)

    She is a “Connector” because she has a special gift for bringing together projects and people from around the world. She is considered an Ambassador of New Education and a Mentor of Nurturing for her work with high-level entrepreneurs and persons of high influence.

Primary Web sites:

Money & You®

http://www.moneyandyou.com/

http://www.moneyandyoublog.com/

Excellerated Business Schools®:

http://www.Excellerated.com

DC’s site:

http://www.dccordova.com

Click below to get special details on Money and You DC Cordova has decided to share the first step of the program with you:

http://twitlik.com/absdcmy

And now, at long last – the interview!

Now that I have loaded you up with background information, let’s proceed to our interview. FYI, DC and I conducted and recorded it via phone unlike my usual method of using an e-mail questionnaire.

This has resulted in an unexpected bonus. Unhampered by space limitations of my questionnaire, DC got deeply into her flow of conversation and shared much more information about her activities, past and present, than could fit into my usual article page count.

Unwilling to deprive my readers of any of DC’s rich material, I have decided to write this interview into two parts. Therefore the second half of this article about our super-achieving yet delightfully accessible subject will appear in TNNW in my January 2010 column.

Hi DC I so appreciate your taking time to share yourself with me and our National Networker readers!

“You’re very welcome, Ann… It’s an honor for me to be able to empower women and networkers!”

First of all, how would you briefly describe what you do your elevator speech, if you will?

“I do three things:

First: For the past 30 years I have been presenting entrepreneurial transformational programs. I have two main programs: Money & You® (3 1/2days) and Excellerated Business School® for Entrepreneurs (8 days.) We teach Sales and Marketing, People and Organization, Money and Finances: all the things that an entrepreneur needs to know. Money & You® is based on the principles of Buckminster Fuller and other masters. It’s taught through left/right brain teaching techniques. We have several other programs – Money & You® is our signature program – it’s transformational entrepreneurial education.

Second, I am a bridge between the Asia-Pacific region and North America. After working in both regions for over 20 years, I am now considered an authority on the difference of the Chinese and North American cultures, as well as with the Islamic world.

Third (and my favorite) is my mission, which is to transform educational systems around the world to eradicate poverty and hunger.”

And how exactly do you accomplish all of this astonishing work?

I meet with business people, leaders – people of tremendous influence. My first was Fidel Castro in 1984, at the height of the Cold War. I had a transformational experience around him. I realized that if I were to work with leaders around the world, I could leverage my mission more easily. I was only 34 years old. It overwhelmed me tremendously…

When we don’t see ourselves in a place in the future as grand as we really are, it’s hard to see the opportunities in front of you. I was only 34 years old and I didn’t work with people of tremendous influence ‘till about six or seven years later, when I started working in Singapore and I first met Dr. Dato’ Jannie Tay. She began to introduce me to amazing leaders and persons of influence.

What exactly do you do when you meet with these top leaders?

“When I go to a new country I ask: ‘Who is the most influential entrepreneur in this country, in this city?’ When they tell me who it is, I arrange for an introduction through our powerful network of successful entrepreneurs, or I literally go knock on doors. Very few people turn me down because they always want to meet someone who has met Fidel Castro.

I have met with Heads of State, Prime Ministers, Ministers of Education. Over the years, I began to learn you need to meet with people of tremendous wealth because they influence the politicians world wide.”

That all sounds amazing! So this is the way you got started?

“Yes, that’s how I started my task as an ‘Ambassador of New Education’. This evolved from my doing transformational programs and being supported by our graduates to share with persons of influence. I represent the industry of transformational education: an industry of New Education.”

So then do you tell these leaders about your programs?

“I don’t talk about my programs much; I don’t share that ‘I do a program called Money & You® and Excellerated Business Schools®…’ Not at all! I talk about left and right brain teaching techniques; and how present-day education in most countries is hundreds of years old. We need to teach teachers how the brain takes in information using the kinesthetic, visual, and auditory modalities. We need to begin to teach teachers to use cooperative studying, where children with various levels of knowledge help teach each other. At present we are teaching separation and competition. The Bell curve is a very antiquated system.”

That’s so powerful and so true!

“The awareness that I bring to billionaires, ministers, and persons of high influence is that we have to come from a place of abundance. Most people live in a world of scarcity. We have to move them to sufficiency – and from sufficiency we move them to abundance. But that’s a process that most people have to go through.

Bill Gates has spent nearly 20 billions of dollars in attempting to correct the educational system in this country. He has failed in many ways because no one has told him that a personal transformation needs to occur in order for the teachers, principals and educational leaders not to feel wrong about what they have been doing. They are products of their own system; we are all products of our own environment unless we have learned from masters like Buckminster Fuller, Dr. Georgi Lozanov (Creator of Suggestopedia, the basis for Accelerated Learning) and others.

We then present new ideas, a new menu of new references for the leaders to delve into – and huge new doors, new portals are open for them… I am a walking portal, so to speak! We tell them: ‘Go learn about Left / Right Brain Education! Go learn how the brain works! Go and learn about subjects like eco-capitalism!‘”

Eco-capitalism what a great term!

“Yes, I am an amazing library for them – and then when they say: ‘What do you personally do?’ I mention that we conduct business schools that churn out social entrepreneurs – and I have social proof that they will go out and create change in their own industries. They will become agents of change – and all I have to do is to put them through this experience – because education is a process of discovery. They discover for themselves where to best contribute to others.

They also find out that first you contribute, and then the money comes. This is true for people of little money, and for people who are millionaires who have found out that money is not it – that they can still be unhappy even with all the money they have ever wanted to accumulate. There are those who have inherited tremendous amounts or come into a family with tremendous money but they fight, everyone’s unhappy, no one trusts each other… and they find out sooner or later: ‘Oh my God, I am not happy!’ and that’s when the idea of making a contribution to society or leaving a legacy can be introduced to them…

So that’s what I do. I am a messenger of this beautiful technology created by masters.”

Super-powerful stuff, DC! So now I have to ask: What makes your company, your programs unique?

“We were pioneers of left/right brain teaching techniques; created the original transformational entrepreneurial program. My mentors literally created the industry and I inherited the work. We are the sixth oldest transformational company in the world, the first one in the arena of business. We have social proof: look at the caliber of graduates of our programs and what they have created… Go see our list of Notable Grads in our Web site: http://www.Excellerated.com !

Most of us came from Est, the original personal development program that made history in the 70s: Bobbie DePorter, Marshall Thurber, Robert Kiyosaki, Sondra Ray, and others. Many of the educators that use left/right brain teaching techniques are either graduates of our programs, or students of our graduates. Best selling authors like Robert Kiyosaki of Rich Dad/Poor Dad was my business partner for nine years. We published his first best selling book, If You Want to be Rich & Happy, Don’t Go to School? His best work is based on our teachings.”

Est – of course! I did the Est training back in the old days when Werner Erhard was still around.

“Yes, that’s great! And by the way, journalists who do research on the background of some of today’s top money gurus eventually discover that some started their education and profession with Money & You®. We are very proud of that.

All of this goes along with my mission – because I don’t want to leave this planet before this essential issue is handled.“

Now we’re getting to the heart of it, DC. What exactly is your mission, the aim of what you do?

“My Mission is to transform educational systems around the world to eradicate poverty and hunger.

My Purpose is to Uplift Humanity’s Consciousness through Business. I do this through our Excellerated Business programs.”

And your humanitarian / philanthropic activities?

“We contribute to many foundations that are created by our graduates of Money & You® and the Business School. We support over 1000 Chinese orphans from the earthquake in China and their new families. We have many other organizations that we support. So we not only do the transformational work, we also support Foundations that we believe in.

This is so great thank you, DC! Now, as I know you have much more to share with us, I propose we publish Part 2 in next month’s issue of this Newsletter.

“Good idea… Thanks, Ann!”

[ ---------- Article to be continued! ---------- ]

Next month, in Part Two of this article, DC answers such questions as:

-- Which of your projects are you currently most excited and passionate about?

-- How far does your network extend?

-- What’s the achievement / accomplishment you’re most proud of at this time?

---------------------------------

Reminder: DC has decided to share the first step of the program with you!

Click below to get special details

http://twitlik.com/absdcmy

---------------------------------

Contact Information:

http://www.dccordova.com

------------------------------------------------------------------------------

Key Words:

DC Cordova, Money & You, Excellerated, Transformation, Education, Left/Right Brain Education, World Leaders, Buckminster Fuller, Asia Pacific, China, Ann Barczay Sloan, The National Networker, TNNW

---------------------------------------

Ann Barczay Sloan, M.A.

Author & Editor / Creative Writing Coach

www.GeniusUnbound.com

www.linkedin.com/in/AnnBarczaySloan

Featured Columnist,

www.TheNationalNetworker.com

---------------------------------------

Author of the forthcoming book:

How to Use the Pieces of a Broken Heart:

Recipes for Rebirth

http://AnnBarczaySloan.blogspot.com


For more information, please visit Ann's TNNW Bio.



COMMENT On This Article!

FREE NEWSLETTER

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free For Your TNNW Newsletter and THE BLUE MONDAY REPORT! - Click HERE.
The National Networker Companies

Forward/Share This Article With Colleagues And Social Media:
Share/Save/Bookmark

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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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