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Sunday, January 23, 2011

THE NET-TECH REPORT: 4 Ways To Build Your Prospect List - For F-r-e-e!

The Net-Tech Report with Chris Kauza

You may have heard the saying, “The Money Is In The List!”. What this means is that your greatest source of revenue is likely to come from customers who have previously purchased from you. These are proven buyers for you – because they have already made a purchase from you. And by building and maintaining a relationship with them, you have the opportunity to increase your business at an average cost of sales that will tend to be much lower than that associated with new customers.

So what are some ways you can develop a good customer list? Here are four effective and F-R-E-E ways to get you started...
  1. Article marketing – written articles published in an online venue (such as ezine articles or The National Networker) enhance your professional credibility. You have the opportunity to share what you know with others, and to enhance your credibility at the same time. People do business with people they Know / Like ? Trust (The KLT Factor). When they read your writing in a magazine, they become more interested in you and more convinced that your company is the right one for the job. Writing and submitting helpful, quality articles to reputable article directories is very effective. For added Search Engine Optimization (SEO) benefit, include a resource box at the end of your articles that contains a link to your blog or a web page, where readers can then register to be included in your lists.

  2. Social media marketing – Millions of people use social networking sites every single day, with Twitter and Facebook currently being two of the most popular. Connect with people within your target market. Provide them with information that they are interested in, and you will be able to promote and introduce them to your list. Done well, this is “Permission-based Marketing” at its finest.

  3. Blogging – This is a very effective strategy for building your list. Just write blog entries that are 300 – 500 words in length, on topics that relate to your market. Write about topics that provide value to readers and clients. At the end of each post, or whenever someone posts a comment, give them the opportunity to opt-in to your list.

  4. Offer a gift or a freebieeverybody likes “getting something for nothing”. For everyone who opts-in to your list, you can given them a good reason for joining your list – it could be a special offer or discount for VIP members (i.e. - those people who are on your list), a free whitepaper or report, or even a special tool or software application. This is a time-tested way to get prospects who have undergone some level of qualification, onto your distribution list.
These are just some of the things you can do to grow your customer list – get creative! Take a look at your business through your customer's eyes and see what they are missing, what problems they have or questions they are seeking answers to. Then, take your best information and give it to them for FREE!!! You'll be glad you did!

For more information, please visit Chris's TNNWC Bio.

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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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